Our BetTOM betting review covers the bookmaker's welcome offer, odds comparison and analysis, betting markets, how long it takes to withdraw, and much more. See our insights and compare BetTOM to other betting sites!
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New BetTOM customers 18+ only. Place 3x £10+ sports bets at evens (2.0)+ on your first day to qualify. Get 50% of net losses back as a free bet up to £25, plus 10 free spins on Big Bass Splash (35x wagering, £50 max win). Free bet credited within 24h, valid 7 days, stake not returned. One offer per customer/household. Full terms and Bonus terms apply. GambleAware.org.
Here's What BetTOM Looks Like
This is what the bookmaker looks like on your handheld device:
Summary
BetTOM is a likeable independent bookmaker launched in 2025. It stands out with deep betting markets, an impressive virtual sports line-up, fast withdrawals, and friendly live chat support. However, there is still room for improvement.
Bojoko rating
This review was made independently by Bojoko’s bookmaker experts. Rating score is based on both quantitative and qualitative factors.
The review method is uniform for all bookmakers affiliated with Bojoko, so you can easily compare this bookmaker with other brands.
From Bojoko's perspective, BetTOM is a fresh and promising betting site launched in 2025 that UK punters should definitely take a closer look at.
One of the best reasons to visit the site is its extensive betting markets, which often offer hundreds of different options per match or event. One standout feature is BetTOM's virtual sports, which impressed us with a vast variety of sports on offer. Other strong features include the low minimum deposit, fast withdrawals, and 24/7 live chat support.
Of course, BetTOM still has room to grow and polish its sportsbook. For example, the site's layout and logo could use a refresh, as they sometimes resemble those of an old petrol station chain from the 1980s. That said, the streamlined interface does have a major upside: lightning-fast load times on both desktop and mobile, with no unnecessary extras slowing things down.
Another area we'd like to see improved is the payment options. We know UK bettors value variety, from e-wallets to mobile payments and bank transfers, and BetTOM could serve a wider audience by expanding in this direction.
All in all, BetTOM comes across as a likeable and reliable independent bookmaker that gives punters everything they need, plus a little extra with promotions like Best Odds Guaranteed. Please read our full review or jump straight in below to try the site yourself.
BetTOM offers a unique approach to welcoming new players with a loss-refund free bet and bonus spins package.
Instead of the usual bet £10 get £30 style offers, BetTOM softens the risk for newcomers by giving you back 50% of your first-day losses as a free bet, up to £25. On top of that, you’ll also collect 10 bonus spins on the popular Big Bass Splash slot.
Here is how you can claim the BetTOM free bet offer:
Register a new account:
Sign up at BetTOM
and complete the quick registration form.
Place your first bets: Make at least three separate bets of £10 or more on different sports events at odds of evens (2.0) or higher.
Track your results: At the end of your first day, BetTOM will calculate your settled stakes and returns before 23:59.
Receive your bonus: If you’ve made a net loss, 50% of that amount (up to £25) will be credited back as a free bet within 24 hours. You’ll also get 10 free spins on Big Bass Splash.
Start again with confidence: Use your free bet within 7 days on sports markets, and enjoy your free spins (35x wagering applies, max £50 takeout).
Take note, this offer won’t suit everyone; you only benefit if your first bets lose, and the free spins come with a wagering requirement. But for players who like the idea of a safety net on their first day, BetTOM’s approach provides some welcome reassurance and a little extra entertainment on the side.
Significant terms: New BetTOM customers 18+ only. Place 3x £10+ sports bets at evens (2.0)+ on your first day to qualify. Get 50% of net losses back as a free bet up to £25, plus 10 free spins on Big Bass Splash (35x wagering, £50 max win). Free bet credited within 24h, valid 7 days, stake not returned. One offer per customer/household. Full terms and Bonus terms apply. Please gamble responsibly. GambleAware.org.
Other BetTOM Betting Offers
Alongside the welcome bonus, BetTOM rewards racing fans with Best Odds Guaranteed on both horse racing and greyhounds. This applies to all UK and Irish races from 10 am onwards every day.
Additionally, BetTOM offers a Double Result Payout, also known as First Past the Post. Suppose your horse passes the post first, but the official result is later amended (for example, after an objection or disqualification). In that case, you’ll still be paid as if your selection had won - payouts are made on both the horse that finished first and the official winner.
Compare BetTOM Welcome Offer
When you compare BetTOM's free bet offer against other UK new-customer deals, there are clear pros and cons.
On the plus side, it's good to see a welcome offer at all, some sites don't have one, and the loss-refund as a free bet gives newcomers a bit of a safety net. The drawback is that winning bettors don't get any boost: if your first bet wins, you get no bonus. That contrasts with, for example, 21Bets bookmaker, which gives you a £30 free bet after your first deposit, regardless of the first result.
