Best New Betting Sites in the UK - Newest Bookmakers in February 2026

Trusted by thousands of players, Bojoko is the most up-to-date source to find new bookmakers. Our betting experts review every new UK sportsbook in detail so you can pick a bookie with great odds, valuable betting offers, and fast withdrawals.

Below, you can browse the newest sports betting sites of February 2026. Use our smart filters to adjust the list to your liking!

Table of Contents

Top 10 New Bookmakers Ranked

Bojoko's betting team picks the best new bookmakers based on the latest sign-up offers, odds, betting features, and payment methods. We update our top 10 picks regularly to reflect the latest expert and user ratings.

1. PricedUp

The best new betting site is PricedUp.

PricedUp jumps straight into the conversation as one of the best new betting sites in the UK.

With odds across more than thirty sports, there's no shortage of action to choose from. Even better, it ticks the box for low deposit betting sites; you can fund your account or cash out from just £1, all without hidden fees.

Horse racing fans in particular will enjoy PricedUp, thanks to its strong racing markets and high-quality live streams.

Check out all the details and our verdict in the Priced Up Bet page.

Play at PricedUp »

2. CasinoKings

CasinoKings, launched in the autumn of 2024, is a versatile and exciting betting site.

As a matter of fact, CasinoKings is more than just a sportsbook; it's also an online casino, making it one of the most interesting new gambling sites in the UK. Powered by ProgressPlay, the site is reliable from a technical point of view, but it also has its own style with strong promotions and a fresher look compared to its sister brands.

While the stylish brand name hints at a strong focus on casino gaming, CasinoKings certainly doesn't disappoint sports betting enthusiasts. It offers bettors markets and odds on nearly 100 different sports- an impressive selection by any standard.

One of the coolest features is the ability to deposit via phone bill. This "bet using phone bill" option is a safe and convenient way to top up your account. It's not something you find everywhere, and it makes CasinoKings stand out from the crowd.

Want to explore more? Please take a look at our Casino Kings review.

Play at CasinoKings »

3. QuickBet

QuickBet is a brand-new UK betting site and a worthy entry on our list of the best new bookies.

The name says it all: QuickBet is about speed. The platform is clean and easy to navigate, deposits land instantly, and withdrawals are processed in as little as 0–24 hours. That's a standout feature when so many other bookies keep you waiting.

QuickBet also offers excellent odds for betting Brits with an over 94% return to player percentage. With this roughly 6% margin, the site competes with the industry's top names.

New customers get access to a Bet £10 Get £10 free bet offer. It's not the biggest bonus out there, but it's a nice way to test the waters without overcommitting.

In the end, what really makes QuickBet shine is its usability, smooth, fast, and straightforward. Find out all the details in our full Quickbet review.

Play at Quickbet »

4. Midnite

Midnite is a stylish, dark-themed new betting site that has quickly become a big name in the UK market.

Its success comes from an excellent mix of easy usability, strong odds, and a wide variety of betting markets. Promotions are also plentiful, making it a solid choice for punters who like to keep things fresh.

One of the standout features is the low deposit and withdrawal limits. You can get started with just £5, which is lower than most competitors. This makes Midnite an accessible option whether you're new to betting or want to play casually.

New users can also claim a Bet £10 Get £20 in Free Bets plus 50 Bonus Spins offer, giving a generous boost right from the start. You'll find a full rundown of everything on our Midnite bet review.

Play at Midnite »

5. LiveScore Bet

LiveScore Bet is our fifth pick on a list of new online bookmakers. 

LiveScore Bet first hit the UK market back in 2020, but it relaunched in 2024 on the Kambi platform, and the new version is far stronger. This update brought a host of improvements, making LiveScore Bet one of the more complete sportsbooks out there.

It now offers a wide choice of sports to bet on, a bunch of free-to-play games, and high-quality live streaming. The relaunch has given it a real boost, and punters have responded positively.

