Explore the best betting reviews in the UK. Bojoko has extensive knowledge and expertise in reviewing bookmakers. We help you choose a quality betting site in many areas: usability, navigation, odds, markets, bonuses, and more.
We review bookies with transparent and honest methods, great diligence, and hands-on experience.
List of Sports Betting Sites Reviewed
All our betting reviews have a rating for different features. From the list below, you can see all total ratings or alternatively move on to read the full reviews. All reviews have all the necessary information about different features clearly reviewed from Bojoko's perspective.
CasinoKings offers a solid sportsbook that can cater to many betting preferences. It was re-launched in September 2024 to serve UK punters with many exciting new features. The l...
CasinoKings Sports betting review »
New Players Only. Free bet - one-time stake of £35, min odds 1.5 (1/2), stake not returned. 1X wagering for the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded for Skrill and Neteller deposits. Full Terms Apply 18+. Full terms and Bonus terms apply. GambleAware.org.
Hollywoodbets is a South African betting site that launched in 2000. In 2019, the brand was ranked #8 in the Top 50 Gaming Sites Worldwide list published by iGaming Business Mag...
Hollywoodbets betting review »
Only 18+ UK customers, minimum deposit £10. Within 3 days of registration, place three minimum £10 qualifying bets at minimum odds of 1/2 (1.5). All qualifying bets must be placed on different events. If one or all of your bets lose, you receive £10 as a free bet per loss. 20 bonus spins will be credited once the second sportsbook bet is calculated and will credited regardless of the bet results. Only deposits via Visa/Mastercard will be eligible for the offer. Full terms and Bonus terms apply. GambleAware.org.
Our bookmaker reviews are based on the five main categories:
Betting offers
Betting odds and markets
Banking methods
Customer support
Usability
The maximum rating is 5.00. Max one point is given for each category.
Our bookie reviews strive to educate players through complete and honest evaluations so you can make the best possible decision. We paint a detailed picture of each site's pros and cons based on strict grading criteria.
Bookmakers must excel across the board to earn top marks - strong performance in some areas can't compensate for deficiencies in others. Our holistic analysis identifies brands that consistently shine.
Our experts don't hold back on any criticism a site deserves.
When rating bookmakers, we examine quantifiable metrics around markets and odds and make qualitative judgments requiring experience. Statistics alone don't tell the full story.
This is where our expertise and experience come into play. Our seasoned reviewers, who have been playing and assessing betting sites for years, are adept at consistently evaluating the quality features of bookmakers. This methodology allows us to find and distinguish the best betting sites very precisely.
This is how we calculate the rating points for each category:
This is how we calculate the sports betting bonus rating:
The sports betting site has any free bet = 0.40 points
It has a zero-wagering bonus / more than £40 in bonus money / higher than 250% bonus percentage = 0.60 points
Fulfilling just those two requirements will give the bookmaker a full score. Then we take a deeper look at the offer to adjust the score.
The bonus terms are exceptionally good = +0.20 points
The terms are difficult or abusive = -0.20 points
The site offers a money-back bonus = +0.20 points
There is also an additional casino bonus = +0.10 points
If none of the above apply and the site offers a completely average bonus:
Bonus offer is average in all aspects = 0.40 points
This is when the bonus is along the lines of Bet £10, get £10, with 1x wagering. Those we see as average offers.
Betting Offer Reviews
Our method can easily distinguish between a good free bet offer and a lousy one. A betting site needs to have a versatile and decent offer to get a good score. The easiest way to get a full score is to have a big bonus and give something for free.
The bonus terms also play a part in the score. This can be a good or a bad thing for a betting site. Be it good or bad, being different is going to be noticed.
This is how we rate odds & markets of a sportsbook:
The RTP (Return To Player) is 95% or higher = 0.30 points
The bookie has over 40 sports available = 0.30 points
Live streams available = 0.20 points
Virtual sports available = 0.10 points
Best Odds Guaranteed = 0.10 points
When the baseline score has been calculated, it is then adjusted depending on the following:
Missing important individual markets = -0.20 points
Site provides cashback from bets = +0.10 points
Betting Odds and Market Reviews
Odds and markets are one of the most important things in a sportsbook. The higher the odds, the better you are positioned against the bookie. More markets and more bets available give you more freedom of choice and more opportunities.