You can dig deeper and compare BetTOM's free bets with rival sign-up deals using the comparison table tool below.
BetTOM odds are solid. We calculated the payout percentage of BetTOM betting odds to be 93,50%. This means the sportsbook takes an average margin of only 6,50% from the odds. Overall, the odds at BetTOM are around the market average, but they stand out as more competitive in certain sports, while higher margins in others bring the overall average down. Individual markets like Luke Littler odds to win can better rates as BetTOM aims to bring in new players with highlight markets.
Below is a short odds comparison between different sports at BetTOM:
Sport
RTP %
Margin %
⚽ Football
93.99%
6.01
🎾 Tennis
93.00
7.00
🏀 NBA
95.20
4.80
🏈 NCAA Football
93.48
6.52
🏏 Cricket
92.87
7.13
🎯 Darts
92.74
7.26
BetTOM's sportsbook menu encompasses over 30 different sports. In the "Popular" category, the first markets you'll see are major football competitions such as the Champions League and Premier League. The "Top Sports" section adds horse racing, greyhounds, tennis, and basketball to the mix. For everything else, you can head to the full A–Z list, which includes golf, darts, hurling, snooker, padel, and even various specials.
At the time of writing this BetTOM betting review, the Champions League group stage was underway. When I checked individual fixtures, BetTOM was offering an average of around 680 betting markets per match – an impressive number by any standard. Alongside the usual options such as match winner, handicaps, over/under, correct score, and totals, there was also a particularly deep range of player-specific markets. You can bet on individual fouls, shots, shots on target, goals, and even player-vs-player "to outscore" markets.
Virtual Betting Markets
At Bojoko, we've highlighted the best virtual sports betting sites, and it quickly became clear that BetTOM deserves a spot on that list. The brand offers an impressive 47 different virtual sports markets to bet on.
The selection naturally includes classics such as football and horse racing, but BetTOM also goes beyond the usual options with rarities like virtual golf, virtual table tennis, and even virtual ice hockey. It's a surprisingly broad line-up that gives players the chance to try something fresh and entertaining alongside traditional sports betting.
BetTOM offers plenty of action on its in-play betting markets. The brand is powerful in racing, with horse racing and greyhound events prominently featured on the homepage. Upcoming starts are clearly listed so you can jump straight into the action within minutes.
A standout feature is the ability to use the Bet Builder tool for in-play betting. This is rare in the industry, as most bookmakers restrict Bet Builders to pre-match wagers, making BetTOM's approach a welcome exception.
Most live betting markets also come with live stats, simulation data, and text-based commentary, all of which provide helpful insights for your betting decisions. Additionally, BetTOM occasionally offers live streams. During my own testing, I came across streams for table tennis and basketball – a nice extra touch that adds to the overall experience.
BetTOM allows players to take control of their bets with the Cash Out feature. You can settle your bet early to secure a return, either locking in a profit or minimising a loss. The payout depends on the game's current state and the odds at the time you request Cash Out.
For example, if you bet £10 on Chelsea to win and they lead 1-0 at half-time, BetTOM might offer you a £16 Cash Out, letting you withdraw a guaranteed return. You can also choose to let the bet ride for a chance at a bigger win.
Cash Out is available on both single and multiple bets, pre-match and in-play. The Cash Out icon will show you when this feature is available.
The BetTOM app is available for iOS and Android on the Apple App Store and Google Play Store. Early feedback is mostly positive, but with few reviews, it's too early to draw firm conclusions. However, initial signs are encouraging.
Of course, BetTOM works smoothly on all mobile devices even without the app. The site is fully responsive and scales neatly across different screen sizes. On desktop, the interface can feel a little plain and unimaginative, but on mobile, the stripped-down simplicity actually works in its favour. Pages load quickly, navigation is intuitive, and the overall experience is straightforward and user-friendly.
BetTOM's payment options are somewhat limited and could be improved. At the moment, you can only deposit and withdraw using Mastercard and Visa debit cards, along with Apple Pay for mobile payments. It would be great to see the selection expanded in the future to include popular e-wallets or even pay by phone bill methods.
The minimum deposit with debit cards is £10, which is a reasonably standard threshold. The maximum deposit is set at £4,000.
Withdrawals have a minimum requirement of £10 across all supported methods.
Both deposits and withdrawals are completely fee-free, which is always welcome news for players.
Payment method
Deposit minimum
Withdrawal minimum
Possible fees
Visa
£10
£10
-
Mastercard
£10
£10
-
Apple Pay
£10
£10
-
BetTOM's withdrawal times range from as little as one hour up to 24 hours. Based on both my own experience and feedback from multiple sources, withdrawal requests are usually processed instantly. In the best cases, smaller cash-outs have landed in my bank account within just a few minutes.
