New Betting Sites UK

By Teemu Mattila. Updated:

From our list of new betting sites you can find all the latest UK bookmakers. These bookies offer a fresh set of odds, offers and other perks for bettors. The list will be updated frequently as new bookies are launched.

Newest Bookmakers in the UK - May 2024

Find a complete list of the newest betting sites below. You can directly go to any site on the list, or filter the list by various features such as launch date, bonus, payment method or several others.

Ad Disclosure
  1. 03/2024
    Launched
    Gentleman Jim betting review »
    Launched 03/2024
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Gentleman Jim Bookmakers is a fresh and sleek betting site with a calming layout and clear menus, providing excellent usability. The site offers comprehensive betting markets, f... Gentleman Jim betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New UK players only, +18. Full and Bonus apply. GambleAware.org.
  2. 02/2024
    Launched
    Casimpo Sports betting review »
    Launched 02/2024
    1st deposit bonus £20 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 92%
    Casimpo Sports is a newcomer to the betting scene, having launched in 2024. The brand provides favorable betting options, fair odds, and a variety of banking methods for money t... Casimpo Sports betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    +1
    New players only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Excluded Skrill and Neteller Deposit. Full terms and Bonus terms apply. BeGambleAware.org. Full and Bonus apply. GambleAware.org.
  3. 03/2023
    Launched
    AK Bets betting review »
    Launched 03/2023
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Betting at AK Bets is refreshingly straightforward. The brand may not dazzle with bonuses or a wide range of features, but it offers competitive odds with potential profit to pu... AK Bets betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New UK players only, +18. Full and Bonus apply. GambleAware.org.
  4. 10/2023
    Launched
    Betarno betting review »
    Launched 10/2023
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D+B)
    1st deposit bonus code -
    Return to player % 92%
    Betarno debuted in October 2023 as part of the ProgressPlay family, an operator renowned for over 15 years of expertise in sports betting. Like with other brands from the operat... Betarno betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    +2
    New players only, +18. Min qualifying bet: £20, stake not returned. Free bet min odds 1.5, stake not returned. Free bet wagering: 1x (bonus). Max bonus conversion: £200. Free bet valid for 7 days. Skrill and Neteller deposits excluded. Full and Bonus apply. GambleAware.org.
  5. 09/2022
    Launched
    DragonBet betting review »
    Launched 09/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code bet15get10
    Return to player % 93%
    DragonBet emerges as a unique online betting platform, proudly showcasing its Welsh roots and becoming the first digital brand dedicated to Welsh sports. DragonBet is an indepen... DragonBet betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New customers only, +18. Sign Up using the promo code bet15get10 and make a minimum deposit of £15. Place a qualifying £15 bet with minimum odds of 1/1. Qualifying bet must be placed within 24 hours of registering. Free bet stakes are not included in any winnings. Full and Bonus apply. GambleAware.org.
  6. 05/2023
    Launched
    Betgrouse betting review »
    Launched 05/2023
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92.5%
    Betgrouse is a solid choice on all fronts. This fresh 2023 brand launch for the Aspire Global family delivers a diverse range of betting markets, superb usability, and straight... Betgrouse betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    muchbetter
    paysafecard
    +1
    New customers only, 18+. The minimum deposit for the offer is £15. Skrill, Neteller, and PayPal deposits are not eligible. The minimum wagering on Sport to activate the free bet is £15. Only single or straight accumulators qualify for the free bet. Void or cashed out bets do not count towards wagering. Qualifying bets must be placed at odds of 1/1 or greater. Welcome free bet must be used within 14 days. After your first bet is settled, you will get £10 free bet. Any winning from free bets can be withdrawn. The free bet stake amount will not be included in any winnings. Full and Bonus apply. GambleAware.org.
  7. 10/2023
    Launched
    Dazzle Sports betting review »
    Launched 10/2023
    1st deposit bonus £20 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 92%
    Dazzle Sports provides a solid UK sports betting experience built on ProgressPlay's robust platform and extensive market coverage. Desktop users enjoy smooth navigation and wage... Dazzle Sports betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    pay-by-mobile
    trustly
    skrill
    neteller
    +4
    New UK players only, 18+. Minimum deposit: £2o. Bonus: £20 free bet. Free bet min odds 1.5. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Excluded Skrill and Neteller deposits. Full terms and Bonus terms apply. BeGambleAware.org. Full and Bonus apply. GambleAware.org.
  8. 01/2023
    Launched
    Bzeebet betting review »
    Launched 01/2023
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 91%
    Are you ready for a fresh betting experience? Explore BZeebet, the UK's newest online betting platform! With BZeebet, you'll enjoy lightning-fast odds updates, a user-friendly i... Bzeebet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    neteller
    muchbetter
    paysafecard
    +1
    Offer for new customers only and once per household. Minimum deposit to claim offer: £10. Maximum free bet token amount: £10. You must wager at least £10 on the sport with odds 1/1 or greater to get a free bet token. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap deposits will not be eligible for free bet Free bet must use within 14 days of being credited to your account. Full and Bonus apply. GambleAware.org.