If you're looking to try it out, there's also a £30 free bet waiting for new customers. To get the whole picture, check our in-depth Livescore bet reviews.

Play at LiveScore Bet »

6. Betnero Sports

Betnero is one of the most exciting new bookies in the UK

The site runs on the Anatech platform and, while it doesn't hand out a classic sign-up bonus, it makes up for it with seriously high betting odds. Where many rivals set margins around 7–8%, Betnero keeps it at just 5%. That translates to up to 95% RTP, which is fantastic news for punters looking for real value.

On top of this, the payment options are varied and modern. You'll find the standard debit and credit cards, but also e-wallets and app-based options like Apple Pay and Google Pay for instant transactions.

If you'd like a full breakdown of how the site performs, you can dive into our Betnero sports review, which covers odds, markets, and payment speeds.

Play at Betnero Sports »

7. 7Bet

The next name on our list of new betting websites is 7Bet.

7Bet officially launched in the UK in June 2024, and it arrived with plenty of European experience under its belt. Although it's a fresh face when it comes to the UKGC licence, the operator has been around the block elsewhere in Europe. That experience shows, the sportsbook feels polished, the odds are competitive, and the overall product is reliable.

Our betting experts struggled to find apparent weaknesses with this brand, which speaks volumes. As a new player, you can take advantage of the Bet £10 Get £10 offer to give it a try.

You can read more about how the bookie stacks up in our detailed 7Bet review.

Play at 7Bet »

8. BetWright

BetWright is one of the more recent new UK sportsbook launches, having gone live at the end of 2024.

It's built on the Playbook platform, which powers several other sportsbooks, so it had the right tools to succeed from the start. Odds are strong, and our calculations show that margins hover just above 5%, which is good news for punters.

What makes BetWright stand out is its flexible free bet promotions. Depending on the campaign, you can unlock £5, £10, £40, or even £100 in free bets. It's a good mix that works for casual players and high rollers alike.

We've gone through all the details in our BetWright review.

Play at BetWright »

9. VirginBet

Virgin Bet may not be brand-new in the strictest sense, but thanks to its 2024 relaunch, it earns a spot in our newest betting sites list.

The reworked version looks slick and delivers across the board. Navigation is smooth, markets are wide-ranging, and the live streaming options are top quality, covering football, horse racing, esports, and more.

New customers also get a strong welcome deal with the Bet £10 Get £30 free bet offer. It's a nice way to get started with a well-established brand that's been given a fresh makeover.

For the full scoop on what Virgin Bet offers, see our VirginBet review.

Play at Virgin Bet »

10. HighBet

HighBet relaunched in January 2025 and instantly joined our list of the best new bookies.

The sportsbook has been rebuilt from the ground up, and the latest version looks sharp. It combines sports betting and casino gaming on one site, so there's plenty to do beyond the sportsbook.

The site is easy to use, with a modern design and a solid set of promotions. For new punters, there's a generous Bet £10 Get £30 free bet welcome bonus.

Want to know more? Head over to our HighBet sportsbook page for the full breakdown.

Play at Highbet »

Why Play at New Betting Sites

Betting on new sites comes with several clear advantages. From the bonuses you can claim to the markets you can explore and even the payment methods you can use, fresh bookies often bring more to the table than long-established names.

Bigger and More Creative Offers

New sites need to stand out, so they compete with welcome deals that are often generous.

• Attractive bonuses right after launch
• Offers that are larger and more imaginative than veteran brands
• Established bookmakers rely more on reputation than on big promos

Fresh Markets and Promotions

Modern betting sites don't just copy the classics. They experiment with new markets, giving punters extra reasons to try them.

• More exhaustive coverage of niche sports and betting angles
• Enhanced odds offers on selected matches
• More frequent special promotions to entice new players

Modern Payment Options

One of the biggest perks of brand new bookies is their flexibility with payments. They tend to adopt the latest technology, making deposits and withdrawals easier.

