Our Ken Howells Sports betting review goes through the bookmaker and its features, including betting markets, odds, welcome bonus, payment methods and more.
Play here »
Valid for new Ken Howells customers who have registered after 18/10/25, aged 18 years and over. 50% of first day losses refunded as a free bet up to £25. Minimum first day losses of £10 to qualify. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. The maximum uplift from the free bet is capped at £250- Full terms & bonus terms apply. Full terms and Bonus terms apply. GambleAware.org.
What Ken Howells Sports Looks Like
This is what the betting sites looks like on your smartphone:
Summary
Ken Howells is best suited for horse racing, greyhounds, and football bettors, offering competitive odds, live betting, and solid, responsible gambling tools.
Bojoko rating
This review was made independently by Bojoko’s bookmaker experts. Rating score is based on both quantitative and qualitative factors.
The review method is uniform for all bookmakers affiliated with Bojoko, so you can easily compare this bookmaker with other brands.
Ken Howells is a UKGC-licensed sportsbook with a clear emphasis on horse racing, greyhounds, and football. Additionally, the platform covers a wide variety of other sports, including tennis, basketball, cricket, and much more.
Major football leagues like the Premier League, La Liga, and Serie A are well represented, alongside UEFA competitions including the UEFA Champions League.
Ken Howells offers competitive odds to British players, particularly in its core racing and football markets, with Best Odds Guaranteed on UK and Irish horse racing. While the range of payment methods is limited and customer support is only available via email, the site still delivers a reliable and secure betting experience.
For mobile bettors, dedicated iOS and Android apps ensure full access to the sportsbook on the go.
Overall, Ken Howells is best suited for racing and football enthusiasts who value solid odds and responsible gambling tools, but it may feel limited for those seeking instant customer support or a wider variety of banking options.
Ken Howells has the following welcome offer that can be activated with the code CASHBACK.
50% cashback up to £25 on first day losses
Significant terms: Valid for new Ken Howells customers who have registered after 18/10/25, aged 18 years and over. 50% of first day losses refunded as a free bet up to £25. Minimum first day losses of £10 to qualify. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. The maximum uplift from the free bet is capped at £250 Full terms and Bonus terms apply. Gamble responsibly. GambleAware.org.
How To Claim Ken Howells Sports Betting Free Bet
To claim the Ken Howells sports betting free bet, follow the steps below:
Navigate to ‘My Bonuses' within your profile and enter the code CASHBACK.
Place a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0).
If your bets lose, the 50% cashback freebet will be credited within 24 hours.
Welcome Offer Terms and Conditions
You must follow certain terms and conditions to successfully use the Ken Howells welcome offer.
To qualify for the offer, you must place a minimum of 3 bets (£10 minimum stake/bet) on different events and all with minimum odds of evens (2.0).
If these bets lose, the 50% free bet will be credited within 24 hours of the last qualifying bet's settlement. The maximum free bet you can receive from this offer is £25.
The free bet must be used within 7 days of being credited, and it comes with a £250 winning cap.
Is Ken Howells' Sports Betting Bonus Worth It?
Yes, Ken Howell's sports betting bonus is worth it. It's especially worth it if you plan on placing multiple bets on the site, as you are guaranteed to get something back if your first three bets lose.
As the winning cap is set to £250, there's also room for significantly bigger winnings than the bonus activation costs (3 x £10 bets).
The Ken Howells' cashback offer has your back in case your first-day bets end up losing.
Ville Saari, Betting Expert at Bojoko
Compare Sign Up Offer
The Ken Howells sign-up offer is quite small compared to what other British bookmakers offer.
British punters are often treated with £10-£30 free bets for signing up and placing a qualifying bet. At Ken Howell's, you have to place three bets, and they have to lose before you get anything back.
Such a bonus structure is quite rare in comparison with the industry standards.
You can use our comparison tool below to compare this offer to other bonus offers in the UK:
Ken Howells focuses strongly on traditional UK betting markets, particularly horse racing, greyhounds, and football. While I was testing the site, I noticed that these sports receive the most attention on the platform, with extensive market coverage and multiple betting opportunities throughout the day. Horse racing is especially well represented, with races from the UK, Ireland and the United States available.
Football is another key area, with betting markets covering major competitions such as the UEFA Champions League and domestic leagues like La Liga, Serie A, and Ligue 1.
Beyond the core sports, Ken Howells provides a broad selection of additional markets. Popular options include basketball, major tennis tournaments such as ATP Indian Wells, as well as betting on sports like cricket, darts, golf, boxing, and MMA.
The sportsbook has a clear A–Z catalogue of all markets, so you can easily navigate to your favourite sport.
Overall, Ken Howells delivers a sportsbook with a particularly strong focus on racing and football, while still offering over 40 additional sports markets for bettors.
Ken Howells' overall odds are very similar to what major brands like Unibet and Bet365 offer. I compared these together to get a clear picture, and Ken Howells even provided better odds than Unibet for some major football competitions like the Premier League.
