Bookmakers Reviews UK

By Teemu Mattila. Updated:

Find the best betting reviews in the UK. Betting site reviews provide helpful insights to identify bookmakers worth your time. Some online betting reviews vary in quality, with some being inaccurate, biased, or incomplete - but not at Bojoko. 

Bojoko betting reviews are created with care and expertise, making them reliable. You can be confident all reviews have been conducted with great diligence and hands-on experience.

List of sports betting sites reviewed

Below you will find a complete list of betting sites reviewed by us. 

Pick a betting site based on the rating shown on the list. Alternatively, you can go and read the full reviews. All reviews have all the necessary information about different features with screenshots included. Skip the guesswork and make an educated choice using our expert betting reviews.

Ad Disclosure
  1. Money back as bonus if your first bet loses
    1st deposit bonus
    Hollywoodbets betting review »
    1st deposit bonus Money back as bonus if your first bet loses
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 93%
    Launched 03/2019
    Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag... Hollywoodbets betting review »
    PLAY HERE » Only 18+ UK customers, minimum deposit £10. Within 3 days of registration, place three minimum £10 qualifying bets at minimum odds of 1/2 (1.5). All qualifying bets must be placed on different events. If one or all of your bets lose, you receive £10 as a free bet per loss. 20 bonus spins will be credited once the second sportsbook bet is calculated and will credited regardless of the bet results. Only deposits via Visa/Mastercard will be eligible for the offer. Full and Bonus terms apply.
  2. £10 free bet
    1st deposit bonus
    DragonBet betting review »
    1st deposit bonus £10 free bet
    Minimum deposit for bonus £15
    Wagering requirements 1x (D)
    Return to player % 93%
    Launched 09/2022
    DragonBet betting review »
    PLAY HERE » New Welsh customers only, +18. Sign Up using the promo code bet15get10 and make a minimum deposit of £15. Place a qualifying £15 bet with minimum odds of 1/1. Qualifying bet must be placed within 24 hours of registering. Free bet stakes are not included in any winnings. Full and Bonus apply.
  3. £30 free bet
    1st deposit bonus
    Parimatch betting review »
    1st deposit bonus £30 free bet
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 93%
    Launched 01/1994
    Parimatch is a relatively fresh-faced booker from the BetVictor family that is definitely worth a try. Their stylish site provides the grounds for some great betting experiences... Parimatch betting review »
    PLAY HERE » 18+ New customers only. Opt in and bet £10 on any football market at odds 2.00+ in 7 days. No cashout. Get 6x £5 football free bets for set markets (odds 2.00+). Free bets expire in 7 days. Card payments only. Full and Bonus apply.
  4. 50%/£50
    1st deposit bonus
    10Bet betting review »
    1st deposit bonus 50%/£50
    Minimum deposit for bonus £15
    Wagering requirements 8x (D+B)
    Return to player % 94%
    Launched 06/2003
    10Bet is one of the most well-known betting sites in the UK. It was launched already in 2003 and has over a million registered users. The brand has a stylish but simplistic o... 10Bet betting review »
    PLAY HERE » New bettors Code PLAY10 Wager deposit & bonus 8x Max qualifying bet stake=initial bonus Valid 60 days Min odds, bet and payment method exclusions apply T&C apply 18+ Full and Bonus apply.
  5. £50 free bet
    1st deposit bonus
    21LuckyBet betting review »
    1st deposit bonus £50 free bet
    Minimum deposit for bonus £20
    Wagering requirements 1x (B)
    Return to player % 90%
    Launched 08/2022
    21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in August 2022. 21LuckyBet offers a very funct... 21LuckyBet betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £20 Qualifying amount of bets: £20 Max bonus amount: £50 free bet Wagering requirement: 1x Minimum odds: 7/10 (1.70) Stake not included in free bet winnings Neteller & Skrill deposits excluded Max conversion £200 Full and Bonus terms apply.
  6. £50 free bet
    1st deposit bonus
    Fafabet betting review »
    1st deposit bonus £50 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 94%
    Launched 01/2022
    Welcome to the exciting world of Fafabet, a rising star in online sports betting. As a new player in the highly competitive UK market, Fafabet has swiftly emerged as a promising... Fafabet betting review »
    PLAY HERE » New customers only aged 18+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get free bets and a casino bonus based on how much you bet on your first bet. Free Bet and Casino Bonus expire in 7 days. Full and Bonus apply.
  7. £20 free bet
    1st deposit bonus
    BoyleSports betting review »
    1st deposit bonus £20 free bet
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 93%
    Launched 01/1982
    BoyleSports, named after its Irish founder John Boyle, is one of the trailblazers of the betting industry. Since its launch in 1982, they have grown significantly and run almost... BoyleSports betting review »
    PLAY HERE » New UK customers only, 18+ (excluding NI). Mobile only. Place a bet of £10 or more at odds of EVS (2.0) or greater and receive a £20 free bet. For multiple bets the combined odds must be EVS (2.0) or greater. Free bet stakes will not qualify for this offer. Qualifying bet must be placed within 30 days of account opening. Customers depositing with Skrill/Moneybookers, Neteller, PayPal or prepaid cards will not qualify for this offer. BoyleSports Terms & Conditions apply. Full terms and Bonus apply.
  8. £30 free bet
    1st deposit bonus
    BlueFox Sports betting review »
    1st deposit bonus £30 free bet
    Minimum deposit for bonus £20
    Wagering requirements 1x (D)
    Return to player % 92%
    Launched 01/2017
    BlueFox Sports provides a solid betting experience with competitive odds and extensive niche markets. BlueFox Sports betting review »
    PLAY HERE » New customers only, +18. Applies to the first £20+bet at odds 1.50 (1/2) or greater. Qualifying bet must be placed within 7 days of registering. Free bet stakes are not included in any winnings. Winnings must be wagered once. Max conversio £200. Skrill and Neteller deposits are excluded. Full terms and Bonus apply.
  9. -
    1st deposit bonus
    Star Sports betting review »
    1st deposit bonus -
    Minimum deposit for bonus -
    Wagering requirements No
    Return to player % 93%
    Launched 01/2009
    The Star Sports company launched in 1999 under the name Star Racing. For a long time, this bookie operated independently, mainly focusing on horse racing. In 2009 Star Racing de... Star Sports betting review »
    PLAY HERE » New UK players only, +18. Full and Bonus apply.
  10. £20 free bet
    1st deposit bonus
    Kwiff betting review »
    1st deposit bonus £20 free bet
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 85%
    Launched 09/2017
    Kwiff is a new UK sportsbook with a unique product for sports bettors. Kwiff supercharges bets for players in different scenarios. Supercharge means, that Kwiff boost your winni... Kwiff betting review »
    PLAY HERE » Minimum deposit for bonus: £10 Max bonus amount: £20 as a surprise bet Minimum odds to claim the surprise bet: 1.50 Rewards will be credited to the player within 48 hours No wagering requirements Stake excluded from surprise bet winnings Full and Bonus apply.
UK betting reviews

