Discover novelty betting sites in the UK. We list bookmakers with novelty bets such as TV specials, celebrity wagers, and major cultural events.
Bet on reality shows, award nights, politics, or even White Christmas odds on the best entertainment betting sites. Enjoy exclusive offers, fun specials, and safe entertainment betting year-round.
List of novelty betting sites & latest bookies for novelty odds. Each bookmaker is fully licensed by the UKGC and reviewed by our team.
The best novelty betting sites have the most lucrative entertainment betting odds and allow you to bet on many TV shows. Here are our top five bookmakers for novelty betting odds in 2025:
The best novelty betting site is Grosvenor.
Grosvenor offers an extensive range of novelty, TV, and special bets. The site features betting options for all the most popular reality shows, including I'm a Celebrity and Strictly Come Dancing. Alongside its impressive selection, Grosvenor's odds are notably competitive and highly appealing compared to many other bookmakers.
Beyond entertainment betting, Grosvenor caters to gamblers with a versatile offering. The brand provides many slots, poker games, and engaging live casino options. Naturally, it also boasts a robust selection of quality sports betting opportunities, which you can learn more about in our Grosvenor Sport review. Discover Grosvenor today and bet on entertainment!
Play at Grosvenor Sport »| 🎁 Bonus |
Double the odds + 50 free spins |
|---|---|
| 📺 Bet on TV Shows |
✔️ |
| ✅ Best Feature |
Wide range of novelty bets |
| 💸 Payment Methods |
Mastercard, Visa, PayPal, Apple Pay, Revolut |
| ✍️ Bojoko Rating |
3.8 |
Star Sports is a good novelty betting site.
Although primarily focused on horse racing betting, Star Sports boasts a broad A-Z betting market with an impressive range of entertainment bets.
A minor drawback is that its excellent TV show and entertainment betting markets are tucked away under the "Other" section in the menu. This is not exactly the most intuitive or appealing choice for punters looking to place a few pounds on the next Big Brother winner or the Best Picture Oscar.
Learn more about this betting platform by reading our Star Sports betting review and discovering everything they offer.
Play at Star Sports »| 🎁 Bonus |
£25 free bet |
|---|---|
| 📺 Bet on TV Shows |
✔️ |
| ✅ Best Feature |
User-friendly interface |
| 💸 Payment Methods |
Mastercard, Visa, Maestro |
| ✍️ Bojoko Rating |
3.4 |
Betfred is one of the best platforms on which to place novelty bets.
This giant of the betting world offers an entertainment betting selection that truly astonishes its players. The range is so vast that it might even seem over the top—what do you think about nearly ten betting markets related to an Oasis reunion tour in November 2024?
With its long-standing traditions, Betfred's is in tune with what UK punters are eager to bet on. This is evident in the quality of its non-sports betting markets, including UK awards, TV shows, and the aforementioned Oasis special. And as always with Betfred sportsbook, the odds are top-class.
Play at Betfred »| 🎁 Bonus |
£50 in free bets |
|---|---|
| 📺 Bet on TV Shows |
✔️ |
| ✅ Best Feature |
A lot of great promotions |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, PaysafeCard, PayPal, Revolut |
| ✍️ Bojoko Rating |
4.6 |
Unibet is our fourth pick on the best novelty betting sites list.
Unibet offers a diverse range of entertainment betting markets. While covering all the major UK entertainment highlights, this Nordic bookmaker also features many intriguing betting options from Sweden, Denmark, and Finland. For example, you can bet on local Idols or Dancing with the Stars versions.
Betting on Unibet is simple and straightforward. The site's user interface is clear, and the search function is efficient. You can easily find entertainment markets under the "TV & Novelty" section or use the search bar to locate a specific market.
Learn more about the site by reading our Unibet betting review.
Play at Unibet »| 🎁 Bonus |
£20 free bet + £20 casino bonus |
|---|---|
| 📺 Bet on TV Shows |
Yes ✔️ |
| ✅ Best Feature |
Great mobile app |
| 💸 Payment Methods |
Mastercard, Visa, Online bank transfer, Skrill, Neteller, Trustly, Apple Pay, Revolut |
| ✍️ Bojoko Rating |
4.4 |
Parimatch is an excellent special bets bookmaker that stands out from its competitors with its unique Lucky Dip feature.
While Parimatch sportsbook may not offer the most extensive novelty bets markets, it captures attention in other ways. The site allows users to place Lucky Dip bets across various sports and entertainment odds.
