Discover new betting sites in the UK. Our betting experts have ranked the best new online bookmakers on this page.
These bookies have the latest betting offers, competitive sportsbook odds, and a fresh set of betting markets. You can compare these new sports betting sites easily with our help and find the bookmaker that best suits your taste.
Browse the list of new bookies to find brand new betting sites and the latest free bet offers. We update the list weekly to keep you up to date with the freshest gambling sites.
New UK bookmakers are listed below:
See the best new online bookmakers, including their welcome offers, pros and cons, and our expert analysis. We compared numerous brands for their quality, from user experience to odds and betting markets, and found five new betting sites as the best.
The best new betting sites in December 2024 are listed below:
The best new betting site is Midnite.
Midnite impresses in several ways with its excellence, starting with an inviting new customer betting offer of £20 free bet + 50 free spins.
After claiming the betting offer, you can marvel at Midnite's extensive betting markets that offer wagering on over thirty different sports. eSports, in particular, is well represented, and you can read more about this in the Midnite betting review.
The site's usability is top-notch, and it works well on both PCs and mobile devices. Try it yourself by visiting the site through the green button below!
| 🎁 Bonus | £20 free bet + 50 free spins with bonus code: BETGETSPORTS |
|---|---|
| 📅 Launch date | 3/2023 |
| 📈 Betting Odds | 93% RTP |
| 💸Payment Methods | Mastercard, Visa, Skrill, Trustly, PayPal, Apple Pay, Google Pay |
| ✍️ Bojoko Rating | 4/5 |
7Bet is an excellent betting site that started operations in the UK in June 2024.
This brand is perfect and fresh because it has an independent platform, and its implementation and user interface are not cut from the same cloth as many other sites.
7Bet also offers excellent odds for betting Brits with over 94% return to player percentage. With this roughly 6% margin, the site competes with the industry's top names.
Jump directly to 7Bet below or learn more about this sportsbook through our comprehensive 7Bet betting review.
Play on 7Bet »| 🎁 Bonus | No sign up offer |
|---|---|
| 📅 Launch date | 6/2024 |
| 📈 Betting Odds | 94.5% RTP |
| 💸Payment Methods | Mastercard, Visa, Skrill, Neteller, Trustly, PayPal, Neosurf, Apple Pay, Revolut |
| ✍️ Bojoko Rating | 3.3/5 |
MogoBet is a new bookmaker that enables betting using phone bill.
The new MogoBet bookie amazes with its payment method selection that covers almost everything, including the pay phone bill option. And if the payment method selection is massive, the same can be said about the FAQ section, which has plenty of questions and answers to various issues that might be on your mind.
The site's usability and appearance are familiar with Progress Play platform quality, which doesn't dazzle but is functional nonetheless. The betting experience is completed with a Bet £10 Get £30 free bet offer.
Read what our expert has written in the MogoBet betting review, or form your own opinion by moving to the site below.
| 🎁 Bonus | £30 free bet |
|---|---|
| 📅 Launch date | 9/2024 |
| 📈 Betting Odds | 92% RTP |
| 💸Payment Methods | Mastercard, Visa, Online bank transfer, Skrill, Neteller, Paysafecard, PayPal, Neosurf, Payz, Apple Pay, Pay by Mobile, Astropay |
| ✍️ Bojoko Rating | 3.5/5 |
If you're a horse racing enthusiast, NRG is just the right new betting site for you.
On your first visit, this sportsbook will blow you away with horse racing coverage. NRG offers horse races from England, Ireland, France, North America, and many other places. To maximize your betting experience, you can also watch high-quality live stream broadcasts of English and Irish horse races.
Well, that's about horses; NRG is much more, as our NRG betting review shows. One good aspect of the site is that you can make a minimum deposit of just £1. This low deposit sum is an excellent way to get acquainted with a new betting site without significant financial risk.
Play on NRG »| 🎁 Bonus | £10 free bet |
|---|---|
| 📅 Launch date | 4/2024 |
| 📈 Betting Odds | 93% RTP |
| 💸Payment Methods | Mastercard, Visa, Online bank transfer, Cheque, Maestro |
| ✍️ Bojoko Rating | 3.1/5 |
Bet422 is a new bookie that opened in the summer of 2024 and attracts at least all football fans to explore the site with its name.
As the old saying goes, a name doesn't define a person; the same applies to betting sites. Although Bet442 strongly refers to the legendary football formation, the bookmaker offers much more than just football. This brand has quite comprehensive betting markets with decent odds, and it's easy to explore them thanks to the site's functional and simple layout.
It's also easy for a new customer to open a gaming account with Bet442 as the site offers about ten different payment method options.
Learn more about the sportsbook through our Bet422 betting review or jump directly below to open your new gaming account.
Play on Bet442 »| 🎁 Bonus | £20 free bet |
|---|---|
| 📅 Launch date | 5/2024 |
| 📈 Betting Odds | 93% RTP |
| 💸Payment Methods | Mastercard, Visa, Online bank transfer, Skrill, Trustly, Paysafecard, PayPal, Apple Pay, MuchBetter, Astropay, Revolut |
| ✍️ Bojoko Rating | 3/5 |
When choosing a new betting site, it's good to be aware of factors such as launch date, minimum deposits, and available bonuses. To help you gather information, we have created a summary with these details across the five best new bookies.
The best new UK betting sites are listed in the table below:
| Betting site | Launched | Minimum deposit | Bonus |
| Midnite | 0/2023 | £5 | £20 free bet + 50 free spins |
| 7Bet | 06/2024 | £10 | - |
| MogoBet | 09/2024 | £10 | £30 free bet |
| NRG | 04/2024 | £1 | £10 free bet |
| Bet442 | 05/2024 | £10 | £20 free bet |
We rate new UK betting sites by testing their offers, odds, betting markets, payments, and the overall experience for UK punters. Our betting reviews go over the bookmaker from multiple angles, all of which have to shine for a new bookie to be considered a top new betting site.
