Best New Betting Sites UK 2024 - Newest Bookmakers

By Teemu Mattila. Updated:

Discover new betting sites in the UK. Our betting experts have ranked the best new online bookmakers on this page. 

These bookies have the latest betting offers, competitive sportsbook odds, and a fresh set of betting markets. You can compare these new sports betting sites easily with our help and find the bookmaker that best suits your taste.

List of New UK Bookmakers - October 2024

Browse the list of new bookies to find brand new betting sites and the latest free bet offers. We update the list weekly to keep you up to date with the freshest gambling sites.

New UK bookmakers are listed below:

Ad Disclosure
  1. New Bookie
    09/2024
    Launched
    PLAY HERE »
    Visa
    Mastercard
    Online bank transfer
    Maestro
    18+ New customer only. Must enter promo code bet50get20. Min deposit £50. Min bet £50 at odds of Evens (2.0) or above. Max free bet £20. Free bet valid for 7 days. Stake not returned. Play Responsibly Full terms and Bonus terms apply. GambleAware.org.
  2. New Bookie
    09/2024
    Launched
    PLAY HERE »
    Visa
    Mastercard
    PayPal
    Online bank transfer
    Apple Pay
    Pay by Mobile
    Skrill
    Neteller
    Payz
    +2
    New Players Only. Free bet - one-time stake of £35, min odds 1.5 (1/2), stake not returned. 1X wagering for the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded for Skrill and Neteller deposits. Full Terms Apply 18+. Full terms and Bonus terms apply. GambleAware.org.
UK new betting sites

Best New Betting Sites

See the best new online bookmakers, including their welcome offers, pros and cons, and our expert analysis. We compared numerous brands for their quality, from user experience to odds and betting markets, and found five new betting sites as the best.

The best new betting sites in October 2024 are listed below:

  1. Midnite - £20 free bet + 50 free spins
  2. 7Bet - No sign up offer
  3. Mogobet - £30 free bet
  4. NRG - £10 free bet
  5. Bet442 - £10 free bet

1. Midnite

Logo of Midnite betting sites

The best new betting site is Midnite.

Midnite impresses in several ways with its excellence, starting with an inviting new customer betting offer of £20 free bet + 50 free spins.

After claiming the betting offer, you can marvel at Midnite's extensive betting markets that offer wagering on over thirty different sports. eSports, in particular, is well represented, and you can read more about this in the Midnite betting review.

The site's usability is top-notch, and it works well on both PCs and mobile devices. Try it yourself by visiting the site through the green button below!


Play on Midnite »


🎁 Bonus £20 free bet + 50 free spins with bonus code: BETGETSPORTS
📅 Launch date 3/2023
📈 Betting Odds 93% RTP
💸Payment Methods Mastercard, Visa, Skrill, Trustly, PayPal, Apple Pay, Google Pay
✍️ Bojoko Rating 4/5

2. 7Bet

Logo of 7Bet betting site

7Bet is an excellent betting site that started operations in the UK in June 2024.

This brand is perfect and fresh because it has an independent platform, and its implementation and user interface are not cut from the same cloth as many other sites.

7Bet also offers excellent odds for betting Brits with over 94% return to player percentage. With this roughly 6% margin, the site competes with the industry's top names.

Jump directly to 7Bet below or learn more about this sportsbook through our comprehensive 7Bet betting review.

Play on 7Bet »

🎁 Bonus No sign up offer
📅 Launch date 6/2024
📈 Betting Odds 94.5% RTP
💸Payment Methods Mastercard, Visa, Skrill, Neteller, Trustly, PayPal, Neosurf, Apple Pay, Revolut
✍️ Bojoko Rating 3.3/5

3. MogoBet

Logo of MogoBet betting site

MogoBet is a new bookmaker that enables betting using phone bill.

The new MogoBet bookie amazes with its payment method selection that covers almost everything, including the pay phone bill option. And if the payment method selection is massive, the same can be said about the FAQ section, which has plenty of questions and answers to various issues that might be on your mind.

The site's usability and appearance are familiar with Progress Play platform quality, which doesn't dazzle but is functional nonetheless. The betting experience is completed with a Bet £10 Get £30 free bet offer.

Read what our expert has written in the MogoBet betting review, or form your own opinion by moving to the site below.


Play on MogoBet »


🎁 Bonus £30 free bet
📅 Launch date 9/2024
📈 Betting Odds 92% RTP
💸Payment Methods Mastercard, Visa, Online bank transfer, Skrill, Neteller, Paysafecard, PayPal, Neosurf, Payz, Apple Pay, Pay by Mobile, Astropay
✍️ Bojoko Rating 3.5/5

4. NRG

Logo of NRG betting site

If you're a horse racing enthusiast, NRG is just the right new betting site for you.

