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Introducing Unibet sportsbook
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Unibet sports betting review (UK)

Information last updated:


Sign up offer

  • Sign up offer 100%/£40
  • Bonus code -
  • Wagering 3x (B)
  • Minimum odds 2/5
  • No deposit offer -
  • Special bonus No
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Return to player %

  • Return to player % 96%
  • Horse Racing Yes
  • License United Kingdom
  • Tax free Yes
  • Minimum deposit £5
  • Live betting Yes
  • Live stream Yes
  • Cashout Yes
  • Live chat Yes
  • Launched 01/1997
  • Platform Kambi
  • Currency £
  • Language English, Finnish

User rating


Expert rating

  • User experience
  • New customer offers
  • Odds
  • Markets
  • Banking
  • Customer support
Mastercard Visa Online bank transfer Skrill NETELLER +3
Mastercard Visa Online bank transfer Skrill NETELLER PayPal

Unibet is a Nordic bookmaker with more than a quarter of a century of experience in providing betting online. The popular Scandinavians who provide some of the best odds for horse racing and other sports are available to UK players as well, naturally while fully licensed by the UK Gambling Commission.

Tax-free winnings are therefore guaranteed, and you can choose whether you want to enjoy the many betting markets available through your computer or the Unibet app. The site is fast to use and very well designed, so read further to see if the "by players, for players" slogan could ring true for you as well.

This is what Unibet UK looks like on mobile


Expert's review Erasmus du Toit

Sportsbook tested

Unibet, who is part of the Kindred Group, launched in 1997 and is still operating more than 20 years later. This should give you an idea as to just how good this All-in-one bookmaker is. Unibet is a multi-award winning bookmaker, winning various awards during 2019 and 2020.

While browsing the Unibet website, I was pleasantly surprised at their sports offerings, the casino and live casino options. The Unibet website is logically laid out, uncluttered and very easy to navigate, except for a few minor aspects thereof.

Betting on Unibet is an easy task, with bets confirmed promptly and payouts of your winnings just as fast.

For me, Unibet was a decent bookmaker, offering a great variety of sports with fair odds.

Overall rating:


Unibet free bet & sign up offer

Unibet offers all new players from the UK the option of trying out the site with a great welcome offer. This is done with a welcome bonus, which provides value up to £40 and works as follows:

The wagering requirement for the bonus money is only 3x with the same minimum odds, so you can use this welcome offer as an easy way to test the bookie. There is a week to complete the wagering from when your account was created.

After the sportsbook bonus is wagered you will also receive a £10 casino bonus, so you can get the full Unibet experience.

Unibet sign up offer is a £40 money back bonus


Expert's review Erasmus du Toit

Sportsbook tested

I found the sign-up process to be quick and easy, especially since Bojoko provides a link directly to Unibet. Following this link cuts out having to remember any bonus or promotional codes.

After clicking the link provided by Bojoko, I landed on the Unibet page, offering me the choice of two bonuses. Since I prefer sports betting, I naturally picked the corresponding bonus.

After clicking to claim my bonus, I was directed to the registration page where I started the 4 step process of joining Unibet. The first step involved me providing my personal details. Here I supplied my name and surname, date of birth, email, and gender. Thereafter, in step two, I gave my address and phone number and in step 3, I provided a password. Step 4 consisted of confirming that I want the bonus provided, consent for advertising messages, and that I am over 18 years of age.

Once I was finished with registration, Unibet prompted me to make my first deposit, which I did by taking careful note of the wagering requirements of the free bet.

Once my wager was completed, I received the bonus in my account, which is clearly shown as bonus funds at the top right of my display.

I felt that the registration process was hassle-free, uncomplicated and straightforward. There is no reason why you could not complete it in a minute if you know all your details.

Free bet no deposit

Unibet doesn't offer no deposit bonuses or free bets at the moment.

First deposit bonus code

You don't need a bonus code to claim Unibet's first deposit bonus.

Significant terms and conditions

Full terms and apply.

At Unibet you can always find some of the best odds available on the market. The Nordic giants are able to offer an average payout percentage of up to 97% in certain sports, and this number falls by only 1-2% in all the biggest leagues of the biggest leagues of major sports.

There are also often campaigns where enhanced odds can be found, so keeping an eye out for Unibet's "Promotions" page is always a smart move.


Expert's review Erasmus du Toit

Sportsbook tested

When you sign-up to a bookie, you want the odds to be the best, or at least fair if they offer other perks. Although Unibet does not claim to have the best odds guaranteed, they do still offer good odds.