Full methodology of our bookmaker reviews

Our bookmaker reviews strive to educate players through complete and honest evaluations so you can make the best betting site decisions. We paint a detailed picture of each site's pros and cons based on strict grading criteria.

Bookmakers must excel across the board to earn top marks - strong performance in some areas can't compensate for deficiencies in others. Our holistic analysis identifies brands that consistently shine. 

Our experts don't hold back on any criticism a site deserves.

When rating bookmakers, we examine quantifiable metrics around markets and odds and make qualitative judgements requiring experience. Statistics alone don't tell the full story.

This is where our expertise and experience come into play. Our seasoned reviewers, who have been playing and assessing betting sites for years, are adept at consistently evaluating the quality features of bookmakers.

We evaluate the following five main categories individually: 

The maximum rating is 5.00. Max one point is given for each category.

This is how we calculate the rating points for each category:

This is how we calculate the sports betting bonus rating:

  • The sports betting site has any free bet = 0.40 points
  • It has a zero-wagering bonus / more than £40 in bonus money / higher than 250% bonus percentage = 0.60 points

Fulfilling just those two requirements will give the bookmaker a full score. Then we take a deeper look at the offer to adjust the score.

  • The bonus terms are exceptionally good = +0.20 points
  • The terms are difficult or abusive = -0.20 points
  • The site offers a money-back bonus = +0.20 points
  • There is also an additional casino bonus = +0.10 points

If none of the above apply and the site offers a completely average bonus:

  • Bonus offer is average in all aspects = 0.40 points

This is when the bonus is along the lines of Bet £10, get £10, with 1x wagering. Those we see as average offers.

Reviewing the betting offer

What does this all mean in practice? A betting site needs to offer a versatile offer, or have an exceptional focused bonus. The easiest way to get a full score is to have a big bonus and give something for free. We always want to know which betting site gives you bonus on registration without deposit.

The bonus terms also play a part in the score. This can be a good or a bad thing for a betting site. Be it good or bad, being different is going to be noticed.

