777 casino review (UK)

As you’d expect from the new generation of online casinos, 777 offers an outstanding welcome bonus and a superb mobile gaming experience.

The brand has also combined a vintage aesthetic with an intuitive layout and slick navigation, enabling you to access your favourite games just seconds after landing on the home page.

However, 777’s customer service leaves a great deal to be desired, with no live chat feature available and the lack of a freephone number through which you can contact the operator.

These are obvious flaws that will need to be corrected going forward, although they shouldn’t necessarily detract from the overall excellence of the casino.

The 777 casino is unique in some respects, not least because new players can qualify for both a welcome bonus and a registration offer.

The former rewards you with a 100% deposit match up to the value of £200, while the latter provides 77 no-deposit free spins that can be deployed on Jacks Pot, Treasure Fair, Double Reels and Gods of Gold.

Once you’ve completed your registration, you’ll receive an email prompting you to claim the no-deposit free spins. This landed in my account less than five minutes after I’d submitted my details, while 777 also surprised me with 14 additional jackpot free spins to be used on the Treasure Fair slot.

I chose to use my 77 free spins on the Double Reels Slot, with a fixed level of £0.25 per spin and no wagering requirements in play. During the bonus gameplay, I earned a total of £8.55 in bonus funds, which was well within the winnings cap of £20.

While this threshold may seem a little low, it’s exclusive of a jackpot win, and you can continue to chase the top prize in your chosen slot even after you’ve reached the £20 cap (so long as you have free spins remaining).

As for the welcome offer, I’d recommend clicking through the promotions tab before making the qualifying deposit, as you’ll need to copy and paste the ‘WELCOME777’ promo code to opt-in and receive the offer.

You can then credit your account as normal, and there’s a handy contact icon for instant ‘deposit assistance’ if you encounter any issues (although the process was quick and seamless for me). Once again, you’ll receive an email through which you can claim the bonus, which will be subsequently made available across selected slots, roulette and blackjack titles.

The wagering requirements are fairly competitive here at 30x the value of the bonus, which on the minimum £20 deposit equates to £20 in additional funds and a playthrough total of £600. This can be particularly rewarding when playing high-variance slots like Book of Dead, as I was able to accrue an additional £50 in bonus funds while wagering at the lowest level of £0.01 per spin during one session.

You’ll also need to be aware that any deposits made by Skrill or Neteller won’t qualify for the 777 welcome offer. So, I’d recommend using either your debit card or PayPal if you want to claim the bonus, but I’ll have a little more on the payment methods available later.

777’s retro look is striking, but this doesn’t distract from the functional and practical layout of the games’ library.

This is immediately visible on the site’s homepage, as you can choose from several verticals on the left-hand side of the screen and refine your search by selecting one or more boxes on the main horizontal menu in the centre.

If you select the slots section, for example, you’ll be able to choose between jackpot, classic, low volatility, high volatility and in-house titles as required. There’s also a handy search bar at the very top of the page, so you can enter a specific title if you know what you’re looking for and click straight through to the game.

In terms of accessibility, the games take between 10 and 15 seconds to load on average, including my bonus favourites Double Reels and Book of Dead.

This creates a consistent gameplay experience and one that’s also evident when wagering at the live casino. The site’s trademark 777 Roulette game loaded in a shade under 10 seconds on average, for example, while it took even less than that to enter the ‘Live Blackjack’ lobby.

From here, you can click through a range of low and high stakes tables in a matter of seconds, and while you may have to enter a unique screen name (which I find more than a little annoying) there’s very little delay or lag when playing your favourite games.

Like most modern casinos, you can access 777 on the move using either a native app or a mobile browser. While the layout of the casino varies across these platforms (certainly the iOS app and Safari browser), they both deploy handy drop-down menus and icons to allow for quick, smooth and simple navigation.

Not only this, but most games loaded even quicker through the iOS app and mobile browser than the desktop platform, particularly slots such as Book of Dead.

I was also able to access the live blackjack and roulette lobbies in under five seconds when using the app, while there was no discernible lag when playing both standard and real-time games.

I’d recommend playing through the 777 app if you’re an iOS user, but only because this offers an additional layer of security and a marginally more intuitive layout.

If there’s an area of this casino that needs further work, it’s the quality of customer support on offer. The main reason for this is the absence of a live chat feature in the UK, which makes it hard to resolve even simple queries quickly.

There isn’t an FAQ page or user-generated content either, and while you can contact the team for deposit and withdrawal assistance, neither of the numbers provided by 777 are freephone. So, although UK customers can get in touch on +44(0)203 876 8709, this call will be charged a standard rate by your mobile (or landline) provider.

The good news is that my calls have always been answered within 10 minutes or so, while you can also call the UK number at any time of the day or night (early morning tends to be the best time if you want to get through quickly).

There’s also an email address, and you can direct slightly more complex and less urgent queries to support@777.com. I reached out to the team in writing to discuss my wagering requirement in more detail, and after an automated response I received a detailed follow up around 15 hours later.

This tallies with the firm’s commitment to answer all email queries within 24 hours, but it’s still relatively disappointing in an age of chatbots and comprehensive FAQ pages.

The available contact channels are also far from accessible, as you have to scroll down to the bottom of the page before clicking through the ‘Contact Us’ page. This is only a small detail, but it makes a big difference if you’re already experiencing issues on the site.

You’ll complete a simple, three-stage registration process when signing up at 777, during which you’ll be asked to provide details such as your name, email and the answer to a unique security question.

The site also features a neat and intuitive address finding feature, so you can enter your necessary details in a matter of moments. When processing this data, 777 will carry out background verification checks, enabling you to start playing straight away so long as you provide accurate data.

However, you’ll have to undergo an additional verification process prior to making your first withdrawal, and you can undertake this at any time as a new player. You can access this through the ‘Cashier’ tab in the top right-hand corner of the screen, which takes you to your payment options and a ‘Verify ID’ option.

Clicking through this will take you to the ‘Start Verification’ page, at which point you’ll progress to another screen where you confirm your country of origin and your chosen ID type (including passport, driver’s license or an ID card).

Then you can simply take a photo using your device (this is far easier and quicker when using a smartphone) or upload an existing image, which can then be submitted to the operator for review.

I’d recommend verifying your identification fully before attempting a withdrawal, as this ensures that there are no barriers to accessing your winnings. My ID was fully verified in less than 72 hours, although you may have to wait a little longer at the weekend.

While the 777 brand doesn’t prompt you to verify your ID like some operators, it clearly takes the notion of responsible gambling seriously. To this end, the site also sent me an email shortly after my registration, reminding me of the options available to help me manage my activity.

At first glance, you’ll notice that there aren’t a huge amount of payment options available on the 777 site. In total, there are nine methods through which you can credit your account, seven of which can also be used to make a withdrawal.

However, the 777 site adheres to the most recent anti-money laundering rules, which means that you can only withdraw winnings through a method that has been previously used to process a deposit.

In my case, I can now withdraw winnings through either my Visa Debit card or PayPal account, but these happen to be two of the quickest and most secure payment options available.

Having completed my initial £20 deposit using a Debit Card, I made my first withdrawal of £40 through the same channel. This was actually completed almost instantaneously, as have all subsequent withdrawals through this method.

I credited my account with another £20 using PayPal shortly afterwards, with this transaction processed instantly. A subsequent withdrawal of £20 took a couple of hours to complete, and I find these methods more than adequate for managing my account.

Just remember, you won’t be eligible to receive the 777 welcome bonus if you make your first deposit using Skrill or Neteller. However, you can introduce these to your account over time if you wish to.