Discover the best new betting sites in the UK. Our betting experts have ranked the best new online bookmakers on this page.
These bookies have the latest betting offers, competitive sportsbook odds, and a fresh set of betting markets. You can compare these new sports betting sites easily with our help and find the bookmaker that best suits your taste.
Scroll down to see the newest UK betting sites, sign-up offers, and more!
Browse the list of new UK bookmakers to find brand-new betting sites and tasty betting offers. We update the list weekly to keep you updated with the latest gambling sites.
New UK bookmakers are listed below:
| Launched | 09/2024 |
|---|---|
| Sign up offer | £20 free bet |
| Wagering requirements | 1x (D) |
| Sign up offer code | bet40get20 |
| Return to player % | 92% |
PricedUp.bet is an exciting betting site that delivers guaranteed quality from Playbook's betting platforms. With a return-to-player percentage of 92%, the odds are solid, and t... PricedUp.Bet betting review »
See the best new online bookmakers, including their welcome offers, best features, and our expert analysis. We compared numerous brands for their quality, from user experience to odds and betting markets, and found five new betting sites as the best.
The best new betting sites in April 2025 are listed below:
The best new betting site is PricedUp.
PricedUp.bet impresses in several ways with its excellence, starting with an inviting new customer betting offer of £20 free bet.
After claiming the betting offer, you can explore PricedUp's extensive betting markets that offer wagering on over thirty different sports. Horse racing and greyhound racing are well represented, and you can read more about them in the PricedUp betting review.
The site's usability is top-notch and works well on PCs and mobile devices. Try it yourself by visiting the site through the green button below!
Play at PricedUp »| 🎁 Bet Offer |
£20 free bet with bonus code: bet40get20 |
|---|---|
| 📅 Launch Date |
9/2024 |
| 📈 Betting Odds |
92% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Cheque, Maestro, Yaspa |
| ✍️ Bojoko Rating |
3.1/5 |
CasinoKings, launched in the autumn of 2024, is a versatile and exciting betting site.
While the stylish brand name hints at a strong focus on casino gaming, CasinoKings certainly doesn't disappoint sports betting enthusiasts. It offers bettors markets and odds on nearly 100 different sports—an impressive selection by any standard.
Discover more about the sportsbook on our CasinoKings betting review page. You'll find plenty of details there, including the variety of deposit methods available with this fresh new bookmaker.
Play at CasinoKings »| 🎁 Bet Offer |
£35 free bet |
|---|---|
| 📅 Launch Date |
9/2024 |
| 📈 Betting Odds |
92% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, Paysafecard, PayPal, Neosurf, Payz, Apple Pay, Pay by Mobile |
| ✍️ Bojoko Rating |
3.7/5 |
QuickBet is an excellent betting site that started operations in the UK in February 2025.
This brand is perfect and fresh because it operates on the L&L platform. As the name suggests, it is quick and promises instant withdrawals.
QuickBet also offers excellent odds for betting Brits with an over 94% return to player percentage. With this roughly 6% margin, the site competes with the industry's top names.
Jump directly to QuickBet below or learn more about this sportsbook through our comprehensive QuickBet betting review.
Play at QuickBet »| 🎁 Bet Offer |
£10 free bet |
|---|---|
| 📅 Launch Date |
2/2025 |
| 📈 Betting Odds |
94.5% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Wire transfer, Skrill, Trustly, PayPal, Apple Pay |
| ✍️ Bojoko Rating |
4.2/5 |
If you're a horse racing enthusiast, NRG is just the right new betting site for you.
On your first visit, this sportsbook will blow you away with horse racing coverage. NRG offers horse races from England, Ireland, France, North America, and many other places. To maximize your betting experience, you can also watch high-quality live stream broadcasts of English and Irish horse races.
Well, that's about horses; NRG is much more, as our NRG betting review shows. One good aspect of the site is that you can make a minimum deposit of just £1. This low deposit sum is an excellent way to get acquainted with a new betting site without significant financial risk.
Play at NRG »| 🎁 Bet Offer |
£10 free bet |
|---|---|
| 📅 Launch Date |
4/2024 |
| 📈 Betting Odds |
93% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Cheque, Maestro |
| ✍️ Bojoko Rating |
3.1/5 |
Winissimo is a new betting site that allows bet using phone bill.
