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New betting sites UK 2023

By Joel Kelly. Updated:

Welcome to Bojoko, your guide to new betting sites in the UK! On this page, you can find the best-updated list of all the newest betting sites in 2023.

Our frequently updated list is always filled with trustworthy & licensed new bookmakers for you to try out.

Newest bookmakers in the UK

Below are listed all the newest bookmakers in the UK. You can use our special bookmaker tool to filter the sites by launch date, their bonus, payment methods or other features.

  1. 01/2023
    Launched
    Bzeebet betting review »
    Launched 01/2023
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 91%
    Are you ready for a fresh betting experience? Explore BZeebet, the UK's newest online betting platform! With BZeebet, you'll enjoy lightning-fast odds updates, a user-friendly i... Bzeebet betting review »
    PLAY HERE » Offer for new customers only and once per household. Minimum deposit to claim offer: £10. Maximum free bet token amount: £10. You must wager at least £10 on the sport with odds 1/1 or greater to get a free bet token. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap deposits will not be eligible for free bet Free bet must use within 14 days of being credited to your account. Full and Bonus apply. BeGambleAware.org.
  2. 08/2022
    Launched
    21LuckyBet betting review »
    Launched 08/2022
    1st deposit bonus £40 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 90%
    21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in August 2022. 21LuckyBet offers a very funct... 21LuckyBet betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £20 Qualifying amount of bets: £20 Max bonus amount: £40 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Neteller & Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  3. 12/2022
    Launched
    All British Sports betting review »
    Launched 12/2022
    1st deposit bonus 10%
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    All British Sports is a newly launched sportsbook that opened its doors in December 2022. Despite being a newcomer to the betting market, its "mother brand" All British Casino i... All British Sports betting review »
    PLAY HERE » Cashback offers are available to all registered players at All British Sports Cashback is calculated from the first completed deposit; all future deposits will be added to the counter and all future withdrawals will be deducted from the cashback total. Cashback is available for activation 24 hours after the first completed deposit, given that all deposits have been lost and there is no pending withdrawal. Cashback can be claimed if the player's balance is below £10. Full and Bonus apply. BeGambleAware.org.
  4. 05/2022
    Launched
    Jeffbet betting review »
    Launched 05/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    Are you looking for a new betting experience with one of the UK’s most recently launched bookies? Then you have come to the right place! Today we are introducing a freshly launc... Jeffbet betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit to get offer: £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Free bet is valid for seven days Max winnings with free bet £200 1X wager the winnings Any player can receive up to one sport welcome bonus on the Progressplay Network Full terms and Bonus terms apply. BeGambleAware.org.
  5. 11/2022
    Launched
    VegasLand betting review »
    Launched 11/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    VegasLand, established in the fall of 2022, is a new bookmaker with a Las Vegas-inspired design. Bringing a piece of the gambling capital of the USA to the UK, VegasLand is a we... VegasLand betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for offer £10 Max free bet value £10 Offer valid for 14 days Minimum odds for qualifying bet: 1/1 (2.0) System bets not eligible Free bet minimum odds: 4/5 (1.80) Full and Bonus apply. BeGambleAware.org.
  6. 01/2023
    Launched
    Q88Bets betting review »
    Launched 01/2023
    1st deposit bonus £25 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code SKC04
    Return to player % 92%
    Q88Bets has always been a king of slots, but now they have finally decided to add betting to their crown! The UK-licensed site is owned by ProgressPlay Limited, which is one of ... Q88Bets betting review »