• Support for e-wallets like PayPal, Skrill and Neteller
• Apple Pay, Google Pay and other mobile-first options
• Debit cards are always accepted, but not the only method available

New Betting Sites Compared to Established Ones 

When comparing new and established betting sites, you can spot certain recurring differences. You can see a full comparison between new betting sites and long-standing bookmakers in the table below:

Our Rating Process for Brand New Betting Sites

We rate new UK betting sites by testing their offers, odds, betting markets, payments, and the overall experience for UK punters.

• Sign-up offers: We rate the value the sign up offer has, from bonus size to terms and conditions
• Betting odds: We calculate and rate the average betting odds of the new bookmaker
• Betting markets: We analyse the range of betting markets available, testing both major and niche sports
• Payment methods: We rate the deposit and withdrawal methods and speeds
• User experience: We rate the user experience for bettors, from live betting to mobile gambling and visual appearance
• Support: We rate the customer support to make sure you get help when running into issues

Below is our verdict for new UK bookmakers. Each verdict combines our tests of offers, odds, markets, payments, user experience and support, and we update it when terms change.

Learn more about our testing process on our betting reviews page, where we explain the methodology step by step.

Why Trust Bojoko?

What sets our betting site reviews apart is how we approach them. We don't just list odds and bonuses: our expert reviewers are experienced punters who test every bookmaker the same way a real UK player would.

That means signing up, depositing, placing bets, and checking withdrawals. Only then do we write our reviews, so you get transparent insights from genuine, firsthand experience. Please note that we only promote the UK's newest betting sites that operate under a United Kingdom Gambling Commission licence.

Over the years, this approach has been recognised across the industry, and Bojoko has been honoured with multiple awards, including:

🏆 Best iGaming Technology & Media Provider of 2024
🏆 Affiliate IDOL of 2023
🏆 Malta's Best Affiliate Company 2022
🏆 Best iGaming Technology and Media Provider of the Year 2021
🏆 EGR Nordics Affiliate of the Year 2021

How To Choose Newly Licensed UK Bookmakers

1. Find newly licensed UK bookmakers (2026)

Check the list of new UK betting sites
Use search filters for different features
Compare different sites

2. Read our experts' opinions on brand new betting sites

Check ratings and reviews
All new sites tested and reviewed
Withdrawals verified with real money

3. Create accounts at new betting companies fast via our links

Pick a new betting site from the list
Click the green Play Here button
Move on to the new brand

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

Fill in your details for registration
Click register account
Verify your account 
Confirm registration and start betting!

Top New Betting Sites for Different Sports

We have gathered below some top new gambling sites by category, so you know which bookies to choose in 2026, depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time. 

New Football Betting Sites

If you're looking for new football betting sites, you're always in luck. Football is such a major sport for all the new UK bookmakers of 2026 that they simply can't do without it. However, some names still stand out from the rest. The following bookies excel particularly in their football odds.

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New Horse Racing Betting Sites

New horse racing betting sites are also extremely common, and unlike football, which is featured heavily on all betting sites in 2026, new horse racing bookmakers usually lean quite heavily into their delight in equestrian affairs. 

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New Live Betting Sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2026 bookmakers in the UK differs greatly.

Of course, the most important thing to look out for is the odds available to you, but live streams and other features such as stats and special live bets should also be considered.

We've compiled a list of the best live betting sites on our dedicated page, but right now, Bojoko's top picks for new live betting sites can be found here. 

Betting Offers at New Bookies

New online bookmakers have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. These offers often come in the form of free bets, boosted odds or risk-free wagers, giving punters a chance to try the site with minimal risk.

Below we'll take a closer look at the different betting offers and free bets you can claim.

Free Bets

The most common type of deal you can get from newer bookies is free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well, where you can quadruple your money.

If you want to explore free bets available at different amounts, check out our handpicked bookies no deposit bonus offers. 

