Best Betting Sites UK 2026

Looking for the best online UK betting sites in 2025? We've analysed dozens of UK-licensed sportsbooks to bring you the top platforms offering the strongest odds, latest free bet offers, extensive markets (including live & esports) and fast payouts.

Start here to find the safest, most value-packed betting sites for UK punters.

List of Online Bookmakers - February 2026

List of the top online betting sites of 2025, ranked by Bojoko's betting experts. These are UK-licensed bookmakers that we've reviewed and rated highly.

Table of Contents

1. List of Online Bookmakers
2. Best Betting Sites
3. Best Betting Sites - Summary
4. How We Rate UK Bookmakers
5. How to Choose an Online Bookmaker
6. Betting Websites With The Odds
7. Best New Betting Sites
8. Best In-play Betting Sites
9. Best Betting Exchanges
10. Best Football Betting Sites
11. Best Horse Racing Betting Sites
12. Best Tennis Betting Sites
13. Best Virtual Sports Betting Sites
14. Betting Promotions & Offers
15. Best Payment Methods for Betting Sites
16. Summary of The Best UK Bookies
17. Frequently asked questions about betting sites in the UK

Best Betting Sites By Category

Our betting experts have selected the overall best betting site in the UK, along with the top sites across nine different categories.

The best betting sites are listed below:

• Best betting site: Bet365
• Best new betting site: PricedUp
• Best site for free bets: Hollywoodbets
• Best betting site for football: Unibet
• Best betting site for horse racing: Planet Sport Bet
• Best in-play betting site: 10bet
• Best betting exchange: Smarkets
• Best betting site for tennis: Luckster
• Best betting site for cricket: Betfred
• Best betting site with cash out: BetVictor

🏅Best Betting Site: Bet365

The best betting site in the UK is Bet365.

This brand tops the competition in several aspects. For starters, their value for new players is unparalleled, with just a £10 deposit and the first bet earning you £50 in free bets!

✍️ Full review: Bet365 betting review

In addition, you can enjoy some of the most conclusive markets and odds available, along with live streams on many of the world's most prominent sports events. The selection of offers on the site is abundant, allowing both new and existing customers to enjoy.

Add excellent customer service around the clock, a magnificent mobile app, and enough payment options to satisfy anyone, and you've got the best UK betting site!

🏅Best New Betting Site: PricedUp

The best new betting site is PricedUp.

PricedUp is a fresh betting site launched in September 2024. Despite being a newcomer, it operates on the well-established Playbook Gaming platform. This ensures that PricedUp offers a wide range of betting markets with highly competitive odds for a new site.

✍️ Full review: PricedUp betting review

Explore PricedUp today and claim the £20 free bet offer for new customers. Once you've secured your free bet token, you can use it on PricedUp's horse racing or greyhound markets, which are among this bookmaker's top highlights.

🏅Best Betting Site for Free Bets: Hollywoodbets

The best betting site for free bets is Hollywoodbets.

As a new customer at Hollywoodbets, you'll get three £10 free bets if one, two, or all three of your first bets don't win. On top of that, you'll receive 20 bonus spins for the casino. In other words, starting with Hollywoodbets means you either win your bets or get a bonus – a win-win situation!

✍️ Full review: Hollywoodbets Sportsbook review

Hollywoodbets also offers a £20 free bet as part of its exclusive app offer for new players. Additionally, you can join the brand's Free Bet Club, where new and existing customers can earn a £10 free weekly bet by wagering at least £100.

🏅Best Betting Site for Football: Unibet

The best betting site for football is Unibet.

Unibet's odds are great, and its RTP is 95%, which cuts about a 5% margin from football odds. In comparison, Unibet beats many other football bookmakers with its high payout percentage.

✍️ Full review: Unibet betting review

Unibet has become widely known for its versatile football betting markets and odds. Innovative and bold, Unibet was also one of the first online bookmakers to offer live streams of punters' football and a bet builder tool.

