Casinos by Kindred Group in the UK for 2026

By Lauri Hannelin and Ville Saari. Edited by Elmo Kukkonen. Updated:

Kindred Group is a longstanding and well-established player in the online gambling industry. The company operates a number of casinos, poker, bingo and sports betting sites, such as Unibet and 32Red.

On this page, you'll see all Kindred casinos and learn what separates Kindred Group Brands from other operators.

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Table of Contents

What is Kindred Group Plc

Kindred Group is a casino operator with multiple brands

Kindred Group is an online gambling company that started off as Unibet in 1997 and rebranded as Kindred Group in 2016. This organisation operates a number of casinos, poker, bingo and sports betting sites across Europe, Australia, and the United States, addressing most global markets.

As one of the largest companies around, it caters to more than 16 million customers across 100 markets. The flagship site Unibet is hugely popular and has gained exposure as a sponsor of many sports teams in Europe. In addition to the sites launched by Unibet and later Kindred Group, the company has also bought many emerging and prominent brands from different European markets and integrated them into the platform.

The company's mission is, "to transform gambling to sure fair play, the best deal and a great experience for our players". Kindred Group's success is built on its solid reputation as well as trust. It acts fairly and with integrity when it comes to every facet of its operations. 

In October 2024, La Française des Jeux (FDJ) acquired Kindred Group, at which point it was also delisted from the Stockholm Stock Exchange. In the UK, Kindred Group casinos are operated by Platinum Gaming Limited. PGL is also part of Kindred Group and acts as a licensing partner and organisational subsidiary.

Licensing

All Kindred Group sites operating in the UK have a gambling licence from the United Kingdom Gambling Commission.

Their international brands also feature a licence from the Malta Gaming Authority, Spelinspektionen in Sweden, Spillemyndigheden in Denmark, the Italian Gambling Authority, and the Spanish Gambling Authority.

Pros and Cons

Like all casino platforms, Kindred Group has their own strengths and weaknesses. While this platform houses some of the best online casinos in the world, there is always room for improvement.

Pros:

Reputable and reliable brand

Huge range of games

Excellent for both casino and sports betting

Multiple licenses

Wide range of payment methods

Large bonuses

Cons:

Limited amount of sites for UK players

Not among the fastest withdrawal casinos

Recommended Kindred Group Casinos

The best Kindred Group Casinos offer a wide range of games, plenty of payment methods, large bonuses, and comprehensive casino and sports betting sections. We have selected the best Kindred Group casinos for UK players.

Each casino has been tested by our casino experts, who highlight the game variety, payments, bonuses, and special features.

1. Unibet

Unibet casino logo

It was not really a surprise to anyone that we picked Unibet as the best here. We love the site and have rated it highly, and they show time and time again that they know how online gambling should go.

Unibet is a legendary online casino and sports betting brand that has been around since 1997. The heavyweight casino site offers one of the most user-friendly and recognisable interfaces, and is well-known as a pioneer in the industry.

Unibet is all about creating a complete package for players. They have roughly 4,000 slots, nearly half a thousand table games, hundreds of jackpots, and a fully equipped live casino section. They have won numerous awards for their platform and earned a near-perfect score in the Unibet casino review from our casino experts, too.

Unibet is the sole reason why Kindred Group is famous, and the reason why they don't need to release multiple casino sites.

4.9
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📅 Launch Date 1997
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2. 32Red

32Red casino logo

32Red is another long-standing Kindred Group casino with legendary status. Here, you get the real old-school casino feeling with classy bonuses, traditional slots at the forefront, and live casino games in a Vegas-like setting.

32Red was originally an independent online casino, but Kindred Group acquired it in 2017. After this, we can clearly see the rise in quality, and love what they have done to the site. The lobby was improved, the selection grew, and with such a high-profile owner, the trustworthiness improved as well.

This online casino delivers a flexible and easy-to-use layout that suits both new and experienced players. They have made everything, from payments to customer support, efficient, and the whole experience feels fluid. So much so that in our 32Red Casino review, the casino was rated best for its usability.

