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New betting sites UK 2023

By Joel Kelly. Updated:

Welcome to Bojoko, your guide to new betting sites in the UK! On this page, you can find the best-updated list of all new bet sites in 2023! Our frequently updated list is always filled with trustworthy & licensed new bookmakers for you to try out.

Brand new bookmakers 2023 UK

  1. 07/2022
    Launched
    21LuckyBet review »
    Launched 07/2022
    1st deposit bonus £40 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 90%
    21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in July 2022. 21LuckyBet offers a very functio... 21LuckyBet review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £20 Qualifying amount of bets: £20 Max bonus amount: £40 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  2. 05/2022
    Launched
    Jeffbet review »
    Launched 05/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 92%
    Are you looking for a new betting experience with one of the UK’s most recently launched bookies? Then you have come to the right place! Today we are introducing a freshly launc... Jeffbet review »
    PLAY HERE » New UK players only, 18+ Minimum deposit to get offer: £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Free bet is valid for seven days Max winnings with free bet £200 1X wager the winnings Any player can receive up to one sport welcome bonus on the Progressplay Network Full terms and Bonus terms apply. BeGambleAware.org.
  3. 11/2022
    Launched
    VegasLand review »
    Launched 11/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    VegasLand, established in the fall of 2022, is a new bookmaker with a Las Vegas-inspired design. Bringing a piece of the gambling capital of the USA to the UK, VegasLand is a we... VegasLand review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for offer £10 Max free bet value £10 Offer valid for 14 days Minimum odds for qualifying bet: 1/1 (2.0) System bets not eligible Free bet minimum odds: 4/5 (1.80) Full and Bonus apply. BeGambleAware.org.
  4. 03/2021
    Launched
    Rhino.bet review »
    Launched 03/2021
    1st deposit bonus £20 free bet
    Wagering requirements No
    1st deposit bonus code b20g20
    Return to player % 93%
    Rhino.bet is a relatively new gaming site launched in 2021 with a modern and well-functioning betting menu. For instance, the site makes it simple to locate all upcoming horse a... Rhino.bet review »
    PLAY HERE » Only for new customers, 18+ Minimum deposit: £20 Deposit must be made using the bonus code: b20g20 Maximum bonus: £20 Free bets are valid for 7 days If you have not received bonus, please contact to customer service Full and Bonus terms apply. BeGambleAware.org.
  5. 03/2022
    Launched
    LuckLand review »
    Launched 03/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    LuckLand is one of the newcomers in the UK betting market, launched in March 2022. Luckland Sports is fully licensed by the UKGC which ensures player safety and what most ar... LuckLand review »
    PLAY HERE » This offer is available only to newly registered UK players over the age of 18 To qualify for the free bet, you must wager at least £15 The minimum odds for qualifying bets are 1/1 (2.00). The minimum odds for the free bet are 4/5 (1.80). Deposits made with PayPal, Neteller, or Skrill are not eligible Free bet winnings do not include stakes Free bet must be used within 14 days Full and Bonus apply. BeGambleAware.org.
  6. 02/2022
    Launched
    Betgoodwin review »
    Launched 02/2022
    1st deposit bonus £25 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    Betgoodwin is a new online betting site by the widely known Goodwin Racing Ltd. Known by their telephone betting service, they have launched their own online betting site in Feb... Betgoodwin review »
    PLAY HERE » New UK players only, 18+ 50% back as free bet up to £25 Must have a minimum of 3 bets of £10 at odds of even (2.00) or greater on first day First day losses equals all losing stakes less all returns The day finishes at 23:59 Free bets to be credited within 24 hours Full and Bonus terms apply. BeGambleAware.org.
  7. 05/2022
    Launched
    Lottoland review »
    Launched 05/2022
    1st deposit bonus £5 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Lottoland launched in 2013 and is a versatile option for all UK players for many different type of games. The brand has become well known in the UK. The brand specializes in lot... Lottoland review »
