About Bojoko

Bojoko helps you select online casinos better. Every day we are building tools for you to select your ideal online casinos quickly and easily. 

Our way of listing online casinos is unique. On Bojoko the online casinos list themselves. Almost 300 online casinos have done so and thousands of players like you select their online casinos among them every month.  

Besides the hundreds of online casinos, there are hundreds of online slot reviews, casino bonuses worth many thousands of pounds and an extensive list of no deposit bonuses and free spins to choose from. 

Affiliate disclosure:

Bojoko is an affiliation website. This means that we don't offer any casino games on our site but only promote the online casinos where you then play the games. We receive compensation when someone signs up (and plays) to an online casino through our site. 

Affiliation is a very common way of doing marketing online. Some of the biggest travel websites, like hotels.com and booking.com, are affiliates. Also, some of the world's biggest online stores, like Amazon, have affiliate programs which bring them traffic and customers. So, online casinos using affiliates to bring traffic to their websites is a very common way to market their casinos.

Being an affiliate doesn't need to affect the trust of the website. For example, travel blogs are very often affiliates and can still be trusted as knowledgeable guides for their topic. Same goes for casino affiliates as long as we are open how we monetise our website and run the site in a trustworthy way.

We explain below more of our way of creating a trustworthy casino website.

Why you can trust Bojoko 

First of all, there are real people working on Bojoko. We are not some faceless internet marketers. 

Bojoko is owned by a company called Good Game Ltd. The company was established in Malta in September 2011 and most of its team members are from Finland.  Below you can find links to publications where you can get to know of Bojoko, Good Game Ltd and some of our team members.   

If you want to contact us, you'll find the contact details below:

Secondly, Bojoko is the only website Good Game Ltd is operating. Unlike so many others, we are not building dozens of casino websites each looking the same but targeting a bit different player intent with domain names like newnodepositingbonuses2020. 

Our mission with Bojoko is to make your online casino consumption as fluid, safe and entertaining as possible. And we are fully concentrated on that. 

Thirdly, Bojoko is unique. Unlike our competitors, we chose to give the online casinos a chance to create their own casino listing. This means that all the imagery, text, casino information and videos on our casino reviews are made by the casinos themselves. 

We are not hyping the casinos to get you signed up. They are telling their brand story to you. 

We are not reviewing the casinos either, so there is no "who pays the most gets the best reviews" bias. 

We want you to tell your casino experiences/stories by reviewing the casinos. This is the best way to help other users in their casino selection and the best way to tell the casinos what they are doing well and what needs to improve. 

The idea behind building a platform, where casinos list themselves and players review the casinos, was to minimise the role of the affiliate (our role) on Bojoko. In other words, we want our players to get the clearest picture possible of a casino before selecting one to play in. 

Lastly, we only allow licensed casinos to list themselves on Bojoko. Also, we don't work with any casino and drop partners off from Bojoko, if we see or know beforehand that they are bad actors. 

We follow the regulations of the jurisdictions we operate in. In the UK this means that we follow the ASA (Advertising Standards Authority) and UKGC (UK Gambling Commission) very closely to be fully compliant with the UK gambling advertising rules and regulations. 

All of the above means that you can trust the information on Bojoko and the company and the people behind the website. 

Bojoko is an advocate of safe gambling

We are safe gambling advocates because safety drives user experience in online gambling. Just like casino promotions, easy money transfers, player data security, game selection, etc. do.  

So for us, it's not a marketing gimmick to say we are advocates of safe gambling. We want you to have better casino experiences and safety is an important part of that.  

This is why we have added a safe gambling section to casino reviews where the casinos can tell what measures they have taken to make your casino experience safer. 

We have also partnered with organisations like Responsible gambling week and Gamban to bring information to our users how they can be more responsible gamblers. 

We have also written guest posts about the topic where we have invited other affiliates to highlight safe and responsible gambling on their marketing. 

We think that safer online casinos will increase the entertainment value of gaming and eventually create a healthier online casino industry. 

Read more about responsible gambling

What does Bojoko mean?

Bojoko means "good game" in a combination of three Spanish dialects.

/bo/ - Catalan and Galician. Meaning "good", "wholesome", "fruitful".

/joko/ - Basque. Meaning "game".

Bojoko takes its name from its parent company, Good Game. The founders of the company were poker players when it was established. In poker it is common to cheer and encourage other players by saying "good game" ("gg" online) after a well played session. So, it was a perfect name for a gambling company. 

Later on, good gaming became the essence of our websites, which were designed to serve the user in the best possible way.

Bojoko's mission

Bojoko's mission in its simplest terms is to increase the fluidity of online gambling.

To you as a Bojoko user this "fluid gambling" means  

So far we have built the following tools to facilitate your easy casino selection: 

We keep improving the features and will bring more of them to the site in the future, so stay tuned. 

Bojoko in media

Bojoko has been showcased and mentioned in many iGaming and non-iGaming publications. Below you can see some of the most prestigious of them. 

Our casino experts / Site contributors

Joonas Karhu

Joonas Karhu has over a decade of experience in online gambling and casino. He started playing online poker in 2006 and later worked as a blackjack dealer for the Finnish gambling monopoly Veikkaus (Then RAY). Joonas's previous roles also include senior management positions for large online casino companies. He holds three business degrees, including an MBA in gambling and marketing from the University of Malta.

Joonas's texts about the online casino industry are frequently featured in industry publications, including CalvinAyre, iGamingTimes, SBCNews, EuropeanGaming, TotallyGaming, and more. Joonas lives in Malta and is based in Bojoko's Gzira office. He's the Chief Business Officer of Good Game, the company behind Bojoko.