Bonus Money for First Deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you've deposited, meaning that:

• A £50 deposit with a 50% bonus will give you £75 to start betting with
• A £50 deposit with a 100% bonus will give you £100 to start betting with
• A £50 deposit with a 200% bonus will give you £150 to start betting with
• A £50 deposit with a 30% bonus will give you £200 to start betting with

There are, of course, upper limits to these bonuses in terms of how much you can deposit, and most of the time, you will be required to wager your winnings as well.

One great bonus format for boosting your winnings and building up your betting balance is accumulator promos. With these, the size of the bonus largely depends on the selections you make yourself.

Odds & Markets at New Bookmakers

Betting odds and markets are the bread and butter of any bookie, especially if you want to be one of the best new UK online bookies. The more monetary value you can provide for players, the more they'll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets, volume is everything. Top bookmakers need to provide players with:

• Pre-match odds on all major competitions
• Season odds
• Special odds
• Virtual sports

When talking about odds, boosted odds deserve a mention. These are special offers from betting sites on selected matches or events, where enhanced odds sign up offers can sometimes double or even triple the value compared to the original price.

Latest Features on New Gambling Sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Betting Apps

New bookies are known for their innovative use of the latest technology. Many operators place a high emphasis on the user experience and the functionality of the sportsbook. Several up-and-coming bookmakers have new betting apps that take the betting experience to another level.

When your bookmaker has a dedicated mobile app, you can place bets wherever, whenever. These apps have exciting features like real-time animations, high-quality streams, and special promotions. You can download the application from your preferred app store or directly from the betting site.

Virtual Reality Betting Platforms

Therefore, it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22, which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities. It is easy to imagine how this adapts in future to virtual sports betting. 

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Prop Bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead of something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Not Just Sports Betting

Short attention spans have also contributed to the recent surge in popularity of sites with more live features. Other recent trends include e sports betting, virtual sports betting and sharing your bets with others. 

One more thing worth mentioning is the number of betting markets offered for events that are not actually sports. Political betting and odds have been used for entertainment purposes for quite some time, but this is something we can now call a trend.

The number of odds and betting markets on all kinds of events has exploded. Betting sites are continually expanding their bets to include weirder and more interesting events from all sectors of life. These include, for example, the weather and climate, space, financial markets, cryptocurrencies, politics, TV shows, music, and whatnot.

AI Betting

The rapid growth of artificial intelligence, its wide range of applications, and increasing accessibility have paved the way for AI to enter the world of sports betting. Betting with AI is now one of the freshest trends in the industry.

AI can help punters by generating smart betting tips, comparing markets easily, and presenting statistics in a clear and digestible format. Even bookmakers have started embracing AI tools. For instance, NetBet offers a feature called Bet AI, which uses AI to suggest betting options tailored to your goals, such as finding markets where a £5 stake could return £30. 

Social Betting

Lately, social and group betting has really started to find its place. What used to be a straightforward, solo activity now feels much more interactive. Many betting sites are adding features that let people chat, react and follow the action together while placing their bets. 

You can set up private groups with friends, put money into a shared pot and place bets as a team. Wins and losses are shared, and tools like joint bet builders, quick polls and simple decision tracking make the whole thing feel more relaxed and social

Payment Methods at New Betting Sites

New betting sites usually offer a wide range of payment options to attract players. There's a good reason for this: if a new bookie wants to survive in the highly competitive UK market, it needs to cater to punters in as many ways as possible.

That means providing different banking methods to suit every preference, from traditional debit cards to modern mobile apps. Let's take a closer look at some of the most popular ways to deposit and withdraw.

Debit Cards

Debit cards are by far the most common method you'll find at any UKGC-licensed sportsbook. Our Bojoko guide to debit card sports betting sites lists nearly 80 different bookies that support card payments.

The two giants, Visa and Mastercard, are almost universal, though they can differ when it comes to processing speeds and potential fees. A newer name that's gaining traction is Revolut, which offers virtual debit cards and smooth integration with betting sites.