🏅 Best Betting Site for Horse Racing: Planet Sport Bet

The best betting site for horse racing is Planet Sport Bet.

Planet Sport Bet is an excellent horse racing betting site, particularly known for its impressive range of promotions. The standout offers, like Best Odds Guaranteed and daily racing specials, are designed to give UK horse racing punters the best possible profits.

✍️ Full review: Planet Sport Bet betting review

Other reasons why Planet Sport Bet ranks among the best UK horse racing sites include its high-quality live streams for racing events and the fact that you can start betting with deposits as low as £5.

🏅 Best In-Play Betting Site: 10bet

The best betting site for in-play betting is 10bet.

10bet offers in-play betting on over 100 sports leagues every day, all year round. You can bet live on both major leagues and niche sports. Their in-play odds are top-tier, with an impressive 94% RTP.

✍️ Full review: 10bet betting review

10bet provides live streaming for in-play betting and they do offer also detailed real-time stats and match simulations. Additionally, you can take advantage of the cash-out feature during live betting. The live cash-out feature, combined with live streaming, gives you a fantastic opportunity to track your bets in real-time. If things aren't going your way, you can quickly react by cashing out to minimise losses.

🏅Best Betting Exchange: Smarkets

The best betting exchange is Smarkets.

Smarkets is an excellent betting site offering exchange betting across thousands of markets. One area where Smarkets stands out from many competitors is its diverse political betting options, including by-elections.

As a new feature, Smarkets has introduced matched betting odds alongside its exchange, giving you a one-stop solution for exploring different types of bets.

✍️ Full review: Smarkets betting review

As a new customer at Smarkets, you'll enjoy a great welcome offer. Open an account now and get 0% commission-free betting for 60 days. In other words, Smarkets won't charge you any commission on your bets during the first two months.

🏅 Best Betting Site for Tennis: Luckster

The best tennis betting site is Luckster.

Compared to many UK bookmakers, Luckster offers highly competitive odds and boasts an impressive average return-to-player (RTP) rate of 94%.

✍️ Full review: Luckster betting review

One of Luckster's standout features for tennis betting is its superb in-play section. The brand provides real-time animations and match simulations for live betting on hundreds of tennis matches. Live odds maintain the same high standard as pre-match bets. Check out the site today and claim a £10 free bet!

🏅 Best Betting Site for Cricket: Betfred

The best cricket betting site is Betfred.

Betfred offers an extensive range of cricket betting markets with competitive odds. It's easily one of the top cricket bookmakers in the UK. As a bonus, the site provides live streams and radio commentary for cricket matches.

✍️ Full review: Betfred betting review

As a new customer at Betfred, you can claim a £50 free bet with just a £10 deposit. Betfred supports a variety of payment methods, including multiple card options and e-wallets, making deposits quick and convenient.

🏅 Best Betting Site with Cash Out: BetVictor

The best betting site with cash out is BetVictor.

BetVictor offers both full and partial cash-out options, giving its customers near-complete control over their bets.

✍️ Full review: BetVictor betting review

You can use the cash-out feature on football, tennis, basketball, and horse racing markets. It's available on the website, mobile browser, and app. Explore BetVictor today, claim your free bet offer, and take full advantage of the cash-out feature for a winning edge.

Best Betting Sites - Summary

You can place bets on hundreds of UK betting sites; we showcase the best ones from Bojokos's perspective here. The best sites provide great odds, lucrative betting offers, and functional live streams. To keep this listing fair, we re-check these picks monthly; if a site slips, it loses the spot. 

The best betting sites are listed in the table below:

How We Rate UK Bookmakers

We rate UK bookmakers based on the following rating factors:

• Betting offers
• Betting odds and markets
• Payment methods
• Live chat and customer service
• Overall usability

We also put a lot of effort into checking how bookmakers handle their safe and responsible gambling practices. We favour operators that handle UKGC financial risk checks smoothly and promote visibly responsible gambling. 

