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About Bojoko

By Joonas Karhu. Updated:

Bojoko helps you choose online gambling sites. Here, you'll find hundreds of online casinos. Each month, tens of thousands of players just like you use our site to find a perfect place to play.

We build tools to highlight the differences between casinos and make your choice easier. You can compare bonuses, game selection and banking methods at a glance.

In addition, we've hired experienced players to test the sites with real money, verify the withdrawals and share their honest experience in the casino reviews.

Besides casinos, you'll find thousands of online slots on Bojoko. They've also been tested by experts so you'll know what to expect.

Affiliate disclosure:

Bojoko is an affiliation website. We don't offer casino games ourselves. Instead, we help you find a place to play. When you go to a casino via our site and play there, we receive compensation.

Affiliation is a very common online marketing method. Some of the biggest travel websites, like Hotels.com and Booking.com, are affiliates. Many leading online retailers have affiliate programs to bring them customers. The same model is also used in the online gambling industry.

Being an affiliate doesn't mean you can't trust a website. Our team has decades of experience in online gambling, and we are open about how we make money. Below, we tell you more about our way of building a trustworthy gambling affiliate website.

Meet the team

There are real people working at Bojoko. We take pride in what we do and publish everything with our own names and faces.

There are over 15 people working for Bojoko, and our team is growing slowly but steadily.

Meet the Bojoko team >>

Ville Saari

Ville Saari

Joonas Karhu

Joonas Karhu

Tuomas Janhunen

Tuomas Janhunen

Jussi Viljanen

Jussi Viljanen

Kati Saari

Kati Saari

Christoffer Ødegården

Christoffer Ødegården

Teemu Mattila

Teemu Mattila

Milla Gustafsson

Milla Gustafsson

Lauri Hannelin

Lauri Hannelin

Laura Kivioja

Laura Kivioja

Tomi Ristola

Tomi Ristola

Alec Koivanen

Alec Koivanen

Santeri Kivioja

Santeri Kivioja

Tommi Hautaviita

Tommi Hautaviita

Tommi Hautaviita

This could be you!

Check out our CAREERS page for open positions at Bojoko

About the firm

Bojoko is owned by Good Game Ltd. The company was established in Malta in September 2011.

In the Media section, you can find links to publications where you can get to know Bojoko, Good Game and some of our team members. 

If you want to contact us, here are the details:

Below, you'll find the milestones of our company thus far:

2023

Dec '23 📦 The office moves to Naxxar
Dec '23 🏆 Affiliate IDOL of the Year, the IDOL Awards by NEXT.io

2022

Jun '22 🏆 Malta's Best Affiliate Company of the Year, MiGEA Awards
May '22 🏆 Innovation in Marketing award, CasinoBeats Game Developers Awards

2021

Mar '21 🏆 Best iGaming Technology and Media Provider of the Year, MiGEA Awards
Jan '21 🏆 Affiliate of the Year, EGR Nordics Awards

2020

Nov '20 🏆 Casino Affiliate of the Year, EGR Operator Awards
Apr '20 📝 First casino expert reviews published

2019

Jul '19 🎉 Canadian casino market entry
Feb '19 ⭐ 3 nominations in IGB Affiliate Awards

2018

Aug '18 ⭐ Over 250 operators listed on Bojoko
Mar '18 ⭐ XL Media buys our FI-facing affiliate sites
Feb '18 ✈️ Company trip to the Dominican Republic

2017

Dec '17 🏢 New office in Gzira
Oct '17 🎉 Bojoko is launched
Apr '17 📙 Final plans for Bojoko

2016

Dec '16 ⭐ Good Game team at 10 people
Dec '16 ⚽ Launch of an FI eSports affiliate site eUrheilu
Mar '16 ⭐ Launch of an FI casino affiliate site Nettikasinot
Jan '16 🎉 Good Game hires its first actual employee

2015

Apr '15 ⭐ Building FI sports affiliate site Veikkausbonukset

2014

Jan '14 ⭐ Good Game focuses on casino content only

2013

Jan '13 ⭐ Building our site with a stronger focus on SEO

2012

Jun '12 ⭐ Adding casino and betting content to our first website

2011

Dec '11 🎉 First Good Game affiliate website launched
Sep '11 🎉 Good Game is established

Why trust us?