You can find the best rated free bets and offers from our dedicated free bets offers -article

This is how the rate the sportsbook:

  • The RTP is 95% or higher = 0.30 points
  • The site has over 40 sports = 0.30 points
  • They have live streams = 0.20 points
  • Virtual sports are available = 0.10 points
  • Best Odds Guaranteed = 0.10 points

When the baseline score has been calculated, it is then adjusted depending on the following:

  • Missing important individual markets = -0.20 points
  • Site provides cashback from bets = +0.10 points

Betting odds and market reviews

The second most important element of betting sites, following good betting offers, is naturally the sportsbook's offered betting markets and odds. The more options and the higher the odds, the greater is the opportunities for you as a bettor to achieve winnings. 

In our review, we give points whenever the bookmaker's RTP% can be seen as above the industry average. We also award points for an exceptionally wide selection of sports, but at the same time, we penalize for any significant market gaps.

When it comes to live betting, many quality betting sites offer live streams of sports events from around the world. We highly appreciate this because live betting with live streams adds a unique flavour to the betting experience.

Furthermore, our ratings favour bookmakers going beyond basics to offer features like Best Odds Guaranteed for horse racing and the expanding virtual sports category. The presence of these special offerings demonstrates a betting site's dedication to niche communities and adopting evolving formats.

Here is how we rate the site's deposits and withdrawals:

  • The betting site must offer at least 5 deposit and withdrawal options = 0.50 points
  • Deposits and withdrawals must be free = 0.50 points

All deposit and withdrawal terms are also considered in this category. This can lower the score.

The terms are unusually restrictive, such as high minimum withdrawals or high rollover requirements = -0.35 points

Reviewing the deposit and withdrawal terms

A good betting site should provide a variety of banking options to cater to different preferences. Failure to do so will result in a lower rating. 

Other crucial aspect that many reviews often overlook is the withdrawal terms. These terms can be challenging to find but can lead to significant disappointments if not considered. Requirements like withdrawal fees or high minimum withdrawal amounts can result in a lower rating for the payment process.

Minimizing the required minimum deposit improves a bookie's appeal to players. The small £5 - £10 minimum deposit requirements are the ideal size for those who want test betting sites with a low bankroll.

From our page minimum deposit betting sites you'll find all bookies with low deposit requirements.

Here is what we look at when rating the site's customer support:

  • The site has a helpful customer support available = 0.45 points
  • Betting site provides real-time support = 0.45 points
  • Support is available via live chat and phone = 0.10 points

How do we rate customer support

Effective customer support is the cornerstone of a positive betting experience. Nobody wants to be left waiting when they encounter issues during play.

Players require aid in resolving account, payment, cashout or betting issues without delays. Top-tier sites combine knowledgeable, timely assistance across channels preferred by their users.

Those that offer FAQ, email, live chat, and phone support receive the highest ratings.

This is how the usability score breaks down:

  • Betting site is easy to navigate = 0.35 points
  • The site runs smoothly = 0.35 points
  • It is visually pleasing = 0.30 points

Reviewing betting site's interface and usability

Placing bets online is more than just wagering; it's about interaction with the bookmaker and the punter. 

Bettors navigate between the odds of different matches, explore statistics provided by bookies, and place bets while simultaneously following the events of their chosen game through live streaming. This is why we think that having a straightforward design is crucial.

We also remember that not everyone is an experienced player who can easily find what they are looking for, even on complex websites. The pages' interface should serve new punters, and it should work smoothly on PC and mobile devices.

Beyond aesthetics, the technical performance of a betting site is paramount. A visually pleasing interface loses its charm if the site loads slowly or struggles to run live streams. 

We judge sites on coordination and functionality, not personal stylistic preferences. Players deserve effortless navigation, speed, and appealing yet easy-to-use interfaces supporting their wagering experience.

Experts behind the betting site reviews

Bojoko has some of the finest writers and casino experts who are responsible for creating our betting site reviews. They are experienced players, content producers and sports experts.

Bojoko's team has decades of experience in all forms of online gambling. Our staff has started as players and even worked in online casinos in multiple roles. They have seen all sides of the industry and share that knowledge with you.

We are not just made-up names and AI pictures. We are real people who do these reviews with our real names. We are proud of what we do and don't need to hide behind anonymity. 

Who are these people? Meet the whole team of Bojoko's betting experts, or glance at the few experts displayed below. 