The new Winissimo bookie amazes me with its payment method selection, which covers almost everything, including the pay phone bill option. And if the payment method selection is massive, the same can be said about the FAQ section, which has plenty of questions and answers to various issues that might be on your mind.
The site's usability and appearance are familiar with Progress Play platform quality, which doesn't dazzle but is functional nonetheless. The betting experience is completed with a Bet £10 Get £10 free bet offer.
Read what our expert has written in the Winissimo betting review, or form your own opinion by moving to the site below.
Play at Winissimo »| 🎁 Bet Offer |
£10 free bet |
|---|---|
| 📅 Launch Date |
2/2025 |
| 📈 Betting Odds |
92% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, Paysafecard, PayPal, Neosurf, Apple Pay, Pay by Mobile |
| ✍️ Bojoko Rating |
3.5/5 |
When choosing a new betting site, consider factors such as launch date, minimum deposits, and available bonuses. To help you gather information, we have created a summary with these details across the five best new bookies.
The best new UK betting sites are listed in the table below:
| Betting site | Launched | Minimum deposit | Bonus |
| PricedUp | 09/2024 | £1 | £20 free bet |
| CasinoKings | 09/2024 | £10 | £35 free bet |
| QuickBet | 02/2025 | £10 | £10 free bet |
| NRG | 04/2024 | £1 | £10 free bet |
| Winissimo Sports | 02/2025 | £10 | £10 free bet |
We rate new UK betting sites by testing their offers, odds, betting markets, payments, and the overall experience for UK punters. Our betting reviews go over the bookmaker from multiple angles, all of which have to shine for a new bookie to be considered a top new betting site.
The main rating factors are listed below:
While many betting sites can tick most of these boxes, only a few earn high ratings from our team. We are here to give you an honest and impartial overview of new bookmakers, so that you can find a betting site and know what you are signing up for.
Our trustworthy betting reviews have earned us awards such as:
🏆 Best iGaming Technology & Media Provider of 2024
🏆 Affiliate IDOL of 2023
🏆 Malta's Best Affiliate Company 2022
We only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.
We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2025, depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.
If you're looking for new football betting sites, you're always in luck. Football is such a major sport for all the new UK bookmakers of 2025 that they simply can't do without it. However, some names still stand out from the rest. The following new football bookies excel particularly in their football odds. Check out also new Scottish betting sites for new bookies to wager for the Scottish Premier League.
The best new football betting sites are listed below:
| Betting site | Launched | Football RTP% | Bonus |
| Dazzle Casino | 10/2023 | 93.07% | £20 free bet |
| Bet442 | 05/2024 | 91.80% | £20 free bet |
| PricedUp | 09/2024 | 93.02% | £20 free bet |
| Pub Sports | 01/2023 | 94.13% | ACCA Boost |
| All British Sports | 12/2022 | 94.13% | 10% cashback |
If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.
New horse racing betting sites are also extremely common, and unlike football, which is featured heavily on all new betting sites in 2025, new horse racing bookmakers usually lean quite heavily into their delight in equestrian affairs.
The best new horse racing sites are listed in the table below:
| Betting site | Launched | Best Odds Guaranteed | Bonus |
| Betgoodwin | 02/2022 | ✔️ | £25 free bet |
| NRG | 04/2024 | ✔️ | £10 free bet |
| Gentleman Jim | 03/2024 | ❌ | - |
| Betarno | 10/2023 | ❌ | £30 free bet |
| Hollywoodbets | 03/2019 | ✔️ | Lossback offer |
Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.
New betting exchanges are significantly rarer than other forms of new betting sites in 2025 because they require a lot of money to run. New exchange betting sites also need players for odds to form, which is why they are so hard to launch.
A lot of the time, a new betting exchange is launched. It comes as a sister site to an already established bookie, but there are, of course, some exceptions.
The best new betting exchanges are listed in the table below:
| Betting site | Launched | Minimum deposit | Bonus |
| SBK | 08/2019 | £10 | £10 free bet |
| Smarkets | 02/2010 | £10 | 0% commission |
| Sporting Index | 01/2021 | £10 | £20 free bet |
| SpreadEx | 01/1999 | £10 | £40 free bet |
We hope that this list will get longer in the future since new exchange betting sites have some of the most consistent market-high odds. Our full betting exchange sites page is here.
Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2025 bookmakers in the UK differs greatly.
Of course, the most important thing to look out for is the odds available to you, but live streams and other features such as stats and special live bets should also be considered.
We've compiled a list of the best live betting sites on our dedicated page, but right now, Bojoko's top picks for new live betting sites can be found here.
The best new live betting sites are listed in the table below:
| Betting site | Launched | Live streams | Bonus |
| AK Bets | 03/2023 | ✔️ | - |
| Betgoodwin | 02/2022 | ✔️ | £25 free bet |
| Midnite | 03/2023 | ✔️ | £20 free bet + 50 free spins |
| Virgin Bet | 07/2024 | ✔️ | £20 free bet |
| Fitzdares | 10/2018 | ✔️ | Lossback offer |
1. Find newly licensed UK bookmakers (2025)
2. Read our experts' opinions on brand new betting sites
3. Create accounts at new betting companies fast via our links
4. Start playing at new UK bookies and enjoy welcome deals through Bojoko
New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the new online casinos UK has to offer.
If you want to see all the welcome deals from both UK's newest betting sites and older ones, go check out our full page of bookies with free bets.
The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.
Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.
Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you've deposited, meaning that:
There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.
Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2025. The more monetary value you can provide for players, the more they'll enjoy betting on your site.
This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2025 need to provide players with:
Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.
New bookies are known for their innovative use of the latest technology. Many operators place a high emphasis on the user experience and the functionality of the sportsbook. Several up-and-coming bookmakers have new betting apps that take the betting experience to another level.
When your bookmaker has a dedicated mobile app, you can place bets wherever, whenever. These apps have exciting features like real-time animations, high-quality streams, and special promotions. You can download the application from your preferred app store or directly from the betting site.
Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities. It is easy to imagine how this adapts in future to virtual sports betting.
SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.
Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead of something related to the final score. Prop betting happens in real time as the game progresses.
An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.
Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:
There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko's experts rate new UK bookies.
This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.
Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include e sports betting, virtual sports betting and sharing your bets with others.
One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.
The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.
Betting on brand new betting sites offers you good advantages. Firstly, the newer the site, the more likely you are to be eligible to claim a betting offer to start wagering. New sites' offers are often larger and more imaginative than established bookmakers who rely on attracting new customers with their reputation rather than big offers.
New betting sites are also at the forefront of fresh betting trends. Thus, you will undoubtedly find exciting niche markets to sink your teeth into, and occasionally, you might get the opportunity to use enhanced odds and other promotions on these.
The third significant difference relates to payment methods. New bookies live at the cutting edge of technological development and often offer various payment methods, such as e-wallets and various mobile payment-focused options. With new sites, you are rarely forced to use only debit card payments, unlike with some long-operating sportsbooks.
With the table below, you can compare the benefits of brand new betting sites to established betting sites more deeply:
| Feature | Brand New Betting Sites | Established Betting Sites |
| Welcome Offers | Generous welcome offers and promotions to attract new players | Modest welcome offers, relying on reputation rather than bonuses |
| Regular Promotions | Frequent, with a focus on retaining new players | Regular, but often less competitive than new sites |
| Odds & Betting Markets | Competitive odds and often new niche betting markets to stand out | Consistent odds with a broad range of markets |
| Payments | Variety of mdoern payment methods, including latest e-wallets. Might not have older payment services. | Extensive payment options, including traditional and newer methods. Might not have the latest new payment services. |
| User Experience | Designed with modern user interfaces and cutting-edge technology | Tried-and-true interfaces that many are used to |
| Innovation | The latest innovative features and technology in use | Innovation is slower, but usually quick to adopt the most popular features |
| Reputation | New and unproven, often still building their brand credibility | Established and trusted, with a strong track record |
We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is, without a doubt, the biggest problem with most new betting sites since without a licence, they are not officially allowed to operate in the UK.
By choosing the newest bookmakers through us, this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. That's why we prioritize promoting only safe betting sites, ensuring your funds are protected.
You should stay clear of them no matter how good things look and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:
These are not deal-breaking problems, but they are definitely more prevalent on new betting sites than on more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.
In summary, the best new UK betting sites of 2025 have many things in common. Here are some of the main points of this page summarized.