One site approach

Bojoko is the only website we operate. Unlike so many others, we're not building a network of similar sites, each targeting slightly different keywords.

Instead, we put everything we got into making one great site. We make choosing gambling sites easier. In addition to coming up with new ways to do this, we also polish our existing features.

This has clearly worked. In the Awards section, you'll find all the nominations and industry awards we've scooped up after our 2017 launch.

Transparency

Bojoko is focused on transparency. We've hired experienced players and gambling professionals to review the sites listed on Bojoko, and verify the withdrawals with real money.

These honest reviews are stripped of all marketing hype. Instead, we ask the experts to test each casino with real money and report what they see. So in addition to great sites that get 5/5 on every front, there are also some 1-star casinos. That's entirely based on the experience of our experts and the Rating guidelines. There is no "who pays the most gets the best reviews" bias.

Only licensed casinos

We only list licensed casinos on Bojoko. We screen the new sites carefully before they are listed and monitor their behaviour during the partnership.

We follow the regulations of the jurisdictions we operate in. In Canada, this means closely following Canadian gambling laws and restrictions set by each province's gambling regulations.

Bojoko is an advocate of safe gambling

We believe in safe gambling. We believe that safety is an important part of the user experience. In the long run, it's more important than promotions, easy money transfers or game selection.

For us, safety and reliability are not marketing gimmicks. We want gambling to be a socially acceptable form of entertainment. That's why we see enormous value in the operators and platform providers introducing innovative, proactive safe gambling solutions that help players stay in control.

To highlight this value directly to the players, we've added a safe gambling section to the casino reviews as well. Here you can see what steps each site has taken to make your experience as safe as possible.

We have also partnered with organizations like Safer Gambling Week and Gamban. They help us educate players on safe gambling and offer concrete tools.

In addition, we continue bringing out the safe gambling themes in the industry publications and invite other affiliates to highlight safe and responsible gambling on their marketing.

You'll find more information on our Responsible gambling page.

What does Bojoko mean?

Bojoko means "good game". It's a combination of three Spanish dialects:

Bojoko takes its name from its parent company, Good Game. When the company was established in 2011, both of the original founders played poker for a living. In poker, it is common to cheer and encourage other players by saying "good game" (or "gg") after a well-played session. It was a perfect name for a gambling company.

We try to bring that good gaming spirit into everything we do and build a great website for the players, by the players.

Bojoko's mission

Bojoko's mission is to help you choose online gambling sites.

We focus on making online gambling more fluid and taking out all the unnecessary friction and uncertainty. In practice, this means:

We keep improving the features and will bring more of them to the site in the future, so stay tuned.

Bojoko in media

Bojoko has been showcased and mentioned in many iGaming publications and also outside our industry. Below, you can see some of them:

Our casino experts / Site contributors

Bojoko's content team has decades of experience in online gambling both as players and content creators. Here, you can see the main contributors behind the Canadian content. Check out our Bojoko Team page to see the rest of the contributors. 

