William Hill Betting Review (UK)

By Teemu Mattila. Updated:

Unfortunately, William Hill has ended its partnership with Bojoko for now. However, you can still read about what the site was like or explore our other betting site reviews.

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How the William Hill UK looks like




William Hill is an icon in British betting. They have been around the block and know what they are doing both online and offline. But nothing is perfect, and even with good bonuses and live great selection, William Hill could improve its customer support.

Bojoko rating








Trusted and established brand
Top bonus and promotions
A great selection of live streams


William Hill's customer service has sometimes been criticised for long wait times 

Deposit methods

Mastercard Visa Skrill NETELLER Trustly Paysafecard PayPal Neosurf EcoPayz Apple Pay Fast Bank Transfer

Withdrawal methods

Mastercard Visa Skrill NETELLER Trustly Paysafecard PayPal Neosurf EcoPayz Apple Pay Fast Bank Transfer

Detailed betting review

William Hill is one of the most well-known and oldest betting sites online. The brand was born back in 1934 and is now almost 90 years old. William Hill has maintained its position as one of the UK's most popular and secure bookies for a long time. The brand has a strong reputation, which will demand this bookmarker to work hard year after year to keep its place among the top sites in the UK.

The site is licensed to operate in the UK under a UK Gambling Commission license. This license guarantees that the site is 100% secure and tax-free for UK players.

William Hill online betting sign-up offer

All new UK players will get a sweet welcome offer after making their first deposit and placing a £10 wager. You will automatically get 4x£10 in free bets!

Claim free bet and start betting! »

Minimum deposit for bonus: £10. Max bonus amount: £40 (4x £10). To qualify for a bonus, you need to place bets to the minimum value of £10. Minimum odds for qualifying bets: 1/5 (1.20). Winnings from free bets are withdrawable money. Free bets will expire in 30 days. Full terms and Bonus terms apply. BeGambleAware.org.


Claiming the William Hill free bet offer is super-easy task: 

Simple instructions to get your £40 in free bets:

  • Join William Hill & create your account
  • Make your first deposit
  • Place a £10 minimum bet at odds of 1/2 or greater
  • Once the qualifying bet has been settled, you get 4 x £10 free bets

You can use your free bets to any sport, but you have to wager them at least once to be able to withdraw any winnings.

William hill promo code

You don't need a bonus code to claim William Hill's first deposit bonus.

Significant terms

  • Minimum deposit for bonus: £10
  • Max bonus amount: £40 (4x £10)
  • To qualify for a bonus, you need to place bets to the minimum value of £10
  • Minimum odds for qualifying bets: 1/5 (1.20)
  • Winnings from free bets are withdrawable money
  • Free bets will expire in 30 days

william hill promotions

Both new and experienced players can take advantage of William Hill's promotions. 

Here a few examples: 

  • Acca Freedom
  • Bigger Win, Bigger Odds
  • Best Odds Guaranteed
  • Free prediction game!
  • Top Price Guarantee
  • Build #YourOdds
  • Bet Boost
  • Enchanted Odds

Compare SIGN-UP offer

Bojoko rating 2.8
Welcome bonus £20 free bet
Wagering requirement 1x (B)
Minimum deposit for bonus £20
Minimum odds 1.5
Max conversion £200
Payout percentage 92%
Bojoko rating 2.9
Welcome bonus 100%/£100
Wagering requirement 40x (B)
Minimum deposit for bonus £10
Minimum odds -
Max conversion -
Payout percentage 94%

A big betting site like William Hill can provide great odds to their players. That's one of the reasons why their sportsbook theoretical payout percentage of betting odds is around 94%. The highest odds on the site can be found in ice hockey, where the payout percentage climbs above 97%.

William Hill constantly offers boosted odds, extra bets and double #yourodds promotions. With these features, you can increase your odds even higher, and make a better profit in sports where payout percentages are under average.

  • How to change odds to decimal on William Hill?

Many bettors wonder how they change to decimal odds on William Hill. Changing the odds display from fractional to decimal at William Hill is actually quite an easy task. Players only need to scroll down to the bottom of the betting page where there is a button where players can change decimals.

See the image below for more information:

How to change decimal odds on william hill

William Hill golf odds

William Hill offers odds for golf events and tournaments. These include major golf championships like the Masters, US Open, British Open, and PGA Championship, as well as smaller tour events.