    PLAY HERE » Bonus is available for new players only. To get the offer players must deposit and bet £10 with the bonus code SKC04 50x wagering requirement any winnings generated from free spins, contribution may vary per game. The wagering requirement is calculated on bonus bets only. Bonus is valid for 30 Days and free spins are valid for 7 days from issue. Max conversion: 3 times the bonus amount or from free spins: £20, minimum wagering 1x winnings. Skrill deposits are excluded. Full and Bonus terms apply. BeGambleAware.org.
  7. 03/2021
    Launched
    Rhino.bet betting review »
    Launched 03/2021
    1st deposit bonus £10 free bet
    Wagering requirements No
    1st deposit bonus code b25g10
    Return to player % 93%
    Rhino.bet is a relatively new gaming site launched in 2021 with a modern and well-functioning betting menu. For instance, the site makes it simple to locate all upcoming horse a... Rhino.bet betting review »
    PLAY HERE » Only for new customers, 18+ Minimum deposit: £25 Deposit must be made using the bonus code: b25g10 Maximum bonus: £10 Free bets are valid for 7 days If you have not received bonus, please contact to customer service Full and Bonus terms apply. BeGambleAware.org.
  8. 02/2022
    Launched
    Betgoodwin betting review »
    Launched 02/2022
    1st deposit bonus £25 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Betgoodwin is a new online betting site by the widely known Goodwin Racing Ltd. Known by their telephone betting service, they have launched their own online betting site in Feb... Betgoodwin betting review »
    PLAY HERE » New UK players only, 18+ 50% back as free bet up to £25 Must have a minimum of 3 bets of £10 at odds of even (2.00) or greater on first day First day losses equals all losing stakes less all returns The day finishes at 23:59 Free bets to be credited within 24 hours Full and Bonus terms apply. BeGambleAware.org.
  9. 03/2019
    Launched
    Hollywoodbets betting review »
    Launched 03/2019
    1st deposit bonus £50 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 93%
    Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag... Hollywoodbets betting review »
    PLAY HERE » Only 18+ UK customers Minimum deposit £10 Acca insurance must be claimed from customer service Free bet amount depends on odds and selections Free Bet will be valid for 7 days once credited Free Bets cannot cashed out nor exchanged for real money Only Football Accumulators qualify for this promotion Full and Bonus terms apply. BeGambleAware.org.
  10. 05/2022
    Launched
    Lottoland betting review »
    Launched 05/2022
    1st deposit bonus £5 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Lottoland launched in 2013 and is a versatile option for all UK players for many different type of games. The brand has become well known in the UK. The brand specializes in lot... Lottoland betting review »
    PLAY HERE » New UK players only, 18+ £5 free bet if the first qualifying bet loses Mininum bet to qualify: £5 Max free bet amount: £5 Free bet stake not included in winnings Cash-out not available to use with the free bet Max winnings with free bet: £100 Full and Bonus apply. BeGambleAware.org.
  11. 02/2022
    Launched
    Luckster betting review »
    Launched 02/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    Luckster is an Irish-themed betting site and of the newest bookmakers in the UK. The brand was launched in February 2022. Luckster is the newest addition to Aspire Global fam... Luckster betting review »
    PLAY HERE » New UK players only, 18+ Qualifying bet for the free bet: £10 or more Minimum odds for qualifying bet: 1/1 (2.00) Minimum odds for the free bet: 4/5 (1.80) Paypal, Neteller or Skrill deposits are not eligible Stake not included in free bet winnings Free bet must be used within 14 days Full and Bonus terms apply. BeGambleAware.org.
  12. 03/2022
    Launched
    LuckLand betting review »
    Launched 03/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    LuckLand is one of the newcomers in the UK betting market, launched in March 2022. Luckland Sports is fully licensed by the UKGC which ensures player safety and what most ar... LuckLand betting review »
    PLAY HERE » This offer is available only to newly registered UK players over the age of 18 To qualify for the free bet, you must wager at least £15 The minimum odds for qualifying bets are 1/1 (2.00). The minimum odds for the free bet are 4/5 (1.80). Deposits made with PayPal, Neteller, or Skrill are not eligible Free bet winnings do not include stakes Free bet must be used within 14 days Full and Bonus apply. BeGambleAware.org.
  13. 12/2019
    Launched
    Mr Play betting review »
    Launched 12/2019
    1st deposit bonus £15 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    Mr Play caters all UK players with a good selection of sports betting and casino games. Mr Play has over 30 different sports to bet on with very decent odds. Blessed by UK Ga... Mr Play betting review »