Every bookie featured on our site has undergone a thorough evaluation against these criteria. Check out our UK betting site reviews page for more insights into our rating process.

Why Trust Us?

Every bookmaker listed on Bojoko is licensed by the UK Gambling Commission and independently reviewed by our experts and real users.

✅ Fully regulated & secure
✅ Verified payment methods (Visa, PayPal, Trustly etc.)
✅ Transparent bonus terms

Bojoko's dedication to transparency and trustworthiness has earned us several accolades over the years, further solidifying our reputation in the industry with awards such as:

🏆 Malta's Best Affiliate Company of the Year 2022
🏆 Best iGaming Technology and Media Provider of the Year 2021
🏆 EGR Nordics Best Affiliate of the Year 2021
🏆 EGR Operator Affiliate of the Year 2020

How to Choose an Online Bookmaker

When choosing an online bookmaker, you should consider several important factors, such as security, offers, and odds.

In the UK, there are many different betting sites from which you can make your own selection, emphasizing the elements that are most meaningful to you. Some sites may tick all the boxes, while others may stand out with individual successes.

Below are a few essential things you should consider when choosing a betting site.

🕵️ Security & Licences

Perhaps the most important thing when choosing a bookmaker from the many choices available in the UK is to check that they're licensed by the UK Gambling Commission. Betting at unlicensed sites means that there's no oversight, which can prevent your money from being safe on the site. If you'd like to play at international betting sites, check out our page to find options that are globally recognised and UK licensed.

Beyond licenser, other security factors are also involved, such as two-factor authentication and encryption. The best betting sites use these to keep their customers' information and money extra safe, so look for them as well when choosing a bookie. Great examples of trustworthy betting sites are UKGC-licensed independent bookmakers. 

🎁 Sign-Up Offers

Seek out welcome offers and ongoing promotions on leading UK bookmakers. These offers may include free bets and deposit bonuses. We'll provide more information about the best bonuses later on this page.

⚽ Odds & Markets

Look for the best betting odds. Bigger odds mean bigger potential payouts, so if you want to bet professionally, you should always look for the best odds. But remember: 

The more markets you can bet on, the better your chances of finding a profitable spot. Our partners offer various markets, from major sports to esports like CS2 betting. Use our search tool to find the bookies that best suit your betting needs in terms of odds and markets.

📈 Bet Builders

Bet Builders are a fantastic tool for creating your own customised bets. This feature, also known as "build-a-bet," is one of the standout options available from top-tier UK bookmakers. Read on to learn more and discover the best Bet Builder sites. 

💰 Payment Methods

When choosing a betting site, you certainly want to ensure you can deposit and withdraw using your preferred payment method. The selection of payment methods is vast, and many top bookmakers accept most of them. Read our high stakes bookmakers page to find operators that allow for the biggest deposits and withdrawals.

⚡Fast Withdrawals

This might not be a crucial factor for some bettors, but for those who need them, fast withdrawal betting sites are the only choice. We actually have our own page dedicated to them, so check out all fast withdrawal betting sites here.

📱 Mobile Betting and Apps

The majority of betting now takes place on mobile devices, and for this reason, you may want to find excellent mobile betting apps. Fortunately, nearly every betting site is up-to-date with modern times, and sportsbooks are compatible with both Android and iOS mobile browsers.

📺 Live Streams & In-Play Betting

Check if the betting site offers live streaming. Live streams are the best companion for live bettors, and even if you're not placing bets, many betting sites allow you to watch high-quality live streams as long as your account balance is at least some.

🎧Customer Service

Give weight to customer service. Although considering customer service when choosing a betting site may seem unnecessary, good customer service often pays off.

Make sure that the betting site you choose has at least a comprehensive FAQ section where you can find help if needed. However, it should also prioritize live chat and other ways to contact the staff.