  9. 08/2022
    Launched
    21LuckyBet betting review »
    Launched 08/2022
    1st deposit bonus £50 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code FBSBET
    Return to player % 90%
    21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in August 2022. 21LuckyBet offers a very funct... 21LuckyBet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    pay-by-mobile
    trustly
    skrill
    neteller
    +3
    New UK players only, 18+ Minimum deposit for bonus: £20 Qualifying amount of bets: £20 Max bonus amount: £50 free bet Wagering requirement: 1x Minimum odds: 7/10 (1.70) Stake not included in free bet winnings Neteller & Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. GambleAware.org.
  10. 01/2022
    Launched
    Fafabet betting review »
    Launched 01/2022
    1st deposit bonus £50 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Welcome to the exciting world of Fafabet, a rising star in online sports betting. As a new player in the highly competitive UK market, Fafabet has swiftly emerged as a promising... Fafabet betting review »
    PLAY HERE »
    visa
    mastercard
    trustly
    skrill
    neteller
    maestro
    New customers only aged 18+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get free bets and a casino bonus based on how much you bet on your first bet. Free Bet and Casino Bonus expire in 7 days. BeGambleAware.org. Full and Bonus apply. GambleAware.org.
  11. 02/2022
    Launched
    Luckster betting review »
    Launched 02/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    Luckster is an Irish-themed betting site and of the newest bookmakers in the UK. The brand was launched in February 2022. Luckster is the newest addition to Aspire Global fam... Luckster betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    paysafecard
    astropay
    New UK players only, 18+ Qualifying bet for the free bet: £10 or more Minimum odds for qualifying bet: 1/1 (2.00) Minimum odds for the free bet: 4/5 (1.80) Paypal, Neteller or Skrill deposits are not eligible Stake not included in free bet winnings Free bet must be used within 14 days Full and Bonus terms apply. GambleAware.org.
  12. 04/2021
    Launched
    Betzone betting review »
    Launched 04/2021
    1st deposit bonus £5 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code bonus10
    Return to player % 94%
    Betzone is one of the newest UK betting sites online. The brand was born in 2021, but the powers behind the site, Bet21 Ltd and Playbook Gaming Ltd, have a long history in the i... Betzone betting review »
    PLAY HERE »
    visa
    mastercard
    online-bank-transfer
    maestro
    18+ New UK customers only. Bonus is a £5 free bet & £5 of free spins. Promo code: bonus10. Min deposit & single bet of £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs Full and Bonus terms apply. GambleAware.org.
  13. 05/2022
    Launched
    Jeffbet betting review »
    Launched 05/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    Are you looking for a new betting experience with one of the UK’s most recently launched bookies? Then you have come to the right place! Today we are introducing a freshly launc... Jeffbet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    +2
    New UK players only, 18+ Minimum deposit to get offer: £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Free bet is valid for seven days Max winnings with free bet £200 1X wager the winnings Any player can receive up to one sport welcome bonus on the Progressplay Network Full terms and Bonus terms apply. GambleAware.org.
  14. 12/2022
    Launched
    All British Sports betting review »
    Launched 12/2022
    1st deposit bonus 10%
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    All British Sports is a newly launched sportsbook that opened its doors in December 2022. Despite being a newcomer to the betting market, its "mother brand" All British Casino i... All British Sports betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    trustly
    skrill
    neteller
    paysafecard
    Cashback offers are available to all registered players at All British Sports Cashback is calculated from the first completed deposit; all future deposits will be added to the counter and all future withdrawals will be deducted from the cashback total. Cashback is available for activation 24 hours after the first completed deposit, given that all deposits have been lost and there is no pending withdrawal. Cashback can be claimed if the player's balance is below £10. Full and Bonus apply. GambleAware.org.
  15. 01/2023
    Launched
    Pub Sports betting review »
    Launched 01/2023
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Pub Sports used to just be an online casino, but now this has all changed with betting being added to the services of this pub as well. Although Pub Sports is completely new, yo... Pub Sports betting review »
    PLAY HERE »
    visa
    mastercard
    apple-pay
    trustly
    skrill
    neteller
    paysafecard
    Bonus is available for new players only. To get the offer players must deposit at least £10 and a maximum of £100 40x wagering requirement on your bonus amount Skrill deposits are excluded. Full and Bonus apply. GambleAware.org.
  16. 03/2021
    Launched
    Rhino.bet betting review »
    Launched 03/2021
    1st deposit bonus £10 free bet
    Wagering requirements No
    1st deposit bonus code b25g10
    Return to player % 93%
    Rhino.bet is a relatively new gaming site launched in 2021 with a modern and well-functioning betting menu. For instance, the site makes it simple to locate all upcoming horse a... Rhino.bet betting review »
    PLAY HERE »
    visa
    mastercard
    online-bank-transfer
    maestro
    Only for new customers, 18+ Minimum deposit: £25 Deposit must be made using the bonus code: b25g10 Maximum bonus: £10 Free bets are valid for 7 days If you have not received bonus, please contact to customer service Full and Bonus terms apply. GambleAware.org.
  17. 11/2022
    Launched
    VegasLand betting review »