On your first visit, this sportsbook will blow you away with horse racing coverage. NRG offers horse races from England, Ireland, France, North America, and many other places. To maximize your betting experience, you can also watch high-quality live stream broadcasts of English and Irish horse races.

Well, that's about horses; NRG is much more, as our NRG betting review shows. One good aspect of the site is that you can make a minimum deposit of just £1. This low deposit sum is an excellent way to get acquainted with a new betting site without significant financial risk.

Play on NRG »

🎁 Bonus £10 free bet
📅 Launch date 4/2024
📈 Betting Odds 93% RTP
💸Payment Methods Mastercard, Visa, Online bank transfer, Cheque, Maestro
✍️ Bojoko Rating 3.1/5

5. Bet442

Logo of Bet442 betting site

Bet422 is a new bookie that opened in the summer of 2024 and attracts at least all football fans to explore the site with its name.

As the old saying goes, a name doesn't define a person; the same applies to betting sites. Although Bet442 strongly refers to the legendary football formation, the bookmaker offers much more than just football. This brand has quite comprehensive betting markets with decent odds, and it's easy to explore them thanks to the site's functional and simple layout.

It's also easy for a new customer to open a gaming account with Bet442 as the site offers about ten different payment method options.

Learn more about the sportsbook through our Bet422 betting review or jump directly below to open your new gaming account.

Play on Bet442 »

🎁 Bonus £10 free bet
📅 Launch date 5/2024
📈 Betting Odds 93% RTP
💸Payment Methods Mastercard, Visa, Online bank transfer, Skrill, Trustly, Paysafecard, PayPal, MuchBetter, Astropay, Revolut
✍️ Bojoko Rating 3/5

Best New Betting Sites - Summary

When choosing a new betting site, it's good to be aware of factors such as launch date, minimum deposits, and available bonuses. To help you gather information, we have created a summary with these details across the five best new bookies.

The best new UK betting sites are listed in the table below:

Betting site Launched Minimum deposit Bonus
Midnite 0/2023 £5 £20 free bet + 50 free spins
7Bet  06/2024 £10  -
MogoBet 09/2024 £10 £30 free bet
NRG 04/2024 £1 £10 free bet
Bet442 05/2024 £10 £10 free bet

How We Rate New UK Betting Sites

New betting sites 2023

We rate new UK betting sites by testing their offers, odds, betting markets, payments, and the overall experience for UK punters. Our betting reviews go over the bookmaker from multiple angles, all of which have to shine for a new bookie to be considered a top new betting site.

The main rating factors are listed below:

While many betting sites can tick most of these boxes, only a few earn high ratings from our team. We are here to give you an honest and impartial overview of new bookmakers, so that you can find a betting site and know what you are signing up for.

Our trustworthy betting reviews have earned us awards such as:

🏆 Best iGaming Technology & Media Provider of 2024
🏆 Affiliate IDOL of 2023
🏆 Malta's Best Affiliate Company 2022

We only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.

Top New Sports Betting Sites for Different Sports

We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2024 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.

New Football Betting Sites

If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2024 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:

Betting site Launched Football RTP% Bonus
Dazzle Casino 10/2023 93.07% £20 free bet
Bet442  05/2024 91.80%  £10 free bet
PricedUp 09/2024 93.02% £20 free bet
Pub Sports 01/2023 94.13% ACCA Boost
All British Sports 12/2022 94.13% 10% cashback

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New Horse Racing Betting Sites

New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2024, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:

Betting site Launched Best Odds Guaranteed Bonus
Betgoodwin 02/2022 ✔️ £25 free bet
NRG  04/2024 ✔️  £10 free bet
Rhino.bet 01/2023 £10 free bet
Betarno 10/2023 £30 free bet
Hollywoodbets 03/2019 ✔️ Lossback offer

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New Betting Exchanges

New betting exchanges are significantly rarer than other forms of new betting sites in 2024, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.

A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:

Betting site Launched Minimum deposit Bonus
SBK 08/2019 £10 £10 free bet
Smarkets  02/2010 £10  0% commission
Sporting Index 01/2021 £10 £20 free bet
SpreadEx 01/1999 £10 £40 free bet

We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.

New Live Betting Sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2024 bookmakers in the UK differ greatly.

The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.