    PLAY HERE » Minimum deposit for bonus: £10 Minimum qualifying bet for bonus: £10 Minimum odds for the qualifying bet: 1/1 (2.00) Free bet must be used within 14 days Minimum odds with £15 free bet: 4/5 (1.80) PayPal, Neteller, Skrill or Skrill 1-tap deposit are not eligible for the offer Free bet stake won't be included in the winnings Net winnings from the free bet will be paid with no wagering requirements and are withdrawable Full and Bonus apply. BeGambleAware.org.
  14. 10/2021
    Launched
    BetTarget betting review »
    Launched 10/2021
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    BetTarget is a new entry to the family of ASG Global Limited bookmakers, and after their launch in 2021 they have provided players with a wide variety of betting markets on over... BetTarget betting review »
    PLAY HERE » Offer is only for new customers making their first deposit A deposit of at least £10 and wagering of £15 on minimum odds of evens (2,00) is required to get the free bet token There are no wagering requirements on the winnings of the £10 free bet token Stake of free bet token will not be returned PayPal, Neteller, Skrill, Skrill 1-tap or Paysafe deposits are not eligible for this promotion Free bet token must be used on minimum odds of 4/5 Full and Bonus terms apply. BeGambleAware.org.
  15. 06/2021
    Launched
    Highbet betting review »
    Launched 06/2021
    1st deposit bonus £15 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Highbet opened it's doors in June 2021 and is one of the newest betting sites in the UK. With a UK Gambling Comission license, Highbet is a trustworthy and reliable operator whe... Highbet betting review »
    PLAY HERE » Minimum deposit for bonus £10 PayPal, Skrill, Neteller or Skrill 1-Tap deposits do not qualify for the bonus offer Welcome offer will be added automatically, in case you do not wish to have it, contact the customer support A freebet token will be granted after placing the qualifying bets of £15 Minimum odds for qualifying bets 1/2 (2.0) Free bet token worth is £15 Free bet can be used with minimum odds 4/5 (1.80) Free bet winnings do not include the initial stake Free bet winnings do not have any wagering requirements Only single and straight accumulators are eligible with the free bet Free bet expires in 14 days Full and Bonus apply. BeGambleAware.org.
  16. 04/2021
    Launched
    Betzone betting review »
    Launched 04/2021
    1st deposit bonus £60 free bet
    Wagering requirements No
    1st deposit bonus code WELCOMETOBETZONE
    Return to player % 94%
    Betzone is one of the newest UK betting sites online. The brand was born in 2021, but the powers behind the site, Bet21 Ltd and Playbook Gaming Ltd, have a long history in the i... Betzone betting review »
    PLAY HERE » The minimum deposit for the bonus is £10 Max bonus amount: £60 (1x£10, 1x£50) + 50 free spins To qualify for a first bonus, you need to place bets to the minimum value of £50 To qualify for a second bonus, you need to place bets to the minimum value of £100 Minimum odds for qualifying bets: 1/1 (2.00) Winnings from bet credits are withdrawable money Time to settle bet credits: 7 days Full and Bonus terms apply. BeGambleAware.org.
  17. 04/2020
    Launched
    Avabet betting review »
    Launched 04/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 94%
    Avabet is an interesting new bookie for UK players. Launched in early 2020, Ava provides players with 24/7 access to wide-ranging betting markets on countless different sports. ... Avabet betting review »
    PLAY HERE » Only new players form the UK making their first deposit may participate in the offer You must make a first deposit of at least £10 and place a bet of £10 with 1.5 (1/2) minimum odds to get the £10 free bet The free bet must be used at minimum odds of 1.5 The £10 free bet is available for 7 days after your qualifying bet has settled, and its stake will not be returned Skrill, EcoPayz, MuchBetter, Trustly, Neteller and PayPal deposits are not valid for this welcome offer Max. win with free bet is £1000 Full and Bonus apply. BeGambleAware.org.
  18. 09/2022
    Launched
    Xtremewin betting review »
    Launched 09/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code XTREME30
    Return to player % 92%