    Launched 11/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    VegasLand, established in the fall of 2022, is a new bookmaker with a Las Vegas-inspired design. Bringing a piece of the gambling capital of the USA to the UK, VegasLand is a we... VegasLand betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    New UK players only, 18+ Minimum deposit for offer £10 Max free bet value £10 Offer valid for 14 days Minimum odds for qualifying bet: 1/1 (2.0) System bets not eligible Free bet minimum odds: 4/5 (1.80) Full and Bonus apply. GambleAware.org.
  18. 02/2022
    Launched
    Betgoodwin betting review »
    Launched 02/2022
    1st deposit bonus £25 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Betgoodwin is a new online betting site by the widely known Goodwin Racing Ltd. Known by their telephone betting service, they have launched their own online betting site in Feb... Betgoodwin betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New UK players only, 18+ 50% back as free bet up to £25 Must have a minimum of 3 bets of £10 at odds of even (2.00) or greater on first day First day losses equals all losing stakes less all returns The day finishes at 23:59 Free bets to be credited within 24 hours Full and Bonus terms apply. GambleAware.org.
  19. 03/2019
    Launched
    Hollywoodbets betting review »
    Launched 03/2019
    1st deposit bonus Money back as bonus if your first bet loses
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 93%
    Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag... Hollywoodbets betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    pay-by-mobile
    skrill
    neteller
    neosurf
    paysafecard
    astropay
    Only 18+ UK customers, minimum deposit £10. Within 3 days of registration, place three minimum £10 qualifying bets at minimum odds of 1/2 (1.5). All qualifying bets must be placed on different events. If one or all of your bets lose, you receive £10 as a free bet per loss. 20 bonus spins will be credited once the second sportsbook bet is calculated and will credited regardless of the bet results. Only deposits via Visa/Mastercard will be eligible for the offer. Full and Bonus terms apply. GambleAware.org.
  20. 03/2022
    Launched
    ZetBet betting review »
    Launched 03/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    ZetBet is a new bookmaker launched in March 2022. The brand has a stylish outlook with an orange and grey colour scheme. ZetBet is a welcomed addition for all UK bettors. Gre... ZetBet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    trustly
    paysafecard
    New UK players only, 18+ Qualifying bet for the free bet: £10 or more Minimum odds for qualifying bet: 1/1 (2.00) Minimum odds for the free bet: 4/5 (1.80) Paypal, Neteller or Skrill deposits are not eligible Stake not included in free bet winnings Free bet must be used in 14 days Full and Bonus terms apply. GambleAware.org.
  21. 05/2022
    Launched
    Lottoland betting review »
    Launched 05/2022
    1st deposit bonus £5 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Lottoland launched in 2013 and is a versatile option for all UK players for many different types of games. The brand has become well-known in the UK as a site with excellent pro... Lottoland betting review »
    PLAY HERE »
    visa
    mastercard
    online-bank-transfer
    trustly
    muchbetter
    paysafecard
    New UK players only, 18+ £5 free bet if the first qualifying bet loses Mininum bet to qualify: £5 Max free bet amount: £5 Free bet stake not included in winnings Cash-out not available to use with the free bet Max winnings with free bet: £100 Full and Bonus apply. GambleAware.org.
  22. 03/2022
    Launched
    LuckLand betting review »
    Launched 03/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    LuckLand is one of the newcomers in the UK betting market, launched in March 2022. Luckland Sports is fully licensed by the UKGC which ensures player safety and what most ar... LuckLand betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    This offer is available only to newly registered UK players over the age of 18 To qualify for the free bet, you must wager at least £15 The minimum odds for qualifying bets are 1/1 (2.00). The minimum odds for the free bet are 4/5 (1.80). Deposits made with PayPal, Neteller, or Skrill are not eligible Free bet winnings do not include stakes Free bet must be used within 14 days Full and Bonus apply. GambleAware.org.
  23. 06/2021
    Launched
    Highbet betting review »
    Launched 06/2021
    1st deposit bonus £15 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Highbet opened it's doors in June 2021 and is one of the newest betting sites in the UK. With a UK Gambling Comission license, Highbet is a trustworthy and reliable operator whe... Highbet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    Minimum deposit for bonus £10 PayPal, Skrill, Neteller or Skrill 1-Tap deposits do not qualify for the bonus offer Welcome offer will be added automatically, in case you do not wish to have it, contact the customer support A freebet token will be granted after placing the qualifying bets of £15 Minimum odds for qualifying bets 1/2 (2.0) Free bet token worth is £15 Free bet can be used with minimum odds 4/5 (1.80) Free bet winnings do not include the initial stake Free bet winnings do not have any wagering requirements Only single and straight accumulators are eligible with the free bet Free bet expires in 14 days Full and Bonus apply. GambleAware.org.
  24. 12/2019
    Launched
    Mr Play betting review »
    Launched 12/2019
    1st deposit bonus £15 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    Mr Play caters all UK players with a good selection of sports betting and casino games. Mr Play has over 30 different sports to bet on with very decent odds. Blessed by UK Ga... Mr Play betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    Minimum deposit for bonus: £10 Minimum qualifying bet for bonus: £10 Minimum odds for the qualifying bet: 1/1 (2.00) Free bet must be used within 14 days Minimum odds with £15 free bet: 4/5 (1.80) PayPal, Neteller, Skrill or Skrill 1-tap deposit are not eligible for the offer Free bet stake won't be included in the winnings Net winnings from the free bet will be paid with no wagering requirements and are withdrawable Full and Bonus apply. GambleAware.org.