That said, withdrawals are always handled on a case-by-case basis, and in some situations, the process can take up to a full day. Still, whenever a bookmaker can deliver funds in minutes rather than days, it deserves recognition. BetTOM's performance here earns it Bojoko's Fast Withdrawal Betting Site badge.
See here the estimated payout times for each method on BetTOM:
Mastercard: 1-3 working days
Visa: 1-3 working days
Apple Pay: 1-3 working days
BetTOM provides customer service seven days a week, from 9:00 a.m. to 9:00 p.m. UK time, giving players access to reliable support every day. This is a significant advantage and deserves praise – bettors should always have the option to seek help when needed, and BetTOM's commitment here demonstrates genuine respect for its players.
You can contact the support team either through the always-available live chat or by emailing support@bettom.com. In my own testing, the live chat proved to be quick, friendly, and knowledgeable. The agents handled both straightforward queries and some deliberately offbeat questions with equal professionalism.
One minor drawback is the absence of a dedicated FAQ section. While live chat is effective for providing real-time answers, a FAQ page can help cover the most common questions and offer instant help without requiring a support contact. That said, this seems to reflect Paul Colley's philosophy, as he noted in an iGaming Business interview: "The customers will get to know us and we're going to help them straight away. I think players will find us relatable." By focusing on personal service instead of directing users to a long list of pre-written answers, BetTOM aims to build closer relationships with its players.
Email support: ✅
Live support: ✅
Phone support: ❌
BetTOM has put a strong emphasis on safe and responsible gambling. The brand highlights its commitment to ensuring players enjoy betting as safely and responsibly as possible.
In the Safer Gambling section, you'll find a self-assessment questionnaire designed to help you evaluate whether your own play is under control or slipping into problem gambling. If you feel you need to set limits, the site offers tools to apply deposit, loss, and session restrictions, as well as links to external support services such as the National Gambling Helpline.
BetTOM also goes beyond the basics by providing advice on how to limit exposure to gambling ads on social media, as well as how to keep your computer secure at home so that underage users cannot access betting accounts. These are details that very few bookmakers highlight, making BetTOM's responsible gambling resources among the most comprehensive I've seen on UK betting sites.
On the technical side, BetTOM utilizes SSL encryption and the latest security protocols to safeguard data. Both the privacy policy and cookies policy are clear and up to date. I've found no reason to believe that personal or banking details are at risk when playing here. At the end of the day, any data breach would cause enormous reputational damage to BetTOM – and that's something no operator could easily recover from.
BetTOM takes compliance very seriously, and according to founder Paul Colley, their KYC process is deliberately kept fully manual. While many established bookmakers have moved towards automated verification checks that can be completed in seconds, BetTOM believes that player safety is best served by having a team manually review documents.
This does mean that BetTOM's verification process can take a bit longer than at other betting sites. You may need to wait while your ID, address, or banking documents are manually verified. On the other hand, the benefit is that manual reviews tend to be more thorough and less likely to miss something or generate system errors. For players, that translates into peace of mind – knowing their account is being handled carefully and fairly, with BetTOM placing a real emphasis on responsible gambling and proper compliance rather than just rushing things through.
Sister Sites & Alternatives
BetTOM is an independent betting site with no direct sister sites. However, there are some familiar touches, as co-founder Paul Colley previously played a key role at BetGoodWin, and the two brands share several similarities in style and approach.
If you're looking for alternative betting sites worth exploring, good options include 21Bets and 247Bet. It's also worth noting that BetTOM is more than just a sportsbook – the site offers a comprehensive casino experience as well, allowing players to enjoy slots, table games, and more alongside their betting.
BetGoodWin Betting Review: BetGoodwin is a solid and reliable bookmaker that shares a similar feel to BetTOM. Its standout feature is horse racing, where the site offers excellent coverage and markets for punters who enjoy racing bets.
21Bets Betting Review: If you're looking to deposit with a phone bill, 21Bets is the place to go. The site makes it easy to place bets using your mobile bill.
247Bet Betting Review: Powered by White Hat Gaming's platform, 247Bet stands out for its strong odds, delivering a return-to-player rate of over 95%.
BetTOM Casino Review: Beyond sports betting, BetTOM also hosts a well-stocked casino lobby. UK players can enjoy a broad selection of slots and live dealer tables.
FAQ
BetTOM is a legit betting site that offers excellent responsible gambling tools and strong security measures.
BetTom is owned and operated by Bet Tom Ltd. Bet Tom Ltd is licensed and regulated in Great Britain by the Gambling Commission under account number 64959.
BetTOM withdrawal times range from a few minutes for smaller payouts to up to 24 hours for larger ones, with most requests processed instantly.
With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English.
Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.
Review Methodology
This review was made independently by Bojoko’s betting expert. Rating score is based on both quantitative and
qualitative factors: offers, odds & markets, payment methods, customer service and usability.
The review method is uniform for all bookmakers affiliated with Bojoko, so you can easily compare this betting site with other brands.