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Bet365 sports betting review (UK)

Information last updated:

£50 free bet

Sign up offer

  • Sign up offer £50 free bet
  • Bonus code -
  • Wagering 1x (B)
  • Minimum odds 1/5
  • No deposit offer -
  • Special bonus No
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Return to player %

  • Return to player % 94%
  • Horse Racing Yes
  • License United Kingdom
  • Tax free Yes
  • Minimum deposit £5
  • Live betting Yes
  • Live stream Yes
  • Cashout Yes
  • Live chat Yes
  • Launched 05/2001
  • Platform Independent / No platform
  • Currency £
  • Language English, Swedish

User rating


Expert rating

  • User experience
  • New customer offers
  • Odds
  • Markets
  • Banking
  • Customer support
Mastercard Visa Wire transfer Paysafecard PayPal +3
Mastercard Visa Wire transfer PayPal Cheque Maestro

Bet365 is one of the largest, popular and famous betting sites of all time - and for good reason. You can expect to find the full package whenever you enter the site's realm, consisting of fantastic betting markets, some of the highest odds available, a well-functioning site along with one of the best free live stream services online.

Operating with over two decades of experience, there really isn't much bad you can say about Bet365 an the services they provide. Licensed by the UK Gambling Commission, the site is completely safe and offers tax-free winnings to all UK players.


Expert's review Emma Rowlands

Sportsbook tested

If you’re looking for a one-stop-shop for all of your gambling fun, Bet365 is the place to be. Offering an enormous spread of sports, casino and virtual betting, there’s very little you’d struggle to find on Bet365.

Founded in 2000 in the United Kingdom, Bet365 offers a free customer service telephone number and full transparency on its headquarters and staffing. It has a clear layout and interface on its desktop site, mobile site and mobile app, as well as easy-to-follow instructions on depositing, playing and withdrawing funds.

Overall rating:


Bet365 free bet & sign up offer

Bet365 Bet 10 Get 50

Bet365 offers all new players a nice welcome offer. By betting £10 you will get £50 in free bets in your account.

Minimum deposit for this offer is only £5, which will get you £25 extra as free bets but the maximum value you can get by depositing and betting £10 or more.

Redeeming your bonus is easy. Make your first deposit, place a £10 bet and that's it, £50 free bets will be credited to you. You can use the £50 as you wish to all markets available, only the minimum odds need to be 1/5 (1.20) or larger.

Insctructions for your bonus:

  1. Join Bet365 and create your new account
  2. Claim your offer & make your first deposit
  3. Place a £10 bet & get £50 in free bets
  4. Bet credits up to £50 will be added to your account
  5. Use your bet credits freely on any sport

Bet365 sign up offer is a free bet for all new players


Expert's review Emma Rowlands

Sportsbook tested

An enticing £50 free bet sign up offer was available for new customers. This meant that once I deposited and spent £10, Bet365 then added £50 of betting money to my account for me to play with. This money was not withdrawable until it had been placed as a bet. Upon every bet I made, I was given the option to either use my deposited cash, or my free betting money. I liked this offer a lot, although it is not unique in this industry. Other larger bookmakers offer very similar bonuses.

I noticed a section on Special Offers, and discovered a number of fun incentives including a soccer accumulator bonus, 2 goals ahead early payout offer, and a six nations early payout offer. These will, of course, be time limited and subject to change, but I liked the fact that the offers were all housed in one section of the website - so that I didn’t need to search for them.

Free bet no deposit

Bet365 doesn't offer no deposit bonuses or free bets at the moment.

First deposit bonus code

You don't need a bonus code to claim Bet365's first deposit bonus.

Significant terms and conditions

and bonus terms apply.

Bet365 has been known for years for their fantastic odds, and they have showed no signs of slowing down. Great value for money can be found on all sports, but especially on conventionally less popular entries, like baseball, ice hockey and other winter sports.

Football is one of the most interesting sports for players on all betting sites, and payout percentages of 93-97% can be found at all times. Asian handicaps can also be pretty profitable on Bet365 - all in all, some of the best odds available online!

How to change odds to decimal on Bet365?

Bet365 offers odds in four different formats: decimal, fractional, American, and American/fractional. You can change Bet365 odds from the settings.

The odds settings can be found at the bottom of the sportsbook page. Simply select Bet365 decimall odds from the drop-down menu. For assistance, see the image below.