  25. 08/2021
    Launched
    BetStorm betting review »
    Launched 08/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D+B)
    1st deposit bonus code BET30
    Return to player % 92%
    BetStorm is a new bookmaker launched in August 2021. The brand is the latest entrant in the ProgressPlay network. Like all the other sites in the company's portfolio, BetStorm i... BetStorm betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    +1
    New UK players only, 18+ Minimum deposit £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Winnings with free bet must be wagered x1 Any bonus and winnings will expire 7 days after being credited Any player can receive up to one sport welcome bonus on the Progressplay Network Full and Bonus terms apply. GambleAware.org.
  26. 01/2023
    Launched
    Q88Bets betting review »
    Launched 01/2023
    1st deposit bonus £25 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code SKC04
    Return to player % 92%
    Q88Bets has always been a king of slots, but now they have finally decided to add betting to their crown! The UK-licensed site is owned by ProgressPlay Limited, which is one of ... Q88Bets betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    pay-by-mobile
    neteller
    ecopayz
    neosurf
    +2
    Bonus is available for new players only. To get the offer players must deposit and bet £10 with the bonus code SKC04 50x wagering requirement any winnings generated from free spins, contribution may vary per game. The wagering requirement is calculated on bonus bets only. Bonus is valid for 30 Days and free spins are valid for 7 days from issue. Max conversion: 3 times the bonus amount or from free spins: £20, minimum wagering 1x winnings. Skrill deposits are excluded. Full and Bonus terms apply. GambleAware.org.
  27. 10/2021
    Launched
    Mr Mega betting review »
    Launched 10/2021
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % -
    Mr Mega opened its doors in 2021 and has since become a popular sports betting platform among UK punters. It's fully licensed by UKGC and, therefore, offers a safe betting site.... Mr Mega betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    New UK Customers only. Min. deposit: £10. Maximum free bet: £10. Minimum wagering on sport to activate the Free Bet is £15. Bets must be placed at odds of 1/1 or greater. Bets must be settled within 14 days of placement. Neteller, Skrill, PayPal not eligible. Full and Bonus terms apply. GambleAware.org.
  28. 06/2021
    Launched
    Monster Sports betting review »
    Launched 06/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    Monster Sports offers a versatile betting platform with average odds (92%), plenty of markets, and a smart layout. You get a generous welcome offer with a free bet worth triple ... Monster Sports betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    +1
    New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits Full and Bonus apply. GambleAware.org.
  29. 07/2020
    Launched
    HeySpin betting review »
    Launched 07/2020
    1st deposit bonus £15 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 91.5%
    HeySpin is a versatile gambling site that provides entertainment for sports bettors and casino players. The fresh brand has a solid foundation, but there is still room for impro... HeySpin betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    skrill
    muchbetter
    paysafecard
    astropay
    New players only. The minimum deposit is £15. Qualifying bets must be placed at odds of 1/1 or greater. Skrill, Neteller, and PayPal deposits are not eligible. The free bet expires in 14 days. Free Bet can only be used on a bet with odds 4/5 (1.80) or higher. Any winnings are yours to keep. Stake not returned. Full and Bonus apply. GambleAware.org.
  30. 07/2020
    Launched
    BritainBet betting review »
    Launched 07/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    BritainBet entered the online sports betting scene in 2020. ProgressPlay Limited, a reputable company in the industry, operates it. As the name "BritainBet" suggests, its primar... BritainBet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    paysafecard
    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets bets only. Max conversion: £200. Valid for 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms and Bonus apply. GambleAware.org.
  31. 03/2020
    Launched
    Betiton betting review »
    Launched 03/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92.5%
    Betiton is a familiar name to many UK punters. Launched in 2020, this smooth sportsbook platform is part of the Aspire Global family, well-known for their innovative betting bra... Betiton betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    trustly
    skrill
    muchbetter
    paysafecard
    astropay
    New UK Customers only. Min. deposit: £10. Maximum free bet: £10. Minimum wagering on sport to activate the Free Bet is £15. Bets must be placed at odds of 1/1 or greater. Bets must be settled within 14 days of placement. System bets not eligible Neteller, Skrill, PayPal not eligible. Full and Bonus apply. GambleAware.org.
  32. 08/2019
    Launched
    SBK betting review »
    Launched 08/2019
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 98%
    SBK is a mobile app bookmaker that brands themselves as "rewriting the sportsbook". SBK offers the best odds in the UK at the moment and prides themselves by having the best pay... SBK betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    neteller
    maestro
    New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full and Bonus terms apply. GambleAware.org.
  33. 10/2018
    Launched
    Fitzdares betting review »
    Launched 10/2018