Horse racing is one of the standout areas for value at Ken Howells. The bookmaker offers Best Odds Guaranteed on UK and Irish races, meaning that if you place an early bet and the starting price is higher, your winnings will be calculated using the better odds.
Overall, Ken Howells delivers strong odds across its main betting markets, with horse racing bettors benefiting the most thanks to the Best Odds Guaranteed feature and the site's extensive racing coverage.
Ken Howells provides a solid live betting section where players can place wagers while events are already in progress. The in-play area covers a variety of sports throughout the day, with football and horse racing receiving the most attention.
I placed some live bets on horse racing and tennis, and was pleased with the number of live betting markets available. I was able to bet on match winners, over/unders, player specifics, asian handicaps, and much more.
Ken Howells offers a convenient mobile betting experience, allowing you to place bets directly from your smartphone or tablet. The bookmaker provides dedicated mobile apps for both iOS and Android devices, making the platform easily accessible on the go.
I installed the app on my iPhone 13 and everything worked without any issues. I didn't experience any lag or slowdown and was able to place bets just as I would on a desktop.
The mobile platform is designed to be simple and user-friendly, with quick navigation between sports, events, and betting markets. You can easily browse different markets or place bets without needing to switch devices.
Ken Howells keeps its payment system simple, supporting a small selection of traditional banking methods. Players can deposit and withdraw funds using Visa, Mastercard, Maestro, Trustly, and standard bank transfer.
When I created my account and went to deposit, I found that the overall payment selection is limited compared to many modern betting sites. The lack of e-wallets and alternative payment methods is a clear drawback for Ken Howells.
The minimum deposit and withdrawal amount is £10 for most payment methods. If you use a bank transfer, the minimum transaction amount increases slightly to £20 for both deposits and withdrawals.
See all available payment methods and limits in the table below:
Payment Method
Min. Deposit
Min. Withdrawal
Possible Fees
Mastercard
£10
£10
-
Visa
£10
£10
-
Maestro
£10
£10
-
Trustly
£10
£10
-
Bank transfer
£20
£20
-
Ken Howells's average withdrawal time is 48 hours.
During my testing, I made a withdrawal via Trustly, and it was approved in under 24 hours. The funds arrived in my account the next day after making the request. I recommend using Trustly, as it's slightly faster than the other supported methods.
Here are the estimated withdrawal times for all payment methods:
Visa: 1-3 working days
Mastercard: 1-3 working days
Maestro: 1-3 working days
Trustly: 0-2 working days
Bank transfer: 1-5 working days
Customer support is one of the weaker areas of the Ken Howells betting site. The available support options are very limited, which can be frustrating for players who need quick assistance.
Currently, the only way to contact customer support is through email. There is no live chat, phone support, or dedicated FAQ section available on the site. Most leading betting platforms offer at least one instant support channel, so the lack of these options is a clear drawback.
During my tests, the email support team responded within approximately 24 hours. While the replies were helpful and professional, the response time may feel slow if you're dealing with an urgent issue.
Overall, Ken Howells' customer service works, but we at Bojoko think that there should always be at least one live support channel, be it a phone or live chat. Adding even a basic FAQ section would significantly improve the overall support experience.
Live support: ❌
Email support: ✅
Phone support: ❌
FAQ: ❌
As an independent bookmaker that is UKGC-licensed, Ken Howells must identify the age and identity of all of their customers. This is done to prevent money laundering and underage gambling.
This verification is referred to as the KYC process, and to complete it, you must provide the following documents to the bookmaker:
Proof of Identity
Proof of Address
Proof of Payment Method
You can easily upload these documents at your own pace. Just head to your account settings and the 'Verification' section.
Ken Howells provides a range of responsible gambling tools that allow you to control your betting activity directly from your account settings. These tools are easy to access and can be adjusted at any time from the account settings, which is a positive feature for players who want to manage their gambling habits carefully.
The available responsible gambling tools include reality checks, deposit and betting Limits, timeout options, self-exclusion, and full account closure.
On my first login, a pop-up appeared reminding me to set limits before starting to play. This immediate reminder was a nice surprise and a strong responsible gambling feature.
Ken Howells also directs players to well-known UK support organisations such as Gamstop, GamCare, and BeGambleAware, which offer free advice and support for anyone experiencing gambling-related issues.
If you'd like to try something different, check out these recommendations from our betting experts:
Parimatch: Parimatch is a veteran betting site with horse racing live streams and 24/7 support at your disposal.
Ville is an iGaming industry veteran who has written thousands of gambling-related reviews and articles since 2009. He is an IT engineer with a passion for game and strategy optimisation and for teaching the world to play better.
Review Methodology
This review was made independently by Bojoko’s betting expert. Rating score is based on both quantitative and
qualitative factors: offers, odds & markets, payment methods, customer service and usability.
The review method is uniform for all bookmakers affiliated with Bojoko, so you can easily compare this betting site with other brands.