About the authors

Kati Saari

Article by:

Kati Saari

Kati Saari is a part of Bojoko’s content team and her expertise covers online casinos and bingo sites. Kati’s career in the iGaming industry began in 2014. Since then, she has written thousands of casino reviews and gambling-related articles. Kati was there to see how online casinos evolved from downloadable software to mobile-friendly sites running natively on browsers, and how online gambling has been revolutionized repeatedly. In 2020, Kati joined Bojoko’s team of highly-skilled experts. Kati herself has tested hundreds of online casinos and their games. She appreciates a clean la...
Teemu Mattila

Article by:

Teemu Mattila

Teemu has an extensive background in content writing, spanning various subjects. As an independent freelancer, he has collaborated with companies worldwide, crafting content in both Finnish and English languages. His career started in 2015, and since the beginning of 2021, Teemu has been working as a part of Bojoko’s content team. “I have always been a passionate sports enthusiast, and after completing my thesis focused on sports marketing, I started dreaming of a career in sports-centred content creation. iGaming and sports betting markets soon provided the perfect avenue for me to purs...
Ville Saari

Article by:

Ville Saari

Ville Saari is a part of the Bojoko content team and a visible force behind the site. His work can be found everywhere on Bojoko ranging from casino reviews to articles and guides, and he has been known to tinker in the back when any kind of content needs work. He has an extensive history in the casino gambling industry and has been working in affiliate marketing since 2009. He got his start in the Nordic market, and has since expanded his expertise to markets across the globe. One of his greatest strengths is that he is a jack of all trades. No matter what the article requires or rev...

Awards and nominations 

Only after a year from the launch, Bojoko was shortlisted in three categories at the prestigious iGB Affiliate Awards. After that, we've become one of the household names on both the nominee and winner lists of many gambling industry awards.

When it comes to categories, Bojoko has made its mark especially in compliance and innovation. In addition, we've often been nominated and awarded as the best affiliate.

Below, you can take a closer look at our trophy room:

Affiliate company of the year 2023

2023

Winner

Affiliate company of the year
Malta's Best Affiliate Company of the Year

2022

Winner

Malta's Best Affiliate Company of the Year
Best igaming technology and media provider of the year

2021

Winner

Best igaming technology and media provider of the year
Global Gaming Awards London 2021 - Shortlisted, Social responsibility of the year

2021

Shortlisted

Social responsibility of the year
EGR Nordics Affiliate Of the Year 2021

2021

Winner

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Rising Star
EGR Win Bojoko 2020

2020

Winner

Casino affiliate
Bojoko shortlisted VIXIO 2020

2020

Shortlisted

Commitment to compliance
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Affiliate of the Year
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Best casino affiliate
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Rising Star
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best affiliate website: Casino
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best innovation
Bojoko shortlisted EGR London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best affiliate newcomer
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best innovation

Our partners

We have partnered with hundreds of online casinos, game providers and platforms. Among them are some of the most trusted names in the gambling industry:

888

888

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Casumo

Casumo

Since it was founded in 2012, Casumo has won multiple industry awards, especially in the best mobile casino and innovation categories. Casumo has also managed to re-invent and redefine its offering in the tightening regulatory environment.
32Red

32Red

32Red is a multiple award-winning online casino and one of the most popular online casinos in the United Kingdom. It is part of the multinational Kindred Group Plc. and a sponsor of 5 different English Championship football teams.
Videoslots

VideoSlots

In 2011 established Videoslots is the largest online casino by the number of casino games. Videoslots is licensed by the Malta, Sweden and UK gaming authorities and can boast with multiple award winnings and innovative casino player features.

Partner testimonials

NoLimit City

NoLimit City

Nolimit City is a fresh, innovative game studio specialising mobile friendly slots. Original themes, cool graphics and creative special features guarantee these games stand out from the crowd. Above the average RTP also means players keep coming back for more.
The team behind Bojoko have come up with a fresh an innovative approach towards beating the traditional casino info page to offering so much more.

We were thrilled to be the first featured supplier on their provider segment seeing as it's such an open approach of doing business. We can't wait to see what they come up with next!
Malcolm Mizzi Director, Commercial Operations - Nolimit City
MrQ Bingo and Slots

MrQ

MrQ is one of the most popular new online casinos in the UK. Through its proprietary award-winning casino platform MrQ is able to offer a seamless and player-friendly gaming experience.
Bojoko has set the standard for other online gambling affiliates to follow since it launched at the end of 2017 and is one of the most innovative and forward-thinking publishers in the sector.