How to change odds to decimal on bet365 mobile


Expert's review Emma Rowlands

Sportsbook tested

Bet365 offered fair odds across a spread of games I played, but nothing I wouldn’t expect from any other large bookmaker. It has a general payout percentage of 94%, which is certainly favorable.

When comparing premiership odds for football, there were no major differences between what Bet365 offered in comparison to other large, established bookmakers. I noticed more variation in betting odds when comparing the horse racing, with Bet365 offering slightly favorable odds than major competitors.

If it's a sport, it's more than likely that you can place a bet on it at Bet365! There are more than 40 different kinds of sports to bet on at the site, also including less traditional markets like politics, surfing and virtual sports. All British sports are available no matter how big or small, so a real 5 star performance from Bet365 in this aspect. Football, Snooker, Rugby, Horse Racing, etc are all covered.

Every single match from any popular league or sport provides players with plenty of betting options, with often over a hundred of ways to place a bet. There aren't many bookmakers that can compete with Bet365 when it comes to bet selection, so by choosing them as your bookies, you always know what you're getting.


Expert's review Emma Rowlands

Sportsbook tested

All major sports are available to place bets on at Bet365, including favorites like soccer, rugby, cricket, darts, tennis and golf. I also found some more specialist sports available to place bets on, including handball, kabaddi, e-sports and futsal.

Generally speaking, though, there are fewer sports to bet on than other established bookmakers. The site does offer a good virtuals selection which I enjoyed playing. The casino included roulette and blackjack, as well as some more niche games, but again, this was slightly more limited than competing brands.

As most betting sites do nowadays, Bet365 is also offering players the opportunity of a Cash Out option for single- and accumulator bets. You can choose the size of your premature winnings yourself, meaning the feature is available as a whole and partial cash out. The more likely your bet is to be a winner, the bigger the available cashout sum will be.

Partial cash outs are all the rage at betting sites these days, but Bet365 goes one step further with their automatic cash out. This means that you can choose any amount of money, and when the possible cash out you would get from your bet hits this number, your bet will automatically cash out, confirming your win without your presence even needed!

"It's all about the in-play" stated Ray Winstone in Bet365 adverts some years ago, and not much has changed since then. Live betting is still at the forefront of the site's services, and the in-play odds, betting markets and platform are all top-notch.

You can find one of the largest in-play selections in the industry at Bet365, and with great odds to boot with a cash out feature at the ready, bettors are in for a treat whenever live betting at this experienced bookie.


Expert's review Emma Rowlands

Sportsbook tested

With great odds on the live games in play, I was able to place bets quickly while receiving live updates on the match via written and visual commentary. When hovering over my bets, I was able to watch a basic graphic of the game in question, as well as read the latest news on that game. In-play betting was also straightforward, with clear odds and swift betting.

Bet365 has excellent live streaming facilities that I was able to access from any device when a game or race was in play. Bet365 streams thousands of events every year, including football leagues, tennis tournaments and rugby leagues. To enjoy live streaming, you need to have a funded account and/or a bet placed in the last 24 hours. Watching was easy, with a clear In-Play link at the bottom of the home page and a high quality streaming experience.

Bet365 Live stream

To add a cherry on top of their in-play options, Bet365 offers all players the opportunity of watching the world's best sports live for free. You can enjoy free live streams of leagues such as La Liga, Ligue 1, the Bundesliga, MLS, NBA, MLB and the NHL throughout the season, while enjoying placing your bets live in the process.

To watch Bet365's live streams you only need an account at the site which has some money in it. Any amount will do, and with the minimum deposit to the site only being £5, just having an account for the live streams alone is well worth it!

This is what bet365 live streaming looks like on mobile

Most of the bets placed at Bet365 are nowadays done on a mobile device, which is why the company has invested heavily in providing players the best possible mobile experience. You can download the Bet365 app for free on both Android- and iOS devices, but betting is naturally also available straight away through the browser of your device.

Whichever option you end up choosing, a fast-paced and smooth mobile experience is provided. No matter whether you're using a smart phone or a tablet, placing your bets and doing everything else on the site is more than pleasant and available with just a few taps of your screen.


Expert's review Emma Rowlands

Sportsbook tested

Downloading the Bet365 app to IOS was easy and free. Once signed in, I was able to track all the same features as I could on the desktop site, including my betslip, settled bets, account overview, deposit options, withdrawing options and an overview of each game and odds. The app was definitely my preferred way to access Bet365, especially as push notifications gave me insight into when I had won.

