Newest sports betting sites - Table of contents
Click on the quick links below to reach the content that interests you the most about the newest sports betting sites on this page!
Welcome to Bojoko, your guide to new betting sites in the UK! On this page, you can find the best-updated list of all new bet sites in 2023! Our frequently updated list is always filled with trustworthy & licensed new bookmakers for you to try out.
| Launched | 07/2022 |
|---|---|
| 1st deposit bonus | £40 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | - |
| Return to player % | 90% |
21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in July 2022. 21LuckyBet offers a very functio... 21LuckyBet review »
| Launched | 05/2022 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 92% |
Are you looking for a new betting experience with one of the UK’s most recently launched bookies? Then you have come to the right place! Today we are introducing a freshly launc... Jeffbet review »
| Launched | 11/2022 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 94% |
VegasLand, established in the fall of 2022, is a new bookmaker with a Las Vegas-inspired design. Bringing a piece of the gambling capital of the USA to the UK, VegasLand is a we... VegasLand review »
| Launched | 03/2021 |
|---|---|
| 1st deposit bonus | £20 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | b20g20 |
| Return to player % | 93% |
Rhino.bet is a relatively new gaming site launched in 2021 with a modern and well-functioning betting menu. For instance, the site makes it simple to locate all upcoming horse a... Rhino.bet review »
| Launched | 03/2022 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 95% |
LuckLand is one of the newcomers in the UK betting market, launched in March 2022. Luckland Sports is fully licensed by the UKGC which ensures player safety and what most ar... LuckLand review »
| Launched | 02/2022 |
|---|---|
| 1st deposit bonus | £25 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 94% |
Betgoodwin is a new online betting site by the widely known Goodwin Racing Ltd. Known by their telephone betting service, they have launched their own online betting site in Feb... Betgoodwin review »
| Launched | 05/2022 |
|---|---|
| 1st deposit bonus | £5 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 93% |
Lottoland launched in 2013 and is a versatile option for all UK players for many different type of games. The brand has become well known in the UK. The brand specializes in lot... Lottoland review »
| Launched | 10/2021 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 94% |
BetTarget, owned by Esports Technology Ltd and operating with Aspire Globals platform, is a fairly new betting site, having only launched in 2021. However, A... BetTarget review »
| Launched | 06/2021 |
|---|---|
| 1st deposit bonus | £15 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 93% |
Highbet opened it's doors in June 2021 and is one of the newest betting sites in the UK. With a UK Gambling Comission license, Highbet is a trustworthy and reliable operator whe... Highbet review »
| Launched | 03/2019 |
|---|---|
| 1st deposit bonus | £50 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 93% |
Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag... Hollywoodbets review »
| Launched | 02/2022 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 94% |
Luckster is an Irish-themed betting site and of the newest bookmakers in the UK. The brand was launched in February 2022. Luckster is the newest addition to Aspire Global fam... Luckster review »
| Launched | 04/2021 |
|---|---|
| 1st deposit bonus | £60 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | WELCOMETOBETZONE |
| Return to player % | 94% |
Betzone is one of the newest UK betting sites online. The brand was born in 2021, but the powers behind the site, Bet21 Ltd and Playbook Gaming Ltd, have a long history in the i... Betzone review »
| Launched | 04/2020 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | - |
| Return to player % | 94% |
Avabet launched in early 2021 amid a market filled with well-established bookmakers, some of which have been around for decades in one form or the other. Ava... Avabet review »
| Launched | 09/2022 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | XTREME30 |
| Return to player % | 92% |
Xtremewin is the newest brand opening it's doors for bettors in the UK! Xtremewin has been granted the UK gaming license in September 2022 and all players will get to enjoy tax-... Xtremewin review »
| Launched | 12/2020 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | - |
| Return to player % | 92% |
BetDukes, launched in late in 2020, is one of the most recent betting sites in the UK. While the name may be unfamiliar to many, it runs on one of the most popular platforms tha... BetDukes review »
| Launched | 10/2018 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 93% |
Fitzdares places itself apart from other bookmakers by offering a luxury experience backed up by exceptional customer service. Unlike other bookmakers, Fitzd... Fitzdares review »
| Launched | 09/2022 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | PBET30 |