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3. Bingo.com

Bingo.com casino logo

The third Kindred Group casino site we recommend and highlight as best is Bingo.com. It is Kindred Group's take on online bingo, with a cutting-edge casino on the side.

This casino was made for those who like bingo first and slots second, whereas Unibet is slots first and bingo second.

The brand offers live bingo rooms with 75- and 90-ball bingo games, progressive jackpots, and excellent promotions. On the side, they offer nearly 2,000 slots to cater to all preferences.

We were impressed by the bonuses here, and there's amazing value available, from the welcome bonus to regular promotions. In the Bingo.com Casino review, the casino's customer care also earned a high score from our experts.

Bingo.com became part of the Kindred Group in 2014, when Kindred purchased the domain and the real-money gambling business.

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Bojoko rating
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Bojoko's Rating Process

How Kindred casinos are rated

We rate Kindred casinos by personally testing them and evaluating features like bonuses, games, deposits, support, withdrawals, and usability. We then compare them against our strict criteria for several factors and what other casinos offer in the UK.

Our seasoned casino experts rate areas such as:

These factors help us determine the overall rating for the casino. You can use this rating, along with our insights, to determine the quality of the casino before you choose it.

Excellence in all areas
Great all-around, but lacking in some aspects
Mediocre, or poor in some particular area
Below par in most areas
Bad overall, not recommended

Kindred Group Betting Sites

Kindred Group is well-known for their sportsbook product, which offers one of the widest ranges of betting markets for UK players. They have leading odds, full functionality on all devices, and cutting-edge usability.

If you are looking for the best UK bookies, Kindred's brands are a safe choice. You can see the current betting sites available on the Kindred platform below.

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Game Studios at Kindred Casinos

Kindred casinos feature high-quality game providers. The operator aims to offer something to all preferences, and their brands can have more than 30 developers available.

Here are some of the common game studios at Kindred casinos.

Quickspin

Game provider Quickspin

Quickspin is a Swedish online casino game developer that focuses on video slots. The provider has created hits like the Big Bad Wolf, Eastern Emeralds, and Sticky Bandits, and earned prestigious awards in the process.

Quickspin creates new slots monthly, with thrilling titles that cater to various tastes. There are low- and high volatility slots, classy fruit machines, and modern video slots that are packed with features.

You can check out the Quickspin casinos available for UK players for more information.

💡 Quickspin in a nutshell:

  • More than 100 slots
  • Most popular games: Big Bad Wolf, Eastern Emeralds, Sticky Bandits, Sakura Fortune
  • Available widely on Kindred Group casinos

Elk Studios

Game provider Elk Studios

Elk Studios is a casino game company that started in 2018. They focus on slots, with award-winning titles like the Wild Toro enjoying popularity year after year.

Elk Studios' slots are unique, with clever graphical design, recognisable elements that break the game barriers, and X-iter special features.

You can discover the provider further on our Elk Studios casinos page.

💡 Elk Studios in a nutshell:

  • Over 40 slots available
  • Most popular games: Nitropolis series, Cygnus series, Gold series, Wild Toro
  • Featured on several Kindred Group casino sites

Red Tiger

Game provider Red Tiger

Red Tiger is a video slot and table game developer that created their first game in 2014. Since then, the company, founded by industry veterans, has launched more than 200 games.

Red Tiger is known for their quality games, fantastic in-game features, and progressive jackpots within their network. The studio has created games like Gonzo's Quest Megaways and Dragon's Fire, which are often featured on the popular sections at Kindred casinos.

Discover the Red Tiger casinos for further information.

💡 Red Tiger in a nutshell:

  • Over 200 games, including slots and table games
  • Best games include: Dragon's Fire, Gonzo's Quest Megaways, Dynamite Riches
  • Featured on most Kindred casinos

Payment Options at Kindred Brands

Kindred brands have a wide variety of payment methods, with some standard options on all of their casinos. These include PayPal, Skrill, and Visa, which we tell you more about below.

PayPal

Payment method PayPal

PayPal is one of the most popular digital payment methods for British players. It is an e-wallet that allows you to make online and in-person purchases with hundreds of merchants, including online casinos.