    1st deposit bonus £25 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 93%
    Fitzdares is a bookmaker who wants to bring the old ways of betting back with a side of luxury. The previously exclusively via membership operating bookie is now available to al... Fitzdares betting review »
    PLAY HERE »
    visa
    mastercard
    apple-pay
    New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. Full terms and Bonus terms apply. GambleAware.org.
  34. 08/2018
    Launched
    Bet UK betting review »
    Launched 08/2018
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    The United Kingdom is one of the biggest betting hubs in the world, which is why the successful LeoVegas Gaming Group decided to create a brand especially for British players - ... Bet UK betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ Full terms and Bonus terms apply. GambleAware.org.
  35. 09/2017
    Launched
    Kwiff betting review »
    Launched 09/2017
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 85%
    Kwiff is a new UK sportsbook with a unique product for sports bettors. Kwiff supercharges bets for players in different scenarios. Supercharge means, that Kwiff boost your winni... Kwiff betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    ecopayz
    Minimum deposit for bonus: £10 Max bonus amount: £20 as a surprise bet Minimum odds to claim the surprise bet: 1.50 Rewards will be credited to the player within 48 hours No wagering requirements Stake excluded from surprise bet winnings Full and Bonus apply. GambleAware.org.
  36. 08/2017
    Launched
    Quinnbet betting review »
    Launched 08/2017
    1st deposit bonus £35 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 93%
    Quinnbet is an Irish betting site launched in August 2017. The site attracted over 10 000 customers in its first six months, and there is no end point to its growth story. One o... Quinnbet betting review »
    PLAY HERE »
    visa
    mastercard
    skrill
    neteller
    maestro
    Only for new 18+ UK customers Minimum bonus: £5 free bet + 10 free spins Maximum bonus: £35 free bet + 10 free spins At least 3 bets (on different selections) must be placed to qualify for 50% back, 2 of which must be 50% in value of the largest bet you place. If at the end of the day (23:59) your account has losses overall, you will get 50% back as a free bet up to a maximum of £35 plus 10 Free Spins If you place at least 1 bet of £10 or greater at the minimum odds of evens (2.00) or greater, you're guaranteed a £5 Free Bet plus 10 Free Spins either way. Customers who deposit using Neteller/Skrill do not qualify for this offer. Full and Bonus terms apply. GambleAware.org.
  37. 06/2017
    Launched
    Yeti Casino Sportsbook betting review »
    Launched 06/2017
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Yeti Casino Sportsbook aims to continue the success story of their casino, which started in 2017. Despite the freezing name and t... Yeti Casino Sportsbook betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    trustly
    skrill
    neteller
    paysafecard
    +1
    New UK players only, +18. Full terms and Bonus terms apply. GambleAware.org.
  38. 04/2017
    Launched
    The Pools betting review »
    Launched 04/2017
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    The Pools delivers competitive odds and a wide array of betting options, including various micro-betting markets and classic football pools. The bookmaker offers solid free bet ... The Pools betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New UK players only, +18. Full and Bonus terms apply. GambleAware.org.
  39. 01/2017
    Launched
    BlueFox Sports betting review »
    Launched 01/2017
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    BlueFox Sports provides a solid betting experience with competitive odds and extensive niche markets. ... BlueFox Sports betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    paysafecard
    +1
    New customers only, +18. Applies to the first £20+bet at odds 1.50 (1/2) or greater. Qualifying bet must be placed within 7 days of registering. Free bet stakes are not included in any winnings. Winnings must be wagered once. Max conversio £200. Skrill and Neteller deposits are excluded. Full terms and Bonus apply. GambleAware.org.
  40. 01/2017
    Launched
    SpinzWin Bet betting review »
    Launched 01/2017
    1st deposit bonus £35 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code SW11
    Return to player % 92%
    SpinzWin Bet is a user-friendly betting site and it offers a decent welcome bonus. It could improve by adding live streams, UK horse racing, and a Bet Builder feature. However,... SpinzWin Bet betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    neosurf
    +2
    New players only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £35, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Free Spins Offer. Wager from real balance first. 50x wager the bonus. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Max Conversion: £20. Bonus is valid 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller Deposit. Full terms and Bonus apply. GambleAware.org.
  41. 01/2016
    Launched
    FanTeam betting review »
    Launched 01/2016
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    There haven't been too many innovations in the world of sports betting in recent years, but one of them has definitely been Daily Fantasy Sports (DFS). FanTeam is a relatively n... FanTeam betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    neteller
    ecopayz
    paysafecard
    18+. Full and Bonus apply. GambleAware.org.
  42. 01/2016
    Launched
    Grosvenor Sport betting review »
    Launched 01/2016
    1st deposit bonus 100%
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    If you're a punter who enjoys betting and watching sports, you should check out Grosvenor Sport. It's no secret that this brand, operated by The Rank Group, is one of the leadin... Grosvenor Sport betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    paysafecard