I found the odds particularly good when it came to football, however, when it came to more American orientated sports events, the odds dropped slightly to be more fair than good.

I personally prefer the decimal system when placing my bets, but if you prefer the fractional or American representations, then Unibet has you covered as well. To change the odds format, simply go to the bottom of the page and select the odds from the drop-down menu.

Being one of the biggest bookies in the world comes with some expectations, and one of these is offering all of the best betting markets in the world. At Unibet you can find dozens of sports to bet on, but the main focus is of course on the most popular ones like football, horse racing, tennis and basketball.

There are too many smaller sports available to even mention, but you can rest assured that firm favourites among UK players like rugby, darts, cricket, golf, greyhounds, snooker and combat sports are all there to be bet on. The betting options available are also innumerable.


Expert's review Erasmus du Toit

Sportsbook tested

Unibet offers an extensive list of sport betting opportunities from the favourites like football, cricket and racing to some of the more niche markets like Esports. I especially enjoyed the section that was devoted to racing, offering tips on certain horses.

You will find some of the favourite betting markets available, but my first impression was that the depth of the markets was not nearly as extensive as some of the other bookmakers. I also did not find access to the different markets as straightforward as you would when playing at other bookmakers.

At Unibet you can choose when you want to win with the cash out feature, which is available on both pre match- and live bets. By using the option you can choose to cash out on a bet before it has settled, and you will be rewarded with cash in relation to the likelihood of your bet winning.

The more likely your bet is to be a winning one, the more you can win by cashing out early. You can find the cash out logo from your bet slip.

Live betting is one of the key enjoyments when playing at Unibet. The amount of in-play bets available on the site is one of the highest in the industry, and each match has dozens of betting options, which can be easily listed by categories from the match center.

The match center at Unibet provides players with everything they need to make successful live bets, including all events, pre match- and live statistics and even live streams of the match!


Expert's review Erasmus du Toit

Sportsbook tested

Unibet offers an extensive list of live betting opportunities which you can access from the in-play tab on the home page. Here you can find any match that is currently available worldwide, making it easy to put down a quick bet.

Once you find the perfect bet, you simply add it to your betslip, which appears to the right of your screen. From here, you can enter your stake and submit the bet. Should your bet decide to go south, then you do have the option to cash out.

The live betting was great at Unibet, made only better by the Live streaming available.

Live streaming is available to all punters who keep a positive balance in their accounts. For me, live streaming is a major part of in-game betting, since it gives you a much better feel for the game than just watching the tracker that some bookmakers offer.

The live streaming went smoothly, with no hiccups or buffering, and was a great addition to the Live betting.

Unibet Live stream

Live streaming has become one of the hallmarks of great bookmakers, and Unibet's offering in this aspect is extremely wide. Just some of the major leagues available at the site include the Bundesliga, the FA Cup, Serie A, the NBA, the MLB, ATP/WTA tennis and many others along with horse/dog racing.

All players who have money in their Unibet account can watch the streams for completely free. There are no monthly or any other kinds of charges coming your way, so simply keep sure you always have some money in your account and enjoy free live sports.

This is what Unibet live streaming looks like on mobile

Most of bets these days are placed with mobile devices, and Unibet offers a useful mobile app for free for both iOS and Android users. Nearly all features of the desktop version are available on the app, and players can also choose to play through the browser of their device.

Using the app is extremely easy, and you can also get notifications for any sport you want.


Expert's review Erasmus du Toit

Sportsbook tested

As with most bookmakers these days, Unibet offers a mobile betting app geared towards their sports betting. Since everyone owns a mobile phone these days, it makes sense to offer your clients a bookmaker they can take with them.

To download the Unibet app, I simply headed to the Google Play store, from where a quick search for Unibet gave me a few options. If you prefer sports betting, you need to download the “Unibet - Live Sports Betting” app rather than the apps from Unibet aimed at poker or casino games.

The installation of the app took a mere few seconds and once it did, I logged in with my registration details. The entire process went smoothly, and I experienced no problems.

I personally enjoyed the mobile app more than the website, which is normally the other way round for me.

Safe & responsible gambling

Unibet cares about their players, and wants to offer a fun and safe gambling experience. However, this can be hard for some on occasion, which is why the following options are available at the site to limit your bets when things are worrying:

Check out Unibet's safer gambling page for more information and useful links to help you find help if you're struggling with a gambling-related problem.

Unibet's slogan is "for the players, by the players", and this is very apparent in their customer support, which is available in English around the clock 24/7. You can contact the site's customer service team by using email or the live chat, which should be your port of call for any urgent issues.

