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Best Betting Sites UK 2022-23

By Joel Kelly. Updated:

Online sports betting in the UK is more popular than ever. Bojoko helps you choose the best betting sites in the UK and present you with all the information needed to get started in online betting. We tell you exactly how to place a bet online, how to do it smartly, and what sites to use for your sports bets.

List of online bookmakers (UK)

Check out all the best bookmakers below and their welcome offers. Use the filters of our bookie tool to see only the types of online bookmakers you're interested in.

  1. £25 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £25 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 94%
    Launched 02/2022
    Betgoodwin is a new online betting site by the widely known Goodwin Racing Ltd. Known by their telephone betting service, they have launched their own online betting site in Feb... Read review »
    PLAY HERE » New UK players only, 18+ 50% back as free bet up to £25 Must have a minimum of 3 bets of £10 at odds of even (2.00) or greater on first day First day losses equals all losing stakes less all returns The day finishes at 23:59 Free bets to be credited within 24 hours Full and Bonus terms apply. BeGambleAware.org.
  2. £40 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £40 free bet
    Minimum deposit for bonus £20
    Wagering requirements 1x (B)
    Return to player % 90%
    Launched 07/2022
    21LuckyBet is one of the latest brands in the UK. The betting site, also part of the ProgressPlay family of products, was launched in July 2022. 21LuckyBet offers a very functio... Read review »
    PLAY HERE » New UK players only, 18+ Minimum deposit for bonus: £20 Qualifying amount of bets: £20 Max bonus amount: £40 free bet Wagering requirement: 1x Minimum odds: 1/2 (1.50) Stake not included in free bet winnings Skrill deposits excluded Max conversion £200 Full and Bonus apply. BeGambleAware.org.
  3. £20 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £20 free bet
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 93%
    Launched 01/1982
    BoyleSports, named after its Irish founder John Boyle, is one of the trailblazers of the betting industry. Since its launch in 1982, they have grown significantly and run almost... Read review »
    PLAY HERE » New UK customers only, 18+ (excluding NI). Mobile only. Place a bet of £10 or more at odds of EVS (2.0) or greater and receive a £20 free bet. For multiple bets the combined odds must be EVS (2.0) or greater. Free bet stakes will not qualify for this offer. Qualifying bet must be placed within 30 days of account opening. Customers depositing with Skrill/Moneybookers, Neteller, PayPal or prepaid cards will not qualify for this offer. BoyleSports Terms & Conditions apply. Full terms and Bonus apply. BeGambleAware.org.
  4. £60 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £60 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 94%
    Launched 04/2021
    Betzone is one of the newest UK betting sites online. The brand was born in 2021, but the powers behind the site, Bet21 Ltd and Playbook Gaming Ltd, have a long history in the i... Read review »
    PLAY HERE » The minimum deposit for the bonus is £10 Max bonus amount: £60 (1x£10, 1x£50) + 50 free spins To qualify for a first bonus, you need to place bets to the minimum value of £50 To qualify for a second bonus, you need to place bets to the minimum value of £100 Minimum odds for qualifying bets: 1/1 (2.00) Winnings from bet credits are withdrawable money Time to settle bet credits: 7 days Full and Bonus apply. BeGambleAware.org.
  5. £30 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £30 free bet
    Minimum deposit for bonus £10
    Wagering requirements 1x (D)
    Return to player % 92%
    Launched 05/2022
    Are you looking for a new betting experience with one of the UK’s most recently launched bookies? Then you have come to the right place! Today we are introducing a freshly launc... Read review »