    New customers. Max £10 (exc PayPal). 100% odds boost token. T&CS apply. Full terms and Bonus terms apply. GambleAware.org.
  43. 01/2016
    Launched
    SportsBroker betting review »
    Launched 01/2016
    1st deposit bonus 100%/£20
    Wagering requirements 10x (B)
    1st deposit bonus code -
    Return to player % -
    SportsBroker is a pool betting website that offers a different way to bet on the sport you love. With partly an emphasis on stats and performance to dete... SportsBroker betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    18+. For New Customers Only. Minimum deposit £10. Deposit will be matched with bonus funds. Minimum bet and payment method exclusions apply. Time limits and T&Cs apply. See full T&Cs below Full and Bonus apply. GambleAware.org.
  44. 02/2014
    Launched
    MobileWins betting review »
    Launched 02/2014
    1st deposit bonus £40 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code HORSE
    Return to player % 92%
    Mobile Wins' goal is to be the #1 place to bet on mobile, as you can of course tell by their name! Operating under supervision from the UK Gambling Commission, Mobile Wins opera... MobileWins betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    pay-by-mobile
    skrill
    neteller
    ecopayz
    +2
    A minimum deposit of £20 is required to acquire the £40 free bet. The bonus win generated from the free bet must be wagered 1 time before converting to real money The free bet must be used and wagering requirements need to be met within 7 days after receiving the offer, or otherwise the bonus money will be removed Wagering must be completed with minimum odds of 1/2 (1.50) per wager Promotion is not available to first time depositors using Skrill as their payment method Full and Bonus apply. GambleAware.org.
  45. 01/2012
    Launched
    LeoVegas betting review »
    Launched 01/2012
    1st deposit bonus 100%/£100
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    Welcome to Lion's den! LeoVegas is one of the last decade's most successful European betting sites, offering top-quality services to desktop and mobile players. Mobile devices h... LeoVegas betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    apple-pay
    New reg only, 18+ Claim by placing a min deposit £10 via "My Offers" page within 30 days Skrill/Neteller deposits excl 7 days to stake max £10 in-play Max. extra winnings £100 Full terms and Bonus terms apply. GambleAware.org.
  46. 01/2011
    Launched
    Coral betting review »
    Launched 01/2011
    1st deposit bonus £20 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    Coral is one of the best know companies in the United Kingdom's sports betting industry. This bookmaker saw daylight for the first time in 1926. Almost 100 years later, Coral ow... Coral betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    apple-pay
    neteller
    paysafecard
    maestro
    The minimum deposit for the bonus is £5 Max bonus amount: £20 (1x£20) Free bet can be used on any sport You cannot "Cashout" your free bet Winnings with free bet are withdrawable  Bonus is available only for Visa & Mastercard deposits Full and Bonus terms apply. GambleAware.org.
  47. 02/2010
    Launched
    Smarkets betting review »
    Launched 02/2010
    1st deposit bonus -
    Wagering requirements No
    1st deposit bonus code COMMFREE
    Return to player % 98%
    If you're tired of boring and traditional betting sites, then Smarkets is the bookie for you! This site operates as a betting exchange, which means that the odds on offer are ca... Smarkets betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    skrill
    neteller
    maestro
    Bonus is only available to new UK players Minimum first deposit for bonus: £10 Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion You must enter code COMMFREE in the promo code field during registration Eligible customers will be able to enjoy trading with a commission rate of 0% on all bets that settle within 60 days from the first deposit. Full and Bonus terms apply. GambleAware.org.
  48. 01/2009
    Launched
    Star Sports betting review »
    Launched 01/2009
    1st deposit bonus Money back as bonus if your first bet loses
    Wagering requirements 1x (D)
    1st deposit bonus code STARWELCOME
    Return to player % 93%
    The Star Sports company launched in 1999 under the name Star Racing. For a long time, this bookie operated independently, mainly focusing on horse racing. In 2009 Star Racing de... Star Sports betting review »
    PLAY HERE »
    visa
    mastercard
    maestro
    New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ Full and Bonus apply. GambleAware.org.
  49. 01/2006
    Launched
    Betway betting review »
    Launched 01/2006
    1st deposit bonus £30 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Betway, a betting site founded already in 2006, has already established a solid position in the UK betting markets. Betway is a part of the New York Stock Exchange listed Super ... Betway betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    trustly
    neteller
    maestro
    New UK Customers only. Min. deposit: £5. Maximum free bet: £30. Only for football or horse racing bets qualify with 3+ selections. The accumulator must have a min. odds of (2/1) or higher. Depit card deposit only. Offers is valid for 7 days after registering new account. Bonus spins expire after 7 days once credited. Full and Bonus apply. GambleAware.org.
  50. 11/2004
    Launched
    Betfred betting review »
    Launched 11/2004
    1st deposit bonus £40 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code WELCOME50
    Return to player % 93%
    Betfred is one of the UK's biggest and best-known betting brands. A gentleman called Fred Done founded Betfred already in 1967. Nowadays the brand has hundreds of betting shops ... Betfred betting review »
    PLAY HERE »
    visa
    mastercard
    paypal
    online-bank-transfer
    skrill
    neteller
    paysafecard
    New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full and Bonus terms apply. GambleAware.org.
UK new betting sites