    PLAY HERE » New UK players only, 18+ £5 free bet if the first qualifying bet loses Mininum bet to qualify: £5 Max free bet amount: £5 Free bet stake not included in winnings Cash-out not available to use with the free bet Max winnings with free bet: £100 Full and Bonus apply. BeGambleAware.org.
  8. 10/2021
    Launched
    BetTarget review »
    Launched 10/2021
    1st deposit bonus £10 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 94%
    BetTarget, owned by Esports Technology Ltd and operating with Aspire Globals platform, is a fairly new betting site, having only launched in 2021. However, A... BetTarget review »
    Expert at Bojoko
    Erasmus du Toit
    Expert at Bojoko
    PLAY HERE » Offer is only for new customers making their first deposit A deposit of at least £10 and wagering of £15 on minimum odds of evens (2,00) is required to get the free bet token There are no wagering requirements on the winnings of the £10 free bet token Stake of free bet token will not be returned PayPal, Neteller, Skrill, Skrill 1-tap or Paysafe deposits are not eligible for this promotion Free bet token must be used on minimum odds of 4/5 Full and Bonus terms apply. BeGambleAware.org.
  9. 06/2021
    Launched
    Highbet review »
    Launched 06/2021
    1st deposit bonus £15 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Highbet opened it's doors in June 2021 and is one of the newest betting sites in the UK. With a UK Gambling Comission license, Highbet is a trustworthy and reliable operator whe... Highbet review »
    PLAY HERE » Minimum deposit for bonus £10 PayPal, Skrill, Neteller or Skrill 1-Tap deposits do not qualify for the bonus offer Welcome offer will be added automatically, in case you do not wish to have it, contact the customer support A freebet token will be granted after placing the qualifying bets of £15 Minimum odds for qualifying bets 1/2 (2.0) Free bet token worth is £15 Free bet can be used with minimum odds 4/5 (1.80) Free bet winnings do not include the initial stake Free bet winnings do not have any wagering requirements Only single and straight accumulators are eligible with the free bet Free bet expires in 14 days Full and Bonus apply. BeGambleAware.org.
  10. 03/2019
    Launched
    Hollywoodbets review »
    Launched 03/2019
    1st deposit bonus £50 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 93%
    Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag... Hollywoodbets review »
    PLAY HERE » Only 18+ UK customers Minimum deposit £10 Acca insurance must be claimed from customer service Free bet amount depends on odds and selections Free Bet will be valid for 7 days once credited Free Bets cannot cashed out nor exchanged for real money Only Football Accumulators qualify for this promotion Full and Bonus apply. BeGambleAware.org.
  11. 02/2022
    Launched
    Luckster review »
    Launched 02/2022
    1st deposit bonus £10 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 94%
    Luckster is an Irish-themed betting site and of the newest bookmakers in the UK. The brand was launched in February 2022. Luckster is the newest addition to Aspire Global fam... Luckster review »
    PLAY HERE » New UK players only, 18+ Qualifying bet for the free bet: £10 or more Minimum odds for qualifying bet: 1/1 (2.00) Minimum odds for the free bet: 4/5 (1.80) Paypal, Neteller or Skrill deposits are not eligible Stake not included in free bet winnings Free bet must be used within 14 days Full and Bonus terms apply. BeGambleAware.org.
  12. 04/2021
    Launched
    Betzone review »
    Launched 04/2021
    1st deposit bonus £60 free bet
    Wagering requirements No
    1st deposit bonus code WELCOMETOBETZONE
    Return to player % 94%
    Betzone is one of the newest UK betting sites online. The brand was born in 2021, but the powers behind the site, Bet21 Ltd and Playbook Gaming Ltd, have a long history in the i... Betzone review »
    PLAY HERE » The minimum deposit for the bonus is £10 Max bonus amount: £60 (1x£10, 1x£50) + 50 free spins To qualify for a first bonus, you need to place bets to the minimum value of £50 To qualify for a second bonus, you need to place bets to the minimum value of £100 Minimum odds for qualifying bets: 1/1 (2.00) Winnings from bet credits are withdrawable money Time to settle bet credits: 7 days Full and Bonus apply. BeGambleAware.org.