    PLAY HERE » New UK players only, 18+ Minimum deposit to get offer: £10 Bet £10 with minimum odds 1/2, stake not returned The free bet will automatically be activated after first bet is settled Free bet is valid for seven days Max winnings with free bet £200 1X wager the winnings Any player can receive up to one sport welcome bonus on the Progressplay Network Full terms and Bonus terms apply. BeGambleAware.org.
  6. £10 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £10 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 94%
    Launched 10/2021
    BetTarget, owned by Esports Technology Ltd and operating with Aspire Globals platform, is a fairly new betting site, having only launched in 2021. However, A... Read review »
    Expert at Bojoko
    Erasmus du Toit
    Expert at Bojoko
    PLAY HERE » Offer is only for new customers making their first deposit A deposit of at least £10 and wagering of £15 on minimum odds of evens (2,00) is required to get the free bet token There are no wagering requirements on the winnings of the £10 free bet token Stake of free bet token will not be returned PayPal, Neteller, Skrill, Skrill 1-tap or Paysafe deposits are not eligible for this promotion Free bet token must be used on minimum odds of 4/5 Full and Bonus terms apply. BeGambleAware.org.
  7. £20 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £20 free bet
    Minimum deposit for bonus £20
    Wagering requirements No
    Return to player % 93%
    Launched 03/2021
    Rhino.bet is a relatively new gaming site launched in 2021 with a modern and well-functioning betting menu. For instance, the site makes it simple to locate all upcoming horse a... Read review »
    PLAY HERE » Only for new customers, 18+ Minimum deposit: £20 Deposit must be made using the bonus code: b20g20 Maximum bonus: £20 Free bets are valid for 7 days If you have not received bonus, please contact to customer service Full and Bonus terms apply. BeGambleAware.org.
  8. £20 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £20 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 85%
    Launched 09/2017
    Kwiff was founded in 2015 in Malta, and holds a license from the UK Gambling Commission. It is associated with BeGambleAware, GamStop and GamCare, demonstra... Read review »
    Expert at Bojoko
    Emma Rowlands
    Expert at Bojoko
    PLAY HERE » Minimum deposit for bonus: £10 Max bonus amount: £20 as a surprise bet Minimum odds to claim the surprise bet: 1.50 Rewards will be credited to the player within 48 hours No wagering requirements Stake excluded from surprise bet winnings Full and Bonus apply. BeGambleAware.org.
  9. £30 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £30 free bet
    Minimum deposit for bonus £5
    Wagering requirements No
    Return to player % 94%
    Launched 01/2006
    Betway, a betting site founded already in 2006, has already established a solid position in the UK betting markets. Betway is a part of the New York Stock Exchange listed Super ... Read review »
    PLAY HERE » New UK Customers only Min. deposit: £5 Maxium free bet: £30 Only for football or horse racing bets qualify with 3+ selections The accumulator must have a min. odds of (2/1) or higher Depit card deposit only Offers is valid for 7 days after registering new account Full and Bonus apply. BeGambleAware.org.
  10. £30 free bet
    1st deposit bonus
    Read review »
    1st deposit bonus £30 free bet
    Minimum deposit for bonus £10
    Wagering requirements No
    Return to player % 93%
    Launched 10/2018
    Fitzdares places itself apart from other bookmakers by offering a luxury experience backed up by exceptional customer service. Unlike other bookmakers, Fitzd... Read review »
    Expert at Bojoko
    Erasmus du Toit
    Expert at Bojoko
    PLAY HERE » New UK & Irish players only, 21+. Minimum deposit for the bonus: £10 Maximum free bet amount: £30 Minimum odds for the qualifying bet: 1/1 (2.0) Minimum odds for the free bet: 1/2 (1.50) The free bet + 20 free spins on Fishin' Frenze: The Big Catch will be credited within 24h of qualifying bet being placed Free bet & spins are valid for 7 days after receiving it Stake of free bet will not be returned Fitzdares' general T&C's apply, please bet responsibly Full terms and Bonus terms apply. BeGambleAware.org.