Kindred Group knows how popular the method is in the UK, so it's only natural that it is featured on all Kindred casinos. PayPal is one of the quickest ways to deposit and withdraw on these sites, usually with under 24 hour payouts.

You can visit the PayPal casinos page to find out more about this payment option.

Skrill

Payment method Skrill

Skrill is another widely recognised digital wallet that offers UK players an easy way to make casino deposits and withdrawals. 

Many online casinos accept Skrill for both deposits and withdrawals due to its reputation for safety and efficiency. It's got fast transaction times, often processing withdrawals much quicker than traditional banking methods.

Kindred Group sites have Skrill as a staple method for payments. The only drawback is that you can't usually claim bonuses with it.

Check out more details on our Skrill casinos page.

Visa

Visa payments at Kindred casinos

Visa is one of the most widely used payment methods, and by default available on all Kindred casinos. It's easy and familiar to use, and offers a straightforward way to deposit and withdraw funds.

The strengths of Visa are its reliability and security. When using Visa, players can benefit from robust security measures that protect their financial information. Additionally, the payment limits for Visa are usually lenient, and you can make the smallest deposits and withdrawals using it.

You can visit our Visa casinos page for further insights about the method.

Other Popular Casino Platforms

Besides Kindred Group, there are plenty of fantastic casino platforms for UK players. Here's a look at some popular platforms available.

Videoslots Limited

Videoslots limited casino platform logo

Videoslots Limited is the company behind an online casino platform that is known for having the largest game library available in the UK. Their two casinos, Videoslots and Mr Vegas, offer a huge range of slots, table games, live casino games, and instant games. They even released a third site in the UK, Mega Riches, that caters to bonus players and those looking for ongoing promotions.

The design and user interface are nearly identical to the one Videoslots launched in the beginning. Don't fix what isn't broken! Videoslots Limited casinos are highly popular, and for a reason.

Dazzletag

Dazzletag casino platform logo

Dazzletag is a casino platform and turnkey solution provider. They offer a full service, from bonuses to games, support, and payment options.

What separates Dazzletag casinos from the rest is their unique design and focus on quality. You can see all Dazzletag casinos and find more information and insights into the platform.

Lindar Media

Lindar Media casino platform logo

Lindar Media is a casino platform developer that has created numerous casino and online bingo brands. Their most popular casino, MrQ, has won numerous awards, highlighting the quality of the platform.

The company has a quality-over-quality approach to their casinos. You can explore their sites on our Lindar Media casinos list.

Lindar Media changed its name to Tek Fox Ltd. in 2024, but it was only an operational update and did not affect the casino sites.

FAQ

Kindred Group is a casino operator that operates several casinos on its own platform. These include such sites as Unibet, Bingo.com and 32Red.

UK casinos Unibet, 32Red, and Bingo.com belong to Kindred Group. In the UK, these casinos are operated by Platinum Gaming Limited.

Kindred Group is owned by La Française des Jeux (FDJ). They acquired it in October 2024.

You should play on Kindred Group casino sites if you want a reliable casino experience with state-of-the-art features.

These casinos have everything gambling-related available on every site, and each focuses on one main type over the others.

Lauri Hannelin

Article by:

Lauri Hannelin

Lauri is a casino enthusiast who began his career in the gambling industry in 2019. His journey has spanned various facets of the iGaming world, from technical and commercial roles to innovative positions in online casino and sports betting companies. This diverse experience has not only deepened his understanding of the industry but also shaped him into an all-around expert in online casinos.
Ville Saari

Article by:

Ville Saari

Ville is an iGaming industry veteran who has written thousands of gambling-related reviews and articles since 2009. He is an IT engineer with a passion for game and strategy optimisation and for teaching the world to play better.
Elmo Kukkonen

Edited By:

Elmo Kukkonen

Elmo began his career in the gambling industry in 2019. Over the years, he has gained extensive knowledge of casinos, offering a unique insider perspective. With his passion for information and writing, he provides accurate and honest reviews to help players make informed decisions and confidently navigate the world of online casinos.