  13. 04/2020
    Launched
    Avabet review »
    Launched 04/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 94%
    Avabet launched in early 2021 amid a market filled with well-established bookmakers, some of which have been around for decades in one form or the other. Ava... Avabet review »
    Expert at Bojoko
    Erasmus du Toit
    Expert at Bojoko
    PLAY HERE » Only new players form the UK making their first deposit may participate in the offer You must make a first deposit of at least £10 and place a bet of £10 with 1.5 (1/2) minimum odds to get the £10 free bet The free bet must be used at minimum odds of 1.5 The £10 free bet is available for 7 days after your qualifying bet has settled, and its stake will not be returned Skrill, EcoPayz, MuchBetter, Trustly, Neteller and PayPal deposits are not valid for this welcome offer Max. win with free bet is £1000 Full and Bonus apply. BeGambleAware.org.
  14. 09/2022
    Launched
    Xtremewin review »
    Launched 09/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code XTREME30
    Return to player % 92%
    Xtremewin is the newest brand opening it's doors for bettors in the UK! Xtremewin has been granted the UK gaming license in September 2022 and all players will get to enjoy tax-... Xtremewin review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for the offer: £10 Max winnings from bonus: £100 Bonus will expire after 30 days Minimum odds: 1.80 (4/5) Free bets cannot be used for system or chain bets Full and Bonus apply. BeGambleAware.org.
  15. 12/2020
    Launched
    BetDukes review »
    Launched 12/2020
    1st deposit bonus £10 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code -
    Return to player % 92%
    BetDukes, launched in late in 2020, is one of the most recent betting sites in the UK. While the name may be unfamiliar to many, it runs on one of the most popular platforms tha... BetDukes review »
    PLAY HERE » The offer is available only for new UK players A minimum deposit of at least £10 is required to get the free bet bonus After making your deposit, place bets to the worth of £10, after which your account will be credited with a free bet of £10 The stake of free bet will not be returned, and the bet must be used on 1,5 odds minimum Any winnings from your free bet must be wagered 1x within 7 days before they are converted to real money Maximum conversion from the winnings is £200 Any player can receive up to 1 (one) sports welcome bonus on the Progressplay Network Full and Bonus terms apply. BeGambleAware.org.
  16. 10/2018
    Launched
    Fitzdares review »
    Launched 10/2018
    1st deposit bonus £30 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 93%
    Fitzdares places itself apart from other bookmakers by offering a luxury experience backed up by exceptional customer service. Unlike other bookmakers, Fitzd... Fitzdares review »
    Expert at Bojoko
    Erasmus du Toit
    Expert at Bojoko
    PLAY HERE » New UK & Irish players only, 21+. Minimum deposit for the bonus: £10 Maximum free bet amount: £30 Minimum odds for the qualifying bet: 1/1 (2.0) Minimum odds for the free bet: 1/2 (1.50) The free bet + 20 free spins on Fishin' Frenze: The Big Catch will be credited within 24h of qualifying bet being placed Free bet & spins are valid for 7 days after receiving it Stake of free bet will not be returned Fitzdares' general T&C's apply, please bet responsibly Full terms and Bonus terms apply. BeGambleAware.org.
  17. 09/2022
    Launched
    Pixiebet review »
    Launched 09/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code PBET30
    Return to player % 92%
    Pixiebet is one of the newest betting sites in the UK. Pixiebet was granted the UK gaming license in September 2022 so it's a very fresh addition. Pixibet has a great selecti... Pixiebet review »
    PLAY HERE » Only for new 18+ UK players Minimum deposit: £10 Maximum winnings from bonus: £100 Bonus is valid for only 30 days Minimum odds: 1.80 (4/5) Bonus is non-withdrawable Full and Bonus apply. BeGambleAware.org.
  18. 07/2022
    Launched
    BetMorph review »
    Launched 07/2022
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code KS30
    Return to player % 92%
