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About Bojoko

By Lauri Ronkainen, Updated:

Bojoko helps you choose online gambling sites. Here, you'll find hundreds of online casinos. Each month, tens of thousands of players just like you use our site to find a perfect place to play.

We build tools to highlight the differences between casinos and make your choice easier. You can compare bonuses, game selection and banking methods at a glance. In addition, we've hired experienced players to test each site with real money and share their honest experience in the casino reviews.

Besides casinos, you'll find thousands of online slots on Bojoko. They've also been tested by experts so you'll know what to expect.

Affiliate disclosure:

Bojoko is an affiliation website. We don't offer casino games ourselves. Instead, we help you find a place to play. When you go to a casino via our site and play there, we receive compensation.

Affiliation is a very common online marketing method. Some of the biggest travel websites, like Hotels.com and Booking.com, are affiliates. Many leading online retailers have affiliate programs to bring them customers. The same model is also used in the online gambling industry.

Being an affiliate doesn't mean you can't trust a website. Our team has decades of experience in online gambling, and we are open about how we make money. Below, we tell you more about our way of building a trustworthy gambling affiliate website.

Why trust Bojoko?

Real people

There are real people working on Bojoko. We are not some faceless internet marketers. Instead, we take pride in what we do and publish everything with our own names and faces.

Bojoko is owned by Good Game Ltd. The company was established in Malta in September 2011. There are over 25 people working for Bojoko, and our team is growing slowly but steadily.

In the Media section, you can find links to publications where you can get to know Bojoko, Good Game and some of our team members.

If you want to contact us, here are the details:

One site approach

Bojoko is the only website we operate. Unlike so many others, we're not building a network of similar sites, each targeting slightly different keywords.

Instead, we put everything we got into making one great site. We are constantly coming up with ways to make choosing gambling sites easier, and also polishing our existing features.

This has clearly worked. In the Awards section, you'll find all the nominations and industry awards we've scooped up after our 2017 launch.

Transparency

Bojoko is focused on transparency. We've hired experienced players and gambling professionals outside our organization to review the sites listed on Bojoko.

These honest reviews are stripped of all marketing hype. Instead, we ask the experts to test each casino with real money and report what they see. So in addition to great sites that get 5/5 on every front, there are also some 1 star casinos. That's entirely based on the experience of our experts and the Rating guidelines. There is no "who pays the most gets the best reviews" bias.

In addition, you can read comments from our community members and see how they've rated each site.

Only licensed casinos

We only list licensed casinos on Bojoko. We screen the new sites carefully before they are listed and monitor their behaviour during the partnership.

We follow the regulations of the jurisdictions we operate in. Our goal is to be 100% compliant with all relevant gambling advertising rules and regulations of our target markets.

Bojoko is an advocate of safe gambling

We believe in safe gambling. We believe that safety is an important part of the user experience. In the long run, it's more important than promotions, easy money transfers or game selection.

For us, safety and reliability are not marketing gimmicks. We want gambling to be a socially acceptable form of entertainment. That's why we see enormous value in the operators and platform providers introducing innovative, proactive safe gambling solutions that help players stay in control.

To highlight this value directly to the players, we've added a safe gambling section to the casino reviews as well. Here you can see what steps each site has taken to make your experience as safe as possible.

We have also partnered with organizations like Responsible gambling week and Gamban. They help us educate players on safe gambling and offer concrete tools.

In addition, we continue bringing out the safe gambling themes in the industry publications and invite other affiliates to highlight safe and responsible gambling on their marketing.

You'll find more information on our Responsible gambling page.

What does Bojoko mean?

Bojoko means "good game". It's a combination of three Spanish dialects:

Bojoko takes its name from its parent company, Good Game. When the company was established in 2011, both of the original founders played poker for a living. In poker, it is common to cheer and encourage other players by saying "good game" (or "gg") after a well-played session. It was a perfect name for a gambling company.

We try to bring that good gaming spirit into everything we do and build a great website for the players, by the players.

Bojoko's mission

Bojoko's mission is to help you choose online gambling sites.

We focus on making online gambling more fluid and taking out all the unnecessary friction and uncertainty. In practice, this means:

We keep improving the features and will bring more of them to the site in the future, so stay tuned.