William Hill odds for golf events are subject to change depending on various factors, such as the players' performance leading up to the tournament. In addition, there are injuries, withdrawals, and other unforeseen circumstances.

William Hill offers punters hundreds of sports betting markets. The betting site covers 31 different sports and dozens of leagues and events under every sport. The two most popular markets in the sportsbook are football and horse racing. Players can find a lot of extra promotions on these hot topics from the site; for example, enhanced odds and a horse racing betting TV.

Other sports that you can bet on the bookmarker are basketball, ice hockey, tennis, Formula 1, esports, and greyhounds, to name just a few. And if you wish for something special, you can also bet on politics, entertainment and lotteries.

William Hill offers a wide range of football betting markets. These markets allow customers to wager on various aspects of football matches and competitions, including:

  • Match winner
  • Both teams to score (BTTS)
  • Correct score
  • First goal scorer
  • Handicap betting
  • Total goals

William Hill offers also many other football betting markets, including corners, cards, and in-play. The odds offered are competitive and updated regularly to reflect any changes in the match situation or other relevant factors.

It's no secret that William Hill is one of the top places to bet on horse racing. There are a few reasons for William Hill horse racing's popularity. Among other things, the brand offers bettors extremely attractive features such as:

  • Horse racing live streams
  • Horse racing promotions
  • Wide range of markets
  • Great horse racing app
  • £1,000,000 maximum payout

Best odds guaranteed william hill

William Hill offers a Best Odds Guaranteed promotion on horse and greyhound racing. If you take an early price on a horse or a dog and the starting price (SP) is higher, William Hill will pay out at the higher odds. This is a crucial feature for many horse racing punters!

It's worth noting that Best Odds Guaranteed only applies to UK and Irish horse and greyhound racing and only to bets placed after 9 am on the race day

Willian Hill doesn't recognise the term cash-out. Instead of that, the betting site use phrase called: Cash in My Bet (CIMB). Although the name is different, the idea of this tool is the same as everywhere else. Cash in my bet lets you settle a bet target before all selections have finished.

You can check your bet's Cash In value from your open bets tab. If you feel that your odds are going to the trash can, you can take out part of your stake and save some money or even make a better profit than you would get after the game is over and the bets are confirmed.

William Hill offers one of the best live betting opportunities online. You can find in-play odds on thousands of markets per day, from Vietnamese minor division football to The Grand National horse races. The betting site also offers easy-to-read stats and graphics which help you understand how the game is going and what might happen next.

William Hill Live Stream

The William Hill sportsbook offers customers the lucky chance to watch lots of the world's best sports events for free as a perk. Watching a free live stream is possible for all customers when you log in to your account and keep a £1 minimum amount in your balance.

You can watch and live bet on all of these following sports at William Hill:

  • Football
  • Horse Racing
  • Greyhounds
  • Tennis
  • Cricket
  • Snooker
  • Ice Hockey
  • Darts
  • Basketball
  • Handball
  • Volleyball

Live streaming at William Hill

William Hill's homepage is handy to use. Navigation between markets, live betting and promotions are smooth. And when the groundwork is solid as a rock, the site also translates very well to mobile. The layout is clear in native internet browsers of phones/tablets, and betting on your favourite sports works out fast.

The betting experience at William Hill is comfortable with your mobile browser. However, if you want to take advantage of all of the WH mobile experience, you should download the William Hill app. The app is available for Android and IOS users from the appropriate store. With the app, you can place bets, watch live matches and claim offers the same way as on a desktop.

William Hill offers a wide range of different deposit and withdrawal methods. You can choose the transfer method that's right for you from options including debit cards, digital wallets, Paysafecard and mobile payments such as Apple Pay. However, pay by mobile phone bill is not an option at William Hill.

The minimum deposit to the site is £5, the minimum withdrawal is £25, and the maximum withdrawal is £250 000. William Hill's maximum payout is £2 million. The brand doesn't add any fees to transfers.

