Independent Bookmakers

By Teemu Mattila. Updated:

Find independent bookmakers in the UK. This page highlights top independent betting sites and small UK bookmakers reviewed by our betting experts. 

Standalone bookies are known for having unique, custom-built betting experiences that differentiate them from larger operators. Each independent betting site offers singular features, betting offers, and a variety of markets and odds.

Explore independent bookies to find the one that best fits your sports betting preferences.

List of Independent Betting Sites - March 2025

Browse our list of independent betting sites. These independent bookmakers provide safe and reliable betting platforms for bettors. All these sportsbook has a UKGC license and are tested by us to be a completely safe destination for online betting.

All independent betting sites are listed below:

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Best Independent Bookmakers

The best independent bookmakers offer many betting bonuses, competitive odds across different sports, and features like live streams and loyalty rewards for punters that make them better than the average UK bookmaker. We selected the top five independent bookies that excel in these areas.

The best independent bookmakers are listed below:

  1. 10Bet -  100%/£50
  2. Midnite - £20 free bet + 50 free spins
  3. CopyBet - £60 free bet
  4. Fitzdares - No sign up offer
  5. Betfred - £50 free bet

1. 10Bet

Logo of 10Bet betting site

The best independent bookmaker is 10Bet.

10Bet is one of the highest-rated betting sites on Bojoko. This sportsbook is well-known in the UK and already has millions of British punters as loyal betting customers.

10Bet stands out, especially for its high payout odds and diverse betting offers across various sports. As an independent bookmaker, 10Bet has the authority to manage its banking options. They offer minimum withdrawals as low as £1, which is quite rare in the market.

Read more about 10Bet and what our experts think on the 10Bet sportsbook review page. Or, you can skip the review and head directly to the site to claim your 100%/£50 bonus using the green button below.

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2. Midnite

Logo of Midnite betting site

Midnite is an excellent standalone bookmaker.

Midnite offers nearly unrivalled esports betting markets compared to many larger operators. They also excel with virtual sports selections. 

Midnite has an attractive new punter betting offer, providing four £5 free bets on various markets and 50 free spins for the casino. This allows you to test the waters at Midnite in a truly versatile way.

Please learn more about this site through our Midnite betting review, where you can see what our betting experts think about the brand's mobile app and interface. A little spoiler: our opinion is anything but negative.

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Betting Odds
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Bojoko Rating
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3. CopyBet

Logo of Copybet betting site

CopyBet is a unique independent bookmaker.

CopyBet's standout feature lets users directly copy professional tipsters' picks and bets. You can even opt to play every bet a specific tipster publishes automatically. Of course, CopyBet also offers the option to place traditional single bets on various sportsbook markets. The site has competitive odds, making it easy for bettors to find value.

For new customers, CopyBet provides a generous £60 free bet free bet offer. Additionally, they have an ongoing promotion offering a 20% accumulator bonus.

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Betting Odds
94% RTP
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Bojoko Rating
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4. Fitzdares

Logo of Fitzdares betting site

The fourth pick on our list of the best independent bookmakers is the luxury bookmaker Fitzdares.

Fitzdares describes itself with bold adjectives like "the world's finest bookmaker." While a strong claim, it's not entirely unwarranted. The betting site is undeniably stylish, high-quality, and customer-focused. And if you're fortunate enough to join the Fitzdares club, you'll gain access to the brand's luxurious clubhouses, where you can place bets while watching live sports. 

Fitzdares offers top-tier online betting, especially in horse racing markets. The brand offers the Best Odds Guaranteed and high-quality live streams. Fitzdares Sportsbook also has ongoing promotions worth checking out for keen punters. 

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Nice loyalty rewards
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Betting Odds
93% RTP
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5. Betfred

Logo of Betfred betting site

Betfred ranks among the UK's largest independent bookmakers.

Betfred operates 1,350 betting shops and a robust online platform serving hundreds of thousands of customers daily. This private bookmaker has been in operation since the 1960s, staying well attuned to how and where Brits prefer to place their bets.

As highlighted in our Betfred sportsbook review, Betfred excels in several key areas. Its standout features include excellent live betting and live streaming options. The £50 free bet offer for new customers is also highly appealing.

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Best Independent Bookmakers - Summary

We ranked the finest standalone betting sites in the UK based on their sports betting features and what they have to offer for bettors.

The best independent bookmakers are listed in the table below:

Independent Bookmaker Sign Up Offer Live Streams Betting Odds
10Bet 100%/£50 ✔️ 94% RTP
Midnite £20 free bet + 50 free spins  ✔️ 93% RTP
Copybet £60 free bet  ✔️ 94% RTP
Fitzdares No sign up offer  ✔️ 93% RTP
Betfred £50 free bet  ✔️ 93% RTP

How We Rate Independent Bookies

Betting sites rating factors image with accurate mark

We rate independent bookies by these six factors:

We give rating points to independent betting sites using the same online bookmaker reviews methodology as any other individual betting site. Being a standalone bookie doesn't automatically earn extra points. However, an independent site can provide better promotions that enhance its overall score.

What Are Independent Betting Sites?

Independent betting sites are online bookmakers that use their own betting platforms without relying on white-label or third-party solutions. This makes them more unique and allows them to offer better solutions for punters.

Independent bookmakers do not have sister sites and are distinct from corporate betting platforms. These brands often run standalone betting shops or offer personal betting options, such as on-site betting at horse racing tracks. By focusing primarily only on one site, the bookmaker can allocate all of the resources to making it the best possible betting site.

Independent betting sites frequently feature impressive layouts, implementing their vision of what a betting site should look like and how it should operate. They often provide personalised customer service and flexible betting options, including telephone betting, WhatsApp betting, or the ability to place bets and claim offers through live chat or social media.