    BetMorph, launched in July 2022, is one of the freshest betting sites on the UK market. The new brand has big shoulders behind them as BetMorph is part of the ProggressPlay fami... BetMorph review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £10 Qualifying amount of bets: £10 Max bonus amount: £30 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  19. 08/2021
    Launched
    BetStorm review »
    Launched 08/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D+B)
    1st deposit bonus code CHAMP20
    Return to player % 92%
    BetStorm is a new bookmaker launched in August 2021. The brand is the latest entrant in the ProgressPlay network. Like all the other sites in the company's portfolio, BetStorm i... BetStorm review »
    PLAY HERE » New UK players only, 18+ Minimum deposit £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Winnings with free bet must be wagered x1 Any bonus and winnings will expire 7 days after being credited Any player can receive up to one sport welcome bonus on the Progressplay Network Full and Bonus terms apply. BeGambleAware.org.
  20. 05/2021
    Launched
    Tebwin review »
    Launched 05/2021
    1st deposit bonus £30 free bet
    Wagering requirements 1x (B)
    1st deposit bonus code SB30
    Return to player % 92%
    Tebwin is one of the newest additions in Progress Play network. Tebwin was launched in May 2021 and offers excellent coverage of sporting events and competitive odds for sports ... Tebwin review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £10 Qualifying amount of bets: £10 Max bonus amount: £30 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus terms apply. BeGambleAware.org.
  21. 12/2019
    Launched
    Mr Play review »
    Launched 12/2019
    1st deposit bonus £15 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 96%
    Mr Play caters all UK players with a good selection of sports betting and casino games. Mr Play has over 30 different sports to bet on with very decent odds. Blessed by UK Ga... Mr Play review »
    PLAY HERE » Minimum deposit for bonus: £10 Minimum qualifying bet for bonus: £10 Minimum odds for the qualifying bet: 1/1 (2.00) Free bet must be used within 14 days Minimum odds with £15 free bet: 4/5 (1.80) PayPal, Neteller, Skrill or Skrill 1-tap deposit are not eligible for the offer Free bet stake won't be included in the winnings Net winnings from the free bet will be paid with no wagering requirements and are withdrawable Full and Bonus apply. BeGambleAware.org.
  22. 08/2019
    Launched
    SBK review »
    Launched 08/2019
    1st deposit bonus £10 free bet
    Wagering requirements No
    1st deposit bonus code -
    Return to player % 98%
    SBK is a mobile app bookmaker that brands themselves as "rewriting the sportsbook". SBK offers the best odds in the UK at the moment and prides themselves by having the best pay... SBK review »
    PLAY HERE » Offer is only available for new UK, Irish or Maltese customers To get the £10 in free bets, you must make a first deposit of at least £10 Only deposits made with a card or Trustly are eligible for this promotion Stake of free bets will not be returned when your bet wins Free bets will expire 90 days after being credited Full and Bonus terms apply. BeGambleAware.org.
  23. 08/2018
    Launched
    Bet UK review »
    Launched 08/2018
    1st deposit bonus £30 free bet
    Wagering requirements 1x (D)
    1st deposit bonus code -
    Return to player % 95%
    Part of the LeoVegas empire, Bet UK might be a relatively new UK sports betting site but it is already becoming popular thanks to a strong welcome offer back... Bet UK review »
    Expert at Bojoko
    Jamie Smith
    Expert at Bojoko
    PLAY HERE » New mobile customers only, 18+. You must first download the Bet UK app on either iOS or Android. Register your account as a new player from the UK, and opt-in for the bonus by choosing the "Claim" option from your account's "My Offers" page. A bet of £10 or higher must be placed with odds of over 1,5, after which you will receive 3x£10 free bets, which will expire within 7 days. Free, void, cashed out or partially cashed out bets do not qualify. Free bets are required to be used on bet-slips with at least 4 selections, with the odds of each selection being at least 1,3. Free bets are non-withdrawable and stake not returned with winnings. Offer is only available on mobile app or mobile browser. Offer must be claimed and bets placed within 7 days of registration. Full terms and Bonus terms apply. BeGambleAware.org.