For instance, in November 2024, a market was available to predict the opening song at Oasis's Cardiff gig on July 4th. With 18 options, the Lucky Dip feature lets you set your stake, spin the wheel, and have a selection randomly chosen for your bet slip. This creatively combines traditional betting with the thrill of casino-style wheel play.
Play at Parimatch »| 🎁 Bonus |
£30 free bet |
|---|---|
| 📺 Bet on TV Shows |
Yes ✔️ |
| ✅ Best Feature |
Pleasant customer service |
| 💸 Payment Methods |
Mastercard, Visa, Apple Pay, Google Pay |
| ✍️ Bojoko Rating |
3.6 |
| Betting Site | Sign Up Offer | Bet on TV Shows | Next James Bond |
|---|---|---|---|
| Grosvenor | Double the odds + 50 free spins | ✔️ | ❌ |
| Star Sports | £25 free bet | ✔️ | ❌ |
| Betfred | £50 in free bets | ✔️ | ✔️ |
| Unibet | £20 free bet + £20 casino bonus | ✔️ | ✔️ |
| Parimatch | £30 free bet | ✔️ | ❌ |
Novelty betting is betting on non-sports events such as TV shows, politics, award ceremonies, pop culture moments, and other entertainment markets. Unlike traditional sports betting, novelty bets cover anything from "Who will win Love Island?" to "Who will be the next UK Prime Minister?" or even "Which film will win Best Picture at the Oscars?"
Novelty betting markets typically include:
In short, novelty betting covers everything you can bet on that isn't a sport.
To start betting on novelty, you must first find a quality novelty betting site where you can place novelty bets. After this, you can proceed to fill out your entertainment bet slip by following the steps below:
Please remember to always gamble responsibly and stick to clear limits. This is crucial to remember, especially when you're starting out with betting, avoid the temptation to chase losses at all costs. At Bojoko, we feature only trusted UK betting sites licensed by the UKGC. These operators are committed to promoting safe and responsible betting.
We rate novelty bookmakers by testing their novelty betting odds, sign up offers, payments, support, and platform usability:
Learn more about our review methodologies and discover the most up-to-date UK bookie reviews on our site. All our reviews follow a carefully defined framework, ensuring ratings are always consistent and comparable. So, whether it's about novelty betting site rating factors or, for example, golf betting site ratings, they all follow the same set of guidelines.
New betting sites boldly offer innovative entertainment betting odds to attract new punters. These brand new betting sites also feature modern layouts and top-notch mobile interfaces. This is an excellent way for them to stand out from the crowd and rise above the long-established brands.
New entertainment betting sites are listed below:
Free bets, betting deposit bonuses, and boosted odds provide you with plenty of extra funds when betting on TV shows and placing other novelty bets. You can easily increase your sportsbook balance by taking advantage of these betting offers.
Free bets are a great way to place wagers on TV shows and other entertainment betting markets.
Novelty betting is often long-term in nature, and you might feel frustrated placing a bet and waiting for weeks or even months to find out whether your favourite will win a show or if the Oscar will go to the right film. With a free bet, you're wagering the bookmaker's offer rather than your own money.
One of the most popular free bet offers in the UK is the Bet £10 Get £30 promotion, available from many bookies. By depositing £10 with a sportsbook like Parimatch, you can receive a £30 free bet to use on any entertainment market of your choice.
Deposit bonuses are great betting offers provided by sportsbooks.
With deposit bonuses, you can receive a 50%, 100%, or even 200% boost on your initial deposit. For example, the betting site 10Bet gives you the chance to double a £50 deposit to £100 in bonus funds with a 100% deposit bonus. This extra cash gives you plenty to bet on TV shows and more.
Learn more and explore different bonuses on our betting deposit bonuses page.
Boosted odds offer enhanced betting odds to punters. For instance, you might get boosted odds for Harry Kane winning the SPOTY award, such as 7/1 when the original price is 5/1.
Boosted odds are typically offered for entertainment markets at random times. It's worth taking advantage of these offers when you see them, as they allow you to potentially make a bigger profit on your bets than your friends!
Quality novelty betting sites offer competitive entertainment betting odds, a user-friendly platform, and features that encourage safe and responsible gambling.
While dozens of UK bookies offer opportunities to bet on TV shows and other special betting markets, the breadth of its novelty, entertainment, and non-sports betting markets truly sets a high-quality brand apart.