  • Minimum deposit: £5
  • Maximum deposit: £35,000
  • Top-up account free of charge: ✅
  • Minimum withdrawal: £25
  • Maximum withdrawal: £25,000
  • Maximum payout: £2,000,000
  • Withdrawal free of charge: ✅
  • Pay by mobile bill: ❌

William hill withdrawal times

  • Mastercard 1-3 working days
  • Visa 1-3 working days
  • Skrill 1-24 hours
  • NETELLER 1-24 hours
  • Trustly 1-24 hours
  • Paysafecard 3-5 working days
  • PayPal 1-24 hours
  • EcoPayz 1-24 hours
  • Apple Pay 3-5 working days

A very well-known brand like William Hill offers customers top-class customer service. The betting site help centre is extensive, and there are a lot of instructions for players and a massive list of frequently asked questions and answers to them. Sometimes the information in the help centre is not enough. In that case, you can contact William Hill customer service by email, phone or 24/7 open live chat.

  • Email support: ✅
  • Live support: 
  • Contact number: (0800 085 6296)

William Hill Twitter

William Hill has an official customer service Twitter account, @WilliamHill. You can send a private message to this account and expect a response from their customer service team. However, it's worth noting that Twitter is not the most secure platform for sensitive information, such as account details or payment information. It's best to use other channels, such as the William Hill website or mobile app, to discuss such matters.

William Hill Radio is a live audio service offered by the company. The service provides live commentary and analysis of various sports events, including horse racing, greyhound racing, football, cricket, and more.

William Hill customers can access the service through their website and mobile app, and it is free for all customers, regardless of whether they have placed a bet on the event being covered. 

There are above 360 broadcasts from Horse Racing and Greyhounds per year, so you don't miss any appealing events even when on the move.

A process called Know Your Customer or 'KYC' is part and parcel of gambling responsibly and something that the Gambling Commission requires William Hill to do. The purpose of the process is to verify that you're over 18 and who you say you are.

You can prove your identification and address easily with these following documents:

  • Passport, driver's license, national id, citizen card
  • Bank/credit statement, utility bill, insurance policy

The best and most secure way to send your documents to William Hill is using the brand's own Direct Secure Upload service. Ensure that your KYC process is done as soon as possible by confirming that all documents are valid and not expired.

William Hill declares that they care about your safety. Your gaming account has several tools to help you stay in control of your play - and the site encourages you to learn more about their Safer Gambling Tools:

  • Deposit limits
  • Product blocking
  • Session time reminders
  • Short time out
  • Self-exclusion
  • Account Closure

Remember that if you feel that gambling is ruling your world, take iniative and contact forums like GamCare or Gambling Therapy via links from William Hill.

Frequently Asked Questions about William Hill


William Hill's withdrawal time varies depending on the payment method used to withdraw funds.

Please check the specific withdrawal methods and times in the dedicated section of our review.


William Hill pays for places depending on the race and the number of horses running there. William Hill may pay the first two, three, four, or five places.

However, others may only pay out in the first place. Bettors should check out this information in specific races' terms and conditions.


On William Hill, free bets can be earned in several ways:

  • Welcome Offer: As a first-time customer, you may be eligible for a free bet offer when signing up with William Hill.
  • Promotions: William Hill regularly offers various promotions and special offers, including free bets. Keep an eye on their promotions page.
  • Loyalty Program: William Hill offers a loyalty program called "Priority Access", where customers can earn rewards, including free bets, by placing bets and participating in promotions.
  • Referral Program: William Hill offers a referral program where you can earn free bets by referring a friend to the site.


WHG (International) Limited, a Gibraltar company, operates William Hill.


Cash In is a feature that William Hill allows customers to settle a bet before the event finishes, either to lock in a profit or limit losses.

With Cash In, customers can cash out a portion of their bet or the entire bet before the event's outcome is determined. In practice, cash In is the same as cashout for most bookmakers.


To place an accumulator bet on William Hill, follow these steps:

  • Log in to your William Hill account.
  • Choose the sports event(s) you want to bet on and select your picks.
  • Click on the 'Bet Slip' button at the top of the page to view your selections.
  • Enter your stake for each selection and select 'Multiple Bet Options'.
  • Choose 'Accumulator' from the list of multiple bet options.
  • Enter your desired stake for the accumulator bet.
  • Click 'Place Bet' to confirm your bet.

Check out more betting sites: 

About the author

Teemu Mattila

Reviewed by:

Teemu Mattila
With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.


This review was made independently by Bojoko’s betting expert. Rating score is based on both quantitative and qualitative factors: offers, odds & markets, payment methods, customer service and usability.

The review method is uniform for all bookmakers affiliated with Bojoko, so you can easily compare this betting site with other brands.

See the full review methodology here.

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