Best online bookies - Quick links

There's plenty to know about sports betting, which is why we have covered it extensively on this page. Click on the quick links below to get straight to the point on what seems interesting to you.

Best betting sites in the UK

How our bookmaker tool works

You might have already had the chance of trying out our unique and useful bookmaker tool from the list of online bookmakers above. If not, go to it from here. The best betting sites offer players all kinds of different features and welcome offers, and with our tool, you can filter in exactly the sites you want by choosing these features. You can use the tool like this:

  1. Either use one of Bojoko's pre-made lists to find the best bookies in the UK or click on the three dots next to the pre-made lists.
  2. Through the three dots, choose the "Customise filters" -option.
  3. After this, a menu will open with over 50 ways of filtering the top betting sites in the UK (for example, sites with free bets).
  4. Click on the features you would like to find on the betting sites shown. You can also set minimum and maximum limits like bonus money amount, percentage, and when the bookmaker has been launched.
  5. Choose "Show results", and you will be presented with a new list with only the betting sites that apply to the criteria you have selected!

Every single one of these top betting sites has also been reviewed by one of our independent betting experts, who give our readers insights and experiences from their time spent at the bookmaker. These reviews are conducted in a thorough manner from creating an account to withdrawing.

All readers can also write their own experiences about any betting site available through Bojoko, as we aim to always provide transparency in our reviews. This is why all of the experts at our site always review with their own name, instead of hiding behind a mysterious pseudonym.

Find the best bookmakers in the UK

Bojoko helps you choose the best betting sites in the UK

Bojoko stands out from the crowd by offering a full package to our readers and helping to get started in sports betting. With our help, you should have zero issues choosing the right online betting site for your needs.

Bojoko presents you with plenty of information about different UK betting sites, betting offers, information about betting on specific sports, payment methods, and much more! We always make sure we cover topics with a responsible perspective and all sports betting sites you can find on Bojoko are fully licensed by the UK Gambling Commission, they are safe to use and tax-free! 

All betting sites you find on Bojoko, you can be sure they have met these criteria:

Find more info about different betting sites

New Betting Sites 2022

Find the newest sports betting sites available to UK players.

Paypal Betting Sites

Bookmaker reviews

Find more info about different betting offers

Betting offers

Find the best betting offers through Bojoko

Free bets

Deposit bonus

Plenty of options for online sports betting

In 2022, there are hundreds, almost a thousand different betting sites licensed in the UK. Players are spoiled with choice only with the licensed betting operators, but there are also some off-shore sites that UK players might be able to join as well. We always recommend playing and gambling only at the bookmakers that hold a valid license granted by the UK Gambling Commission.

The license assures correct safety measures for players so that you can trust your data and personal information are safe, money transfers are secured and you have the means to complain and seek help in case there are problems with some particular betting site.

How to identify the best bet sites for your needs

Personal preference is a hard thing to quantify, but when looking to find the best betting site for you, it’s important to know what you want. For this, it’s crucial that you know what kind of a bettor you are or aim to be so that you know what kind of bet sites suit you the best. For example, you might only want to find sites that offer football betting or volleyball betting.

There are many kinds of top-quality betting sites, often being built primarily with a focus group of some sort in mind. Are you more of a player that bet for entertainment and fun, or are you actually looking to make a profit long-term or something in between? There are different sites that suit different types of players.

Your choice of the primary device is also extremely important, as although all betting sites work on smartphones and tablets these days, some do it better and offer an app or a faster-working site. A lot of the best bookmakers also offer players free live streams, but not all, so be sure to check this with our bookmaker tools filter if you want to enjoy some of the world’s best sports for free!

Welcome offers can also be a big part of a hook on a certain betting site. No matter how good the offer, you should still take a tour of the site first, just to see if it’s the kind of place you would like to spend your time long-term - unless of course you just want to grab the extra value from the welcome offer and just have some fun!

Betting exchanges

Betting exchanges are probably the best option out there for professionals, as they are betting sites where you're not betting against the bookie itself, but other punters. The odds are determined by the bets placed by other people, and the only thing the bookmaker receives is a small commission from your possible winnings, usually only 1-2%.

This means that at betting exchanges the bookmaker actually only wants you to bet as much as possible, since it will only receive profit in the case you win. In the long term the highest payouts from betting sites can be found from exchanges, since there is a lot more fluctuation in the odds compared to other UK bookmakers.

At Bojoko we also have some betting sites that are betting exchanges showcased, so check out these in-depth reviews to find the right betting exchange for your needs!

EXPERT ARTICLES WITH tips and insights

Keep yourself updated with Bojoko's news and articles where our sports betting experts highlight the most interesting bets and betting events.

How to create betting accounts through Bojoko

Search Bojoko's list of online bookmakers

1. Search our list of online bookmakers to find top betting sites

  • Check the list of the best betting sites in the UK
  • Use search filters for different features
  • Compare different sites
Read reviews of the best betting sites

2. Check out expert reviews of the top betting sites

  • Use Bojoko ratings to pick a suitable betting site
  • Go to reviews directly from the list
Open a betting account through Bojoko

3. Open a betting account through our links

  • Pick a top betting site from the list
  • Click the green Play Here button
  • Move on to the bookmaker's site
Begin playing at safe betting sites

4. Begin your career on one of the many safe betting sites

  • Fill in your details for registration
  • Verify registration
  • Start betting
Find top online betting sites for you here

How Bojoko's experts rate a bookie

As mentioned, Bojoko's mission is to be your guide to finding the best betting sites in the UK and help you select the most suitable one for you. We highly encourage to make the most of our expert betting reviews to help with your decision.