You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:

Betting site Launched Live streams Bonus
AK Bets 03/2023 ✔️ -
Betgoodwin  02/2022 ✔️  £25 free bet
Midnite 03/2023 ✔️ £20 free bet + 50 free spins
Betzone 04/2021 ✔️ £60 free bet
Fitzdares 10/2018 ✔️ Lossback offer

How To Choose Newly Licensed UK Bookmakers

Find new bet sites through Bojoko

1. Find newly licensed UK bookmakers (2024)

  • Check the list of new UK betting sites
  • Use search filters for different features
  • Compare different sites
Read experiences of new bookmakers

2. Read our experts' opinions on brand new betting sites

  • Check ratings and reviews
  • All new sites tested and reviewed
  • Withdrawals verified with real money
Play at the newest sports betting sites in the UK

3. Create accounts at new betting companies fast via our links

  • Pick a new betting site from the list
  • Click the green Play Here button
  • Move on to the new brand
Enjoy welcome deals with your new betting accounts

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

  • Fill in your details for registration
  • Click register account
  • Verify your account 
  • Confirm registration and start betting!
Browse the best new UK sportsbooks here

Betting Offers at New Bookies

New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.

The closer it is to a 2025 UK bookmaker to have been launched, the better the offer you can get will generally be.

If you want to see all the welcome deals from both UK's newest betting sites and older ones, go check out our full page of bookies with free bets.

Free Bets

The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.

Bonus Money for First Deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you've deposited, meaning that:

There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.

Odds & Markets at New Bookmakers

Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2024. The more monetary value you can provide for players, the more they'll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2024 need to provide players with:

Latest Features on New Gambling Sites

New betting sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Virtual Reality Betting Platforms

Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities. It is easy to imagine how this adapts in future to virtual sports betting

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Betting is coming closer to becoming almost a live sports crowd experience than ever before thanks to VR

Prob Bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead of something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Payments

Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:

There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko's experts rate new UK bookies.

This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.

Not Just Sports Betting

Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include e sports betting, virtual sports betting and sharing your bets with others. 

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.

Benefits of Brand New Betting Sites

Betting on brand new betting sites offers you good advantages. Firstly, the newer the site, the more likely you are to be eligible to claim a betting offer to start wagering. New sites' offers are often larger and more imaginative than established bookmakers who rely on attracting new customers with their reputation rather than big offers.

New betting sites are also at the forefront of fresh betting trends. Thus, you will undoubtedly find exciting niche markets to sink your teeth into, and occasionally, you might get the opportunity to use enhanced odds and other promotions on these.

The third significant difference relates to payment methods. New bookies live at the cutting edge of technological development and often offer various payment methods, such as e-wallets and various mobile payment-focused options. With new sites, you are rarely forced to use only debit card payments, unlike with some long-operating sportsbooks.

With the table below, you can compare the benefits of brand new betting sites to established betting sites more deeply: 

Feature Brand New Betting Sites Established Betting Sites
Welcome Offers Generous welcome offers and promotions to attract new players Modest welcome offers, relying on reputation rather than bonuses
Regular Promotions Frequent, with a focus on retaining new players Regular, but often less competitive than new sites
Odds & Betting Markets Competitive odds and often new niche betting markets to stand out Consistent odds with a broad range of markets
Payments Variety of mdoern payment methods, including latest e-wallets. Might not have older payment services. Extensive payment options, including traditional and newer methods. Might not have the latest new payment services.
User Experience Designed with modern user interfaces and cutting-edge technology Tried-and-true interfaces that many are used to
Innovation The latest innovative features and technology in use Innovation is slower, but usually quick to adopt the most popular features
Reputation New and unproven, often still building their brand credibility Established and trusted, with a strong track record

New Bookies You Should Stay Away From

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.

By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. That's why we prioritize promoting only safe betting sites, ensuring your funds are protected.

You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Summary

In summary, the best new UK betting sites of 2024 have many things in common. Here are some of the main points of this page summarized.

FAQ

All new betting sites aren’t safe in the UK, but all the sites you can find at Bojoko are! We only work with sites operating under a UK Gambling Commission license, which not only guarantees tax-free winnings to all players, but also the safety and security of the site and the games provided on it.

You can find the newest bookmakers in the UK fast at Bojoko through this list. We only show you offers from sites operating legally in the UK under a United Kingdom Gambling Commission licence, and you can list the sites in order of quality or launch date.

You should join a new betting site for three big reasons.

  1. You usually get an excellent welcome offer, the likes of which will not be available at the same site on a later date
  2. You have another bookmaker to choose for your bets, and they might provide market topping odds on your bet which you’ll miss out on otherwise
  3. The site might have a unique feature not available anywhere else

The best new bookmakers for UK players include the likes of:

  • Midnite
  • 7Bet
  • MogoBet
  • NRG
  • Bet442

About the Author

Teemu Mattila

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

Say "OK" to the cookies. Learn more in our privacy policy.

Get the latest bonuses, free spins and updates on new sites💰


Subscribe to our newsletter. No spam. Opt out anytime.