The bookie also has its own help center, where numerous answers to common questions you could have can be found. The FAQ covers all areas of the site, so if you're faced with a problem checking them first is often rewarding.


Expert's review Erasmus du Toit

Sportsbook tested

To contact customer support took some effort, I searched in all the usual places but could not find the live chat, which I was sure Unibet had, anywhere.

Finally, I stumbled across the live chat by searching for it in the help section of the site. Although it took me a while to find the customer support agent was very friendly and helpful, which felt like it made up for the wild goose chase.

The only other way of reaching customer support was via email, which reportedly takes between 24 and 48 hours.

Additionally, you have an extensive help section and community pages where you could find answers if you prefer.

Site languages

English, Finnish, Swedish, German, French, Spanish, Italian, Russian, Danish, Estonian, Hungarian, Polish, Norwegian, Portuguese, Romanian

Email support languages

English, Finnish, Swedish, German, French, Spanish, Russian, Danish, Estonian, Norwegian, Portuguese

Live support languages

English, Finnish, Swedish, German, French, Spanish, Russian, Danish, Estonian, Norwegian, Portuguese

Phone support languages


KYC & Documents

Unibet operates under a UKGC license, which means that they have to stay on top of safety and KYC matters. This means that you may be asked to present some documents to verify your account, such as:

These documents can be uploaded directly from your account's verification page, and you won't be necessarily asked for all of them, as only an id check is common. Unibet is heavily encrypted and 100% secure, so your info is safe with them.


Expert's review Erasmus du Toit

Sportsbook tested

It is a requirement that all bookmakers verify your account before you are allowed to make a deposit or withdrawal. However, this seems to be applied at their discretion.

Should you need to verify your account, Unibet will inform you via email. You then need to head to your account page and upload the documents under the verification menu.

I found that the account review process does take longer than some other bookmakers, which can have the verification done while you wait. This can be a bit frustrating as nobody likes to wait, but once this is done, you will probably never have to do it again.

To provide proof of address, you can supply Unibet with a bank statement, utility bill, mobile contract, or any government correspondence. For proof of identity, you can provide a driving licence, government ID or passport.

Once Unibet receives these documents, they aim to complete the verification within 1 to 3 days and will update your account accordingly.


You can find plenty of payment methods at Unibet for both deposits and withdrawals, and the minimum deposit to the site is only £5 when using most methods, even going down to no limit at all when making a bank transfer. There are no extra fees for making money transfers at Unibet.

E-wallets offer the fastest withdrawals on the site (processed in max. 12 hours), while with other methods your money will take a couple of days to reach you. The smallest withdrawal you can make at Unibet is £15 with cards and £10 with all other methods. Unibet maximum payout is £1,000,000.


Expert's review Erasmus du Toit

Sportsbook tested

I must say that the deposit process with Unibet was very smooth, and I experienced no problems at all.

Once I registered, Unibet prompted me to make a deposit like most bookmakers do. You do have the option to skip the process, however, I went ahead with making a deposit.

Once you select to deposit, you are allowed to pick from various methods that are suitable for your circumstances. Of course, you have the standard methods such as a debit card, supported by Visa and Mastercard. Additionally, you could also opt to use PayPal, Skrill, Paysafecard or to make an online deposit via Trustly.

After entering my details, it pleasantly surprised me to see my funds clear in my bookmaker account immediately.

To withdraw my funds after a hard day of playing was just as simple as the deposit process. This was done by selecting the same withdrawal method that I used to make the deposit, since Unibet operates a closed-loop system. This is an attempt to combat money laundering by only enabling withdrawals to previously used deposit methods.

Although Unibet states that funds will clear within a few hours, I found that my funds cleared back into my bank account within 30 minutes of initiating the deposit.

Depositing methods

Mastercard Visa Online bank transfer Skrill NETELLER Trustly PayPal Apple Pay

Withdrawal methods

Mastercard Visa Online bank transfer Skrill NETELLER PayPal

Withdrawal times

Mastercard 1-3 working days, Visa 1-3 working days, Online bank transfer 3-5 working days, Skrill 1-12 hours, NETELLER 1-12 hours, PayPal 1-12 hours

Is Unibet tax free?

Unibet is a tax free sportsbook.

Who owns Unibet?

Kindred Group owns Unibet.

Expert's profile


Erasmus du Toit

Erasmus du Toit

I specialise in writing iGaming content covering mostly slot and bookmaker reviews.

I am an experienced gambler favouring roulette on a night out and am partial to laying a bet on the football fixtures when at home.

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