| Return to player % | 92% |
Pixiebet is one of the newest betting sites in the UK. Pixiebet was granted the UK gaming license in September 2022 so it's a very fresh addition. Pixibet has a great selecti... Pixiebet review »
| Launched | 07/2022 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | KS30 |
| Return to player % | 92% |
BetMorph, launched in July 2022, is one of the freshest betting sites on the UK market. The new brand has big shoulders behind them as BetMorph is part of the ProggressPlay fami... BetMorph review »
| Launched | 08/2021 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (D+B) |
| 1st deposit bonus code | CHAMP20 |
| Return to player % | 92% |
BetStorm is a new bookmaker launched in August 2021. The brand is the latest entrant in the ProgressPlay network. Like all the other sites in the company's portfolio, BetStorm i... BetStorm review »
| Launched | 05/2021 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (B) |
| 1st deposit bonus code | SB30 |
| Return to player % | 92% |
Tebwin is one of the newest additions in Progress Play network. Tebwin was launched in May 2021 and offers excellent coverage of sporting events and competitive odds for sports ... Tebwin review »
| Launched | 12/2019 |
|---|---|
| 1st deposit bonus | £15 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 96% |
Mr Play caters all UK players with a good selection of sports betting and casino games. Mr Play has over 30 different sports to bet on with very decent odds. Blessed by UK Ga... Mr Play review »
| Launched | 08/2019 |
|---|---|
| 1st deposit bonus | £10 free bet |
| Wagering requirements | No |
| 1st deposit bonus code | - |
| Return to player % | 98% |
SBK is a mobile app bookmaker that brands themselves as "rewriting the sportsbook". SBK offers the best odds in the UK at the moment and prides themselves by having the best pay... SBK review »
| Launched | 08/2018 |
|---|---|
| 1st deposit bonus | £30 free bet |
| Wagering requirements | 1x (D) |
| 1st deposit bonus code | - |
| Return to player % | 95% |
Part of the LeoVegas empire, Bet UK might be a relatively new UK sports betting site but it is already becoming popular thanks to a strong welcome offer back... Bet UK review »
Click on the quick links below to reach the content that interests you the most about the newest sports betting sites on this page!
Here you can find a selected TOP 3 new online bookies of the month in the UK in January!
Our first choice for the new bookie of the month in January 2023 is 21LuckyBet! Being one of the newest bookies in the UK, they have great odds, a good selection of markets, and a very easy-to-use website where you can place bets with no hassle.
For new players, there is a £40 free bet offer which you can take advantage of and start betting with extra money. Go straight to 21LuckyBet below or read our 21luckybet betting review first.
Redeem your £40 free bet »
The second choice is Vegasland! This is actually the newest bookie in the UK and deserves a mention in our top new bookies of the month. Very stylish website with good odds and plenty of different events available to bet on, you can't ask for much more.
As a new player, you can redeem a modest £10 free bet to start with. Go and bet on Vegasland or read our full Vegasland betting review first.
Redeem your £10 free bet »
The third choice we have is Jeffbet, which is a quality new bookie that has been available to UK players since May 2022. A very fresh online betting site that has some of the best odds from all new bookies in the UK.
There is a £30 free bet that Jeffbet offers to all new customers, so go ahead and make the most of it or read our full Jeffbet betting review first.
Redeem your £30 free bet »
1. Find newly licensed UK bookmakers (2023)
2. Read our experts' opinions on brand new betting sites
3. Create accounts at new betting companies fast via our links
4. Start playing at new UK bookies and enjoy welcome deals through Bojoko
If you’ve never ventured to Bojoko before, let us introduce ourselves! Our goal is to be the best guide to choosing betting sites, and new bet sites are of course no exception to this. You can find all trustworthy bookies on our different pages, tailored to the needs that interest our readers.
We value legality and openness a lot, which is why we only showcase new UK bookies operating under the esteemed United Kingdom Gambling Commission license. This license isn’t handed out to just everyone, as new bookmakers need to fulfill some strict criteria and follow regulations to acquire it.
This means that every single new betting site at Bojoko is:
Bojoko reviews all new bookmakers. New betting reviews are all conducted by one of our many betting experts who know the industry and betting sites inside out. In these sportsbook reviews, our experts create real accounts on new bookies and test them rigorously from top to bottom.
Our experts cover all the most important features such as welcome offers, odds, markets, customer support, deposits, and withdrawals. Honesty is a virtue, and all new UK bookmakers are put to the sword by our team without holding back on negative feedback.