Bojoko has several industry experts testing all the betting sites in the UK with real money. These reviews are 100% honest and thorough going through all the different features, customer service, payments, and withdrawals. What this means in detail, the experts will do always do the following:

This process results in an up-to-date review based on real user experience that any user would get when joining the betting site through Bojoko. Please find the latest Bojoko reviews below:

The Pools was tested by Erasmus du Toit
ThePools started as The Football Pools in 1923 paying out over £3.2 billion over its lifetime. ThePools is firmly intert...
Expert's rating:
Read full review »
Spreadex was tested by Jamie Smith
Spreadex offers something quite different to the norm at UK betting sites, with users offered the choice between spread ...
Expert's rating:
Read full review »
Parimatch was tested by Jamie Smith
Parimatch might not be known by many sports fans in the UK, but this betting brand has actually been around for a long t...
Expert's rating:
Read full review »
Unibet was tested by Erasmus du Toit
Unibet, who is part of the Kindred Group, launched in 1997 and is still operating more than 20 years later. This should ...
Expert's rating:
Read full review »

Best sports betting sites - What do they have in common?

Betting sites have been around for so long that the world’s best betting sites share a lot of traits in common with each other. Chief among these in terms of UK players is of course the UK betting license, which all sites must operate under if they wish to have a presence in the United Kingdom.

You can only find UKGC-licensed sites through us, so you don't need to worry about the license of any given bookmaker when browsing at Bojoko. After this crucial point has been taken care of, let’s take a look at the other aspects of a successful betting site:

What bookies recommended by us won't do

The best bookmakers in the world can be identified by what they do right, but also by what they never do wrong. This might seem like we’re telling you the exact same thing again, but there are some interesting aspects to all of this:

How to make money betting

For most people, online betting is a form of entertainment and just a hobby, which is fine. For a small group of people, it's also a profession that brings food to the table. Even if betting was only a fun pastime for you, we are sure you are interested and looking for ways to improve your success and make some money out of it.

For bettors of all levels, it's crucial to understand a few key principles when trying to make a profit from betting.

How to know if a bet is profitable

If you want to go a bit more advanced, understanding the odds and how they are calculated is the next step. The general rule bookmakers always adhere to is that odds are always in correlation with probabilities. This means that if you see an odd, there is always a corresponding probability. 

The odds you see on a betting site are simply an inverse of the probability the betting site has determined for that outcome. Let's look at an example:

Now, in order to check if you have found value against the bookmaker, you need to make your own estimate of the probability. Let's say you have estimated Manchester United to win with a probability of 60%. Now, with the following equation, we can determine and see the odds for your own probability estimate.

Finally, you compare these two odds, your own and the bookmakers. If your own odds are lower than what the bookie is offering, you have found a positive estimated value. Now you can place the bet on higher odds than it should be given in the first place, given that you trust your own estimate, of course. You should always stay critical of your own probability estimates.

If a majority, or perhaps all bets you place are with a positive estimated value, in the long term you should beat the bookies and make money from betting.

If your self calculated odds are lower than what the bookie is offering, you have found a positive estimated value and have the opportunity to place a bet with higher odds than you should.

Top 5 UK bookmakers with the highest payouts

Some betting sites focus on offering the best possible odds and therefore offer fewer bonuses or other special deals. Vice versa, some sites have to sacrifice their payout percentage on odds to offer better and more bonuses, enhanced odds etc.

We have gathered the top 5 best betting sites according to the level of their odds below.

UK betting legislation

Gambling and sports betting is regulated by the UK Gambling Commission in the United Kingdom. The gambling law itself is called the Gambling Act 2005 which determines what can and can't be done in the industry and how operators are allowed to operate inside the borders of the UK.

The Gambling Act 2005 requires all operators to be fully licensed by the UKGC in order to operate. This is for online and physical betting shops.

Betting KYC = Age verification

All UK betting sites are required to verify all their customers' age and identities. This process is called the KYC or Know Your Customer. This is to make sure there are no underage gambling or possibly any other sort of crime. As a player, you have to provide documents to prove your identity and age.