Simply providing wagers on shows like Strictly Come Dancing isn't enough to claim the title of a top novelty betting site. A standout platform should cover many options, including TV shows, award ceremonies, major events, and quirky markets such as the first snowfall of the year or royal family milestones.
Many UK betting sites feature user-friendly designs catering to experienced bettors familiar with the betting process. However, novelty betting tends to attract a broader audience, including those who may not usually gamble but are intrigued by specific entertainment-related odds.
For these users, a straightforward and easily navigable interface is crucial. A top-tier novelty betting site ensures that even someone placing a bet for the first time - perhaps only once a year - can do so effortlessly. If a casual user finds locating markets or placing bets difficult, they are unlikely to return.
Security is a fundamental aspect of any quality entertainment betting site. Punters need confidence that their personal and financial information is well-protected. This requires robust encryption and adherence to strict data protection standards.
Responsible gambling tools are essential in addition to technical security. A reputable site demonstrates care for its users by offering features that allow punters to set deposit limits, self-exclude, or track their betting habits. Such tools build trust and ensure compliance with UKGC licensing requirements.
Novelty betting sites offer a variety of payment methods, including debit cards, bank transfers, and bets using phone bills. Here's why these three options stand out for different punters:
More detailed info about these banking methods are given below:
Debit cards are a widely used and convenient payment option on UK betting sites, including all the top novelty betting platforms.
As entertainment betting often attracts casual punters, we highly recommend debit cards due to their accessibility and simplicity. With a debit card, there's no need to stay on top of the latest payment trends to enjoy placing bets on TV shows or other special markets.
For those interested in learning more, we've outlined the pros and cons of betting with debit cards in detail in our article about the best debit card bookmakers - be sure to check it out.
Bank transfers are a classic payment method.
They allow you to make direct transactions from your account to the betting site. While this option is reliable and secure, it is notably slower than other payment methods. However, with novelty bets often being future bets - where outcomes may take days or weeks to resolve - this delay might be a minor drawback.
We've compiled a comprehensive list of the best betting sites that accept bank transfers, showcasing platforms renowned for their reliability and ease of use. Many of these sites are also highly ranked among the top novelty betting sites featured on Bojoko.
Betting using your mobile phone bill is a convenient way to play now and pay later.
With this method, you can quickly deposit up to £30 without entering bank details or logging into payment apps, making it ideal for placing modest-sized novelty bets.
Learn more about pay by mobile sports betting in our comprehensive guide, where you'll also find the best phone bill betting sites and plenty of other helpful information.
There's a wealth of novelty and entertainment events around the world to bet on. Among the most popular are white Christmas betting, SPOTY, Eurovision, Melodifestivalen and WWE betting.
We continually update our list of the best entertainment events to bet on, showcasing the latest and most exciting novelty betting markets as they emerge.
White Christmas odds are among the most popular novelty bets every winter. Bookmakers let you wager on whether snow will fall on 25 December at specific UK airports or cities. Scotland usually leads the betting, while southern England stays a long shot. Find the complete list of white Christmas odds on our dedicated Xmas betting site.
The Sports Personality of the Year (SPOTY) is an annual awards ceremony celebrating the UK's top athlete of the year. All leading UK bookies feature SPOTY outright odds on the nation's finest athletes. Sometimes, markets go beyond the main category, including options for Young Sports Personality or Coach of the Year. With its rich history, SPOTY betting remains a firm favourite among sports fans.
The Eurovision Song Contest is one of the world's largest annual music and entertainment events. Unsurprisingly, it draws significant attention from betting sites and punters alike. Eurovision odds often provide a reliable glimpse into potential winners. Explore more about Eurovision betting on our dedicated page.
Melodifestivalen, Sweden's premier music competition, is the national selection for their Eurovision entry. Betting on Melodifestivalen is popular across Europe and the UK due to its multiple heats, semi-finals, and grand finale, offering weeks of exciting betting opportunities. Its unpredictable results make it a thrilling option for punters looking for long-running entertainment markets. Discover more about Melodifestivalen and check out the best Melfest odds here.
Wrestling betting is entertainment betting at its finest. The most popular market in this unique sport is undoubtedly WWE betting. Wagering on this legendary sports entertainment product sparks great passion among UK punters. WWE betting features several spectacular events, including the Royal Rumble and WrestleMania.