Bojoko in media

Bojoko has been showcased and mentioned in many iGaming publications and also outside our industry. Below, you can see some of them:

Our casino experts / Site contributors

Bojoko's content team has decades of experience in online gambling both as players and content creators. Here, you can see the main contributors behind our New Zealand content. Check out our Author page to see the rest of the contributors. 

Lauri Ronkainen

Article by:

Lauri Ronkainen

Lauri Ronkainen is the Head of Content at Good Game, Bojoko's parent company. He's one of the key players in planning and executing Bojoko's content strategy. Lauri has worked in the online industry since 2016. He plans and coordinates Bojoko's content together with the team and helps plan tools that make Bojoko easier to use Starting 2020, Lauri has helped bring slot and real money casino tester reviews on Bojoko by planning the format and coaching authors. These honest experiences from real players have helped Bojoko stand out from the competition. Lauri is a real stickler for...
Toni Halonen

Article by:

Toni Halonen

Toni Halonen has an extensive online casino player experience starting from the early 2000s. He has worked over 10 years in the online gambling industry from which six years as a professional poker player. Toni is a Master of Economics from the University of Tampere, Finland. He has built and acted as a content writer close to a dozen of Finnish and English gambling websites. These websites have covered gambling topics such as online poker, online sports betting and online casinos. He has been featured in podcasts and publications like iGaming Capital and the Malta Chamber of Commerce a...
Ville Saari

Article by:

Ville Saari

Ville Saari, a content manager on Bojoko, is a gaming veteran who has worked in the industry since 2009. Ville has written thousands of reviews and articles over the years about casinos and gambling in general. He has also managed some of the largest Finnish gambling-related sites. He joined Bojoko in 2020 to find new challenges in life. “It has been interesting to see the rise of remote gambling and the changes the industry has gone through. I still remember writing about the up and coming casino that will challenge how we play. That newcomer was Mr. Green.” Ville is an IT enginee...

Awards and nominations 

Only after a year from the launch, Bojoko was shortlisted in three categories at the prestigious iGB Affiliate Awards. After that, we've become one of the household names on both the nominee and winner lists of many gambling industry awards.

When it comes to categories, Bojoko has made its mark especially in compliance and innovation. In addition, we've often been nominated and awarded as the best affiliate.

Below, you can take a closer look at our trophy room:

Best igaming technology and media provider of the year

2021

Winner

Best igaming technology and media provider of the year
Global Gaming Awards London 2021 - Shortlisted, Social responsibility of the year

2021

Shortlisted

Social responsibility of the year
EGR Nordics Affiliate Of the Year 2021

2021

Winner

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Rising Star
EGR Win Bojoko 2020

2020

Winner

Casino affiliate
Bojoko shortlisted VIXIO 2020

2020

Shortlisted

Commitment to compliance
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Affiliate of the Year
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Best casino affiliate
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Rising Star
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best affiliate website: Casino
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best innovation
Bojoko shortlisted EGR London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best affiliate newcomer
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best innovation

Our partners

We have partnered with hundreds of online casinos, game providers and platforms. Among them are some of the most trusted names in the gambling industry:

888

888

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Casumo

Casumo

Since it was founded in 2012, Casumo has won multiple industry awards, especially in the best mobile casino and innovation categories. Casumo has also managed to re-invent and redefine its offering in the tightening regulatory environment.
32Red

32Red

32Red is a multiple award-winning online casino and one of the most popular online casinos in the United Kingdom. It is part of the multinational Kindred Group Plc. and a sponsor of 5 different English Championship football teams.
Videoslots

VideoSlots

In 2011 established Videoslots is the largest online casino by the number of casino games. Videoslots is licensed by the Malta, Sweden and UK gaming authorities and can boast with multiple award winnings and innovative casino player features.

Partner testimonials

NoLimit City

NoLimit City

Nolimit City is a fresh, innovative game studio specialising mobile friendly slots. Original themes, cool graphics and creative special features guarantee these games stand out from the crowd. Above the average RTP also means players keep coming back for more.
The team behind Bojoko have come up with a fresh an innovative approach towards beating the traditional casino info page to offering so much more.