The main rating factors are listed below:
While many betting sites can tick most of these boxes, only a few earn high ratings from our team. We are here to give you an honest and impartial overview of new bookmakers, so that you can find a betting site and know what you are signing up for.
Our trustworthy betting reviews have earned us awards such as:
🏆 Best iGaming Technology & Media Provider of 2024
🏆 Affiliate IDOL of 2023
🏆 Malta's Best Affiliate Company 2022
We only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.
We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2024 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.
If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2024 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:
| Betting site | Launched | Football RTP% | Bonus |
| Dazzle Casino | 10/2023 | 93.07% | £20 free bet |
| Bet442 | 05/2024 | 91.80% | £20 free bet |
| PricedUp | 09/2024 | 93.02% | £20 free bet |
| Pub Sports | 01/2023 | 94.13% | ACCA Boost |
| All British Sports | 12/2022 | 94.13% | 10% cashback |
If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.
New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2024, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:
| Betting site | Launched | Best Odds Guaranteed | Bonus |
| Betgoodwin | 02/2022 | ✔️ | £25 free bet |
| NRG | 04/2024 | ✔️ | £10 free bet |
| Rhino.bet | 01/2023 | ❌ | £10 free bet |
| Betarno | 10/2023 | ❌ | £30 free bet |
| Hollywoodbets | 03/2019 | ✔️ | Lossback offer |
Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.
New betting exchanges are significantly rarer than other forms of new betting sites in 2024, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.
A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:
| Betting site | Launched | Minimum deposit | Bonus |
| SBK | 08/2019 | £10 | £10 free bet |
| Smarkets | 02/2010 | £10 | 0% commission |
| Sporting Index | 01/2021 | £10 | £20 free bet |
| SpreadEx | 01/1999 | £10 | £40 free bet |
We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.
Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2024 bookmakers in the UK differ greatly.
The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.
You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:
| Betting site | Launched | Live streams | Bonus |
| AK Bets | 03/2023 | ✔️ | - |
| Betgoodwin | 02/2022 | ✔️ | £25 free bet |
| Midnite | 03/2023 | ✔️ | £20 free bet + 50 free spins |
| Betzone | 04/2021 | ✔️ | £60 free bet |
| Fitzdares | 10/2018 | ✔️ | Lossback offer |
1. Find newly licensed UK bookmakers (2024)
2. Read our experts' opinions on brand new betting sites
3. Create accounts at new betting companies fast via our links
4. Start playing at new UK bookies and enjoy welcome deals through Bojoko
New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.
If you want to see all the welcome deals from both UK's newest betting sites and older ones, go check out our full page of bookies with free bets.
The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.
Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.
Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you've deposited, meaning that:
There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.
Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2024. The more monetary value you can provide for players, the more they'll enjoy betting on your site.
This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2024 need to provide players with:
Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.
New bookies are known for their innovative use of the latest technology. Many operators place a high emphasis on the user experience and the functionality of the sportsbook. Several up-and-coming bookmakers have new betting apps that take the betting experience to another level.
When your bookmaker has a dedicated mobile app, you can place bets wherever, whenever. These apps have exciting features like real-time animations, high-quality streams, and special promotions. You can download the application from your preferred app store or directly from the betting site.
Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities. It is easy to imagine how this adapts in future to virtual sports betting.
SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.
Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead of something related to the final score. Prop betting happens in real time as the game progresses.
An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.
Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:
There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko's experts rate new UK bookies.
This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.
Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include e sports betting, virtual sports betting and sharing your bets with others.
One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.
The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.
Betting on brand new betting sites offers you good advantages. Firstly, the newer the site, the more likely you are to be eligible to claim a betting offer to start wagering. New sites' offers are often larger and more imaginative than established bookmakers who rely on attracting new customers with their reputation rather than big offers.
New betting sites are also at the forefront of fresh betting trends. Thus, you will undoubtedly find exciting niche markets to sink your teeth into, and occasionally, you might get the opportunity to use enhanced odds and other promotions on these.
The third significant difference relates to payment methods. New bookies live at the cutting edge of technological development and often offer various payment methods, such as e-wallets and various mobile payment-focused options. With new sites, you are rarely forced to use only debit card payments, unlike with some long-operating sportsbooks.
With the table below, you can compare the benefits of brand new betting sites to established betting sites more deeply:
| Feature | Brand New Betting Sites | Established Betting Sites |
| Welcome Offers | Generous welcome offers and promotions to attract new players | Modest welcome offers, relying on reputation rather than bonuses |
| Regular Promotions | Frequent, with a focus on retaining new players | Regular, but often less competitive than new sites |
| Odds & Betting Markets | Competitive odds and often new niche betting markets to stand out | Consistent odds with a broad range of markets |
| Payments | Variety of mdoern payment methods, including latest e-wallets. Might not have older payment services. | Extensive payment options, including traditional and newer methods. Might not have the latest new payment services. |
| User Experience | Designed with modern user interfaces and cutting-edge technology | Tried-and-true interfaces that many are used to |
| Innovation | The latest innovative features and technology in use | Innovation is slower, but usually quick to adopt the most popular features |
| Reputation | New and unproven, often still building their brand credibility | Established and trusted, with a strong track record |
We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.
By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. That's why we prioritize promoting only safe betting sites, ensuring your funds are protected.
You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:
These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.
In summary, the best new UK betting sites of 2024 have many things in common. Here are some of the main points of this page summarized.