Safe & responsible gambling

Bet365 aims to provide safe and responsible betting to all, but sadly some people have trouble with this. To combat gambling addiction Bet365 provides players with some tools to stay in control like:

Gambling addiction is no joke, and if you or anyone close to you are suffering from it, cease betting immediately and contact Gamblers Anonymous or Gambling Therapy through the links provided by Bet365 on their site.

Being one of the biggest betting sites in the world, Bet365 knows exactly how to serve their players. Customer support in English at the site is available 24/7 via live chat and email, and the experienced and helpful team knows the answers to most if not all problems and inquiries you might need help with.

In addition to personal support, Bet365 has also provided players on the site with an extensive list of Frequently Asked Questions. The FAQ if full to the brim with the most common topics players want to know about, so be sure to check it out whenever needed!


Expert's review Emma Rowlands

Sportsbook tested

I was happy to see that Bet365 offer a free UK 0800 number for customers. This shows that they are a responsible company and not just out to rinse people’s pockets! The website itself is flooded with FAQs, so for the most part, a customer question could be answered without them needing to call for support. The site also supports LiveChat, offers an email address and Web Message.

When I tested the live chat, I was initially put through to a virtual assistant bot, which I didn’t like very much as it’s impersonal. However, once I wrote ‘speak to an agent’, I was put into a queue to speak to a real human. I started at number 9 but worked through to the front of the queue very quickly. They also offer an online complaints procedure and form. In full, I’d say that Bet365 are committed to customer care and have a method of contact suited to everyone.

Site languages

English, Swedish, German, Spanish, Italian, Russian, Danish, Dutch, Estonian, Greek, Hungarian, Polish, Norwegian, Portuguese, Romanian, Slovene, Korean, Japanese

Email support languages


Live support languages


Phone support languages


KYC & Documents

As modern day laws require, Bet365 is under obligation to confirm your identity along with everyone else's who plays on their site. This is due to the UK Gambling Commission regulations, but luckily sending documents through the site is a rather smooth operation.

Uploading your documents happens through your account settings -page, where you can confirm your identity with a passport, driving licence or national id card, while your address can be confirmed for example with a recent utility bill.


Expert's review Emma Rowlands

Sportsbook tested

The verification process was optional, but extremely efficient. I was asked to upload a form of identification (driving license, passport, or residents card). I chose to upload a picture of my passport, which I could do via the mobile site with ease. The verification process took only 10 minutes to fully complete and I received an email once it was done.


Being one of the world's largest bookmakers isn't possible unless you can provide players with proper banking options. As you could probably guess, this isn't a problem at Bet365, where you can enjoy making deposits and withdrawals with all kinds of methods, including debit cards, Apple Pay, PayPal, Cheque and Paysafecard. Pay by phone bill is not available deposit method at the moment.

E-wallets could be represented better, and the withdrawal times aren't the fastest available. This isn't too much of an issue though, and the minimum deposit you can make at Bet365 is pleasantly only £5. Bet365's maximum payouts for punters are huge as £2 million in football and £1 million in horse racing.


Expert's review Emma Rowlands

Sportsbook tested

Depositing money was quick and easy. There were many different payment options to choose from, including Apple Pay, Google Pay, Visa and Wire Transfer. The only problem that I encountered was that Apple Pay didn’t work, even though I was using an iphone.

Still, I deposited money instantly via the Visa option and funds were made available in my account within seconds. The betslip was easy to fill out and all unsettled bets were kept in one tab, making them easy to access and view. Cash-out options were clear and easy to use when needed.

Withdrawing my winnings was easy. The card I used to deposit funds was the only card I was allowed to withdraw to. The withdrawal instructions were straight forward and I noticed the money went back into my account within 3 hours, which was a nice surprise.

Depositing methods

Mastercard Visa Wire transfer Paysafecard PayPal Cheque Maestro Apple Pay

Withdrawal methods

Mastercard Visa Wire transfer PayPal Cheque Maestro

Withdrawal times

Mastercard 1-5 working days, Visa 1-5 working days, Wire transfer 1-5 working days, PayPal 0-1 working days, Cheque 5-28 working days, Maestro 1-5 working days

Is Bet365 tax free?

Bet365 is a tax free sportsbook.

Who owns Bet365?

Hillside Sports ENC owns Bet365.

Expert's profile


Emma Rowlands

Emma Rowlands

Emma is a registered journalist and sports betting enthusiast. She has written hundreds of articles, reviews and blog content for many major bookmakers around the world.

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