Best New Netting Sites

New betting sites is often a diverse group of different sorts of bookies. Below we introduce the top 5 new bookies in the UK. 

What's common for all these fresh betting sites is their quality of service, excellent user experience, good selection of odds and different markets and often completely new features. If you wanna explore the absolute best ones, no matter if they are new or old, we recommend checking our separate sports betting sites article.

Fafabet

Fafabet is a great new betting site

Fafabet is the best new betting site in the UK. Fafabet is one of the newest bookies in the UK and totally deserves a top spot. This bookie is a very British website with good odds and plenty of different events available. You can't ask for much more.

Fafabet excels in horse racing odds but has all the major sports available with a great selection of markets. Fafabet caters to experienced bettors but is also a good option for any newcomer.

4
Bojoko rating
🎁 Bonus £50 free bet + £20 casino bonus
✅ Pros A great welcome offer, Good choice for horse racing bettors
❌ Cons Limited live streaming options
✍️ Full review Fafabet betting review


Play on Fafabet »

AK Bets

AK Bets is one of the newest bookmakers

Placing wagers at AK Bets is a refreshingly straightforward experience. While the brand doesn't try to dazzle with flashy bonuses or numerous features, it provides competitive odds and profit potential that focused punters will appreciate.

With an easy-to-use interface and convenient telebetting, AK Bets cuts out the clutter to deliver a simple, no-fuss sportsbook. Though limited in some areas, it makes a good bookmaker choice for horse racing fans seeking solid odds.

3
Bojoko rating
🎁 Bonus -
✅ Pros Easy-to-use, telebetting, great horse racing markets
❌ Cons Lack of welcome offer, no live streams
✍️ Full review AK Bets betting review


Play on AK Bets »

21LuckyBet

21Luckybet is one of the newly licensed bookmakers

21LuckyBet is one of the newest and most exciting betting sites to launch in the UK market. As part of the ProgressPlay family, 21LuckyBet debuted in August 2022 with a well-designed platform and competitive odds across all major sports. Round-the-clock customer support is also available via live chat and email.

With compelling odds, numerous betting markets, and excellent bonuses, 21LuckyBet establishes itself as a great option for UK players. The combination of functionality, value, and support make it worth a look for both new and experienced bettors alike.

3.4
Bojoko rating
🎁 Bonus £50 free bet
✅ Pros Excellent value for new players, 24/7 customer service
❌ Cons Lack of UK horse racing
✍️ Full review 21LuckyBet betting review


Play on 21LuckyBet »

DragonBet

Dragonbet is a new gambling site

DragonBets, the "Bookmaker of Wales," offers a tailored betting platform for Welsh punters. With a focus on Welsh sporting events and niche markets, the site, available in English and Welsh, quickly gained popularity among UK bettors.

DragonBets stands out with competitive odds and a user-friendly experience in the crowded UK betting market despite being new.

3
Bojoko rating
🎁 Bonus £10 free bet
✅ Pros Pleasant user experience, Best Odds Guaranteed, UK horse racing & greyhound live streams
❌ Cons Only a few payment methods
✍️ Full review DragonBet betting review


Play on Dragonbet »

Betarno

Betarno is a new online bookmaker

The fifth choice we have is Betarno, which is a quality new bookie that has been available for UK players since October of 2023. A very fresh online betting site that specializes in both US & UK sports in addition to great in-play options.

In summary, bookie offers UK bettors a trustworthy betting platform with a wide selection of betting markets, competitive odds, and straightforward free bet promotions.

3.3
Bojoko rating
🎁 Bonus £30 free bet
✅ Best features Plenty of promotions with fair terms, Various niche betting markets
❌ Drawbacks Withdrawal fees
✍️ Full review Betarno betting review


Play on Betarno »

Best New Betting Sites - Summary

When choosing a new betting site, it's good to be aware of factors such as launch date, minimum deposits, and available bonuses. To help you gather information, we have created a summary table below that includes these details across the five best new bookies.

Betting site Launched Minimum deposit Bonus
Fafabet 01/2022 £10 £50 free bet + £20 casino bonus
AK Bets  03/2023 £10  -
21LuckyBet 08/2022 £10 £50 free bet
Dragonbet 09/2022 £5 £10 free bet
Betarno 10/2023 £10 £30 free bet

How To Try Newly Licensed UK Bookmakers With Bojoko

Find new bet sites through Bojoko

1. Find newly licensed UK bookmakers (2024)

  • Check the list of new UK betting sites
  • Use search filters for different features
  • Compare different sites
Read experiences of new bookmakers

2. Read our experts' opinions on brand new betting sites

  • Check ratings and reviews
  • All new sites tested and reviewed
  • Withdrawals verified with real money
Play at the newest sports betting sites in the UK

3. Create accounts at new betting companies fast via our links

  • Pick a new betting site from the list
  • Click the green Play Here button
  • Move on to the new brand
Enjoy welcome deals with your new betting accounts

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

  • Fill in your details for registration
  • Click register account
  • Verify your account 
  • Confirm registration and start betting!
Browse the best new UK sportsbooks here

How We Rate New Online Bookmakers

New betting sites 2023

At Bojoko, our experts rate new online bookmakers on a number of different aspects, all of which are required to shine for a fresh bookie to be considered a top new betting site. Our betting reviews go into more detail on each site.

Below we have showcased some of these ranking factors on how we rate and compare new UK betting sites.

Read on to find out some of the more crucial aspects on how we rate the latest online bookmakers.

Newly Licensed UK bookmakers

To get us started, at Bojoko we only showcase newly licensed UK bookmakers. This means that we only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.

A UKGC licence is only given out to new bookies in 2024 if they are operating legally, and the UKGC offers oversight over all new online bookmakers in the UK.