👌 User Experience

Last but not least, pay attention to the overall user experience of the betting site. When all the above-mentioned aspects are in place and, in addition, the site offers a smooth, user-friendly, and visually appealing interface, you won't be disappointed with your betting experience.

🌍 Regional Preferences

When selecting an online bookmaker, it's essential to consider regional preferences, as betting habits and interests can vary significantly across different parts of the UK. For instance, Scottish bettors should look for factors that make Scottish bookmakers appealing, such as localised promotions and a focus on sports popular in Scotland, like football and the Scottish Premiership.

What Bookies Recommended by Us Won't Do

The best bookmakers in the world can be identified by what they do right, but also by what they never do wrong. This might seem like we’re telling you the exact same thing again, but there are some interesting aspects to all of this:

• Screw you over with wagering requirements and shady rules - Some not-so-honorable betting sites will do all they can to hide how they are cheating players out of a good deal. If you keep finding information in the terms and conditions of the site buried deep and not visible immediately, keep your guard up in the future as well.
• Non-existent customer service - If you have a problem, the customer service will always solve it - in an ideal world at least. On low-quality betting sites, customer service is generally provided, but they don’t help you out enough, and your problem might be placed on hold indefinitely. Response times can also be frustratingly slow.
• Laggy site with a lot of problems - All websites have problems sometimes, but at the best betting sites, these are fixed often within an hour or two, if not minutes. If a betting site has a feature that is not working for a long period of time with no announcement of a fix in sight, consider not playing at the bookie regularly.
• Hoarding withdrawals - When you win, you want to enjoy your winnings. At the best betting sites getting a hold of your winnings can be done in no time, while on the worst end of the spectrum the whole world seems to be against your withdrawal being completed. KYC checks must of course be done, but if there are any problems after this, things aren’t looking good.

Betting Websites With The Best Odds

As experts in helping UK players choose top-rated betting sites, we know how important it is to find the best betting odds. Getting value from your wagers starts with comparing the betting odds different bookmakers offer and understanding what common phrases like Best Odds Guaranteed mean.

Despite the name Best Odds Guaranteed, it doesn't mean a bookmaker always has the highest odds on the market. Instead, BOG is a specific type of promotion, mostly used in horse racing, where if you take an early price and the starting price (SP) is higher, you'll be paid at the better odds.

What really matters is a bookmaker's overall payout percentage, which gives a more reliable picture of how good their betting odds are across a wide range of events. At Bojoko, we analyse and compare the betting odds offered by UK bookmakers and calculate their average payout percentages to help punters make better-informed choices.

Top 5 UK Bookmakers with The Highest Payouts

Some betting sites focus on delivering consistently competitive betting odds, even if that means offering fewer bonus deals. Others may boost their promotions but slightly reduce their odds in return.

We've listed the top 5 betting sites with the best overall payout percentages, giving you a clear look at where you'll typically find the best value.

The top 5 UK bookmakers with the highest payouts are listed below:

Best New Betting Sites

One of our favourite things at Bojoko are new betting sites. These are the UK bookmakers that keep the ball rolling with new innovations and ideas for betting as a whole, and a fresh bookie is always welcome at our site - as long as they’re licensed by the UKGC.

There are a number of trends being created at new bookmakers, which include the likes of:

• Innovative betting offers
• Virtual sports betting
• Esports betting
• Gamification
• New kinds of betting markets for traditional sports

If you want to stay up to date with all the recently launched UK bookies, you should keep our full page on them in your favourites. Check out our full page of new UK betting sites.