    Xtremewin is one of the newest brands opening it's doors for bettors in the UK! Xtremewin granted with the UK gaming license in September 2022, and all players will get to enjoy... Xtremewin betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for the offer: £10 Max winnings from bonus: £100 Bonus will expire after 30 days Minimum odds: 1.80 (4/5) Free bets cannot be used for system or chain bets Full and Bonus apply. BeGambleAware.org.
  19. 12/2020
    Launched
    BetDukes betting review »
    Launched 12/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 92%
    BetDukes, launched in late in 2020, is one of the most recent betting sites in the UK. While the name may be unfamiliar to many, it runs on one of the most popular platforms tha... BetDukes betting review »
    PLAY HERE » The offer is available only for new UK players A minimum deposit of at least £10 is required to get the free bet bonus After making your deposit, place bets to the worth of £10, after which your account will be credited with a free bet of £10 The stake of free bet will not be returned, and the bet must be used on 1,5 odds minimum Any winnings from your free bet must be wagered 1x within 7 days before they are converted to real money Maximum conversion from the winnings is £200 Any player can receive up to 1 (one) sports welcome bonus on the Progressplay Network Full and Bonus terms apply. BeGambleAware.org.
  20. 09/2022
    Launched
    Pixiebet betting review »
    Launched 09/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code PBET30
    Return to player % 92%
    Pixiebet is one of the newest betting sites in the UK. Pixiebet was granted the UK gaming license in September 2022 so it's a very fresh addition. Pixibet has a great selecti... Pixiebet betting review »
    PLAY HERE » Only for new 18+ UK players Minimum deposit: £10 Maximum winnings from bonus: £100 Bonus is valid for only 30 days Minimum odds: 1.80 (4/5) Bonus is non-withdrawable Full and Bonus apply. BeGambleAware.org.
  21. 07/2022
    Launched
    BetMorph betting review »
    Launched 07/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code KS30
    Return to player % 92%
    BetMorph, launched in July 2022, is one of the freshest betting sites on the UK market. The new brand has big shoulders behind them as BetMorph is part of the ProggressPlay fami... BetMorph betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £10 Qualifying amount of bets: £10 Max bonus amount: £30 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  22. 08/2021
    Launched
    BetStorm betting review »
    Launched 08/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D+B)
    1st deposit bonus code CHAMP20
    Return to player % 92%
    BetStorm is a new bookmaker launched in August 2021. The brand is the latest entrant in the ProgressPlay network. Like all the other sites in the company's portfolio, BetStorm i... BetStorm betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Winnings with free bet must be wagered x1 Any bonus and winnings will expire 7 days after being credited Any player can receive up to one sport welcome bonus on the Progressplay Network Full and Bonus terms apply. BeGambleAware.org.
  23. 05/2021
    Launched
    Tebwin betting review »
    Launched 05/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code SB30
    Return to player % 92%
    Tebwin is one of the newest additions in Progress Play network. Tebwin was launched in May 2021 and offers excellent coverage of sporting events and competitive odds for sports ... Tebwin betting review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £10 Qualifying amount of bets: £10 Max bonus amount: £30 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  24. 01/2023
    Launched
    Pub Sports betting review »
    Launched 01/2023
    1st deposit bonus 100%/£100
    Wagering requirements 40x (B)
    1st deposit bonus code -
    Return to player % 96%
    Pub Sports used to just be an online casino, but now this has all changed with betting being added to the services of this pub as well. Although Pub Sports is completely new, yo... Pub Sports betting review »
    PLAY HERE » Bonus is available for new players only. To get the offer players must deposit at least £10 and a maximum of £100 40x wagering requirement on your bonus amount Skrill deposits are excluded. Full and Bonus apply. BeGambleAware.org.
  25. 01/2022
    Launched
    Fafabet betting review »
    Launched 01/2022
    1st deposit bonus £50 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Fafabet betting review »
    PLAY HERE » New customers only aged 18+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get free bets and a casino bonus based on how much you bet on your first bet. Free Bet and Casino Bonus expire in 7 days. BeGambleAware.org. Full and Bonus apply. BeGambleAware.org.
UK new betting sites