In our reviews, we favour bookies with higher-than-average RTP%. We also award points for an exceptionally wide selection of sports, but we penalize any significant market gaps.
Every bookie should offer in-play betting, but if they also offer live streaming, that's a good plus in our ratings. We also notice specialities that actually bring value to users, such as Best Odds Guaranteed or Virtual Sports betting. The presence of these special offerings demonstrates a betting site's dedication to niche communities and adopting evolving formats.
It is also important to consider the regional point of view when evaluating odds and markets. For example, bettors interested in Scottish football or rugby can significantly enhance their betting experience by finding Scottish bookmakers that offer competitive odds and a wide range of markets for these sports.
We rate deposits and withdrawals the following way:
The betting site must offer at least 5 deposit and withdrawal options = 0.50 points
Deposits and withdrawals must be free = 0.50 points
All deposit and withdrawal terms are also considered in this category. This can lower the score.
The terms are unusually restrictive, such as high minimum withdrawals or high rollover requirements = -0.35 points
Reviewing the Deposit and Withdrawal Terms
A good betting site should offer a variety of banking options to accommodate different preferences. Failure to do so will result in a lower rating.
Another crucial aspect that many reviews often overlook is the withdrawal terms. These terms can be challenging to find but can lead to significant disappointments if not considered. Requirements like withdrawal fees or high minimum withdrawal amounts can result in a lower rating for the payment process.
Minimizing the required minimum deposit improves a bookie's appeal to players. The small £5 - £10 minimum deposit requirements are ideal for those who want to test betting sites with a low bankroll.
The site has helpful customer support available = 0.45 points
The betting site provides real-time support = 0.45 points
Support is available via live chat and phone = 0.10 points
Customer Support Review
Effective customer support is the cornerstone of a positive betting experience. Nobody wants to be left waiting when they encounter issues during play.
Players require aid in resolving account, payment, cashout or betting issues without delays. Top-tier sites combine knowledgeable, timely assistance across channels preferred by their users.
Those that offer FAQ, email, live chat, and phone support receive the highest ratings.
This is how we rate the usability of a sportsbook:
Easy to navigate = 0.35 points
The site runs smoothly = 0.35 points
Visually pleasing = 0.30 points
Reviewing Betting Site's Interface and Usability
Placing bets online is more than just wagering; it's about interaction with the bookmaker and the punter.
Bettors navigate between the odds of different matches, explore statistics provided by bookies, and place bets while simultaneously following the events of their chosen game through live streaming. This is why we think that having a straightforward design is crucial.
We also remember that not everyone is an experienced player who can easily find what they are looking for, even on complex websites. The pages' interface should serve new punters and work smoothly on PCs and mobile devices.
Beyond aesthetics, the technical performance of a betting site is paramount. A visually pleasing interface loses its charm if the site loads slowly or struggles to run live streams.
We judge sites on coordination and functionality, not personal stylistic preferences. Players deserve effortless navigation, speed, and appealing yet easy-to-use interfaces supporting their wagering experience.
Experts Behind the Betting Site Reviews
Bojoko has some of the finest writers and casino experts who are responsible for creating our betting site reviews. They are experienced players, content producers and sports experts.
Bojoko's team has decades of experience in all forms of online gambling. Our staff has started as players and even worked in online casinos in multiple roles. They have seen all sides of the industry and share that knowledge with you.
We are not just made-up names and AI pictures. We are real people who do these reviews with our real names. We are proud of what we do and don't need to hide behind anonymity.
Who are these people? Meet the whole team of Bojoko's betting experts, or glance at the few experts displayed below.
About the Authors
Article by:
Elmo Kukkonen
Elmo Kukkonen works for Bojoko's content team, focusing on casino reviews and guides.
Elmo's career in the iGaming industry began in 2019, quickly finding passion to learn and understand everything there is to know about casinos. He has worked in various roles, being able to inspect casinos from different perspectives. With his experience, he has learned to understand what makes a great casino, and which offers are most beneficial for players.
Wheter it's reviewing the latest slots, diving into live casino games, or breaking down complicated promotions, Elmo is dedicated to provide ...