Newest sports betting sites - Table of contents

Click on the quick links below to reach the content that interests you the most about the newest sports betting sites on this page! 

UK new betting sites

Top 3 new bookies of the month - January 2023

Here you can find a selected TOP 3 new online bookies of the month in the UK in January!

21LuckyBet

21luckybet is Bojoko's top new bookie in January 2023

Our first choice for the new bookie of the month in January 2023 is 21LuckyBet! Being one of the newest bookies in the UK, they have great odds, a good selection of markets, and a very easy-to-use website where you can place bets with no hassle.

For new players, there is a £40 free bet offer which you can take advantage of and start betting with extra money. Go straight to 21LuckyBet below or read our 21luckybet betting review first.

Redeem your £40 free bet »

Vegasland

Vegasland is Bojoko's top 2 new bookie in January 2023

The second choice is Vegasland! This is actually the newest bookie in the UK and deserves a mention in our top new bookies of the month. Very stylish website with good odds and plenty of different events available to bet on, you can't ask for much more.

As a new player, you can redeem a modest £10 free bet to start with. Go and bet on Vegasland or read our full Vegasland betting review first.

Redeem your £10 free bet »

Jeffbet

Jeffbet is Bojoko's top 3 new bookie in January 2023

The third choice we have is Jeffbet, which is a quality new bookie that has been available to UK players since May 2022. A very fresh online betting site that has some of the best odds from all new bookies in the UK.

There is a £30 free bet that Jeffbet offers to all new customers, so go ahead and make the most of it or read our full Jeffbet betting review first.

Redeem your £30 free bet »

How to try newly licensed UK bookmakers with Bojoko

Find new bet sites through Bojoko

1. Find newly licensed UK bookmakers (2023)

  • Check the list of new UK betting sites
  • Use search filters for different features
  • Compare different sites
Read experiences of new bookmakers

2. Read our experts' opinions on brand new betting sites

  • Check ratings and reviews
  • All new sites tested and reviewed
  • Withdrawals verified with real money
Play at the newest sports betting sites in the UK

3. Create accounts at new betting companies fast via our links

  • Pick a new betting site from the list
  • Click the green Play Here button
  • Move on to the new brand
Enjoy welcome deals with your new betting accounts

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

  • Fill in your details for registration
  • Click register account
  • Verify your account 
  • Confirm registration and start betting!
Browse the best new UK sportsbooks here

Bojoko - Your guide to choose new bet sites

If you’ve never ventured to Bojoko before, let us introduce ourselves! Our goal is to be the best guide to choosing betting sites, and new bet sites are of course no exception to this. You can find all trustworthy bookies on our different pages, tailored to the needs that interest our readers.

We value legality and openness a lot, which is why we only showcase new UK bookies operating under the esteemed United Kingdom Gambling Commission license. This license isn’t handed out to just everyone, as new bookmakers need to fulfill some strict criteria and follow regulations to acquire it.

This means that every single new betting site at Bojoko is:

Read reviews of new sports betting sites

Bojoko reviews all new bookmakers. New betting reviews are all conducted by one of our many betting experts who know the industry and betting sites inside out. In these sportsbook reviews, our experts create real accounts on new bookies and test them rigorously from top to bottom.

Our experts cover all the most important features such as welcome offers, odds, markets, customer support, deposits, and withdrawals. Honesty is a virtue, and all new UK bookmakers are put to the sword by our team without holding back on negative feedback.

Check out our latest betting site reviews:

The Pools was tested by Erasmus du Toit
ThePools started as The Football Pools in 1923 paying out over £3.2 billion over its lifetime. ThePools is firmly intert...
Expert's rating:
Read full review »
Spreadex was tested by Jamie Smith
Spreadex offers something quite different to the norm at UK betting sites, with users offered the choice between spread ...
Expert's rating:
Read full review »
Parimatch was tested by Jamie Smith
Parimatch might not be known by many sports fans in the UK, but this betting brand has actually been around for a long t...
Expert's rating:
Read full review »
Unibet was tested by Erasmus du Toit
Unibet, who is part of the Kindred Group, launched in 1997 and is still operating more than 20 years later. This should ...
Expert's rating:
Read full review »

All of Bojoko's betting experts have agreed to share their views on older and new betting sites using their own names, complying with the transparent nature of our site. We need our experts to stand behind their words and experiences with their own faces and names to give you an honest assessment of any bookmaker.

Our readers also have the option of commenting on their own experience on any of the sites available through Bojoko, so if you have something to say - positive or negative - about a new bookie, don’t be shy!

How to find new UK bookmakers through us

We try to help and identify the best bookmakers for your specific requirements, which can be done extremely easily thanks to our helpful and unique bookmaker tool. The tool is available on all the pages on our site where there is a list, and it’s also very simple and easy to use.

From the buttons above the list, you can enjoy the other special lists we have created for you, but by clicking the three vertical dots next to them you can choose your very own filters. You can choose however many filters you want, there is no minimum or maximum limit.

Our bookmaker tool provides over 50 ways to filter new betting sites

The bookmaker tool provides our readers with over 50 different ways of filtering betting sites, all the way from bonuses and their wagering requirements to the different payment methods, free live streams for sports, and minimum deposits available on the sites. There are also sliders available on some features, so you can see bonus amounts from say £150-£300, etc.