Best new betting sites

Since you’ve come to this page at Bojoko, you might already know why you’re looking for the best new betting sites in 2023. Below you can find our picks for the top 5 new bookies of June 2023.

The newest bookies are also bringing out innovative features regularly, spicing up your betting experience compared to more established sports betting sites. In addition to these, the new player offers available are top-notch!

21LuckyBet

21luckybet is Bojoko's top new bookie in June 2023

Our first choice for the new bookie of the month in June 2023 is 21LuckyBet! Being one of the newest bookies in the UK, they have great odds, a good selection of markets, and a very easy-to-use website where you can place bets with no hassle.

For new players, there is a £40 free bet offer which you can take advantage of and start betting with extra money. Go straight to 21LuckyBet below or read our 21luckybet betting review first.

Redeem your £40 free bet »

BZeeBet

BZeeBet New Betting Site June 2023

The second choice we have is BzeeBet, which is a quality new bookie that has been available for UK players since the start of 2023. A very fresh online betting site that specializes in both US & UK sports in addition to great in-play options.

There is a £10 free bet token that BZeeBet offers to all new customers who deposit and bet £10 and your bet loses, so go ahead and make the most of it or read our full BZeeBet betting review first.

Redeem your £10 free bet »

All British Sports

All British Sports new betting site June 2023

The third choice is All British Sports! This is actually the one of the newest bookies in the UK and deserves a mention in our top new bookies of the month. Very British website with good odds and plenty of different events available to bet on, you can't ask for much more.

As a new player, you can redeem a modest £10 cashback to start with. Go and bet on All British Sports by clicking below or read our full All British Sports betting review first.

Redeem your £10 free bet »

JeffBet

JeffBet new betting site June 2023

Our fourth choice is JeffBet, which is a new no-nonsense UK bookmaker. The site recently celebrated their first anniversary of their launch, and their colourful design and many payment options have cemented them as a fan favourite.

For new players, there is a £30 free bet offer which you can enjoy with just a £10 first deposit by clicking below. Go straight to the site by clicking the button below or read our JeffBet betting review first.

Redeem your £30 free bet »

Vegasland

Vegasland new betting site June 2023

Our final choice for the best new betting sites in June 2023 is Vegasland! As the name probably already tells you, we're talking about a site with full services for anything you'd want - something which not all new gambling sites are capable of.

Whether you prefer casino games or betting, this miniature Vegas has got you covered no matter the size of your screen. New bettors get a £10 free bet for a £10 deposit and first bet.

Go straight to enjoy the bright lights of this top new bookmaker via the button below or read our Vegasland betting review first.

Redeem your £10 free bet »

How to try newly licensed UK bookmakers with Bojoko

Find new bet sites through Bojoko

1. Find newly licensed UK bookmakers (2023)

  • Check the list of new UK betting sites
  • Use search filters for different features
  • Compare different sites
Read experiences of new bookmakers

2. Read our experts' opinions on brand new betting sites

  • Check ratings and reviews
  • All new sites tested and reviewed
  • Withdrawals verified with real money
Play at the newest sports betting sites in the UK

3. Create accounts at new betting companies fast via our links

  • Pick a new betting site from the list
  • Click the green Play Here button
  • Move on to the new brand
Enjoy welcome deals with your new betting accounts

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

  • Fill in your details for registration
  • Click register account
  • Verify your account 
  • Confirm registration and start betting!
Browse the best new UK sportsbooks here

How we rate new online bookmakers

New betting sites 2023

At Bojoko, our experts rate new online bookmakers on a number of different aspects, all of which are required to shine for a fresh bookie to be considered a top new betting site. Our betting reviews go into more detail on each site.

Below we have showcased some of these ranking factors on how we rate and compare new UK betting sites.

Read on to find out some of the more crucial aspects on how we rate the latest online bookmakers.

Newly licensed UK bookmakers

To get us started, at Bojoko we only showcase newly licensed UK bookmakers. This means that we only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.

A UKGC licence is only given out to new bookies in 2023 if they are operating legally, and the UKGC offers oversight over all new online bookmakers in the UK.

This means that when a site receives said licence, they are operating in a trust-worthy manner, providing fair betting and not partaking in any illegal activities.

New betting sites offers

New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.

The closer it is to a 2023 UK bookmaker to have been launched, the better the offer you can get will generally be.

The closer it is to a 2023 UK bookmaker to have been launched, the better the offer you can get generally will be. After a while a slightly worse offer will usually surface, so use the deals from our list fast!