Best In-play Betting Sites

In-play betting, also known as live betting, is a popular way to bet on sports while the event itself is happening. The best in-play betting sites offer a wide range of live markets, competitive odds, and fast and reliable live streaming. To find the best in-play bookies in the UK through us, look for bookmakers that offer:

• In-depth coverage of all the major sports and leagues = A variety of live markets and betting options
• Real-time statistics and data = This includes live scores, match stats, and player stats, to help you make informed betting decisions
• Competitive odds and pricing = Odds that don’t dip in quality across all markets and events
• Fast and reliable live streaming = High definition video and audio streams that are available on desktop and mobile devices
• A user-friendly interface = Fast and easy navigation, intuitive design, and helpful features such as cash out, live chat, and customer support

Some excellent choices for in-play betting sites in the UK include Bet365, William Hill, and Betway, all of which offer live streams on a number of different sports. Find more info from our full best in-play betting sites page.

Best Betting Exchanges

Betting exchanges are probably the best option out there for professionals, as they are betting sites where you're not betting against the bookie itself, but other punters. The odds are determined by the bets placed by other people, and the only thing the bookmaker receives is a small commission from your possible winnings, usually only 1-2%.

This means that at exchange betting sites the bookmaker actually only wants you to bet as much as possible, since it will only receive profit in the case you win. In the long term the highest payouts from betting sites can be found from exchanges, since there is a lot more fluctuation in the odds compared to other UK bookmakers.

At Bojoko we also have some betting sites that are exchanges showcased, so check out these in-depth reviews to find the right betting exchange for your needs!

• Smarkets betting review
• Spreadex betting review
• Sporting Index betting review

Best Betting Sites for Football

The best betting sites for football offer extensive markets, competitive odds, promotions, and recurring offers for football wagers. They also often provide in-depth analysis with team/player stats and histories to aid informed bet choices. Furthermore, the best ones cater to bettors with football live streaming of top-tier events.

Our full page on the football betting sites topic features all the top UK bookies offering total football coverage and everything else that you need as a football punter. You can also find few top football betting sites just below: 

Best Bookies for Horse Racing

The premier horse racing bookies boast decades of experience online and offline, offering markets for all major races and tournaments. In-depth analysis with horse/jockey stats, form guides and race histories aid punters.

High-quality live streaming covers both marquee and smaller events throughout the year. A range of customizable bets and regular promotions such as best odds guaranteed and extra place offers enhance the experience for UK horse racing bettors.

The best bookies for horse racing in the UK in our opinion can be found on our dedicated best horse racing betting sites page. Some of the best ones is also highlighted in a following list:

Betting Promotions & Offers

Sign-up offers at the best betting sites provide incredible value to new players, as they're the number one way of getting the bettor to choose them as their bookie.

There are many kinds of offers out there, and understanding all of them and any wagering requirements they might have is crucial. There can be many other requirements in the sign up offers of the best UK bookies as well, but Bojoko is here to explain them.

Some welcome deals are also better suited to certain bettors than others, while some offers are available only for certain sports. The size of the value you can get can also differ greatly, meaning you might need bigger bankrolls for certain deals.

Free Bets and Deposit Bonuses

A large number of the best betting sites offer players free bets to start out their career with, and you can often enjoy value up to £20-50 for a deposit of just £5-10. You might also get a percentage amount of bonus money to your deposit, like 100% where you double your money.  One popular form of betting offer nowadays is also cashback and lossback bonuses.

Free Bets No Deposit

No deposit free bets allow you to place real-money wagers without risking your funds. You can keep any winnings you get with no deposit free bet, but don't lose anything if the bet loses.

Such free bets are available for both new and existing bettors and may vary between different sports as part of promotional campaigns. Explore UK´s best free bet no deposit offers on our dedicated page.

Best Payment Methods for Betting Sites

Nobody likes to stress over money matters, which is why it's imperative that bookmakers handle deposits and withdrawals with speed and security. The best bookmakers in the UK offer players a number of different methods for both outgoing and ingoing payments. The best UK betting sites provide several different payment options, such as:

Pay By Phone

Betting using a phone bill is a highly convenient, secure, and fast deposit method. You don't need to share your bank details, and you can deposit instantly and pay the bill later. You also don't need to create any usernames or passwords to make deposits. All you need is your phone and your phone number.