Want to explore further? Check out:

• Gambling sites that take Mastercard
• Online sportsbooks that accept Visa
• Revolut bookies

Ewallets

E-wallets have been a staple of online payments for years and are just as popular in betting. The grand old name here is PayPal, and betting with PayPal is practically its own brand.

Alongside PayPal, two of the biggest names in the UK are Skrill and Neteller. The same parent company owns both, but each has its own quirks, and some sportsbooks accept one but not the other.

If you prefer the speed and flexibility of digital wallets, these are the top picks:

• Bookies that accept Skrill
• Betting sites using Neteller

Mobile Payment Options

The popularity of mobile payments has grown rapidly, and all the latest betting platforms want to be part of it. Among the newest methods are Apple Pay and Google Pay, which give punters a secure and easy way to top up their accounts with just a couple of taps. They're fast, seamless, and built for on-the-go betting.

Older but still reliable is the pay-by-phone bill method, which remains popular on many new betting sites. This is one of the most secure ways to deposit, as it only requires sending a simple text message — no card details needed.

Learn more about mobile payments in our dedicated guides:

• Betting with Apple Pay
• Online betting with Google Pay
• Mobile betting sites

New Bookies You Should Stay Away From

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is, without a doubt, the biggest problem with most new betting sites since, without a licence, they are not officially allowed to operate in the UK.

By choosing bookmakers through us, this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites. That's why we prioritise promoting only safe betting sites, ensuring your funds are protected.

You should avoid them, regardless of how appealing they seem, and instead stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

• Customer support is not always available like on bigger sites
• No mobile app available (browser usually works just fine, luckily)
• Bugs on-site or site working slowly in general

These are not deal-breaking problems, but they are definitely more prevalent on new betting sites than on more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed bookmakers.

Recent Online Betting Regulation in the UK

The UK Gambling Commission and government have introduced several important updates between 2024 and 2025 to promote safer, fairer betting practices.

Here's a snapshot of the most relevant changes impacting new betting sites:

• UK betting sites face stricter bonus rules from 2026
• UKGC tightens fines on UK betting sites
• Mandatory deposit limits for all bettors

We keep a close eye on the latest betting regulations. It's not only operators who must meet the rules; we also make sure our content is accurate, transparent, and fully compliant with betting offers and site policies.

References

1. UK Gambling Commission - Gambling promotions to be safer and simpler
2. UK Gambling Commission - Improvements to Commission approach to fining gambling operators
3. UK Gambling Commission - New rules empowering consumers and boosting operator transparency

New Betting Sites and Responsible Gambling

New betting sites appear regularly, and many punters are keen to try them out. A new name and a modern design can be exciting, but behind the scenes, a lot of these brands are operated by larger companies that already run several sportsbooks.

For players, this often means enjoying the reliability of an established operator, combined with a fresh theme, new offers, or innovative features that make each site feel unique.

That said, betting should always be approached as entertainment. New betting sites can be especially tempting with their welcome offers and fast deposits, but it's important to stay in control.

Set limits, stick to your budget, and never gamble more than you can afford to lose. The thrill of something new is fun, but keeping responsible gambling habits ensures it stays that way.

Summary

In summary, the best new UK betting sites of 2026 have many things in common. Here are some of the main points of this page summarised.

• The best new betting sites of 2026 so far (in February) are PricedUp, CasinoKings, QuickBet, Midnite and LiveScore Bet. 
• The sites have a UKGC licence (all the sites Bojoko promotes have one), so they operate legally, and your money is safe.
• They have excellent odds and markets.
• They have good welcome offers, giving you the chance to start out your betting career without risking too much.
• They handle practical matters, such as payments, the site’s operating system, and customer service, well

FAQ

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

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Edited By:

Lauri Hannelin

Lauri is a casino enthusiast who began his career in the gambling industry in 2019. His journey has spanned various facets of the iGaming world, from technical and commercial roles to innovative positions in online casino and sports betting companies. This diverse experience has not only deepened his understanding of the industry but also shaped him into an all-around expert in online casinos.

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