Bojoko helps you select online casinos better. Every day we are building tools for you to select your ideal online casinos quickly and easily.
Our way of listing online casinos is unique. On Bojoko the online casinos list themselves. Almost 200 online casinos have done so and tens of thousands of players like you select their online casinos among them every month.
Besides the hundreds of online casinos, there are thousands of online slot reviews, casino bonuses worth many thousands of pounds and an extensive list of no deposit bonuses and free spins to choose from.
Bojoko is an affiliation website. This means that we don't offer any casino games on our site but only promote the online casinos where you then play the games. We receive compensation when someone signs up (and plays) to an online casino through our site.
Affiliation is a very common way of doing marketing online. Some of the biggest travel websites, like hotels.com and booking.com, are affiliates. Also, some of the world's biggest online stores, like Amazon, have affiliate programs which bring them traffic and customers. So, online casinos using affiliates to bring traffic to their websites is a very common way to market their casinos.
Being an affiliate doesn't need to affect the trust of the website. For example, travel blogs are very often affiliates and can still be trusted as knowledgeable guides for their topic. The same goes for casino affiliates as long as we are open about how we monetise our website and run the site in a trustworthy way.
We explain below more of our way of creating a trustworthy casino website.
Why you can trust Bojoko
First of all, there are real people working on Bojoko. We are not some faceless internet marketers.
Bojoko is owned by a company called Good Game Ltd. The company was established in Malta in September 2011 and most of its team members are from Finland. Below you can find links to publications where you can get to know of Bojoko, Good Game Ltd and some of our team members.
If you want to contact us, you'll find the contact details below:
- Company name: Good Game Ltd
- Company registration number: C53800
- Address: 68, Triq ir-Rebħa, Gżira, GZR 1324, Malta
- Contact us page
- Email: firstname.lastname@example.org
- Phone: 356 9907 1915
Secondly, Bojoko is the only website Good Game Ltd is operating. Unlike so many others, we are not building dozens of casino websites each looking the same but targeting a bit different player intent with domain names like newnodepositingbonuses2020.
Our mission with Bojoko is to make your online casino consumption as fluid, safe and entertaining as possible. And we are fully concentrated on that.
Thirdly, Bojoko is unique. Unlike our competitors, we chose to give the online casinos a chance to create their own casino listing. This means that all the imagery, text, casino information and videos on our casino reviews are made by the casinos themselves.
We are not hyping the casinos to get you signed up. They are telling their brand story to you.
We are not reviewing the casinos either, so there is no "who pays the most gets the best reviews" bias.
We want you to tell your casino experiences/stories by reviewing the casinos. This is the best way to help other users in their casino selection and the best way to tell the casinos what they are doing well and what needs to improve.
The idea behind building a platform, where casinos list themselves and players review the casinos, was to minimise the role of the affiliate (our role) on Bojoko. In other words, we want our players to get the clearest picture possible of a casino before selecting one to play at.
Lastly, we only allow licensed casinos to list themselves on Bojoko. Also, we don't work with any casino and drop partners off from Bojoko, if we see or know beforehand that they are bad actors.
We follow the regulations of the jurisdictions we operate in. In the UK this means that we follow the ASA (Advertising Standards Authority) and UKGC (UK Gambling Commission) very closely to be fully compliant with the UK gambling advertising rules and regulations.
All of the above means that you can trust the information on Bojoko and the company and the people behind the website.
Bojoko is an advocate of safe gambling
We are safe gambling advocates because safety drives user experience in online gambling. Just like casino promotions, easy money transfers, player data security, game selection, etc. do.
So for us, it's not a marketing gimmick to say we are advocates of safe gambling. We want you to have better casino experiences and safety is an important part of that.
This is why we have added a safe gambling section to casino reviews where the casinos can tell what measures they have taken to make your casino experience safer.
We have also written guest posts about the topic where we have invited other affiliates to highlight safe and responsible gambling on their marketing.
We think that safer online casinos will increase the entertainment value of gaming and eventually create a healthier online casino industry.
What does Bojoko mean?
Bojoko means "good game" in a combination of three Spanish dialects.
/bo/ - Catalan and Galician. Meaning "good", "wholesome", "fruitful".
/joko/ - Basque. Meaning "game".
Bojoko takes its name from its parent company, Good Game. The founders of the company were poker players when it was established. In poker, it is common to cheer and encourage other players by saying "good game" ("gg" online) after a well-played session. So, it was a perfect name for a gambling company.
Later on, good gaming became the essence of our websites, which were designed to serve the user in the best possible way.
Bojoko's mission in its simplest terms is to increase the fluidity of online gambling.
To you as a Bojoko user this "fluid gambling" means
- Quick and easy casino selection
So far we have built the following tools to facilitate your easy casino selection:
- Filtering and sorting tool
- Preferred information for logged in users
- Notifications for logged in users
We keep improving the features and will bring more of them to the site in the future, so stay tuned.
Bojoko in media
Bojoko has been showcased and mentioned in many iGaming and non-iGaming publications. Below you can see some of the most prestigious of them.
Our casino experts / Site contributors
Bojoko's content team has years of experience in online gambling both as players and content creators. Below you can see the main contributors behind the UK content. Check out our Author page to see the rest of the contributors.
Awards and nominations
After a year from the launch, Bojoko was nominated at the prestigious iGB Affiliate Awards. The categories Bojoko was nominated in were Best Casino Affiliate, Best Affiliate Newcomer and Best Innovation.
Bojoko has been nominated in iGB Affiliate Awards in more than one category, including Best Casino Affiliate, every year since its launch.
Our latest award nomination was published in September 2020, when Bojoko got shortlisted at the EGR Operator Awards for the Affiliate of the Year, Best Casino Affiliate and Rising Star categories.
We have partnered with over 300 online casinos, game providers and casino platforms. Among them are the most trusted names of the online casino industry.
We were thrilled to be the first featured supplier on their provider segment seeing as it's such an open approach of doing business. We can't wait to see what they come up with next!
It is the only online gambling affiliate that allows operators to upload their own listing, which is the way forwards in this new age of compliance.
The team has built a powerful brand that players trust and return to time and time again to learn more about online casinos and find the best casinos to play at based on their preferences.
The site is entirely unique from the way that it has been designed and laid out, to the way it acquires and retains players via the highly professional and talented team that operate Bojoko day in day out.
Read Founders' story to learn how Bojoko and the company behind Bojoko, Good Game, got started.
Career opportunities at Bojoko
We're looking for talented professionals with a "can-do" attitude and drive for self-improvement.
We're especially keen on hearing from skillful web developers, graphic designers, UX experts and content creators (especially high-level journalists for our blog section).
You can find our current vacancies and freelance opportunities here. You can also send open applications with CV to jobs(a)bojoko.com.
Trademarks, copyrights and content license
Bojoko® is a registered trademark of Good Game Ltd. Addition to the word "bojoko", the "b" sphere symbol is also trademarked by Good Game Ltd.
Good Game Ltd and Bojoko own all the copyrights to all content, including texts, data, code (unless otherwise specified), images and icons on the website.