Joel Kelly

Article by:

Joel Kelly

Joel has worked in the iGaming industry for nearly a third of his life, with almost a decade of experience with casinos, sports betting and poker. During this time he has had the opportunity of testing dozens of different bookies, casinos and poker sites, with his focus currently being managing Bojoko's UK sports betting content. Starting out writing betting tips on the Premier League as far back as 2014, his career has seen him focus mainly on casino & sports betting content + reviews. Being half English and Finnish, there really isn't a sport that he doesn't know about no matter the su...
Lauri Hannelin

Article by:

Lauri Hannelin

Lauri Hannelin works on the content team at Bojoko, focusing on casino, provider, and game topics. The majority of Lauri's career has been on the operator side, and he has worked in various roles in online casino and sports betting companies, but writing is his passion. "Reviewing and researching the world of online casinos allows me to express my creativity. The constant innovation and development of the industry helps me learn new things every day." With a background on the operator side, Lauri is an expert when it comes to different types of casinos, game developers, and slots. ...
Teemu Mattila

Article by:

Teemu Mattila

Teemu has an extensive background in content writing, spanning various subjects. As an independent freelancer, he has collaborated with companies worldwide, crafting content in both Finnish and English languages. His career started in 2015, and since the beginning of 2021, Teemu has been working as a part of Bojoko’s content team. “I have always been a passionate sports enthusiast, and after completing my thesis focused on sports marketing, I started dreaming of a career in sports-centred content creation. iGaming and sports betting markets soon provided the perfect avenue for me to purs...

Why Bojoko is the best betting review site

Bojoko is the best betting review site because we are an award-winning review site and an excellent source of information. Our status as the top review site stems from player-focused, truthful reviews portraying real experiences.

Our goal is to provide you with something that has value. We go through everything with a fine comb to let you know what each betting site actually feels like.

Why you should read our betting site reviews

You should read our betting site reviews because we go over a long list of requirements when reviewing any betting site. 

There are plenty of details and information available in our reviews. Those are always useful for players and should be checked. When it comes to the big picture, there are a few points that stand out. Below are the main reasons that make our reviews special:

User experience

UK sportsbook reviews

We look at betting sites the way a regular player would. We don't get any special treatments or perks, and wouldn't even care for any when checking out a betting site.

Our reviews are made to match your experience. We want to see what happens when a regular person joins a site and starts making bets. This user-level experience is important and is used to gauge the score the betting site will get.

We also don't just write reviews for experienced punters. We want to help the new players as well by letting them know what is a good option for them. For example, if a site is not built to accommodate rookies, then we will let you know.

Keeping information updated

Online betting is a fast-paced industry where things change rapidly. This is why we update our reviews constantly to keep up with the all the new changes.

Reading a review that is a few year old may not be very useful. At best, it is just inaccurate and the details are wrong. At worst, it is misleading and harmful.

This is why we see that it is important to pay attention to the betting sites even after their review has been done. We keep tabs on the sites and update our reviews accordingly.

Balanced review

If you only show the good side of a bookmaker, you are nothing more than an advertisement. This is not useful for a player who is looking for real information and will lead to disappointment.

We look at betting sites objectively and try to bring you the whole story. We shine light on all the negative features, as well as praise everything the site has done right.

When you know both sides of the betting site, it is easy to make an informed decision.

To explore all Bojoko listed betting sites and their betting offers, you should visit our page of best online bookies and find the perfect match for you! 


The best betting review site is Bojoko. For British players, Bojoko provides the best impartial reviews and rates casinos with unbiased experience.

Bojoko has been nominated and won several awards, including Media Provider of the Year in 2021 and Best iGaming Technology and Media Provider of the Year in 2023.

Bojoko's bookmaker reviews are made through a meticulous process involving experienced reviewers evaluating sites via strict criteria. Reviews take a big-picture approach, necessitating comprehensive excellence for high ratings

Bookmakers Coral, Ladbrokes, Betway, Betfred and Unibet have the best ratings. 

Below, you'll find the scores for the mentioned betting sites and the opportunity to click on their names to explore comprehensive reviews of these brands.

You know if a betting site is legit by their gambling licence. The United Kingdom Gambling Commission is the governing body on UK online gambling, and it hands out licences to those sites that meet specific requirements.

If an online betting site has a UKGC licence, you know they have met the requirements that UKGC places upon them and shown they can be trusted to provide gambling services within the UK.

Even though this is not the 100% guaranteed way of looking if a site is legit, it is an easy way to get very, very close. Those sites who have a UKGC licence and are not legit are extremely rare and will be punished and heavily fined as soon it becomes known.


Browse our betting sites reviews


Teemu Mattila

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2021, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

Say "OK" to the cookies. Learn more in our privacy policy.