Independent bookmakers in the UK often have unique, custom-built betting experiences that differentiate them from larger operators. These small bookies vary in size and character, each offering perks.
This page highlights standalone UK betting sites reviewed by our experts. Each independent betting site offers singular features, betting offers, and a variety of markets and odds.
Explore them to find the one that best fits your wagering preferences.
While these independent betting sites may not be as recognised as more prominent brands, they still provide safe and reliable betting platforms. Explore what these small online bookmakers have to offer.
All independent betting sites are listed below:
| Sign up offer | 100%/£50 |
|---|---|
| Sign up offer code | SPORTS |
| Return to player % | 94% |
| Launched | 06/2003 |
| Platform | Independent / No platform |
10Bet is one of the most well-known betting sites in the UK. It was launched already in 2003 and has over a million registered users. The brand has a stylish but simplistic o... 10Bet betting review »
The best independent bookmakers offer decent betting offers and high-value odds for your bet slip. They also have other perks like live streams and loyalty rewards for bettors.
The best independent bookmakers are listed below:
The best independent bookmaker is 10Bet.
10Bet is one of the highest-rated betting sites on Bojoko. This sportsbook is well-known in the UK and already has millions of British punters as loyal betting customers.
10Bet stands out, especially for its high payout odds and diverse betting offers across various sports. As an independent bookmaker, 10Bet has the authority to manage its banking options. They offer minimum withdrawals as low as £1, which is quite rare in the market.
Read more about 10Bet and what our experts think on the 10Bet sportsbook review page. Or, you can skip the review and head directly to the site to claim your 100%/£50 bonus using the green button below.
Play at 10Bet »| 🎁 Bonus |
100%/£50 |
|---|---|
| ✅ Pros |
One of the best football odds |
| 📈 Betting Odds |
94% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Skrill, Neteller, Trustly, Paysafecard, PayPal, Apple Pay, Google Pay |
| ✍️ Bojoko Rating |
4.3/5 |
Midnite is an excellent standalone bookmaker.
Midnite offers nearly unrivaled esports betting markets compared to many larger operators. They also excel with virtual sports selections.
Midnite has an attractive new punter betting offer, providing four £5 free bets on various markets and 50 free spins for the casino. This allows you to test the waters at Midnite in a truly versatile way.
Please learn more about this site through our Midnite betting review, where you can see what our betting experts think about the brand's mobile app and interface. A little spoiler: our opinion is anything but negative.
Play at Midnite »| 🎁 Bonus |
£20 free bet + 50 free spins |
|---|---|
| ✅ Pros |
Great esports offerings |
| 📈 Betting Odds |
93% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Skrill, Trustly, PayPal, Apple Pay, Google Pay |
| ✍️ Bojoko Rating |
4/5 |
CopyBet is a unique independent bookmaker.
CopyBet's standout feature lets users directly copy professional tipsters' picks and bets. You can even opt to play every bet a specific tipster publishes automatically. Of course, CopyBet also offers the option to place traditional single bets on various sportsbook markets. The site has competitive odds, making it easy for bettors to find value.
For new customers, CopyBet provides a generous bet of £10, get £50 betting offer. Additionally, they have an ongoing promotion offering a 20% accumulator bonus.
Play at Copybet »| 🎁 Bonus |
£50 free bet |
|---|---|
| ✅ Pros |
Copy the tipsters bets |
| 📈 Betting Odds |
94% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, Apple Pay, Google Pay |
| ✍️ Bojoko Rating |
3.8/5 |
The fourth pick on our list of the best independent bookmakers is the luxury bookmaker Fitzdares.
Fitzdares describes itself with bold adjectives like "the world's finest bookmaker." While a strong claim, it's not entirely unwarranted. The betting site is undeniably stylish, high-quality, and customer-focused. And if you're fortunate enough to join the Fitzdares club, you'll gain access to the brand's luxurious clubhouses, where you can place bets while watching live sports.
Fitzdares offers top-tier online betting, especially in horse racing markets. The brand offers the Best Odds Guaranteed and high-quality live streams. Fitzdares Sportsbook also has ongoing promotions worth checking out for keen punters.
Play at Fitzdares »| 🎁 Bonus |
£25 free bet + 10 free spins |
|---|---|
| ✅ Pros |
Nice loyalty rewards |
| 📈 Betting Odds |
93% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Apple Pay |
| ✍️ Bojoko Rating |
4/5 |
Betfred ranks among the UK's largest independent bookmakers.
Betfred operates 1,350 betting shops and a robust online platform serving hundreds of thousands of customers daily. This private bookmaker has been in operation since the 1960s, staying well attuned to how and where Brits prefer to place their bets.
As highlighted in our Betfred sportsbook review, Betfred excels in several key areas. Its standout features include excellent live betting and live streaming options. The £50 free bet offer for new customers is also highly appealing.
Play at Betfred »| 🎁 Bonus |
£50 free bet |
|---|---|
| ✅ Pros |
Excellent live streams |
| 📈 Betting Odds |
93% RTP |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, Paysafecard, PayPal, Revolut |
| ✍️ Bojoko Rating |
4.6/5 |
We ranked the Top 5 standalone betting sites in the UK and put them in an easy-to-compare summary.