Check out our latest betting site reviews:
ThePools started as The Football Pools in 1923 paying out over £3.2 billion over its lifetime. ThePools is firmly intert...
Spreadex offers something quite different to the norm at UK betting sites, with users offered the choice between spread ...
Parimatch might not be known by many sports fans in the UK, but this betting brand has actually been around for a long t...
Unibet, who is part of the Kindred Group, launched in 1997 and is still operating more than 20 years later. This should ...
All of Bojoko's betting experts have agreed to share their views on older and new betting sites using their own names, complying with the transparent nature of our site. We need our experts to stand behind their words and experiences with their own faces and names to give you an honest assessment of any bookmaker.
Our readers also have the option of commenting on their own experience on any of the sites available through Bojoko, so if you have something to say - positive or negative - about a new bookie, don’t be shy!
We try to help and identify the best bookmakers for your specific requirements, which can be done extremely easily thanks to our helpful and unique bookmaker tool. The tool is available on all the pages on our site where there is a list, and it’s also very simple and easy to use.
From the buttons above the list, you can enjoy the other special lists we have created for you, but by clicking the three vertical dots next to them you can choose your very own filters. You can choose however many filters you want, there is no minimum or maximum limit.
The bookmaker tool provides our readers with over 50 different ways of filtering betting sites, all the way from bonuses and their wagering requirements to the different payment methods, free live streams for sports, and minimum deposits available on the sites. There are also sliders available on some features, so you can see bonus amounts from say £150-£300, etc.
This of course also applies to all other welcome offers, and you can filter all the way down to bet 5 get free bet -deals. Mix and match what you need, and our bookmaker tool will help you find new UK bookmakers that suit you the best!
Since you’ve come to this page at Bojoko, you might already know why you’re looking for a new online bookmaker. However, in case you aren't quite sure, there are plenty of fantastic features and opportunities to be found at the newest UK betting sites in 2023.
The shiniest and flashiest of these are of course all the massive welcome packages available. Starting your career at a new bookmaker works best when there’s plenty of bonus money or a juicy free bet sign up deal to enjoy, allowing you to test the site without risking almost any of your hard-earned cash yourself.
Taking advantage of these new customer betting offers fast is usually smart since when a new betting site is launched, the bonuses and risk-free bets on offer are usually at their largest. After launch they might change to slightly worse offers relatively soon, so check out our list of 2023 bet sites and take advantage of the extra value for new players fast!
The newest bookies are also bringing out innovative features regularly, spicing up your betting experience compared to more established bookies. Especially mobile bettors should take note of this, as sites launched in 2023 and in recent years cater more to the players on smartphones and tablets in general.
In addition to these, new betting sites often offer players some other stuff after launch and in general, like:
All in all, new betting sites offer players plenty, so don’t be afraid to try them out! The more accounts you have on different betting sites, the more welcome offers (free money for betting) you can enjoy, along with finding the highest odds for your sports betting.
We recommend choosing new betting sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission license. This is without a doubt the biggest problem with most new betting sites, since they are not allowed to officially operate in the UK, but by choosing the newest bookmakers through us this won’t be an issue for you.
Unlicensed sites might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:
These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.
Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Lets go through some of the current trends and possibilities in the future.
In recent years, virtual reality has been taking leaps in terms of devices and content. Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022.
The platform combines 360-degree live game streaming with intuitive betting capabilities. SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.
Another trend is big pool betting where individual cash bets are pooled to make a bigger winning pot. Most likely we will see even multinational pots at some stage, but this might take some time.
Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. This is something that has grown significantly in recent years and shaping the industry in a new direction. Prop betting happens in real time as the game progresses. An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball.
With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino like, even though it is still sports betting. It is probable that the occurences become even more detailed in the future. Short attention spans also mean that in-play betting sites have gained popularity recently.
The software supplier Playtech has created a sports betting smartwatch app for Apple and Android watches. It makes it possible to browse sports events, place bets and receive alerts - all on your wrist.
Other recent trends include esports betting, virtual sports betting and sharing your bets with others.
One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.
The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot. We cover some of these topics in our betting news section that we can really recommend. You can find articles about topics such as Dancing on Ice odds.
Article by:
Joel Kelly