This might sound like quite a chore and especially earlier it was a bit of a hassle with many bookies and their slow processes. Nowadays, things are much better and documents can be sent rather easily. Many betting sites have implemented an automatic way of uploading your documents, so no emails or anything like that have to be sent.

When joining any betting site, please be prepared to provide the following documents. You are not able to withdraw any funds before your account is verified.

Betting tax in the UK

Players are often very curious about taxes in betting, and for a good reason too. In some countries, winnings from gambling are taxed amongst your annual income, but in the UK all gambling and betting winnings are tax-free. 

But take a note: Tax-free winnings only apply to bookmakers licensed by the UK Gambling Commission. Winnings from off-shore betting sites, for example, Curacao licensed sites will be under taxation.

Online betting and responsible gaming

All licensed betting sites in the UK follow the regulations of the UKGC, as mentioned. This also means they have to follow a responsible way of operating and protecting players.

All betting sites should have sections on their websites containing valuable and thorough information on how to handle your betting in case it's getting out of hand, or if you identify your friend or family member in the same situation.

Bojoko is all in favor of responsible sports betting and we support UKGC regulations on this matter. This is why Bojoko only works with fully licensed and regulated betting operators. In order to work with Bojoko, betting companies must have adequate tools for players to control their own gambling and implement responsible gambling tools, such as:

Bojoko wants to remind all sports bettors to play responsibly and only play with money you can afford to lose. 

Online Betting - Frequently Asked Questions

Placing a bet online in 2022 is no more difficult than doing anything else online, but there are a few things that you need to do first. To place a bet you need to have an account at a betting site, and Bojoko provides you with all the best and safest places to bet. 

After creating your account you need to confirm your identity (sometimes address and payment method as well), after which you’re good to go! Check good sites to place a bet on here.

Betting can sound dauntingly complex to some, but this couldn’t be further from the truth. At the betting site of your choosing, you can see all the matches available, with the odds on offer for each bet. After this, all you have to do is choose which match and bet to place your wager on along with the amount you want to bet.

After this, you wait for your bet to settle. If your bet wins, you will receive your wagered amount + an additional amount depending on the odds. So for example a bet with 1/1 odds means if you bet £1, you will receive you win £1+ your bet of £1, odds of 2/1 means you win £2 + your bet of £1 etc. Odds can also be shown in other forms, like 1/1 = 2.00, 2/1 = 3.00 etc.

In the United Kingdom, the age limit for gambling is 18. If you are under this age, you will have to wait before starting your betting journey. The UK is on the lower end of this spectrum, as in many countries like the USA and Belgium you need to be 21 years old to gamble. This applies to both betting booths and online gambling, and before playing players are required to prove their identity.

It's hard to outright say what the best betting sites are, as players can have all kinds of preferences. However, there are certain things in common with all of the best betting sites, which include a UK license, competitive odds, plenty of betting markets to enjoy, good customer service and banking options and some great offers to enjoy.

Making money from betting is never guaranteed, but there are plenty of steps you can take to help ensure a successful bet. First and foremost, you want to place your bet with the best odds available on a top-quality site, of which plenty of examples can be found at Bojoko. You also need to know plenty of tips and betting strategies, of which Bojoko also provides articles.

At Bojoko our goal is to be the most helpful website out there in helping people choose from the vast amount of betting sites on offer. We offer accurate user and expert reviews on all sportsbooks listed on our site, and by using our revolutionary bookmaker tool you can filter all the elements you want to find from your betting site of choice.

All of the online betting sites you can find at Bojoko are fully licensed by the UK Gambling Commission, so whatever you end up choosing from our catalogue, tax-free winnings + the safety and security of the site are guaranteed.

By playing on sites licensed by the United Kingdom Gambling Commission, your winnings from betting will always be tax-free. So, if you choose a sports betting site through us, you will never have to pay any tax on your betting wins.

Joel Kelly

Article by:

Joel Kelly

Joel has worked in the iGaming industry for nearly a third of his life, with almost a decade of experience with casinos, sports betting and poker. During this time he has had the opportunity of testing dozens of different bookies, casinos and poker sites, with his focus currently being managing Bojoko's UK sports betting content.

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