Explore here for more about this payment method and find out the UK's best bet using phone bill bookmakers.

Boku

Boku is a continually growing deposit method. It resembles depositing via Pay by Phone Bill. Still, instead of depositing via, for example, a text message with Boku, the transaction confirmation goes through the app. Nonetheless, with Boku, you pay for the deposit later on your phone bill.

Learn more about it and explore Boku betting sites.

Apple Pay

Apple Pay is a must-have payment method for all users of Apple smart devices. Its key advantage is its speed, as depositing and confirming transactions can happen, at best, in just a few seconds. This is especially true with bookmakers who have integrated Apple Pay into their betting apps.

Check out the best Apple Pay sportsbooks here.

Google Pay

Google Pay is a payment app available on every Android smartphone. It allows users to make safe and quick deposits on betting sites.

However, this payment method has not yet become widely popular among bookmakers, but you can still find a fairly long list of Google Pay betting sites on Bojoko.

AstroPay

AstroPay has made a big splash in the UK in recent years. This e-wallet has made a name for itself, notably as a shirt sponsor for Premier League clubs. AstroPay is primarily a payment app, but it also offers the option to obtain a physical payment card.

Learn more about AstroPay and its use in betting, and discover the finest AstroPay betting sites in the UK.

Skrill

Skrill is a payment service that has become familiar in the UK about gambling over the years. Before the current Skrill brand, the service was known as Moneybookers.

Skrill offers users the option of both a virtual and a physical payment card. One of Skrill's absolute strengths is its fast withdrawal times, which, at best, can get money from the bookmaker to your Skrill account within a couple of hours.

Read more and find the best Skrill bookies in the UK.

Neteller

Neteller is one of the most popular and trusted online payment methods for betting sites. It provides instant, no-fee deposits and enables quick withdrawals from bookmakers. The service is safe and secure, utilizing two-factor authentication. Additionally, Neteller has an excellent mobile app that allows you to manage your transactions conveniently on the go.

Get to know betting sites that accept Neteller.

PayPal

PayPal is one of the world's first eWallet service providers. Thanks to its long history, it has attained an established and well-known position as a payment method on UK betting sites. Unlike similar payment methods, deposits made via PayPal also sometimes qualify for free bet offers.

Learn more about PayPal and the bookmakers that accept PayPal.

Visa

Visa is a legendary and well-known brand in the world of card payments. Almost every UK betting site accepts deposits and withdrawals with Visa. However, Visa service offerings vary across sites, and there can be significant differences, for example, in withdrawal times.

Check out the list of the best Visa betting sites compiled by our experts at Bojoko and find the right place for your betting needs.

Mastercard

If Visa is a brand and payment method familiar to almost everyone, the same can be said about Mastercard. Mastercard's iconic interlocking red and yellow circles logo is recognizable from store checkouts to betting sites.

Betting with Mastercard is possible at dozens of sites in the UK, and Bojoko offers fo you a curated list of the top Mastercard bookmakers.

Bank Transfers

Bank transfer is a traditional but reliable deposit method popular among UK bettors. While it's not the fastest option available, it offers a high level of security and is often preferred for making larger deposits or withdrawals.

Contrary to popular belief, withdrawing via bank transfer can be very fast, even instant. So don't assume that using bank transfers for betting automatically means waiting forever for your money.

Want to know more? Explore our list of bank transfer betting sites in the UK and see which bookies support this trusted payment method.

Summary: Plenty of Options for Online Sports Betting

In 2026, there are hundreds, almost a thousand different betting sites licensed in the UK. The safest betting sites for British punters are all UKGC-licensed operators, but there are also some offshore sites that UK players might be able to join as well. 

The license ensures correct safety measures for players so that you can trust that your data and personal information are safe, money transfers are secured, and you have the means to complain and seek help in case there are problems with a particular betting site.

FAQ

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

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