New Independent Bookmakers UK

New UK betting sites launch regularly, and the list of new bookmakers 2025 is quite comprehensive. 

However, even many new bookies backed by private companies often operate on shared sportsbook platforms behind the scenes. A popular example is the Playbook Gaming platform. For this reason, we're showcasing some newly launched, independently owned betting sites that all run on the Playbook Gaming platform.

New independent bookmakers in the UK are listed below: 

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Free Bets at Independent Sports Betting Sites

Independent betting sites offer plenty of great free bet promotions. These include traditional free bet offers, cashback, lossback, and loyalty rewards. We have listed all the best bookmakers free bets on our betting offers page. There, you can find all betting offers from small UK bookmakers and bigger ones.

Below, you will find a tool that compares two independent online bookmakers and their free bet offers. As you can see, CopyBet and Betfred offer a Bet £10 Get £50 free bet bonus. These offers surpass the market average, with a free bet value of over £50. You can claim the free bets using the button below or, if you prefer, click to compare offers from another independent bookmaker.

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Payout percentage 94%
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Payout percentage 93%

Payments at Standalone Betting Sites

Standalone betting sites offer multiple payment methods for punters with different preferences. You can make payments with Visa, Revolut, and Apple Pay when betting at an independent bookie. 

Three payments that are available at standalone betting sites are listed below:

Visa

Logo of Visa payment method

Visa is a popular payment method found on virtually every UKGC-licensed betting site.

You can deposit with Visa if the site is part of a large publicly traded company or an independent bookmaker. If you're wondering which are the best bookmakers that accept Visa, you can find out via the link.

Visa's advantages in this competitive market include ease of use and widespread recognition. The service is also cost-effective for consumers, as it rarely incurs additional transaction fees on betting sites.

Revolut

Logo of Revolut payment method

Revolut, the UK fintech bank, is a trending payment option for betting sites.

Revolut works similarly to Visa, allowing deposits to be made by entering your Revolut debit card details on the betting site. It has gained a lot of popularity as a standalone betting site.

I prefer using the virtual card on the Revolut mobile app. It's incredibly convenient, quick, and always accessible. Our dedicated page explains more about Revolut and helps you find the betting sites that take Revolut

Apple Pay

Logo of Apple Pay payment method

Apple Pay is one of the best payment methods for punters who value mobile payments.

You can link Apple Pay directly to several independent bookmakers, like Fitzdares. Once your betting account is linked to Apple Pay, you can make deposits quickly with just a few taps. Check out all best betting sites with Apple Pay here.

One of Apple Pay's top benefits is its security. Your payment card and method are safeguarded on your Apple device, which you can access only via face or fingerprint recognition.

Independent vs Major Betting Sites

Whether you're exploring independent or major betting sites on Bojoko, you can trust that each is safe, reliable, and an excellent choice for betting.

Of course, sites differ in features and strengths. One may excel in certain areas while another shines elsewhere. Ultimately, you'll make the decision on which bookmaker suits you best and find the best value, whether it's from a smaller or larger bookie.

A comparison of key features between independent and major betting sites is outlined in the table below:

Feature Independent Major
Offers Creative, unique offers Standardised bonuses
Markets It may have some niche markets Great coverage of popular sports
Odds Competitive odds in select markets Resources to support high odds
Payments Focus on popular methods Wide payment options
Support More personalised support Large support teams
Usability Stylish and exciting layouts May resemble each other
Reputation Lesser-known, sometimes with cult status Recognised for ads and brand

Independent Casino Sites And Bingo Sites

Many independent betting sites offer a sportsbook and the chance to play casino games, so they can also be considered independent casino sites.

At Bojoko, we have ranked and reviewed the best independent UK casinos. According to our casino experts, the top 5 independent casinos are Betway, Casumo, Netbet, The Sun Vegas and Kwiff Casino. 

The selection of independent gambling sites isn't limited to sportsbooks and casinos. Many standalone bingo and poker sites are also available. On our independent bingo sites UK page, we've ranked the best standalone bingos and compared their features with major bingo sites.

FAQ

An independent bookmaker is a standalone sportsbook that isn't part of a larger corporate or business group. These betting sites operate independently, offering customers competitive odds and promotions without directives from corporate headquarters.

Independent betting sites don't differ significantly from major betting platforms. However, they are often a bit more flexible with odds, promotions, and content compared to sportsbooks operating under large networks.

The best independent bookmaker in the UK in March 2025 is 10Bet. This private bookie offers great betting markets and odds, as well as great betting promotions and versatile payment methods.

Yes, independent bookies offer free bets. For example, independent bookies Betfred, Midnite, and Copybet offer free bets for their new customers.

Independent betting sites are safe if they are UKGC-licensed. Offshore betting sites that do not hold a license from the UK Gambling Commission cannot be considered as safe as properly regulated ones. At Bojoko, we only showcase standalone betting sites that the UKGC licenses.

You can choose a standalone bookmaker based on your preferred perspectives. Just pay attention to sites that are UKGC-licensed. Then, compare standalone bookmakers' features like odds and betting offers and choose the one that hits you most. A few good options are:

  • 10Bet
  • Midnite
  • Copybet
  • Fitzdares
  • Betfred

Independent UK bookmakers offer competitive odds and may outperform major betting sites in some markets. However, it's inaccurate to claim that independent bookmakers generally offer better odds than larger platforms.

Independent bookies provide responsible gambling tools, essential features and a requirement for any trustworthy site licensed by the UKGC. If you don't find responsible gambling tools on an independent bookmaker where you plan to bet, we recommend avoiding that site.

About the Author

Teemu Mattila

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

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