Lauri Ronkainen

Lauri Ronkainen has worked in the online gambling industry the last three years. He has managed an online casino comparison site for Good Game and worked in research, content writing, translations and SEO. Lauri holds a master's degree in history from the University of Tampere, Finland.

Lauri has reviewed hundreds of online casinos, slots and table games. Although he knows his way around bonuses, banking methods and slot features, Lauri's absolute specialty is live dealer games. He's always looking for the new ways to play the classic games and is one of the few people in the world who has created his own roulette strategy: Fibonacci dozens.

Toni Halonen

Toni Halonen has an extensive online casino player experience starting from the early 2000s. He has worked over 10 years in the online gambling industry from which six years as a professional poker player.

Toni is a Master of Economics from the University of Tampere, Finland. He has built and acted as a content writer close to a dozen of Finnish and English gambling websites. These websites have covered gambling topics such as online poker, online sports betting and online casinos. He has been featured in podcasts and publications like iGaming Capital and the Malta Chamber of Commerce as an iGaming entrepreneur.

He contributes to Bojoko as a product feature designer and fact checker and is our gambling contributor on Quora.

Awards and nominations 

After a year from the launch, Bojoko was nominated at the prestigious iGB Affiliate Awards. The categories Bojoko was nominated in were Best Casino Affiliate, Best Affiliate Newcomer and Best Innovation.

Our latest award nomination was published in August 2019, when Bojoko got shortlisted for the Best Casino Affiliate 2019 in EGR Operator Awards

Bojoko shortlisted EGR London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best affiliate newcomer
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best innovation

Our partners

We have partnered with over 300 online casinos, game providers and casino platforms. Among them are the most trusted names of online casino industry.

888

888

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Winstar

Winstar

Winstar is part of GameAccount Network (GAN) which is publicly listed in London and Irish Stock Exchanges. GAN has been building award winning real money and social casino platforms to leading operators since 2002. Their latest own online casino Winstar has proven to be extremely popular in the UK.
32Red

32Red

32Red is a multiple award-winning online casino and one of the most popular online casinos in the United Kingdom. It is part of the multinational Kindred Group Plc. and a sponsor of 5 different English Championship football teams.
Videoslots

VideoSlots

In 2011 established Videoslots is the largest online casino by the number of casino games. Videoslots is licensed by the Malta, Sweden and UK gaming authorities and can boast with multiple award winnings and innovative casino player features.

Partner testimonials

NoLimit City

NoLimit City

Nolimit City is a fresh, innovative game studio specialising mobile friendly slots. Original themes, cool graphics and creative special features guarantee these games stand out from the crowd. Above the average RTP also means players keep coming back for more.
The team behind Bojoko have come up with a fresh an innovative approach towards beating the traditional casino info page to offering so much more.

We were thrilled to be the first featured supplier on their provider segment seeing as it's such an open approach of doing business. We can't wait to see what they come up with next!
Malcolm Mizzi Director, Commercial Operations - Nolimit City
MrQ Bingo and Slots

MrQ

MrQ is one of the most popular new online casinos in the UK. Through its proprietary award-winning casino platform MrQ is able to offer a seamless and player-friendly gaming experience.
Bojoko has set the standard for other online gambling affiliates to follow since it launched at the end of 2017 and is one of the most innovative and forward-thinking publishers in the sector.

It is the only online gambling affiliate that allows operators to upload their own listing, which is the way forwards in this new age of compliance.
James Booth - MrQ Bingo and Slots
888casino

888casino

In 1997 established 888 is one of the largest online casinos in the World. It has won many prestigious awards for its casino product and its parent company 888 Holdings is publicly listed in London Stock Exchange.
Bojoko has re-written the rulebook for what it means to be an online gambling affiliate. They are reputable, transparent, honest and, above all else, the very best at what they do.

The team has built a powerful brand that players trust and return to time and time again to learn more about online casinos and find the best casinos to play at based on their preferences.
Shay Shaham - 888casino
Unibet

Unibet

Unibet.com is one of the largest online gambling websites and casinos. It has over 11 million customers in over 100 countries and employs over 1400 employees. Unibet was founded in 1997 and its parent company Kindred Group Plc. is publicly listed in Nasdaq Stockholm Stock Exchange.
Bojoko has completely changed the online casino affiliate sector since it launched in 2017. It is the first-time online casino operators can take control of the content that is published on their behalf, and to be reviewed and rated by an active community of online casino players and fans.

The site is entirely unique from the way that it has been designed and laid out, to the way it acquires and retains players via the highly professional and talented team that operate Bojoko day in day out.
Marke Räsänen - Unibet

Founder's story

Read Founders' story to learn how Bojoko and the company behind Bojoko, Good Game, got started. 

Career opportunities at Bojoko 

When it comes to working at Bojoko, our by far biggest perk is 6-hour work days. Besides the shorter work days, Bojoko offers 

We are always interested in hearing from talented people. We value your grades, degrees, experience and skills, but most importantly we value people with the right attitude. Someone who

We are always keen on hearing from skillful web developers, graphic designers and content creators (especially high level journalists for our blog section). 

You can find our current vacancies here and you can send open applications with CV to jobs(a)goodgameltd.com. 

Trademarks, copyrights and content license

Bojoko® is a registered trademark of Good Game Ltd. Addition to the word "bojoko", the "b" sphere symbol is also registered trademarked by Good Game Ltd. 

Good Game Ltd and Bojoko own all the copyrights to all content, including texts, data, code (unless otherwise specified), images and icons on the website.

 

Article by:

Toni Halonen

CEO of Bojoko/Good Game Ltd. Toni has an extensive online casino player experience starting from the early 2000s. He has worked over 10 years in the online gambling industry from which six years as a professional poker player. He is a Master of Economics from the University of Tampere, Finland.

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