This means that when a site receives said licence, they are operating in a trust-worthy manner, providing fair betting and not partaking in any illegal activities.

New Betting Sites Offers

New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.

The closer it is to a 2024 UK bookmaker to have been launched, the better the offer you can get will generally be.

The closer it is to a 2024 UK bookmaker to have been launched, the better the offer you can get generally will be. After a while a slightly worse offer will usually surface, so use the deals from our list fast!

If you want to see all the welcome deals from both UK’s newest betting sites and older ones, go check out our full page of bookies with free bets.

Free Bets

The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.

Bonus Money for First Deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you’ve deposited, meaning that:

There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.

Odds & Markets

Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2024. The more monetary value you can provide for players, the more they’ll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2024 need to provide players with:

Payments

Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:

There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko’s experts rate new UK bookies.

This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.

Customer Support

Customer support is one of the biggest weaknesses in general when it comes to newer UK bookmakers, especially if they are not operating under the wing of a larger organisation. Many new bookies come from these, and the best new betting sites provide you with:

If a new site has all of these it’s of course ideal, but most of the time if at least the first three are covered then we can talk about a top new bookmaker. 24/7 services are never easy to provide, especially if you don’t have millions backing you.

Other Features

There are many other features that a recently launched betting site might have, and a lot of the time they can be solely exclusive to the new bookie in question. The easiest ones out of these are of course special campaigns/offers, but that’s not all.

2024 betting sites might have special bet types only available at them, especially if they are using bet builders. Other features include:

Top New Gambling Sites by Category

We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2024 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.

New Football Betting Sites

If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2024 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:

Betting site Launched Football RTP% Bonus
Dazzle Casino 10/2023 93.07% £20 free bet
Betgrouse  05/2023 91.80%  £10 free bet
Dragonbet 09/2022 93.02% £10 free bet
Pub Sports 01/2023 94.13% 100%/£100
All British Sports 12/2022 94.13% 10% cashback

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New Horse Racing Betting Sites

New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2024, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:

Betting site Launched Best Odds Guaranteed Bonus
Betgoodwin 02/2022 ✔️ £25 free bet
Fafabet  01/2022 ✔️  £50 free bet + £20 casino bonus
Rhino.bet 01/2023 £10 free bet
Betarno 10/2023 £30 free bet
Hollywoodbets 03/2019 ✔️ Lossback offer

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New Betting Exchanges

New betting exchanges are significantly rarer than other forms of new betting sites in 2024, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.

A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:

Betting site Launched Minimum deposit Bonus
SBK 08/2019 £10 £10 free bet
Smarkets  02/2010 £10  0% commission
Sporting Index 01/2021 £10 £20 free bet
SpreadEx 01/1999 £10 £40 free bet

We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.

New Live Betting Sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2024 bookmakers in the UK differ greatly.

The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.

You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:

Betting site Launched Live streams Bonus
AK Bets 03/2023 ✔️ -
Betgoodwin  02/2022 ✔️  £25 free bet
Fafabet 01/2022 ✔️ £50 free bet
Betzone 04/2021 ✔️ £60 free bet
Fitzdares 10/2018 ✔️ Lossback offer

Latest Features on New Gambling Sites

New betting sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Virtual Reality Betting Platforms

Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities.

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Betting is coming closer to becoming almost a live sports crowd experience than ever before thanks to VR

Prob Bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Not Just Sports Betting

Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include esports betting, virtual sports betting and sharing your bets with others.

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.

How Brand New Betting Sites Compare Against the Old Ones

New bet sites provide players with novel experiences on the daily, with brand new innovations being invented all the time. These bring the whole betting experience to a completely different level, and can also provide players with extra pounds aplenty!

However, older bookmakers have more resources, meaning that when a feature becomes popular amongst bettors, it will usually be added to all prominent bookmakers quite fast. Bugs on the site along with other similar problems will also be handled faster.

The welcome offers at new bookmakers are also especially good compared to more established names, which have no need to go the extra mile to find new players. This is why creating new betting accounts is smart right after new UK bookies have been launched, since this is when you’ll find the best value.

New Bookies You Should Stay Away From

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.

By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites.

You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Summary

In summary, the best new UK betting sites of 2024 have many things in common. Here are some of the main points of this page summarized.

FAQ

All new betting sites aren’t safe in the UK, but all the sites you can find at Bojoko are! We only work with sites operating under a UK Gambling Commission license, which not only guarantees tax-free winnings to all players, but also the safety and security of the site and the games provided on it.

You can find the newest bookmakers in the UK fast at Bojoko through this list. We only show you offers from sites operating legally in the UK under a United Kingdom Gambling Commission licence, and you can list the sites in order of quality or launch date.

You should join a new betting site for three big reasons.

  1. You usually get an excellent welcome offer, the likes of which will not be available at the same site on a later date
  2. You have another bookmaker to choose for your bets, and they might provide market topping odds on your bet which you’ll miss out on otherwise
  3. The site might have a unique feature not available anywhere else

About the Author

Teemu Mattila

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

Say "OK" to the cookies. Learn more in our privacy policy.

Get the latest bonuses, free spins and updates on new sites💰


Subscribe to our newsletter. No spam. Opt out anytime.