This of course also applies to all other welcome offers, and you can filter all the way down to bet 5 get free bet -deals. Mix and match what you need, and our bookmaker tool will help you find new UK bookmakers that suit you the best!

Reasons to choose new online bookmakers in 2023

Since you’ve come to this page at Bojoko, you might already know why you’re looking for a new online bookmaker. However, in case you aren't quite sure, there are plenty of fantastic features and opportunities to be found at the newest UK betting sites in 2023.

The shiniest and flashiest of these are of course all the massive welcome packages available. Starting your career at a new bookmaker works best when there’s plenty of bonus money or a juicy free bet sign up deal to enjoy, allowing you to test the site without risking almost any of your hard-earned cash yourself.

Taking advantage of these new customer betting offers fast is usually smart since when a new betting site is launched, the bonuses and risk-free bets on offer are usually at their largest. After launch they might change to slightly worse offers relatively soon, so check out our list of 2023 bet sites and take advantage of the extra value for new players fast!

The newest bookies are also bringing out innovative features regularly, spicing up your betting experience compared to more established bookies. Especially mobile bettors should take note of this, as sites launched in 2023 and in recent years cater more to the players on smartphones and tablets in general.

In addition to these, new betting sites often offer players some other stuff after launch and in general, like:

All in all, new betting sites offer players plenty, so don’t be afraid to try them out! The more accounts you have on different betting sites, the more welcome offers (free money for betting) you can enjoy, along with finding the highest odds for your sports betting.

New UK bookies & the problems they can have

We recommend choosing new betting sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission license. This is without a doubt the biggest problem with most new betting sites, since they are not allowed to officially operate in the UK, but by choosing the newest bookmakers through us this won’t be an issue for you.

Unlicensed sites might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Lets go through some of the current trends and possibilities in the future.

Current trends and future possibilities

In recent years, virtual reality has been taking leaps in terms of devices and content. Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022.

The platform combines 360-degree live game streaming with intuitive betting capabilities. SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Betting is coming closer to becoming almost a live sports crowd experience than ever before thanks to VR

Another trend is big pool betting where individual cash bets are pooled to make a bigger winning pot. Most likely we will see even multinational pots at some stage, but this might take some time.

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. This is something that has grown significantly in recent years and shaping the industry in a new direction. Prop betting happens in real time as the game progresses. An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. 

With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino like, even though it is still sports betting. It is probable that the occurences become even more detailed in the future. Short attention spans also mean that in-play betting sites have gained popularity recently.

The software supplier Playtech has created a sports betting smartwatch app for Apple and Android watches. It makes it possible to browse sports events, place bets and receive alerts - all on your wrist.

Other recent trends include esports betting, virtual sports betting and sharing your bets with others.

More than just sports betting

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot. We cover some of these topics in our betting news section that we can really recommend. You can find articles about topics such as Dancing on Ice odds.

New Bet sites 2023 - Frequently asked questions

At Bojoko, we present you with a list of all of the newest betting sites in the UK in 2023.

All of the sites showcased on our page are 100% legal and have been reviewed by one of our own betting experts, who have up to decades of experience in the industry. Our list is updated every time a new betting site is launched, so it’s worth checking Bojoko, and especially this page out regularly!

New bet sites provide players with novel experiences on the daily, with brand new innovations being invented all the time. These bring the whole betting experience to a completely different level, and can also provide players with extra pounds aplenty! The welcome offers at new bookmakers are especially good compared to more established names, which have no need to go the extra mile to find new players.

All new online bookmakers can’t be trusted, but all the sites you can find at Bojoko can! We only work with sites operating a UK Gambling Commission license, which not only guarantees tax-free winnings to all players, but also the safety and security of the site and the games provided on it.

Not all new bookies are created equal, which is why we have our experts test them for you beforehand. Bojoko’s betting experts review all new betting sites using their own name, going over all of the features available on the site, including deposits and withdrawals, bonuses, customer support, mobile, odds, and everything betting-related in general.

Joel Kelly

Article by:

Joel Kelly

Joel has worked in the iGaming industry for nearly a third of his life, with almost a decade of experience with casinos, sports betting and poker. During this time he has had the opportunity of testing dozens of different bookies, casinos and poker sites, with his focus currently being managing Bojoko's UK sports betting content.

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