Best online bookies - Quick links
There's plenty to know about sports betting, which is why we have covered it extensively on this page. Click on the quick links below to get straight to the point on what seems interesting to you.
Switch to United States?
It looks like you are currently located in United States but browsing the GB site.
Switch to United States »Online sports betting in the UK is more popular than ever. Bojoko helps you choose the best betting sites in the UK and present you with all the information needed to get started in online betting. We tell you exactly how to place a bet online, how to do it smartly, and what sites to use for your sports bets.
Check out all the best bookmakers below and their welcome offers.
There's plenty to know about sports betting, which is why we have covered it extensively on this page. Click on the quick links below to get straight to the point on what seems interesting to you.
You might have already had the chance of trying out our unique and useful bookmaker tool from the list of online bookmakers above. If not, go to it from here. The best betting sites offer players all kinds of different features and welcome offers, and with our tool, you can filter in exactly the sites you want by choosing these features. You can use the tool like this:
Every single one of these top betting sites has also been reviewed by one of our independent betting experts, who give our readers insights and experiences from their time spent at the bookmaker. These reviews are conducted in a thorough manner from creating an account to withdrawing.
All readers can also write their own experiences about any betting site available through Bojoko, as we aim to always provide transparency in our reviews. This is why all of the experts at our site always review with their own name, instead of hiding behind a mysterious pseudonym.
Bojoko stands out from the crowd by offering a full package to our readers and helping to get started in sports betting. With our help, you should have zero issues choosing the right online betting site for your needs.
Bojoko presents you with plenty of information about different UK betting sites, betting offers, information about betting on specific sports, payment methods, and much more! We always make sure we cover topics with a responsible perspective and all sports betting sites you can find on Bojoko are fully licensed by the UK Gambling Commission, they are safe to use and tax-free!
All betting sites you find on Bojoko, you can be sure they have met these criteria:
Find the newest sports betting sites available to UK players.
In 2022, there are hundreds, almost a thousand different betting sites licensed in the UK. Players are spoiled with choice only with the licensed betting operators, but there are also some off-shore sites that UK players might be able to join as well. We always recommend playing and gambling only at the bookmakers that hold a valid license granted by the UK Gambling Commission.
The license assures correct safety measures for players so that you can trust your data and personal information are safe, money transfers are secured and you have the means to complain and seek help in case there are problems with some particular betting site.
Personal preference is a hard thing to quantify, but when looking to find the best betting site for you, it’s important to know what you want. For this, it’s crucial that you know what kind of a bettor you are or aim to be so that you know what kind of bet sites suit you the best. For example, you might only want to find sites that offer football betting.
There are many kinds of top-quality betting sites, often being built primarily with a focus group of some sort in mind. Are you more of a player that bet for entertainment and fun, or are you actually looking to make a profit long-term or something in between? There are different sites that suit different types of players.
Your choice of the primary device is also extremely important, as although all betting sites work on smartphones and tablets these days, some do it better and offer an app or a faster-working site. A lot of the best bookmakers also offer players free live streams, but not all, so be sure to check this with our bookmaker tools filter if you want to enjoy some of the world’s best sports for free!
Welcome offers can also be a big part of a hook on a certain betting site. No matter how good the offer, you should still take a tour of the site first, just to see if it’s the kind of place you would like to spend your time long-term - unless of course you just want to grab the extra value from the welcome offer and just have some fun!
1. Search our list of online bookmakers to find top betting sites
2. Check out expert reviews of the top betting sites
3. Open a betting account through our links
4. Begin your career on one of the many safe betting sites
One characteristic we need to lift above the others is the prices you get, i.e the odds. Especially for more serious bettors and everyone who aims to make money with betting, the odds are the single most important factor. The better the odds are, the better your returns will naturally be when you win.
Some betting sites focus on offering the best possible odds and therefore offer fewer bonuses or other special deals. Vice versa, some sites have to sacrifice their payout percentage on odds to offer better and more bonuses, enhanced odds etc.
We have gathered the top 5 best betting sites according to the level of their odds below.
As mentioned, Bojoko's mission is to be your guide to finding the best betting sites in the UK and help you select the most suitable one for you. We highly encourage to make the most of our expert betting reviews to help with your decision.