The best independent bookmakers are listed in the table below:
| Independent Bookmaker | Sign Up Offer | Live Streams | Betting Odds |
|---|---|---|---|
| 10Bet | 100%/£50 | ✔️ | 94% RTP |
| Midnite | £20 free bet + 50 free spins | ✔️ | 93% RTP |
| Copybet | £50 free bet | ✔️ | 94% RTP |
| Fitzdares | £25 free bet + 10 free spins | ✔️ | 93% RTP |
| Betfred | £50 free bet | ✔️ | 93% RTP |
We rate independent bookies by these factors:
We give rating points to independent betting sites using the same online bookmaker reviews methodology as any other individual betting site. Being a standalone bookie doesn't automatically earn extra points. However, an independent site can provide better promotions that enhance its overall score.
Independent betting sites are operators that use their in-house betting platforms without relying on white-label or third-party solutions.
These independent sites do not have sister sites and are distinct from corporate betting platforms. These brands often run standalone betting shops or offer personal betting options, such as on-site betting at horse racing tracks.
Independent betting sites frequently feature unique layouts, implementing their vision of what a betting site should look like and how it should operate. They often provide personalised customer service and flexible betting options, including telephone betting, WhatsApp betting, or the ability to place bets and claim offers through live chat or social media.
New UK betting sites launch regularly, and the list of new bookmakers 2024 is quite comprehensive.
However, even many new bookies backed by private companies often operate on shared sportsbook platforms behind the scenes. A popular example is the Playbook Gaming platform. For this reason, we're showcasing some newly launched, independently owned betting sites that all run on the Playbook Gaming platform.
New independent bookmakers in the UK are listed below:
| Launched | 09/2024 |
|---|---|
| Sign up offer | £20 free bet |
| Return to player % | 92% |
| Live streams | Yes |
| Platform | Playbook |
PricedUp.bet is an exciting betting site that delivers guaranteed quality from Playbook's betting platforms. With a return-to-player percentage of 92%, the odds are solid, and t... PricedUp.Bet betting review »
Independent betting sites offer plenty of great free bet promotions. These include traditional free bet offers, cashback, lossback, and loyalty rewards. We have listed all the best bookmakers free bets on our betting offers page. There, you can find all betting offers from small UK bookmakers and bigger ones.
Below, you will find a tool that compares two independent online bookmakers and their free bet offers. As you can see, CopyBet and Betfred offer a Bet £10 Get £50 free bet bonus. These offers surpass the market average, with a free bet value of over £50. You can claim the free bets using the button below or, if you prefer, click to compare offers from another independent bookmaker.
| Bojoko rating | 3.8 |
|---|---|
| Welcome bonus | £50 free bet |
| Wagering requirement | 1x (D) |
| Minimum deposit for bonus | £10 |
| Minimum odds | 2 |
| Max conversion | £500 |
| Payout percentage | 94% |
| Bojoko rating | 4.6 |
|---|---|
| Welcome bonus | £50 free bet |
| Wagering requirement | 1x (D) |
| Minimum deposit for bonus | £10 |
| Minimum odds | 2 |
| Max conversion | - |
| Payout percentage | 93% |
Standalone betting sites offer a decent amount of payment methods for punters. We have picked three great ones for deeper insights: Visa, Revolut, and Apple Pay.
Visa is a popular payment method found on virtually every UKGC-licensed betting site.
You can deposit with Visa if the site is part of a large publicly traded company or an independent bookmaker. If you're wondering which are the best bookmakers that accept Visa, you can find out via the link.
Visa's advantages in this competitive market include ease of use and widespread recognition. The service is also cost-effective for consumers, as it rarely incurs additional transaction fees on betting sites.
Revolut, the UK fintech bank, is a trending payment option for betting sites.
Revolut works similarly to Visa, allowing deposits to be made by entering your Revolut debit card details on the betting site. It has gained a lot of popularity as a standalone betting site.
I prefer using the virtual card on the Revolut mobile app. It's incredibly convenient, quick, and always accessible. Our dedicated page explains more about Revolut and helps you find the betting sites that take Revolut.
Apple Pay is one of the best payment methods for punters who value mobile payments.
You can link Apple Pay directly to several independent bookmakers, like Fitzdares. Once your betting account is linked to Apple Pay, you can make deposits quickly with just a few taps. Check out all best betting sites with Apple Pay here.
One of Apple Pay's top benefits is its security. Your payment card and method are safeguarded on your Apple device, which you can access only via face or fingerprint recognition.
Whether you're exploring independent or major betting sites on Bojoko, you can trust that each is safe, reliable, and an excellent choice for betting.
Of course, sites differ in features and strengths. One may excel in certain areas while another shines elsewhere. Ultimately, you'll make the decision on which bookmaker suits you best and find the best value, whether it's from a smaller or larger bookie.
A comparison of key features between independent and major betting sites is outlined in the table below:
| Feature | Independent | Major |
| Offers | Creative, unique offers | Standardised bonuses |
| Markets | It may have some niche markets | Great coverage of popular sports |
| Odds | Competitive odds in select markets | Resources to support high odds |
| Payments | Focus on popular methods | Wide payment options |
| Support | More personalised support | Large support teams |
| Usability | Stylish and exciting layouts | May resemble each other |
| Reputation | Lesser-known, sometimes with cult status | Recognised for ads and brand |
Many independent betting sites offer a sportsbook and the chance to play casino games, so they can also be considered independent casino sites.
At Bojoko, we have ranked and reviewed the best independent UK casinos. According to our casino experts, the top 5 independent casinos are Betway, Casumo, Netbet, The Sun Vegas and Kwiff Casino.
The selection of independent gambling sites isn't limited to sportsbooks and casinos. Many standalone bingo and poker sites are also available. On our independent bingo sites UK page, we've ranked the best standalone bingos and compared their features with major bingo sites.