If you want to see all the welcome deals from both UK’s newest betting sites and older ones, go check out our full page of bookies with free bets.

Free bets

The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.

Bonus money for first deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you’ve deposited, meaning that:

There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.

Odds & Markets

Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2023. The more monetary value you can provide for players, the more they’ll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2023 need to provide players with:

Payments

Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:

There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko’s experts rate new UK bookies.

This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.

Customer support

Customer support is one of the biggest weaknesses in general when it comes to newer UK bookmakers, especially if they are not operating under the wing of a larger organisation. Many new bookies come from these, and the best new betting sites provide you with:

If a new site has all of these it’s of course ideal, but most of the time if at least the first three are covered then we can talk about a top new bookmaker. 24/7 services are never easy to provide, especially if you don’t have millions backing you.

Other features

There are many other features that a recently launched betting site might have, and a lot of the time they can be solely exclusive to the new bookie in question. The easiest ones out of these are of course special campaigns/offers, but that’s not all.

2023 betting sites might have special bet types only available at them, especially if they are using bet builders. Other features include:

Top new gambling sites by category

We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2023 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.

New football betting sites

If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2023 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:

  1. 21LuckyBet
  2. All British Sports
  3. Vegasland
  4. Q88Bets
  5. Lottoland

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New horse racing betting sites

New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2023, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:

  1. SBK
  2. Pub Sports
  3. Mr Play Sports
  4. Vegasland
  5. All British Sports

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New betting exchanges

New betting exchanges are significantly rarer than other forms of new betting sites in 2023, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.

A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:

  1. Smarkets
  2. Spreadex

We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.

New live betting sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2023 bookmakers in the UK differ greatly.

The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.

You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:

  1. 21LuckyBet
  2. All British Sports
  3. Mr Play Sport
  4. Lottoland
  5. Hollywoodbets

Latest features on new gambling sites

New betting sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Virtual reality betting platforms

Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities.

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Betting is coming closer to becoming almost a live sports crowd experience than ever before thanks to VR

Prob bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Not just sports betting

Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include esports betting, virtual sports betting and sharing your bets with others.

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.

How brand new betting sites compare against the old ones

New bet sites provide players with novel experiences on the daily, with brand new innovations being invented all the time. These bring the whole betting experience to a completely different level, and can also provide players with extra pounds aplenty!

However, older bookmakers have more resources, meaning that when a feature becomes popular amongst bettors, it will usually be added to all prominent bookmakers quite fast. Bugs on the site along with other similar problems will also be handled faster.

The welcome offers at new bookmakers are also especially good compared to more established names, which have no need to go the extra mile to find new players. This is why creating new betting accounts is smart right after new UK bookies have been launched, since this is when you’ll find the best value.

New bookies you should stay away from

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.

By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites.

You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Summary

In summary, the best new UK betting sites of 2023 have many things in common. Here are some of the main points of this page summarized.

FAQ

All new betting sites aren’t safe in the UK, but all the sites you can find at Bojoko are! We only work with sites operating under a UK Gambling Commission license, which not only guarantees tax-free winnings to all players, but also the safety and security of the site and the games provided on it.

You can find the newest bookmakers in the UK fast at Bojoko through this list. We only show you offers from sites operating legally in the UK under a United Kingdom Gambling Commission licence, and you can list the sites in order of quality or launch date.

You should join a new betting site for three big reasons.

  1. You usually get an excellent welcome offer, the likes of which will not be available at the same site on a later date
  2. You have another bookmaker to choose for your bets, and they might provide market topping odds on your bet which you’ll miss out on otherwise
  3. The site might have a unique feature not available anywhere else

The best new bookmakers for UK players include the likes of:

  • All British Sports
  • Vegasland
  • 21LuckyBet
  • JeffBet
  • BZeeBet

Joel Kelly

Article by:

Joel Kelly

Joel has worked in the iGaming industry for nearly a third of his life, with almost a decade of experience with casinos, sports betting and poker. During this time he has had the opportunity of testing dozens of different bookies, casinos and poker sites, with his focus currently being managing Bojoko's UK sports betting content.

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