Bojoko has several industry experts testing all the betting sites in the UK with real money. These reviews are 100% honest and thorough going through all the different features, customer service, payments, and withdrawals. What this means in detail, the experts will do always do the following:
This process results in an up-to-date review based on real user experience that any user would get when joining the betting site through Bojoko. Please find the latest Bojoko reviews below:
ThePools started as The Football Pools in 1923 paying out over £3.2 billion over its lifetime. ThePools is firmly intert...
Spreadex offers something quite different to the norm at UK betting sites, with users offered the choice between spread ...
Parimatch might not be known by many sports fans in the UK, but this betting brand has actually been around for a long t...
Unibet, who is part of the Kindred Group, launched in 1997 and is still operating more than 20 years later. This should ...
Betting sites have been around for so long that the world’s best betting sites share a lot of traits in common with each other. Chief among these in terms of UK players is of course the UK betting license, which all sites must operate under if they wish to have a presence in the United Kingdom.
You can only find UKGC-licensed sites through us, so you don't need to worry about the license of any given bookmaker when browsing at Bojoko. After this crucial point has been taken care of, let’s take a look at the other aspects of a successful betting site:
The best bookmakers in the world can be identified by what they do right, but also by what they never do wrong. This might seem like we’re telling you the exact same thing again, but there are some interesting aspects to all of this:
For most people, online betting is a form of entertainment and just a hobby, which is fine. For a small group of people, it's also a profession that brings food to the table. Even if betting was only a fun pastime for you, we are sure you are interested and looking for ways to improve your success and make some money out of it.
For bettors of all levels, it's crucial to understand a few key principles when trying to make a profit from betting.
If you want to go a bit more advanced, understanding the odds and how they are calculated is the next step. The general rule bookmakers always adhere to is that odds are always in correlation with probabilities. This means that if you see an odd, there is always a corresponding probability.
The odds you see on a betting site are simply an inverse of the probability the betting site has determined for that outcome. Let's look at an example:
Now, in order to check if you have found value against the bookmaker, you need to make your own estimate of the probability. Let's say you have estimated Manchester United to win with a probability of 60%. Now, with the following equation, we can determine and see the odds for your own probability estimate.
Finally, you compare these two odds, your own and the bookmakers. If your own odds are lower than what the bookie is offering, you have found a positive estimated value. Now you can place the bet on higher odds than it should be given in the first place, given that you trust your own estimate, of course. You should always stay critical of your own probability estimates.
If a majority, or perhaps all bets you place are with a positive estimated value, in the long term you should beat the bookies and make money from betting.
Gambling and sports betting is regulated by the UK Gambling Commission in the United Kingdom. The gambling law itself is called the Gambling Act 2005 which determines what can and can't be done in the industry and how operators are allowed to operate inside the borders of the UK.
The Gambling Act 2005 requires all operators to be fully licensed by the UKGC in order to operate. This is for online and physical betting shops.
All UK betting sites are required to verify all their customers' age and identities. This process is called the KYC or Know Your Customer. This is to make sure there are no underage gambling or possibly any other sort of crime. As a player, you have to provide documents to prove your identity and age.
This might sound like quite a chore and especially earlier it was a bit of a hassle with many bookies and their slow processes. Nowadays, things are much better and documents can be sent rather easily. Many betting sites have implemented an automatic way of uploading your documents, so no emails or anything like that have to be sent.
When joining any betting site, please be prepared to provide the following documents. You are not able to withdraw any funds before your account is verified.
Players are often very curious about taxes in betting, and for a good reason too. In some countries, winnings from gambling are taxed amongst your annual income, but in the UK all gambling and betting winnings are tax-free.
But take a note: Tax-free winnings only apply to bookmakers licensed by the UK Gambling Commission. Winnings from off-shore betting sites, for example, Curacao licensed sites will be under taxation.
All licensed betting sites in the UK follow the regulations of the UKGC, as mentioned. This also means they have to follow a responsible way of operating and protecting players. All betting sites should have sections on their websites containing valuable and thorough information on how to handle your betting in case it's getting out of hand, or if you identify your friend or family member in the same situation.
Bojoko is all in favor of responsible sports betting and we support UKGC regulations on this matter. This is why Bojoko only works with fully licensed and regulated betting operators. In order to work with Bojoko, betting companies must have adequate tools for players to control their own gambling and implement responsible gambling tools, such as:
Bojoko wants to remind all sports bettors to play responsibly and only play with money you can afford to lose.