Article by:
Lauri Hannelin
Lauri Hannelin is a SEO Manager at Bojoko, with a focus on overseeing content development for casino, provider, and game topics.
With a diverse background primarily in the operator side of iGaming, Lauri brings a wealth of experience from technical, commercial, and innovative roles. His transition to SEO management allows him to leverage his industry knowledge and creative flair to drive Bojoko's online visibility and user engagement.
"Optimising content for search engines while maintaining its value for our readers is a thrilling challenge. It's a perfect blend of analytics and creat...
Article by:
Teemu Mattila
Teemu has an extensive background in content writing, spanning various subjects. As an independent freelancer, he has collaborated with companies worldwide, crafting content in English and Finnish. His career started in 2015, and since the beginning of 2022, Teemu has been part of Bojoko's content team.
"I have always been a passionate sports enthusiast. After completing my thesis on sports marketing, I started dreaming of a career in sports-centred content creation. iGaming and sports betting markets soon provided the perfect avenue for me to pursue a professional career in this field."...
Why Bojoko Is the Best Betting Review Site
Bojoko is the best betting review site because we are an award-winning review site and an excellent source of information. Our status as the top review site stems from player-focused, truthful reviews portraying real experiences.
Our goal is to provide you with something that has value. We go through everything with a fine comb to let you know what each betting site actually feels like.
Why You Should Read Our Betting Site Reviews
You should read our betting site reviews, as we review each one based on a long list of requirements.
There are plenty of details and information available in our reviews. Those are always useful for players and should be checked. When it comes to the big picture, there are a few points that stand out. Below are the main reasons that make our reviews special:
User Experience
We look at betting sites the way a regular player would. We don't get any special treatments or perks and wouldn't even care for any when checking out a betting site.
Our reviews are made to match your experience. We want to see what happens when a regular person joins a site and starts making bets. This user-level experience is important and is used to gauge the score the betting site will get.
We also don't just write reviews for experienced punters. We want to help the new players as well by letting them know what is a good option for them. For example, if a site is not built to accommodate rookies, then we will let you know.
Keeping Information Updated
Online betting is a fast-paced industry where things change rapidly. This is why we constantly update our reviews to keep up with the latest developments.
Reading a review that is a few years old may not be very useful. At best, it is just inaccurate, and the details are wrong. At worst, it is misleading and harmful.
This is why we see that it is important to pay attention to the betting sites even after their review has been done. We keep tabs on the sites and update our reviews accordingly.
Balanced Review
If you only show the good side of a bookmaker, you are nothing more than an advertisement. This is not useful for a player who is looking for real information and will lead to disappointment.
We look at betting sites objectively and try to bring you the whole story. We shine a light on all the negative features, as well as praise everything the site has done right.
When you know both sides of the betting site, it is easy to make an informed decision.
FAQ
The best betting review site is Bojoko. For British players, Bojoko provides the best impartial reviews and rates casinos with unbiased experience.
Bojoko has been nominated and won several awards, including Media Provider of the Year in 2021 and Best iGaming Technology and Media Provider of the Year in 2023.
Bojoko's bookmaker reviews are made through a meticulous process involving experienced reviewers evaluating sites via strict criteria. Reviews take a big-picture approach, necessitating comprehensive excellence for high ratings
Bookmakers Coral, Ladbrokes, Betway, Betfred and Unibet have the best ratings.
Below, you'll find the scores for the mentioned betting sites and the opportunity to click on their names to explore comprehensive reviews of these brands.
You know if a betting site is legit by their gambling licence. The United Kingdom Gambling Commission is the governing body on UK online gambling, and it hands out licences to those sites that meet specific requirements.
If an online betting site has a UKGC licence, you know they have met the requirements that UKGC places upon them and shown they can be trusted to provide gambling services within the UK.
Even though this is not the 100% guaranteed way of determining if a site is legit, it is an easy way to get very, very close. Sites with a UKGC licence that are not legit are extremely rare and will be punished and heavily fined as soon as they are discovered.
With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English.
Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.
Edited By:
Elmo Kukkonen
Elmo began his career in the gambling industry in 2019. Over the years, he has gained extensive knowledge of casinos, offering a unique insider perspective. With his passion for information and writing, he provides accurate and honest reviews to help players make informed decisions and confidently navigate the world of online casinos.