It is the only online gambling affiliate that allows operators to upload their own listing, which is the way forwards in this new age of compliance.
James Booth - MrQ Bingo and Slots
888casino

888casino

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Bojoko has re-written the rulebook for what it means to be an online gambling affiliate. They are reputable, transparent, honest and, above all else, the very best at what they do.

The team has built a powerful brand that players trust and return to time and time again to learn more about online casinos and find the best casinos to play at based on their preferences.
Shay Shaham - 888casino
Unibet

Unibet

Unibet.com is one of the largest online gambling websites and casinos. It has over 11 million customers in over 100 countries and employs over 1400 employees. Unibet was founded in 1997 and its parent company Kindred Group Plc. is publicly listed in Nasdaq Stockholm Stock Exchange.
Bojoko has completely changed the online casino affiliate sector since it launched in 2017. It is the first-time online casino operators can take control of the content that is published on their behalf, and to be reviewed and rated by an active community of online casino players and fans.

The site is entirely unique from the way that it has been designed and laid out, to the way it acquires and retains players via the highly professional and talented team that operate Bojoko day in day out.
Marke Räsänen - Unibet

List your casino, bingo page or betting site on Bojoko

To get listed on Bojoko, contact us and we'll take it from there.

Getting your site listed is quick and easy, and always completely free.

Here's why you should add your casino on Bojoko:

Getting your casino, bingo site or betting site listed on Bojoko is super easy. We'll create the listing and have one of our casino experts test your site. This way, the players know exactly what to expect.

With your site listed and reviewed on Bojoko, new players can find it more easily and discover what you have to offer.

Highly valuable SEO traffic plays a major role in Bojoko's traffic sources. In addition to organic search engine traffic, we drive visitors to our site from a diverse array of sources. True to our spirit of good gaming, we actively follow gambling regulation best practices on what constitutes legitimate traffic flows.

Here at Bojoko, all our users are fans of online casinos. Unlike other marketing strategies, you won't be cold-calling random people nor will you be catering just to fans of your brand. We attract players with a high potential for conversion and retention.

The gaming industry evolves constantly and your brand is no exception. If your logos, promotions, T&Cs, banking methods, game suppliers or any other vital information change, ping us. We'll take care of the rest and make sure your listing is always up to date.

How to list a game supplier?

To get your game supplier listed on Bojoko, all you need to do is contact us and we'll do the rest.

By getting your company listed on Bojoko, you'll help players and operators discover your product directly. In addition, you'll get valuable feedback from our experts. Bojoko is free and always will be.

Compliance with safe gambling regulations from your licensing body also plays a part. You can put your compliance efforts into full effect on Bojoko. We've built the design and functionality of the site to fully respect and promote the latest regulation focused on responsible gambling.

Bojoko awards suppliers who build trust in their players, grow their fanbase ethically and constantly strive to change the iGaming industry for the better.

Career opportunities at Bojoko 

We're looking for talented professionals with a "can-do" attitude and drive for self-improvement.

We're especially keen on hearing from skilful web developers, graphic designers and content creators.

You'll find our current vacancies and freelance opportunities on our Careers page. You can also send an open application with your CV to jobs@bojoko.com.

Trademarks, copyrights and content license

Bojoko® is a registered trademark of Good Game Ltd. In addition to the word "bojoko", the "b" sphere symbol is also trademarked by Good Game Ltd.

Good Game Ltd and Bojoko own all the copyrights to all content, including texts, data, code (unless otherwise specified), images and icons on the website.

 

About the author

Joonas Karhu

Article by:

Joonas Karhu

Joonas Karhu is a distinguished expert in the online gambling industry with over a decade of experience. A thought leader, Karhu has authored articles for major industry publications and is committed to promoting responsible gambling standards. His career began as an online poker player, leading to various management roles in the iGaming sector. Karhu holds three business degrees: MBA, BBA, and QBA.

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