We were thrilled to be the first featured supplier on their provider segment seeing as it's such an open approach of doing business. We can't wait to see what they come up with next!
Malcolm Mizzi Director, Commercial Operations - Nolimit City
MrQ Bingo and Slots

MrQ

MrQ is one of the most popular new online casinos in the UK. Through its proprietary award-winning casino platform MrQ is able to offer a seamless and player-friendly gaming experience.
Bojoko has set the standard for other online gambling affiliates to follow since it launched at the end of 2017 and is one of the most innovative and forward-thinking publishers in the sector.

It is the only online gambling affiliate that allows operators to upload their own listing, which is the way forwards in this new age of compliance.
James Booth - MrQ Bingo and Slots
888casino

888casino

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Bojoko has re-written the rulebook for what it means to be an online gambling affiliate. They are reputable, transparent, honest and, above all else, the very best at what they do.

The team has built a powerful brand that players trust and return to time and time again to learn more about online casinos and find the best casinos to play at based on their preferences.
Shay Shaham - 888casino
Unibet

Unibet

Unibet.com is one of the largest online gambling websites and casinos. It has over 11 million customers in over 100 countries and employs over 1400 employees. Unibet was founded in 1997 and its parent company Kindred Group Plc. is publicly listed in Nasdaq Stockholm Stock Exchange.
Bojoko has completely changed the online casino affiliate sector since it launched in 2017. It is the first-time online casino operators can take control of the content that is published on their behalf, and to be reviewed and rated by an active community of online casino players and fans.

The site is entirely unique from the way that it has been designed and laid out, to the way it acquires and retains players via the highly professional and talented team that operate Bojoko day in day out.
Marke Räsänen - Unibet

List your casino on Bojoko

To get listed on Bojoko, email us at partners@bojoko.com and we'll take it from there.

Here's why you should add your casino on Bojoko:

It's easy

Getting your casino listed on Bojoko is super easy. We'll create the listing and have one of our casino experts test your site with real money. This way, the players know exactly what to expect.

The gaming industry evolves constantly and your brand is no exception. If your logos, promotions, T&Cs, banking methods, game suppliers or any other vital information change, ping us. We'll take care of the rest and make sure your listing is always up to date.

Quality traffic

Bojoko has tens of thousands of registered members, plus all the users coming from the search engines and other sources. They have expressed interest in gambling topics, so you'll be advertising to qualified leads. If you're offering what the players are looking for, we'll help them find you.

Get in touch with players

Our registered users can comment and rate online casinos, game suppliers and slots listed on Bojoko. This is your opportunity to show that you hear their feedback and highlight your unique value. When your brand is listed on Bojoko, you can use your user account to answer the questions and comments of players.

How to list a game supplier?

Here on Bojoko, we have listed thousands of slots from dozens of game providers. In addition to the hard data about bets and payouts, our slot reviews tell the user what it's really like to play your games.

By getting your company listed on Bojoko, you'll help players and operators discover your product directly. In addition, you'll get valuable feedback from our testers and community members. You can also answer the comments and highlight your unique value.

Get in touch by emailing us at partners@bojoko.com.

Career opportunities at Bojoko 

We're looking for talented professionals with a "can-do" attitude and drive for self-improvement.

We're especially keen on hearing from skillful web developers, graphic designers and content creators.

You'll find our current vacancies and freelance opportunities on our Careers page. You can also send an open application with your CV to jobs@bojoko.com.

Trademarks, copyrights and content license

Bojoko® is a registered trademark of Good Game Ltd. In addition to the word "bojoko", the "b" sphere symbol is also trademarked by Good Game Ltd.

Good Game Ltd and Bojoko own all the copyrights to all content, including texts, data, code (unless otherwise specified), images and icons on the website.

Lauri Ronkainen

Article by:

Lauri Ronkainen

Lauri is the Head of Content at Bojoko. He has worked in online gambling since 2016, reviewing hundreds of online casinos, bonuses and games. Lauri has a masters degree in history from the University of Tampere. He is a live casino aficionado who has also created his very own roulette strategy.
Toni Halonen

Article by:

Toni Halonen

CEO of Bojoko/Good Game Ltd. Toni has an extensive online casino player experience starting from the early 2000s. He has worked over 10 years in the online gambling industry from which six years as a professional poker player. He is a Master of Economics from the University of Tampere, Finland.

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