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Introducing William Hill sportsbook
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William Hill sports betting review (UK)

Information last updated:

£40 free bet

Sign up offer

  • Sign up offer £40 free bet
  • Bonus code -
  • Wagering 1x (D)
  • Minimum odds 1/2
  • No deposit offer -
  • Special bonus No
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Return to player %

  • Return to player % 94%
  • Horse Racing Yes
  • License Gibraltar
  • Tax free Yes
  • Minimum deposit £5
  • Live betting Yes
  • Live stream Yes
  • Cashout Yes
  • Live chat Yes
  • Launched 01/1934
  • Platform Independent / No platform
  • Currency £
  • Language English, German

User rating


Expert rating

  • User experience
  • New customer offers
  • Odds
  • Markets
  • Banking
  • Customer support
Mastercard Visa Skrill NETELLER Trustly +6
Mastercard Visa Skrill NETELLER Trustly +6

William Hill is one of the well-known and oldest betting sites online. The brand was born back in 1934 and is now almost 90 years old. William Hill has maintained its position as one of the UK's most popular and secure bookies for a long time. The brand has a strong reputation, which will demand this bookmarker to work hard to keep its place among the top sites in the UK year after year.

The site is licensed to operate in the UK under a UK Gambling Commission license. This license guarantees that the site is 100% secure and tax-free for UK players.

This is what William Hill betting looks like on mobile

William Hill free bet & sign up offer

William Hill Bet 10 Get 40

All new UK players will get a sweet welcome offer after making their first deposit and placing a £10 wager. You will automatically get 4x£10 in free bets!

Simple instructions to get your £40 in free bets:

You can use your free bets to any sport, but you have to wager them at least once to be able to withdraw any winnings.

William Hill new customer offer is a free bet for all players

Free bet no deposit

William Hill doesn't offer no deposit bonuses or free bets at the moment.

First deposit bonus code

You don't need a bonus code to claim William Hill's first deposit bonus.

Significant terms and conditions

and apply.

A big betting site like William Hill can provide great odds to their players. That's one of the reasons why their sportsbook theoretical payout percentage of betting odds is around 94%. The highest odds on the site can be found in ice hockey, where the payout percentage climbs above 97%.

William Hill constantly offers boosted odds, extra bets and double #yourodds promotions. With these features, you can increase your odds even higher, and make a better profit in sports where payout percentages are under average.

How to change odds to decimal on William Hill?

Many bettors wonder how they change to decimal odds on William Hill. Changing the odds display from fractional to decimal at William Hill is actually quite an easy task. Players only need to scroll down to the bottom of the betting page where there is a button where players can change decimals.

See the image below for more information:

How to change odds to decimal on William Hill

William Hill offers punters hundreds of sports betting markets. The betting site covers 31 different sports and dozens of leagues and events under every sport. The two most popular markets in the sportsbook are football and horse racing. Players can find a lot of extra promotions on these hot topics from the site; for example, enhanced odds and a horse racing betting TV.

Other sports that you can bet on the bookmarker are basketball, ice hockey, tennis, Formula 1, esports, and greyhounds, to name just a few. And if you wish for something special, you can also bet on politics, entertainment and lotteries.

Willian Hill doesn't recognise the term cash-out. Instead of that, the betting site use phrase called: Cash in My Bet (CIMB). Although the name is different, the idea of this tool is the same as everywhere else. Cash in my bet lets you settle a bet target before all selections have finished.

You can check your bet's Cash In value from your open bets tab. If you feel that your odds are going to the trash can, you can take out part of your stake and save some money or even make a better profit than you would get after the game is over and the bets are confirmed.

William Hill offers one of the best live betting opportunities online. You can find in-play odds on thousands of markets per day, from Vietnamese minor division football to The Grand National horse races. The betting site also offers easy-to-read stats and graphics which help you understand how the game is going and what might happen next.

William Hill Live stream

The William Hill sportsbook offers customers the lucky chance to watch lots of the world's best sports events for free as a perk. Watching a free live stream is possible for all customers when you log in to your account and keep a £1 minimum amount in your balance.

You can watch and live bet on all of these following sports at William Hill:

In addition to the live streams, William Hill offers its very own WH radio. There are above 360 broadcasts from Horse Racing and Greyhounds per year, so you don't miss any appealing events even when on the move.

Watch live stream broadcasts on William Hill

William Hill's homepage is handy to use. Navigation between markets, live betting and promotions are smooth. And when the groundwork is solid as a rock, the site also translates very well to mobile. The layout is clear in native internet browsers of phones/tablets, and betting on your favourite sports works out fast.

The betting experience at William Hill is comfortable with your mobile browser. However, if you want to take advantage of all of the WH mobile experience, you should download the William Hill app. The app is available for Android and IOS users from the appropriate store. With the app, you can place bets, watch live matches and claim offers the same way as on a desktop.

Safe & responsible gambling

William Hill declares that they care about your safety. Your gaming account has several tools to help you stay in control of your play - and the site encourages you to learn more about their Safer Gambling Tools:

Remember that if you feel that gambling is ruling your world, take iniative and contact forums like GamCare or Gambling Therapy via links from William Hill.

A very well-known brand like William Hill offers customers top-class customer service. The betting site help centre is extensive, and there are a lot of instructions for players and a massive list of frequently asked questions and answers to them. Sometimes the information in the help centre is not enough. In that case, you can contact William Hill customer service by email, phone or 24/7 open live chat.

Site languages

English, German, Spanish, Russian, Greek, Polish, Japanese

Email support languages


Live support languages


Phone support languages


KYC & Documents

A process called Know Your Customer or 'KYC' is part and parcel of gambling responsibly and something that the Gambling Commission requires William Hill to do. The purpose of the process is to verify that you're over 18 and who you say you are.

You can prove your identification and address easily with these following documents:

The best and most secure way to send your documents to William Hill is using the brand's own Direct Secure Upload service. Ensure that your KYC process is done as soon as possible by confirming that all documents are valid and not expired.


William Hill offers a wide range of different deposit and withdrawal methods. You can choose the transfer method that's right for you from options including debit cards, digital wallets, Paysafecard and mobile payments such as Apple Pay. However, pay by mobile phone bill is not an option at William Hill.

The minimum deposit to the site is £5, the minimum withdrawal is £25, and the maximum withdrawal is £250 000. William Hill's maximum payout is £2 million. The brand doesn't add any fees to transfers.

Depositing methods

Mastercard Visa Skrill NETELLER Trustly Paysafecard PayPal Neosurf EcoPayz Apple Pay Fast Bank Transfer

Withdrawal methods

Mastercard Visa Skrill NETELLER Trustly Paysafecard PayPal Neosurf EcoPayz Apple Pay Fast Bank Transfer

Withdrawal times

Mastercard 1-3 working days, Visa 1-3 working days, Skrill 1-24 hours, NETELLER 1-24 hours, Trustly 1-24 hours, Paysafecard 3-5 working days, PayPal 1-24 hours, Neosurf 3-5 working days, EcoPayz 1-24 hours, Apple Pay 3-5 working days, Fast Bank Transfer 3-5 working days

Is William Hill tax free?

William Hill is a tax free sportsbook.

Who owns William Hill?

William Hill Ltd owns William Hill.
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Sign up offer: £40 free bet

Wagering: 1x (D)

Bonus code: -

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