London.bet Sportsbook Review 2025

London.bet offers 20+ sports betting markets and 30+ virtual sports betting markets for punters.

One of the strengths of the market is in football betting. In the football section, punters can bet on major competitions such as the Champions League, La Liga, the Bundesliga and, of course, international fixtures including the upcoming World Cup. For individual matches, the site offers a wide range of betting markets, from standard full-time results to more specialised options such as both teams to score, corners, bookings and individual goal scorers.

Other strong markets include horse racing, tennis and cricket. Horse racing is a key area, with full coverage of UK and Irish meetings and options such as winner, each-way, forecast and tricast betting. We can say that London.bet is a great new horse racing betting site UK. In tennis, you can bet on all major Grand Slam tournaments, with markets on match winners, set betting and total games.

Cricket fans can wager on major events such as Test matches and the Ashes, with markets covering match results, top batter, run totals and specific wicket dismissals.

The site also offers greyhounds, basketball, darts, golf, boxing, MMA, rugby league, rugby union, and even volleyball betting, providing a well-rounded sportsbook for UK punters.

London.bet odds are pretty good and worth checking out. We calculated the payout percentage of London.bet odds to be 94.76%. This means London.bet sportsbook takes an average 5.24% margin on the odds. The average betting margin in the UK market is around 6–7%, so London.bet's odds are slightly above average in this comparison.

For football, the Premier League margin was 5.94% based on our odds calculations. The odds for Darts betting, NFL, UFC, and tennis events were even more competitive than those for the Premier League, with margins under 5%.

Below is a short odds comparison between different sports betting markets in London.bet:

London.bet's in-play betting section offers real-time odds and a wide range of live betting sports, including football, basketball, tennis and horse racing. The in-play experience is enhanced by graphics and visual updates that show the match flow in real time, helping punters make informed betting decisions.

For horse and greyhound racing fans, live streaming is available, allowing you to watch the action while placing your bets. The site also provides in-game statistics and pre-match form data to support smarter in-play wagering.

London.bet is a betting site with cash out. You can settle your bet early when the odds move in your favour, or cut your losses if the match turns against you. Partial cash out is also available, letting you lock in a portion of your winnings while leaving the rest of the stake to run.

Cash-out availability varies by market, but it is commonly offered for major sports such as football, tennis, and basketball. You can find all current cash-out options in the "My Bets" section. Please note that London.bet has the discretion to determine which bets are available for cash-out and which are not.

London.bet lets players download its mobile app directly from the brand's website or via Google Play and the Apple App Store. The apps for betting enable you to bet on all the same sportsbook markets available on desktop, and you can also enjoy your favourite slots in the casino lobby. Best of all, you can place live bets through the app and watch live-streamed horse racing whenever available.

Mobile betting in London.bet also works smoothly without installing the app. The platform is fully mobile-optimised, runs efficiently, and offers full functionality despite not being a native application. The mobile site is responsive, easy to navigate and perfectly capable of replacing a dedicated app.

London.bet allows punters to practise £1 minimum deposit betting. This is a real advantage for players who want to try a new bookmaker without making any significant financial commitment.

Although low minimum-deposit requirements are a welcome feature and boost the score in this payment section, the overall selection of payment methods is somewhat limited. At the moment, London.bet only supports deposits and withdrawals with Visa, Mastercard and Maestro debit cards.

All essential information about payments is listed below:

The average withdrawal time at London.bet is 2 - 4 working days.

Because London.bet only supports debit card transactions, its payout speeds are the same as those found at most sportsbooks that offer debit card withdrawals. A 2–4 working day processing time is therefore very standard across the industry.

Estimated withdrawal times for different methods:

• Visa: 0-2 working days
• Mastercard: 1-3 working days
• Maestro: 1-3 working days

London.bet offers customer support mainly through live chat. As a new betting site, it doesn't yet have all services fully implemented, as evidenced by the limited selection of support channels and the lack of clarity about opening hours.

While live chat is available 24/7, your first point of contact is an AI assistant. This assistant can provide basic help, but there are times when you will need to request a human agent. During my testing, I asked about the exact support hours and received the response: "London.bet will be back in 2 hours", not a strong performance.

London.bet currently has 20 reviews on Trustpilot, several of which mention issues with customer support. Fingers crossed this area improves over time.

The bookmaker also offers an FAQ section, but it's not very extensive at this stage. We expect it to grow as the site develops, and we'll update this review accordingly.
Customer support options

• Live support: ✅
• Email support: ✅
• Phone support: ❌

All UK-licensed betting sites, including London.bet, are required to know their customers. To do this, they must carry out the Know Your Customer process and verify each player's identity.

When opening a new account, you'll need to provide your name, date of birth, address, and phone number to London.bet. To fully verify your identity, you must also submit photos of your passport or driving licence showing your name and date of birth. In addition, you'll need to verify your address by providing a copy of a utility bill, bank statement or tax document.

These official documents confirm that the name and address you've provided match your personal details, proving that you are who you claim to be.

London.bet is a safe betting site. It operates under a UK Gambling Commission licence, account number 66162.

The brand complies with UKGC requirements by providing support for problem gambling through organisations such as GamStop and GambleAware. You also have 24/7 access to safer gambling tools through the Limits & Safer Gambling tab within your betting account. Available tools include deposit limits (daily, weekly, or monthly), which allow customers to cap their spending and better manage their finances.

From a technical security perspective, the site uses advanced Playbook Engineering technology to provide a secure and reliable betting environment. Its SSL encryption and protected payment channels are fully compliant, and customer data is handled in line with GDPR requirements.

London.bet is owned and operated by Thistle Bet Limited. 

Yes, London.bet is fully legit. The brand is licensed by the UK Gambling Commission (66162), which holds online casinos and betting sites in the UK to strict safety and fairness standards.

The typical London.bet withdrawal time is 1-3 working days.